Diploria AI launches to show brands how they appear in ChatGPT, Gemini and Google AI Mode
Australian-built software platform Diploria AI has launched, giving marketers a way to measure how their brands appear in responses from ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Overviews, Google AI Mode and other leading AI engines, and identify what they can do to improve those results.
The platform launches with a free plan, while paid subscriptions start from A$39 per month.
Developed in Sydney by Hadrien Brassens (left) and Chris Redshaw (right), directors of digital marketing agency Reef Digital, Diploria was initially built and tested across the agency’s own client accounts before being developed into a standalone product. It is now available to brands and agencies worldwide, with a free, no-signup AI visibility check also available at https://diploria.ai/free-ai-visibility-checker.
The launch comes as Australians rapidly change the way they search for products, services and organisations online.
Roy Morgan research published in June found that 13.6 million Australians, representing 58% of people aged 14 and over, used AI tools during an average four-week period in the March 2026 quarter. ChatGPT alone was used by 10.5 million Australians.
Research from Telsyte, also published in June, found that 12% of Australians now nominate an AI tool as their primary way of looking something up online, more than double the 5% recorded a year earlier.
The shift is also increasingly translating into website traffic and commercial outcomes. Similarweb reports that AI platforms generated an average of 770 million referral visits to websites each month in the year to May 2026, more than twice the level recorded the previous year. Adobe Digital Insights also found that visitors referred by AI assistants converted 42% better than other traffic in March 2026.
“Marketers have spent years building tools and processes to understand exactly where they rank in Google. But when a potential customer asks ChatGPT which company they should choose, most brands have no idea whether they appear in the answer, what is being said about them or which competitors are being recommended instead and why,” says Hadrien Brassens, founder of Diploria AI.
“That was the problem that led us to build Diploria. Our agency clients were increasingly asking us what AI assistants were saying about their brands, and there was no reliable way for us to give them a complete answer. When brands run their first check, they often discover either that competitors are appearing where they are absent, or that AI engines are describing them using information that is several years out of date.”
Rather than estimating visibility, Diploria sends real prompts up to 12 AI engines (as of today) using their live APIs and stores the responses generated by each platform.
Since going live, Diploria has recorded more than 120,000 individual AI-engine responses, including more than 24,000 from Google AI Overviews and Google AI Mode, each stored in full so a brand can see exactly what an engine said and when.
“We reviewed a number of visibility tools before we built ours, and found that a lot of alternatives were very expensive and lacked the features we wanted, like the option to track 12 engines,” Brassens says. “Most track three to six. No brand needs to prompt all twelve, but you should be the one deciding which ones matter for your market, not your software vendor.”
Diploria distinguishes between “Memory” responses, based on what an AI model already knows or believes about a brand, and “Live” responses, where an AI engine searches the web and uses external sources to construct its answer.
The platform then calculates an AI visibility score from 0 to 100, measures share of voice against nominated competitors, analyses sentiment, identifies prompts where competitors appear but the brand does not, and shows the websites and individual pages being cited by AI engines.
Diploria is designed to go beyond monitoring by helping marketers decide what to do next.
The platform maps a brand’s website pages and topics according to both readiness and opportunity, analyses individual URLs for AI readiness, and generates a prioritised list of recommended improvements. A one-click Brand Intelligence report brings together key issues, opportunities, competitive insights and a recommended action plan.
Diploria can also connect with Google Analytics 4 to measure actual website sessions originating from AI assistants and detect AI crawlers, including GPTBot and ClaudeBot, visiting a website in real time.
“There are now several hundred platforms capable of showing brands a dashboard of AI mentions. Monitoring alone is quickly becoming table stakes,” says Brassens.
“The more difficult question is what you do with that information on Monday morning. Which prompts are you losing? Which competitor is being recommended instead? Which sources are influencing the answer? Which pages on your website should you improve first? That is the problem we focused on solving, because as an agency we are also the people responsible for doing the work that comes after the dashboard.”
Many existing AI visibility platforms have been developed in the United States or Europe and target enterprise customers, with some costing thousands of dollars per month and offering no self-service option.
Diploria’s free plan includes monthly visibility checks on ChatGPT, Claude and Gemini, with no credit card required.
Paid plans begin at A$39 per month and include monitoring across all 12 supported AI engines. An A$169 per month plan adds daily polling and a much larger monthly prompt allowance, while an A$419 per month agency plan covers three brands. Annual billing is 20% cheaper.
The platform also includes white-label reporting, an API and a Model Context Protocol (MCP) connector for teams working within applications such as Claude Desktop or Cursor.
Diploria’s launch follows the acquisition two months ago of Sydney startup Hall, previously one of Australia’s most prominent AI visibility platforms, by New Zealand brand-tracking company Tracksuit. Tracksuit has said it intends to rebuild the Hall product within its own platform.
Says Brassens: “Australian and Asia-Pacific businesses need an option built around their markets, their budgets and their working hours.
“Whether it is a plumber in Newcastle, a not-for-profit in Parramatta or a SaaS company in Melbourne, their potential customers are already asking AI tools who they should trust. Organisations should not need an expensive US enterprise contract simply to understand what answer those customers are receiving.”
Diploria originated as an internal technology project at Reef Digital, a Sydney digital marketing agency founded in 2011. The agency now uses Diploria across client accounts alongside its existing search, SEO and paid media services, while Diploria operates independently as a standalone software product available to any organisation or agency.
“The organisations we work with are often the ones least able to justify the cost of enterprise AI software, yet the consequences of being invisible in AI answers can be particularly significant for them,” says Chris Redshaw, Director and co-owner of Reef Digital.
“If a donor, patient or person looking for support asks an AI assistant where to turn and one of our clients is missing from the answer, that matters. Diploria originally started as a way of helping us protect and improve the visibility of our own clients. It became a standalone product because we want more people to benefit from it, whether that’s brand marketers, public relations professionals or other agencies.”
Diploria AI is available now at https://diploria.ai.
Its free AI visibility checker compares a brand across five AI engines in approximately 60 seconds and does not require users to create an account.
VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel