Agencies – Campaign Brief

Good Grows: VML ANZ teams step out of the office for its annual Worldwide Foundation Day

VML teams across Australia and New Zealand have rolled up their sleeves for the agency’s annual Worldwide Foundati…
72andSunny Sydney executive creative director Nic Buckingham departs after only six months

Nic Buckingham has departed 72andSunny after six months in the role of Executive Creative Director. Buckingham&#8…
One NZ revives iconic Warriors anthem ‘Matter of Faith’ with Coterie in new work via McCann NZ

One New Zealand has revived iconic Warriors anthem Matter of Faith, 25 years after the song was first created by Vodafon…
The New Wave ~ Agency Named Desire

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
Spotify launches ‘You’re Among Fans’ campaign in OZ with Lizzo and Jay Shetty via BBDO New York

Spotify Advertising’s ‘You’re Among Fans‘ global campaign has landed in Australia, via BBDO New …
MercyCare presents a lifetime of care in new ‘When Life Needs’ campaign via Chapter

MercyCare has launched the second campaign under its ‘When Life Needs’ brand platform, via Chapter, with a n…
Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2027 – deadline Friday 4 December

CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an ag…
Bestads Best TV of the Week: People Like Us ‘Reject the Rejections’ via Worth Your While, Denmark

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Wavemaker expands South Australian Tourism Commission partnership with Destination media win

Wavemaker Australia has been appointed media agency partner for the South Australian Tourism Commission’s Destinat…
SOCIETY launches new positioning and service model

SOCIETY, the independent, female-founded marketing communications agency, has unveiled a new positioning and service mod…
ANZ helps business customers find the secret sauce in new campaign via TBWA\New Zealand

In a world overflowing with data, TBWANew Zealand and ANZ New Zealand have launched a campaign built around what busines…
Wesfarmers Digital Health appoints Sunday Gravy following competitive pitch

Wesfarmers Digital Health, including InstantScripts (Australia’s largest online medical clinic) and SiSU Health (a…
Brett and Mike are dead. Definitely dead. Never coming back.

With rumours circulating, like bats, Campaign Brief can now regrettably confirm that Brett Colliver and Mike Felix, awar…
Four’N Twenty solves major game day dilemma with the Pie Scarf via TBWA\Australia and Eleven

Unveiled ahead of this year’s AFL and NRL Grand Finals and created by TBWA\Australia and Eleven, Four’N Twen…
99 Bikes launches new national campaign ‘We Know Riders’ via alt/shift/

Creative agency alt/shift/ has launched a new national brand campaign with 99 Bikes, extending their 2025 out-of-home br…
Activision appoints Emotive as creative agency following a competitive pitch

Independent creative company Emotive has been appointed creative agency for Activision following a competitive pitch. &n…
EC Carpets are music to your feet in debut brand campaign via SAUCE. The Creative Agency

South Australian family-owned carpet manufacturer EC Carpets has launched a new campaign via SAUCE. The Creative Agency …
Four Pillars Gin launches new masterbrand platform ‘Expect Different’ via Weave

Four Pillars Gin has launched a new masterbrand creative platform, ‘Expect Different’, to reinforce its posi…
PAK’nSAVE encourages hungry customers to ‘makeaway’ before they takeaway in new outdoor campaign via McCann New Zealand

McCann New Zealand and PAK’nSAVE have launched ‘Makeaways’, a new outdoor campaign encouraging hungry …
A 239 km drive each day, just to see his wife. Chemistry highlights the plight of NZ’s aged care sector with ‘The Long Drive’ campaign

In partnership with The Aged Care Association and Anthem, Chemistry has delivered another powerful campaign to try and b…
Sunny Advertising campaign helps Brisbane Bullets pack out historic Pat Rafter Arena

The Brisbane Bullets kicked off their Hungry Jack’s NBL27 season in unforgettable fashion, playing to a sold-out c…
The New Wave ~ Scooter

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
-196 turns a Sydney nightclub into a Tokyo konbini for one night via noisy and PHD

Youth culture agency noisy, alongside media agency PHD, turned Carousel Nightclub on Oxford Street into a Japanese conve…
Only About Children expands Jaywing remit; launches ‘Moments that Count’ via 3Scoops

Jaywing has expanded its partnership with leading early learning provider Only About Children (OAC), bringing data, crea…
ABSOLUT TABASCO erupts on Sydney Harbour with giant volcano activation via Initiative and VMO

Pernod Ricard has launched ABSOLUT® TABASCO™ in Australia with a giant volcano on Sydney Harbour, created with Initia…
Farmers Union brings its live cultures to life in new ‘It’s a Living Thing’ campaign via Thinkerbell

Farmers Union with Thinkerbell have launched a new brand platform, ‘It’s a Living Thing’, inspired by …
Bestads Best of the Week Reviewed by Harsh Kapadia, Head of Enterprise Creative, Code & Theory, New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Connor Beaver appointed Executive CD at Kerfuffle; Michelle Canning joins as Creative Director; Eden French-Putu, India Clarke and Caitie Jackson join in account management roles

“It’s been a big year for Kerfuffle, and bringing in this type of quality across all areas of the agency is very exc…
Global X launches GXIQ to help Australians take control of their financial future via Nibble Edge

Global X ETFs Australia (Global X) has launched GXIQ via Nibble Edge, an integrated campaign designed to improve financi…
Diploria AI launches to show brands how they appear in ChatGPT, Gemini and Google AI Mode

Australian-built software platform Diploria AI has launched, giving marketers a way to measure how their brands appear i…
Rob Patterson joins Melbourne independent agency Young Folks as General Manager

Young Folks has appointed Rob Patterson as General Manager, bringing together a rare mix of commercial and creative expe…
McCann NZ, Special NZ + Colenso lead the pack as 2026 Effie Awards Aotearoa finalists are revealed

The Comms Council has announced the finalists for the 2026 Effie Awards Aotearoa, in association with TVNZ. This …
The New Wave ~ CORE

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Special Wellington appoints Aussie expat Josh Brown as Associate Creative Director

Special Wellington has announced the appointment of Aussie expat Josh Brown as Associate Creative Director, joining from…
Support Act urges Aussies to ‘Keep Aussie Music On Rotation’ for AusMusic T-Shirt Day in new campaign via BRING

Support Act has launched ‘Keep Aussie Music On Rotation’, a new laundromat-themed creative platform via BRIN…
noisy appoints Urban List’s Jack Jones as Senior Partnerships Manager

Youth culture agency noisy has appointed Jack Jones as Senior Partnerships Manager, hiring him out of Urban List to help…
Barnardos Aotearoa encourages Kiwis to ‘invest in children’ in new campaign via Eightyone

Eightyone, Supernormal and EightyOne Media have launched ‘Invest in Children’, a new campaign for Barnardos …
Merv Hughes fronts Australian Avocados’ ‘pit-tition’ to make avo on toast the official breakfast of Australia in new campaign via Thinkerbell

Australian Avocados, via Hort Innovation, has partnered with Thinkerbell and cricket icon Merv Hughes to encourage all b…
The Wiggles kick off new Grand Final Friday tradition at AFL Grand Final Parade via Seeker Agency

Seeker Agency recently partnered with the AFL to evolve the 2026 Toyota AFL Grand Final Parade into a bigger fan experie…
Coca-Cola gets nifty, thrifty and a little bit skux in new Aotearoa campaign via VML New Zealand

Coca-Cola and VML New Zealand are putting a Kiwi spin on their latest campaign, showing there’s a Coke to suit eve…
UNSW Sydney celebrates the role of difference in the path to progress in new animated campaign via Howatson+Company

UNSW Sydney has launched a new campaign via Howatson+Company, the next chapter in its ‘Progress for All’ pla…
KFC ‘boybands’ its new chicken tenders to make them even tenderer in new campaign via Special

KFC Australia has launched ‘More Tender Than Ever’, a new campaign via Special, introducing its revamped Chi…
The New Wave ~ Berlin

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
BNZ Breakers launches new era with ‘Longshot’ film and fresh brand identity via Colenso BBDO

As the new strategic and creative partner of the BNZ Breakers, Colenso BBDO has been tasked with shaping the next chapte…
Special Australia wins Grand Effie and takes Agency and Independent Agency of the Year at 2026 APAC Effie Awards

Special Australia has taken out the top honours at the 2026 APAC Effie Awards. It won the Grand Effie for Uber’s &…
Initiative appoints Elle Galipienzo to the newly expanded role of Head of Impact

Initiative has appointed Elle Galipienzo to the newly expanded role of Head of Impact, reflecting growing client demand …
Digital agency Wonderful backs problems not solutions with $25,000 social impact launch

Sydney independent digital agency Wonderful has launched ‘Wonderful Possibilities’, an annual initiative pro…
AAMI rescues the AFL Grand Final match ball with help from Kylie Minogue in latest ‘AAMI To the Rescue’ instalment via WPP Media OpenEra

AAMI has taken its iconic “AAMI To the Rescue” platform to a new dimension at the 2026 AFL Grand Final, unve…
Tourism and Events NT’s ‘Best Kept Season’ returns with a new chapter via KWP+Partners

Tourism and Events NT’s ‘Best Kept Season’ is back for a second year with an evolved creative platform…
Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61

After his last cyber attack ended in spectacular failure, intergalactic space emperor Steve Buscemi, along with his band…
Bestads Best Outdoor of the Week: Zeekr ‘Zeekr by Taika Spotlight – Sunburn’ via Bastion Aotearoa

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement

World-leading experiential agency George P. Johnson (GPJ) has today announced the launch of its Experience Intelligence …
The New Wave ~ Elevencom

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Specsavers gets fans ‘Spinning Around’ for AFL Grand Final in new OOH push via TBWA\Melbourne

Kylie Minogue fans will be ‘Spinning Around’ when they spot the latest Should’ve gone to Specsavers ca…
Q Agency appoints former Google New York exec Brent Richardson as inaugural General Manager

Western Sydney-based creative and digital marketing company, Q Agency, has announced the appointment of award-winning ag…
Fiji airport billboards call foul on fossil fuel advertising in Comms Declare campaign via Brains

Ministers and dignitaries arriving in Fiji for the Pre-COP talks will be met at Nadi International Airport by billboards…
Special, HERO, Hello, FOX Sports and Tourism WA announced as 2026 Adland ARIA nominees

The Australian Recording Industry Association (ARIA) has reveal the five nominees for the 2026 ARIA Award for Best Use o…
Kill Boring Dead adds SavourLife and Toscano to growing brand portfolio

Social-first creative agency Kill Boring Dead (KBD) has expanded its relationship within SunRice Group’s ANZ portf…
The New Wave ~ The Digital Picnic

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
NBL turns Melbourne billboard into a live scoreboard for Season 2027 launch via RCJ Media

The Hungry Jack’s National Basketball League (NBL) has officially launched Season 2027 with its bold brand platfor…
Ogilvy appoints international social specialist Cleber de Almeida as Social Strategy Director

Ogilvy Australia’s unified social and influence capability Social@Ogilvy has appointed experienced international s…
The Media Store retains RMIT University media account

Following a competitive, closed pitch, Australian independent media agency, The Media Store, has once again been named t…
bp Australia and New Zealand appoints Bastion as new social media partner

Bastion has added bp Australia and New Zealand to its growing social client roster, appointed as the brand’s socia…
Health NZ launches new national campaign ‘F. Meth’ to face and fight meth via VML Wellington

Health New Zealand | Te Whatu Ora has launched a nationwide campaign to build people’s confidence and resolve to r…
Apparent expands Western Sydney University partnership to strengthen creative talent pathway

Apparent is expanding its long-standing partnership with Western Sydney University (WSU), becoming a major industry part…
Blundstone reimagines ‘Well Worn’ from the wearer’s POV in new campaign via Thinkerbell

Iconic Australian footwear brand Blundstone has launched the next iteration of its global brand platform, ‘Well Wo…
Bestads Best TV of the Week: Whoscall’s ‘We’re Begging You’ via Sour Bangkok

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
THE VIRTUAL AGENCY launches for clients who need a whole agency, but can’t afford a whole agency

A new creative business, THE VIRTUAL AGENCY™, has launched with a simple proposition: give small and medium-sized busi…
Beyond the Brief: “What if it was like The Italian Job?” How Princess cracked MLC’s ‘The Heist’

For MLC’s latest campaign, Princess was tasked with reframing super as an active plan people can engage with, rath…
Former Havas Executive Stuart Hood launches new senior-led digital advisory, Unbriefed

Former Havas Red Executive Director of Content and Social, Stuart Hood, has launched Unbriefed, a senior-led digital adv…
The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign

Perth indie agency Berlin and The Australia Institute have launched the second phase of ‘Big Gas is Taking the Pis…
The New Wave ~ Bonfire

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Everlab appoints OUTSIDE IN as creative partner for first major brand campaign

Following a competitive pitch, Australia’s leading preventative healthcare company Everlab has appointed independe…
Racing Victoria reveals the grit behind the glamour in ‘SILKS’ mini-series via M+C Saatchi

Racing Victoria, in collaboration with M+C Saatchi, has launched ‘SILKS’, a docu-series taking viewers behin…
Former HERO National ECD Shane Geffen joins Ogilvy Melbourne as Group Creative Director

Shane Geffen has announced his return to Ogilvy, revealing the move on LinkedIn as Group Creative Director, on a contrac…
Young Henrys launches Super Rice lager with a Super Fresh approach via Paper Moose

Rather than leaning on familiar Japanese rice lager tropes, Paper Moose translated the brewery’s indie, unpretenti…
ABC Kids launches interactive viewing experience ‘Bluey’s Auslan Sign & Seek’ to celebrate every episode interpreted in Auslan via Leo Australia

With every episode of Bluey becoming available in Australian Sign Language (Auslan), ABC Kids has partnered with Leo Aus…
New Holland travels through a year of farming seasons in new hybrid Ai film via Enigma

New Holland Agriculture has unveiled ‘Season After Season’, a new 30-second hybrid AI film created with Enig…
Award-winning ECD Jordan Sky departs Saatchi & Saatchi New Zealand following 12-year stint

After an incredible 12-year stint, Executive Creative Director Jordan Sky has left Saatchi & Saatchi New Zealand, an…
Twisted Healthy Treats launches FroYo Protein range with design via TRP

Australia’s only female-led frozen dessert manufacturer, Twisted Healthy Treats, has launched its new FroYo Protei…
M&C Saatchi Australia’s All-Time greatest hits: Tom McFarlane, Paul Taylor, Ben Welsh and Cam Blackley pick the campaigns to remember

There were mixed views on how the business would go, particularly here in Australia, where some said it was just a shop …
Aussie expat Tim Pashen co-writes ‘Reject the Rejections’ campaign for People Like Us, tackling AI hiring bias via Worth Your While

Aussie expat Tim Pashen, creative director and partner at independent Copenhagen agency Worth Your While, has co-written…
The New Wave ~ WolfKing

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
A little time. A lasting difference. Centacare launches respite foster care campaign via SAUCE.

Centacare with SAUCE. The Creative Agency, has launched a new recruitment campaign for Foster and Kinship Carer Week 202…
Thompson Spencer challenges the industry to hit the floor for cancer survivors

Thompson Spencer is challenging agencies, suppliers and partners across the industry to join their team for the Cancer R…
PHD Melbourne promotes Kathryn Weatherlake to Managing Director

PHD Australia has promoted Kathryn Weatherlake to Managing Director of its Melbourne office, recognising her outstanding…
Former Leo Group Strategy Director Vince Usher joins Today the Brave as Senior Strategy Director

Today the Brave has appointed Vince Usher to Senior Strategy Director, as the independent agency looks to bolster its st…
Burnet Institute + Hepatitis B Voices Australia bust Hepatitis B myths with ‘You can’t get hep B here’ campaign via indie agency Enigma

Burnet Institute – one of Australia’s leading independent medical research and public health institutes &#82…
Brown Brothers encourages women to ‘Wear the Damn Dress’ in new Prosecco campaign via TABOO

Brown Brothers, Australia’s No.1 Prosecco, is giving Australian women permission to wear the dress, use the good g…
By ABLO adds two senior hires as it outgrows “social agency”

Brisbane agency By ABLO has made two senior appointments as it expands from a social specialist into a full content mark…
Neon Treehouse strengthens Adelaide team with senior hires and media leadership promotion

Australian digital marketing agency Neon Treehouse is strengthening its Adelaide team with two senior appointments and t…
Tegel highlights family connection around mealtimes in new campaign via dentsu Aotearoa

Tegel has launched a new campaign with dentsu Aotearoa that turns a long-recognised social challenge into a brand platfo…
TBWA takes out Network of the Year in Campaign Brief’s The Work 2026 with VML #2, HAKUHODO #3

TBWA has taken out the Network of the Year title in Campaign Brief’s The Work 2026 after a strong performance across m…
Charlie Godinet returns to Colenso BBDO as Group Creative Director

Following the announcement of his departure from Daylight last week, Charlie Godinet has returned to Colenso BBDO in the…
“It’s actually very profound”: ABC iview launches ‘We’ve Got A Story For You’ campaign via Princess

ABC iview has launched a new brand campaign ‘We’ve Got A Story For You’, developed by Princess –…
1st Energy appoints Habitat M following a competitive pitch

Independent media agency Habitat M has been appointed by 1st Energy as its media strategy and performance marketing part…
Domino’s transforms Sydney into a slice of New York with New Yorker taxi takeover and Block Party via SPEAK Communications

Domino’s Australia is taking its New York takeover to the streets, with a custom-wrapped yellow New York-style tax…
The New Wave ~ Paper Stone Scissors

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
G Squared founders launch Mercantile Co. to unite growing specialist digital agencies

The founders of award-winning digital marketing agency G Squared have launched Mercantile Co., a new parent company brin…
‘Eat the Wild’ campaign via Bonfire goes viral: viewers fall for Skull Island Prawns hook, line and sinker

He’s the Slash of the deep blue northern Australian seas – a guitar-wielding prawn, created by award-winning Aus…
St John Lottery launches new ‘Good Good’ campaign via Ogilvy and WPP Media

At the centre of the launch film is a St John Lottery winner enjoying the spoils of his new dream home, side-by-side wit…
Rory McKechnie departs McCann NZ after nine years for ECD role at TBWA\New Zealand

TBWANew Zealand has appointed Rory McKechnie as Executive Creative Director, following nine years leading creative at Mc…
Beyond The Brief: How ECU and Rare broke the mould to ‘Go Further’

In this edition of Beyond the Brief, Rare Group Business Director Christos Cardovillis, Director of Strategy Tim Woodsmi…
Powerball’s playful jackpot advertising gets a new lease on life with McCann New Zealand

Powerball’s iconic ‘tittle’ characters are getting a glow up, with richer detail, more imaginative sto…
The New Wave ~ Curious Nation

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
Guy Rintoul joins Shout Digital as Head of Growth

Shout is hailing the arrival of Guy Rintoul as its new Head of Growth as it looks to continue its heathy growth trajecto…
Alba Thermal Springs & Spa launches new tech-free tranquillity campaign via HERO

Created by independent agency HERO, Tech-Free Tranquillity is an invitation to Australia’s fast-paced workforce to…
PointsBet hides four legit NFL tickets among 10,000 counterfeits in new work via Sunday Gravy

PointsBet has given away four legitimate NFL tickets hidden among 10,000 counterfeits, as part of its latest work with S…
Primo gives lunch more punch in new Primo Protein Lunch Range campaign via DO. ANZ

Primo is expanding into high-protein lunch meats with a new range, backed by a campaign from DO. ANZ called “Lunch…
The Busker Irish Whiskey launches “Triple Sessions” in Japan via Curious Nation

Australian and New Zealand brand activation agency Curious Nation has partnered with The Busker Irish Whiskey to bring i…
Breast Cancer Network Australia reveals ‘The Whole Story’ in powerful film via Thinkerbell

Breast Cancer Network Australia has released a powerful new short film, ‘The Whole Story’, to challenge the …
Clearlight ventures into the great outdoors in latest instalment ‘Enter the Wild’ via Hellions

As Clearlight continues to build on its Enter Original platform, the wellness brand is taking its distinctive point of v…
Telstra celebrates all types of “internetters” in new work via Bear Meets Eagle on Fire with +61

Telstra has launched a new campaign for its home internet offering – ‘happy internetting’ via Bear Mee…
Bastion Aotearoa promotes Holly Dean to Executive CD and welcomes four new hires

Bastion Aotearoa is doubling down on creative craft, welcoming four new hires and promoting Holly Dean to Executive Crea…
2degrees redraws the sidelines of sport with launch of ‘The SupportHER Line’ via TBWA NZ

2degrees and TBWA are disrupting one of the sport’s most familiar conventions – the sideline – turning…
Paper + Spark adds seven new clients as it’s named agency of the year at 2026 AMI Awards

Independent marketing and communications agency Paper + Spark has been named Agency of the Year (Under 50 Employees) at …
Former Clemenger, Emotive, M+C Saatchi and McCann leaders launch REALMS to solve marketing’s culture disconnect

Senior industry leaders Rhian Mason and Elly Brand have launched REALMS, an independent culture consultancy helping bran…
Gordon Legal gets personal in new brand campaign via By All Means

Independent strategic and creative agency By All Means, along with media agency PMG, have unveiled a new brand campaign …
Daylight NZ appoints Nicole Sykes as Executive Creative Director as Charlie Godinet departs

Daylight has appointed Nicole Sykes as Executive Creative Director, joining the agency’s leadership team this mont…
The New Wave ~ Wildlings

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
Lipton and The Jungle Giants transform the Sydney commute with first-ever Manly Fast Ferry takeover via Akcelo

Brand experience and innovation company Akcelo transformed Sydney’s Manly Fast Ferry into a floating live music ve…
Melissa Fein appointed Accenture Song U.S. Media Lead

Accenture Song has appointed Melissa Fein as its U.S. Media Lead, effective October 1, 2026. Fein moves into the …
Melbourne Park celebrates the power of live experiences in new campaign via Town Square

Melbourne Park has unveiled its first brand campaign since launching its new ‘Where We Play’ brand platform,…
303 Perth appoints agency leader and marketer Simon Lamplough CEO as agency expands

Starting next month, Lamplough (above left) will lead the Perth team across its integrated creative, strategy, data and …
Jaywing former founder Chris Pittham returns as Executive Director of data and AI

Multi-award winning brand, experience and performance agency Jaywing has announced the return of former founder, Chris P…
WPP Media promotes Matt Scotton to newly created Chief Innovation Officer role; brings together media, technology, data and AI

Scotton: “The pace of media, tech, and consumer change is only accelerating. The opportunity is turning that shift…
Orange Line wins five new global accounts including Supermetrics

Consulting-led digital marketing agency Orange Line, has expanded its international client roster adding five new accoun…
Havas Play taps gaming ad platform iion for new playable advertising offering across ANZ + APAC

The partnership will see iion become Havas Play’s exclusive technology partner and platform for playable and mini-game…
Dodo hits the road in latest ‘Dodo goes mobile’ integrated campaign via ATime&Place

Dodo Australia has launched Dodo goes mobile, a new campaign via ATime&Place that explodes Dodo’s previous sub…
The Laptop Initiative launches ‘See Opportunity Where Others Don’t’ national integrated campaign via Hook Creative Studio

The campaign marks the continuation of a long-standing and successful relationship between Hook Creative Studio and The …
Chery TIGGO 9 makes drivers miss a car they don’t even own yet in new campaign via Dentsu Creative

The work arrives at a moment of significant momentum for Chery, whose popularity is surging, just three years after retu…
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Nibble Edge + Australia’s best chefs to put Hellmann’s to Real Pressure Tests in social series for Unilever Food Solutions

Hellmann’s has launched Real Pressure Tests, a new chef-led social series created by Nibble Edge that challenges o…
Sinch Engage partners with Nova’s Fear & Greed for rebrand campaign via Assembled Media

Independent media agency Assembled Media has been appointed by global customer communications company Sinch to lead medi…
OffMode launches new brand identity via Young Folks as Australians look to log off

Young Folks has built a new brand identity for OffMode, a movement to help Australians switch off. A staggering 4…
The Ministry of Social Development makes some noise for the guys getting love right in new ‘Love Flex’ campaign via McCann NZ and OMD

Young people flex all kinds of things. What if working on love became the biggest flex of all? That’s the idea …
The New Wave ~ HERO

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
AIIMS Group builds proprietary AI operating system that’s saved staff 2,700 hours in five months

AIIMS Group, one of Australia’s largest digital marketing agencies, serving the SME sector, has revealed the deta…
Tim Cook (from Palmerston North) switches to Samsung in new campaign via Cheil New Zealand

In Samsung’s latest campaign developed by Cheil New Zealand, Tim Cook has switched to Samsung’s new Galaxy Z…
Australian Wildlife Conservancy appoints Yango as its strategic digital agency partner

Leading independent media agency Yango has been appointed by the Australian Wildlife Conservancy (AWC), the nation&#8217…
Lyka appoints Fourteen10 to lead media strategy, planning and buying

Lyka has appointed Fourteen10 to lead its media strategy, planning and buying, with a mandate to design the next wave of…
Thankyou launches ‘Who Cares Wins’ competitive caring competition via Tightknit Studio

Thankyou, one of Australia’s original ethical consumer goods businesses, has challenged three other ethical brands…
Police Bank brings ‘Here for our own’ platform to life at Sydney Roosters Emergency Services Match via Windsorborn

Police Bank brought its new brand platform, ‘Here for our own’, to life as part of an ongoing series of acti…
Travelex turns travel encounters into loyalty points in a fun new way to exchange in debut ‘Reward Yourself’ campaign via Paper Moose

The creative work tapped into the reality that travel can be unpredictable, silly, and unglamorous at times, which often…
Howatson+Company appoints Kate Naylor as General Manager, Melbourne and Sally Borda as Managing Partner on CommBank

Howatson+Company has announced two senior leadership appointments including Kate Naylor, General Manager, Melbourne and …
Apparent, Paper+Spark, Engine and 303 among winners at 2026 AMI Marketing Excellence Awards

The Australian Marketing Institute (AMI) announced the national winners of the 44th AMI Marketing Excellence Awards, rec…
The Indigo Project launches trauma-informed client-therapist matching platform via Nightjar

Australian online therapy practice, The Indigo Project, and Sydney digital product studio, Nightjar, have partnered to t…
Colenso BBDO promotes Jack Cumming to General Manager

After little more than a year as a Managing Partner at Colenso BBDO, Jack Cumming has been promoted to General Manager. …
NAK Hair unveils global brand platform ‘Hot haircare for smart women’ via Willow & Blake

NAK Hair has launched ‘Hot haircare for smart women’, a new global brand platform via Willow & Blake, ce…
Domino’s asks Aussies+Kiwis to drop everything* in new campaign via Bureau of Everything

EXCLUSIVE – Domino’s has today launched a new brand platform via Bureau of Everything, giving Aussies and Ki…
Howatson+Co crowned Australian Agency of the Year in The Work 2026; ATime&Place, VML, Today The Brave, Sunday Gravy and BMEOF make top six

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024),…
THE WORK 2026 HOT LIST #1: HOWATSON+COMPANY

Notable work from Howatson+Company included Selleys ‘If you can take it, it’s yours’; Seasol ‘Di…
The New Wave ~ Supermassive

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Transport Victoria gives more reasons to ‘Love the Bus’ in new integrated campaign via TABOO

Transport Victoria has launched ‘Love, The Bus’, an integrated campaign designed to change how Melburnians s…
Uber Eats goes back to 2013, a world “B.U.E.”, to launch new platform ‘Phew’ via Special Australia

Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand plat…
Surf Life Saving South Australia unveils ‘Bored? We’ll Save You.’ campaign via Floodlight Agency

Surf Life Saving South Australia (SLSSA) has today launched a new membership recruitment campaign, “Bored? We&#821…
Laura Mahony departs Havas Host for Managing Director role at Today the Brave

Today the Brave has appointed Laura Mahony to the newly created role of Managing Director, as the independent agency sca…
Emotive strengthens account management team with three senior hires

Independent Coogee-based creative agency Emotive has strengthened its account management team with three new hires: Tian…
OUTSIDE IN partners with Australian Marine Conservation Society for brand and creative collaboration to help champion ocean protection

Founder-led independent creative agency OUTSIDE IN has today announced an ongoing partnership with the AMCS (Australian …
THE WORK 2026 HOT LIST #2: ATIME&PLACE

Notable work from ATimePlace included Suzuki ‘Jimny Junior’, ‘Jimny FlexXL’; SuzukiFronx ‘…
From Australia to 16 countries: World Vision’s 1,000 Girls campaign returns with Jelena Dokic

World Vision Australia’s flagship 1,000 Girls campaign returns for its eighth year, partnering with former tennis …
KFC taps into pickle obsession with new ‘Picklecore’ brand campaign via Special

KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support i…
The New Wave ~ Poison Gas Co

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Leapmotor Australia launches new ‘So Much To Love’ brand platform via cummins&partners

Leapmotor Australia has launched its new brand platform, So Much To Love, created by cummins&partners ahead of the i…
Somersby launches ‘For a Night In-In’ campaign for Somersby Double (8.2%) via Clemenger BBDO

The launch campaign, For a Night In-In, created by Clemenger BBDO and production company MOFA, introduces the new Somers…
Marketforce Perth’s creative business moves to 303 as iconic WA agency enters new era

An era in Western Australian advertising is coming to an end, with Marketforce’s creative, digital and production busi…
THE WORK 2026 HOT LIST #3: VML

There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next…
Repco and Thinkerbell launch the most unhinged drivers’ ed course – the ‘Bathurst Driving School’

Now in its sixth year sponsoring the great race, Repco is ‘Bringin’ the Bathurst’ like never before by…
Primo crashes the jerky aisle with new integrated ‘Hello Flavour’ campaign via DO. ANZ

Primo is shaking up the jerky category entering the category for the first time with the launch of Primo Air-Dried Jerky…
Sapporo invites Aussies and New Zealanders to ‘Prepare for Fugu’ in new work via Sunday Gravy

Sapporo is continuing its So Pour a Sapporo platform with ’Prepare for Fugu’, a new campaign created b…
SavourLife gives a woof and meow in new brand platform and campaign via Ground Swell

SavourLife has launched a new brand platform ‘For pet parents who give a woof or meow’ including an accompan…
Saevil Row acquires fellow independent creative studio Smack Bang in seven-figure deal

Two of Australia’s best-known independent creative branding studios are coming together, with Saevil Row announcin…
The New Wave ~ Spinach

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and…
Hellions gives Doccy a bold healthcare identity built at the cellular level

Digital healthcare provider clinic Doccy has launched a new brand identity created by indie agency Hellions, bringing to…
Omnicom Advertising’s Aussie expat President and CEO Troy Ruhanen to Retire; Andrew Robertson appointed CEO of Omnicom Advertising

Omnicom today announced that Aussie expat Troy Ruhanen, President and Chief Executive Officer of Omnicom Advertising, ha…
Lite n’ Easy serves up a fresh take on healthy living in new spring campaign via Ogilvy

Lite n’ Easy is breaking from the conventions of the health and wellbeing category with a new integrated campaign …
M+C Saatchi set to exit Australasian market as Parc-backed ANZ management buyout fails

M+C Saatchi Group has today announced that, following an extensive review of strategic options for its Australia and New…
The New Wave ~ cummins&partners

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
THE WORK 2026 HOT LIST #4: TODAY THE BRAVE

Notable work from Today The Brave included Advocate Ultra Chew ‘Dogs are gonna dog’; Wendy’s ‘Redhead Redemption…
THE WORK 2026 HOT LIST #5: SUNDAY GRAVY

Notable work from Sunday Gravy included DiDi ‘Yes I DiDi’, ‘Tow’ and ‘Yes I summer’;‘Sapporo ‘Win this f…
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Chorus encourages Kiwis to ‘Go Clicker Than Ever’ in new campaign via McCann New Zealand

Chorus and McCann New Zealand have launched ‘Go Clicker Than Ever’, a new campaign that brings the speed and…
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR

Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, ‘Comm…
Hort Innovation and Thinkerbell launch mascot Appy to fight ‘snackgrets’ via Thinkerbell

In 2024, Aussie Apples and Thinkerbell launched the ‘No Snackgrets’ platform, to position Apples in the siza…
Te Tōpuni Ngārahu supercharges Māori enrolment and voting for upcoming election in new campaign ‘The Landline’ via jnr. and Māia

Independent, Trans-Tasman, creative agency jnr. and Māori owned communications agency Māia have launched ‘The La…
Lynx pokes fun at the world of luxury fragrances with Dyson Daniels-shaped holder via Thinkerbell

Luxury fragrance has become a world of beautiful nonsense: impossibly serious celebrities, mysterious films, extravagant…
Havas launches POP Australia, appoints Raoni Lima as Head of Creative Technology

Havas has launched POP Australia, the first origination Centre of Excellence in Asia-Pacific for its AI-powered global c…
Howatson+Company wins Gold at the 2026 Gerety Awards, leading Australian haul alongside FINCH, Special, Droga5 ANZ and 2045

Howatson+Company is the only Australian agency to win Gold at the 2026 Gerety Awards, with FINCH, Special, Droga5 ANZ an…
The New Wave ~ Connecting Plots Group

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
THE WORK 2026 HOT LIST #6: BEAR MEETS EAGLE ON FIRE

Notable work from Bear Meets Eagle on Fire included Telstra ‘Wherever we go again’; Telstra ‘Villains’; Telstra …
THE WORK 2026 HOT LIST #7: AKCELO

Notable work from Akcelo included Rugby World Cup ‘Go All Out’; McDonald’s ‘Squid Game: Dare to Play’; McDonal…
Michael Caton and NRL Hall of Famer Steve Menzies star in new campaign for VoltX Energy

Two unlikely Australian icons have joined forces to take on one of the biggest frustrations facing households right now …
Pizza Hut Australia pulls off one of Australia’s largest single-moment brand activations

Pizza Hut Australia pulled off one of the largest single-moment synchronised brand activations over the weekend with res…
PHD Australia appoints David Clugston to newly-created Head of Effectiveness role

PHD Australia has appointed David Clugston to the newly created role of Head of Effectiveness, tasked with elevating the…
Sydney Airport looks up in next phase of ‘Life Takes Off When You Do’ via Common Ventures

Sydney Airport has launched the second phase of its “Life Takes Off When You Do” campaign via creative consu…
Jack Daniel’s brings back Gentleman Jack Dad Ads campaign via We Are Different + Starcom

Jack Daniel’s Tennessee Whiskey, alongside We Are Different and Starcom, is doubling down on its influencer-led Ge…
Dare Iced Coffee tackles procrastination in ‘Done it with Dare’ brand platform via Thinkerbell

Dare Iced Coffee has officially unveiled its brand-new platform, ‘Done It With Dare’ via Thinkerbell, tackli…
Coffee Meets Bagel gets serious about Australia in debut integrated campaign via Paper Moose

“Let’s Get Serious” introduces the dating app to Australian singles with a tongue-in-cheek response to ghosting, e…
UTS College launches ‘The Year That Made Me’ genuine stories campaign via The Core Agency

Rather than reconstructing that experience, The Year That Made Me tells genuine stories of how the momentum of UTS Colle…
News24 unveils first campaign since Sky News Australia rebrand via Today The Brave + Roller

News24 has unveiled its first brand campaign following its launch on 27 July, marking a significant evolution for the ne…
Holiday Inn Express by IHG brings the sounds of breakfast to bed with launch of ‘The Breakfast Pillow’ via Enthral

Holiday Inn Express by IHG has teamed up with earned-first agency Enthral to turn one of the brand’s most recognis…
Airbag Man launches new brand campaign ‘Feel the Performance’ via New Word Order

Australian vehicle suspension specialist Airbag Man has launched its ‘Feel the Performance’ brand campaign &…
Andy Flemming creates ‘TinyAgency’, a miniature agency that takes real briefs and most likely screws them up

Top writer and advertising’s provocateur, Andy Flemming has today launched ‘TinyAgency’, a miniature a…
The New Wave ~ Jacko, Jacko & Jacko

The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies…
Swan Studio’s paid media division grows to 7 figures in less than a year

Swan Studio’s paid media division has passed seven figures in annual revenue in less than a year, growing more tha…

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