ANZ today announced the reappointment of PHD as its media buying and planning agency partner in Australia following a co…

As of October 2, 2026, the CB Australia site has surpassed 2.45 million views with the year’s top 20 stories attra…

CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an ag…

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

Australian and New Zealand businesses are turning to TikTok to take their brands beyond borders, using the platform&#821…

Yesterday, there was a very special moment at the LIA judging and Creative LIAisons, with advertising creative legend Su…

From the shock news that M+C Saatchi will exit the Australasian market, to Stan and Domino’s big brand launches, h…

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

“It’s been a big year for Kerfuffle, and bringing in this type of quality across all areas of the agency is very exc…

The Creative LIAisons spent much of day two in the ‘jury room’ for a special workshop hosted by Marco Venturelli, Pr…

128 young creatives have landed in Las Vegas for the 2026 Creative LIAisons program! The first of five days was packed …

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

Special Australia has taken out the top honours at the 2026 APAC Effie Awards. It won the Grand Effie for Uber’s &…

Initiative has appointed Elle Galipienzo to the newly expanded role of Head of Impact, reflecting growing client demand …

Campaign Brief caught up with Barbara Levy, President and Founder of LIA, in Las Vegas at the start of awards judging an…

World-leading experiential agency George P. Johnson (GPJ) has today announced the launch of its Experience Intelligence …

Australia’s Vandal has topped the production company rankings in Campaign Brief’s The Work 2026 with 37 Acceptances,…

The campaign’s call to action asks people to donate $30 a month to help provide the basics children need to get to sch…

A new creative business, THE VIRTUAL AGENCY™, has launched with a simple proposition: give small and medium-sized busi…

Campaign Brief selects Australia’s best work in 2026 that seems destined for award show success….

Perth indie agency Berlin and The Australia Institute have launched the second phase of ‘Big Gas is Taking the Pis…

WPP has officially opens Devon’s Point, a new, flagship production facility in East London. Spanning 34,000 sq ft …

Rather than leaning on familiar Japanese rice lager tropes, Paper Moose translated the brewery’s indie, unpretenti…

New Holland Agriculture has unveiled ‘Season After Season’, a new 30-second hybrid AI film created with Enig…

There were mixed views on how the business would go, particularly here in Australia, where some said it was just a shop …

There are few industries where the clock ticks quite as loudly as advertising. Deadlines get tighter, the number of deli…

TBWA has taken out the Network of the Year title in Campaign Brief’s The Work 2026 after a strong performance across m…

Three years in, the Surry Hills studio’s work is going out globally. The way it gets made has not changed….

Australia’s commercial sound and music industry is navigating a paradox in 2026. There is more content, more technolog…

In this edition of Beyond the Brief, Rare Group Business Director Christos Cardovillis, Director of Strategy Tim Woodsmi…

At its annual Upfront presentation, Amazon Ads ANZ unveiled expanded partnerships, premium content, and new advertising …

The Fourthe is a local team of filmmakers and generative AI specialists, bringing backgrounds in directing, VFX, and pro…

Daylight has appointed Nicole Sykes as Executive Creative Director, joining the agency’s leadership team this mont…

Multi-award winning brand, experience and performance agency Jaywing has announced the return of former founder, Chris P…

The work arrives at a moment of significant momentum for Chery, whose popularity is surging, just three years after retu…

Hellmann’s has launched Real Pressure Tests, a new chef-led social series created by Nibble Edge that challenges o…

The creative work tapped into the reality that travel can be unpredictable, silly, and unglamorous at times, which often…

The Australian post production industry is entering a new phase of transformation, as the initial shock and experimentat…

Howatson+Company has announced two senior leadership appointments including Kate Naylor, General Manager, Melbourne and …

After little more than a year as a Managing Partner at Colenso BBDO, Jack Cumming has been promoted to General Manager. …

EXCLUSIVE – Domino’s has today launched a new brand platform via Bureau of Everything, giving Aussies and Ki…

Notable work from Howatson+Company included Selleys ‘If you can take it, it’s yours’; Seasol ‘Di…

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024),…

HitMaker Studios, a working film and television production facility in Port Melbourne, has today announced Studio Anywhe…

Many in the Australian advertising industry will be saddened to hear of the passing of talented Creative Director Gordon…

Twenty-five years ago, advertising creative director Andrew Tinning was in New York with his creative partner Andy Blood…

The campaign shows how Zip’s flexible payment options can help customers manage purchases over time, with greater …

An era in Western Australian advertising is coming to an end, with Marketforce’s creative, digital and production busi…

Omnicom today announced that Aussie expat Troy Ruhanen, President and Chief Executive Officer of Omnicom Advertising, ha…

Notable work from Today The Brave included Advocate Ultra Chew ‘Dogs are gonna dog’; Wendy’s ‘Redhead Redemption…

Notable work from Sunday Gravy included DiDi ‘Yes I DiDi’, ‘Tow’ and ‘Yes I summer’;‘Sapporo ‘Win this f…

Notable work from Bear Meets Eagle on Fire included Telstra ‘Wherever we go again’; Telstra ‘Villains’; Telstra …

“Let’s Get Serious” introduces the dating app to Australian singles with a tongue-in-cheek response to ghosting, e…

Rather than reconstructing that experience, The Year That Made Me tells genuine stories of how the momentum of UTS Colle…

Twelve months after opening their Australian studio in Los Angeles, Squeak E. Clean is signing artists at home and putti…

The Lottery Corporation (TLC) has appointed award-winning creative leader Joe Hawkins as its Head of Creative Strategy. …

Iconic Australian garage door brand B&D has appointed It’s Friday to develop a new campaign, set to launch in the …

Notable work from Ogilvy included Wheelchair Rugby Australia ‘Officially Unsponsored’; The Matildas ‘This is how w…

Notable work from 2045 included Represent ‘The Longest Runway’; NBA Store ‘Slam Pay’; Mitchell & Ness ‘A…

In an industry constantly obsessed with rankings — best agencies, best CEOs, best recruiters, even best CFOs (shout-ou…

The Australian Centre for AI in Marketing (ACAM) has launched the Global Centre for AI in Marketing (GCAM), an internati…

Much of Weber Shandwick Australia’s leadership team is departing the business, launching a new independent agency …

The duo were the creative masterminds behind jnr.’s recent Pizza Hut brand re-launch campaign, ‘How Bad Do You Want …

Anchoring the launch is the ‘Fun Police’ hero film, following a fun-loving crew in the GWM Ora as they playf…

“Painting has never really been about paint. It’s about how you feel when you pull into your driveway, walk …

The new campaign responds to a category increasingly shaped by DIY tools, chatbots and low-touch service. At the heart o…

AKQA Australia today announces the appointment of Jonathan Hales and the promotion of Martin Tozzi-Condivi to Executive …

The campaign centres on an image certain to grab attention — a fearful man bent over, braced for the worst — paired …

XPENG is building its ANZ presence from a standing start, which is rare in automotive and presents a significant creativ…

A global search for the agency’s next creative leader shines light on its existing talent, with Richard Shaw eleva…

Sunday Gravy has launched a new brand platform for PointsBet, ‘You Bet We Did’, built around creating moments in spo…

Gold Coast –  Independent agency Edge Marketing (EDGE) has announced five senior promotions as part of a strategy…

Here’s what CB readers couldn’t stop clicking on in July 2026…   Here’s what CB readers couldn’t …

MAD STARS 2026 officially opened yesterday in Busan, with the “Conversation with the Executive Jury” among the highl…

“The judges felt the idea had the strongest potential to connect emotionally with audiences and drive consumer behavio…

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

Michelle Testa has been promoted to Managing Director of dentsu Western Australia, marking a significant leadership mile…

Day one at the annual MadStars Festival in Busan, South Korea, saw over 40 international judges come together to tackle …

The Loom, Omnicom Oceania’s customer growth and brand innovation advisory has appointed Dean Isreb and Annabel Acton a…

The campaign celebrates the relatable memories and life milestones that have connected New Zealanders with The Warehouse…

Uber’s new platform, Keep Doing What You Do, shows that once you’ve booked your ride, those few minutes befo…

Chapter has appointed experienced agency and marketing leader Kelly-Anne Davis as Commercial Director. Davis joins Chapt…

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

From a studio in the South Island of New Zealand, Odd Global has spent the past years quietly producing Gen AI work for …

Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has hos…

Omnicom Oceania has today announced the expansion of Perceptive into Australia, extending its intelligence offering acro…

Chimes’ creative leadership helped establish Howatson+Company as one of Australia’s most successful independents, wi…

Seafood-only pet food is a fishy, fresh addition to the category, developed by Sealord in New Zealand for domestic as we…

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…

More freedom to enjoy the things people love is at the heart of Oceania’s new ‘Feel Free’ Retirement L…

Animal Welfare League Queensland (AWLQ) has launched the biggest rebrand in its 67-year history, unveiling a new brand p…

After a highly competitive pitch, brand experience agency DARKHORSE has been appointed to lead Veuve Clicquot’s Cl…

Regional producer-led network m25 has partnered with Sydney-based AI-powered film production company AiCandy, expanding …

Hard Rated has launched a two-pronged major national campaign via Clemenger BBDO and 1House, to promote its newest flavo…

After a decade in New York, Ben Nilsen is returning to Australia to take on the role of Chief Strategy Officer at TBWA\A…

Omnicom Media New Zealand has today announced the appointment of Sasha Smith as Managing Director of Initiative Aotearoa…

Burger King has launched a major strategic repositioning, ‘The Burgers Are Better’, developed by creative ag…

Rudder helps brands grow from within, by nurturing and empowering people already within. This unique plug-in model focus…

Going alcohol-free through a pregnancy is easier with support from the people around you. That’s the idea behind W…

Following a sold-out 2025 season, Cannes Download is returning to Adelaide, bringing some of the world’s most talk…

The International Advertising Association (IAA) Australia has officially launched IAA BIG IDEA 2026, announcing Bupa as …

To announce their sponsorship of the Perth Bears, ATLAS and AT Creative Perth are literally driving the message home wit…

More than 23 of Australia’s leading media, advertising and communications organisations are uniting behind Sony Fo…

Social-first creative and production agency Jack Nimble has appointed Cleo Wyrill as Strategy & Creative Director, s…

303 Mediahub has strengthened its growing media team with five new appointments across leadership, strategic planning an…

MAD STARS has unveiled the Marketing track and the first wave of speakers for its 2026 conference. Keynote speaker Raja …

The Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising …

Independent agency Fuller has put a name to the feeling of missing one of South Australia’s most loved annual trad…

Technical Direction Company (TDC) has promoted Chris Fitzgerald to the newly created role of Head of Experiential & …

IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working acros…

McCann New Zealand has launched the third episode of The Ad Gab series; a platform dedicated to celebrating and elevatin…

After a hugely successful event last year, MADC’s Agency vs Agency Netball Competition returns on Friday October 9…

The Australasian Writers and Art Directors (AWARD) has announced the six state finalists vying to become AWARD School&#8…

Kitchen Warehouse and Block have teamed up to expand the reach of the 2026 Bake A Wish campaign, introducing a new fundr…

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

Created entirely in Western Australia, the film brings together local animation, production and music talent, including …

By Matt Supple, high-end retoucher and creative imaging specialist with 25+ years across New York, Sydney, and New Zeala…

Budget Direct is launching the ‘Splashdown’ campaign today, the latest creative instalment in its highly suc…

Independent creative agency, By All Means has become a Certified B Corporation, reinforcing its long-held belief that co…

A series of humorous films demonstrate the features with prospective buyers “dropping in” virtually to inspect peopl…

Creative and production partner Eric Tom & Bruce has rebranded as ETB Studio, marking the next stage in the evolutio…

Here’s what CB readers couldn’t stop clicking on in July 2026……

Independent brand leadership company, Chapter has been appointed as P&N Group’s (P&N Bank and BCU Bank) on…

PILOT Pen and PROJECT ROCKIT have partnered to launch Brave Beginnings, a new initiative aimed at helping erase bullying…

Gaming has become Australia’s largest cultural interest with 82%* of Australians now engaging with games, overtaki…

As organisations navigate an increasingly complex landscape of data, culture and consumer behaviour, Bastion Insights ha…

Internationally acclaimed creative leader Stephen de Wolf is to lead the jury at this year’s Perth Advertising an…

Omnicom Media agency OMD, which has held the Qantas Group’s ANZ media business since 2015, has now been appointed …

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

As marketers race to embed AI into everyday operations, Australian technology company, Runnit, has launched an AI-native…

The global Art Directors Club, part of The One Club for Creativity, has opened the call for entries for ADC Young Guns 2…

Marketforce has launched Marketforce GameLab, a new offering creating bespoke games for brands, marking the launch with …

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

UnLtd, the advertising industry’s social impact organisation, has announced four new charity partners as part of a…

REBORN has unveiled its latest integrated campaign for the Korea Tourism Organization (KTO), introducing a new creative …

Tapping into the phenomenon of ‘pet humanisation’, the cultural shift where pet parents project their own lifestyle …

Independent brand agency Weave is formalising its long-established events capability, investing in a dedicated specialis…

…

CB Agency of the Year is the most coveted of all trade mag titles to win – proven to be a major contributor to the win…

…

Ever since the first Campaign Brief Agency of the Year in 1987, the annual accolade has honoured the very best work of t

The Mint Partners will open a dedicated Brisbane office, marking the next stage of the independent agency’s nation…

Following a strong run of international accolades at Cannes Lions, The One Show New York, D&AD and Spikes Asia, inde…

Independent brandformance agency behind famous campaigns for Peters Ice Cream, Honda, Pizza Hut, Mutti, Boost Mobile, Re…

As brands seek practical AI solutions that deliver measurable business outcomes, generative AI agency, Time Under Tensio…

Communication and Public Relations Australia (CPRA) has launched an AI Working Group to help the communication and publi…

The platform is built on a simple truth that most cars speak only one language, but the Q5 e-hybrid speaks both. It spea…

Independent media agency Match & Wood has appointed Michael Wretham-Brown as Chief Digital Officer, marking the retu…

UnLtd, the advertising industry’s social purpose organisation, has announced the appointment of three new industry…

ANZ has today announced the appointment of Sian Chadwick as Chief Marketing Officer (CMO), effective immediately, in add…

The Road Safety Commission, via The Brand Agency, has launched a new campaign warning motorists about the dangers of dri…

Creator agency Amplify has launched Amplify Originals, a pilot programme backing creators to develop and own original IP…

Sydney production company Flint has entered a new chapter, with Executive Producers Petra Valent and Belle Oliva now lea…

After 21 years of sustained evolution and growth, Perth indie Rare has announced the next stage in its leadership journe…

The “It’s Kind of a Big Deal” campaign celebrates the next generation of the Mazda CX-5 and literally sings the pr…

VaynerMedia has today announced the appointment of Mark Turner as its new Head of Media for Asia Pacific.   In his …

OMD WA has officially announced the promotion of Jodie Traynor to the newly created role of Head of Government, where sh…

Full-service media and advertising agency Admosis Media Group has announced today that it will join forces with Melbourn…

Australia’s advertising industry has rallied behind Children’s Cancer Foundation, contributing more than $2 …

Honda Australia has launched a new integrated campaign via Special and its agency village that aims to reintroduce Honda…

Experienced marketing and agency practitioner Chris Murphy, following leadership roles at G Squared and The Hallway, has…

The Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has…

Omnicom Media has strengthened its integrated planning model in Western Australia, appointing Molly Trumble as Planning …

Mudgee Region Tourism, in partnership with We Scout, has unveiled its winter destination campaign: an Australian-first i…

Purchase your tax-deductible Portfolio & Reel’s Australian + New Zealand ad agency and production company lists to…

If you are an Aussie or Kiwi (or an expat) going to Cannes Lions in June, and want to get on the invite list for two gre…

Gallant Creative Advisory has launched The Distillery, an independent creative assessment service designed to help marke…

Independent media and growth agency Magic has today unveiled its new, proprietary Buyer Density Analysis tool, designed …

The WA State Government’s Media and Creative Services Common Use Arrangement has undergone a significant shake-up,…

As brands navigate increasingly complex, digitally led customer journeys, Tag is evolving how it partners with clients, …

The new campaign, developed by Rare in collaboration with director Frank Carroll, captures how much easier moving and st…

Ahead of America’s 250th anniversary, Perth-based creative director and writer Andrew Tinning has released ‘…

Wildlings has been selected to feature in the ACT Responsible Exhibition 2026 at the Cannes Lions International Festival…

Last Thursday, 80 senior executives across the industry spent the night in prison to raise awareness and funds to break …

Following his recent return to the UK, Jim Groves has been appointed as Chief Revenue Officer (CRO) at Hoppr, a leading …

The West Australian has unveiled its new brand campaign, “The West Australian is WA”, designed to reinforce …

MAD STARS, now in its 19th edition as one of Asia’s leading international marketing and advertising festivals, has…

Kleenheat has unveiled its new brand platform, ‘Too Easy’, created by The Brand Agency to bring to life the …

Murdoch University has partnered with independent agency Berlin to launch ‘CAREer’, a brand campaign that po…

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

Independent integrated marketing and communications agency Bastion has partnered with digital risk and online reputation…

When Campaign Brief WA named Block its Agency of the Year for 2025, the citation was notable for what it emphasised. Not…

HAVAS Red has today announced a formal partnership with leading First Nations advocate and BlackCard Founder, Mundanara …

Leading advertising technology platform Nexxen, has announced its ‘first-to-market capability’ to programmat…

Celebrating the most innovative creative work from across APAC, the 2026 ONE Asia Creative Awards is now open for entrie…

Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own …

The Call for Entries to Campaign Brief’s The Work 2026 is out and it’s FREE to enter. The final deadline for…

It was a big night for the Perth industry at the Gala Oasis Ball and Campaign Brief WA Awards, held in front of 800 gues…

The 2026 Campaign Brief WA Creative Awards were announced at tonight’s Oasis Ball, in front of a sold-out industry…

BCM Group has restructured its agency model, merging its separate media strategy and creative director roles into a new,…

The new campaign, “Real JD”, follows “Guy” – a new recruiter thrust into the world of Corrections to learn fir…

Médecins Sans Frontières/Doctors Without Borders (MSF) has launched a new integrated brand campaign, “Without,&#…

The Brand Agency Perth has launched an evolution of its successful The Road Safety Commission “No One Plans a Cras…

Suntory BOSS Coffee is challenging the iced coffee category head-on with the launch of a new ANZ campaign for its newly …

Scooter, the Melbourne-based integrated creative and marketing agency, today announced the launch of Scooter Retail — …

Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has lau…

Dentsu has today announced a simplification of its Australian media business, bringing its media brands together under o…

Following a year of rapid development and strategic integration, BcgCrave today announces its evolution into Crave Group…

ON THE HOUSE has today announced a major national expansion, deploying a further 50 digital dispensers to combat period …

The partnership marks a significant step in Omnicom Oceania’s evolution beyond a traditional media and creative model …

If you work in advertising, chances are Campaign Brief is already part of your daily routine. Whether it’s breaking in…

Manifest, an AI-powered operational intelligence platform for agencies, has today announced its launch alongside a $2 mi…

The Experience Advocacy Taskforce (EAT) has appointed four of Australia’s media and advertising industry’s most resp…

Publicis Groupe Hong Kong has appointed Rhys Turner as its inaugural Head of Creative Technology. Originally from Austra…

Social Garden, one of Australia’s leading independent marketing agencies, with offices in Melbourne and Sydney, ha…

On Tuesday, April 28, Thinkerbell will take to the streets of Sydney, challenging the industry to take part in Marketing…