Archive

Leo Burnet’s Jason Williams + Cheil Hong Kong’s Paul Chan named AdFest 2022 jury presidents

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ADFEST is pleased to confirm that Jason Williams of Leo Burnett Australia and Paul Chan of Cheil Hong Kong will join...

The cream of Sydney’s advertising + production industry attend the CB Legendary Cocktails ~ sponsored by Fin, Photoplay and Music Mill

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The Campaign Brief Legendary Cocktails for the cream of the Sydney's advertising and production industry ~ is...

dentsu Year in Review 2021 Asia Pacific: a series of 10 original, insightful opinion pieces

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This year saw a lot of innovative trends that brands brought to the table to enhance consumer experience.

PETstock celebrates the unconditional love of pets in new Christmas campaign via alphawhale

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PETstock has partnered with creative and media agency alphawhale to celebrate the true gift of Christmas - the...

Method joins Snapchat as development partner to advance augmented reality adoption

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Creative technology studio Method has been selected as one of Snapchat’s first agency development partners across...

Bendon Lingerie appoints Mango as Australian and New Zealand PR agency of record

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Bendon Lingerie has appointed Mango Communications as its PR agency across the Australian and New Zealand markets, to...

Wild Turkey and Matthew McConaughey craft bespoke ‘Trust Your Spirit’ camping experience for annual With Thanks initiative via Eleven

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Wild Turkey and its creative director Matthew McConaughey, in partnership with Eleven, have crafted a one-of-a-kind...

Sweetshop signs director Zac Ella for representation in Australia

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Global production company Sweetshop has signed director Zac Ella for representation in Australia.

GWM appoints The Hallway as new agency following a competitive pitch

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Following a competitive pitch, GWM has appointed The Hallway as agency of record to manage brand strategy...

Wandering dairy cows wearing codes star in new campaign for Uber Eats and Messina via Special

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To celebrate Messina moving its delivery exclusively to Uber Eats, the technology company has launched a social-first...

One Green Bean announces promotions to leadership team roles

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Social and Influencer agency One Green Bean (OGB) has announced the promotions of two senior staffers to newly...

Countdown to the Campaign Brief ‘Legendary Cocktails’ TODAY December 9 ~ sponsored by Fin Design + Effects, Photoplay and Music Mill

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After many delays due to Covid, the cream of the Sydney advertising and production industry will get invites soon to the

Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Friday Dec 10

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It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2022 CB...

Three jury presidents and 13 jury members to represent Australia on Spikes Asia 2022 juries

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Spikes Asia has today announced the full jury line-up of industry leaders set to judge the Spikes Asia Awards, Asia...

XXXX + Thinkerbell enlist Courtney Act for Budgy Smuggler campaign to support Queenslanders

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XXXX has a proud 143 year history of supporting its fellow Queenslanders and this summer is no exception, as the...

Akkomplice appoints former The Royals senior creative Lee Spencer to creative director role

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Coinciding with a move to new premises in South Melbourne after a year of business growth and new hires, Akkomplice...

The Imposterous: Tide ad or Hungerithm. What happened next? How can the creators of two of the biggest campaigns of the decade still feel insecure?

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In her first ever trip to Cannes as part of ‘See it Be it, Shannon left 5 days later holding a total of 21 lions.

SIXT launches into the Australian market with ‘Above and Beyonding’ campaign via Bastion

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SIXT, the newest player in the vehicle rental and mobility space, has launched with a bang into the Australian market...

Eight announces multiple new hires

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Eight has today announced multiple hires across its TVC production department and The Story Department.

Publicis launches ‘Work Your World’ on Marcel as part of commitment to future of work

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In 2022 every Publicis Groupe employee will be able to work anywhere in the world for up to six weeks every year.

Archibald Williams launches targeted video department to address changing face of customer communications

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Increased need for personalisation amid the evolution of video production.

The Monkeys, Sydney snares Beth O’Brien from Colenso BBDO for head of innovation role

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The Monkeys, part of Accenture Interactive, is excited to announce the appointment of Beth O’Brien to the position of...

The Body Shop spreads Christmas joy with purpose-driven campaign via Havas Village

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The Body Shop has launched an integrated Christmas campaign to inspire customers to spread joy to more than one this...

Merlee Jayme named overall Grand Jury President for ADFEST 2022

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In addition to her role as Grand Jury President, Jayme will lead the Audio Lotus, Film Lotus, Outdoor Lotus & Press...

Countdown to 43rd AWARD Awards entry deadline: Friday, Midnight AEDT, 10 December

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The entry deadline for the 43rd AWARD Awards is midnight this Friday, 10 December (AEDT).

Bestads Six of the Best Reviewed by Alexander Kalchev, Chief Creative Officer, DDB Paris

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Spark launches ‘S.N.T.A’ to take the guess work out of Christmas gifting via Colenso BBDO

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Data and Christmas cheer don’t typically go hand in hand unless you’re S.N.T.A. — Spark’s New Tech Assistant, built...

Red Havas appoints Lawrence Muskitta to head new Public Affairs offering

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Red Havas has appointed Lawrence Muskitta to head its newly created Public Affairs offering, designed to help clients...

TBWA named Adweek’s 2021 Global Agency of the Year ~ recognised for its business growth, creative product, innovation focus and strength

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TBWAWorldwide was today named 2021 Global Agency of the Year by Adweek, the United States-based publication covering...

Dentsu ANZ supercharges CXM offering with hiring of John Riccio as CEO of Merkle

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dentsu ANZ has today announced the key appointment of John Riccio as CEO of Merkle, its customer experience...

Thinkerbell national chief creative tinker Jim Ingram picked for The One Show Film Jury

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Thinkerbell national chief creative tinker Jim Ingram has been picked for The One Show Film Jury.

Big Red Group appoints We Are Different to lead PR work for RedBalloon and Adrenaline

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Australia’s largest experience marketplace, Big Red Group, has appointed earned-first creative agency, We Are Different.

Real Pet Food brand Ivory Coat appoints The Royals as new creative agency

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Keen to expand its share of the pet food market, Ivory Coat has charged creative purebreds The Royals with driving...

Australian Gas Networks reappoints CHEP as its creative and media agency partner

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One of Australia's largest natural gas distributors, AGN has today announced CHEP will remain its partner, continuing...

Clemenger BBDO Melbourne snares Toby Kennedy from Adam&Eve DDB New York for CD role

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Returning home from the U.S., Toby Kennedy joins the agency from his current role as Creative Director at adam&eveDDB’s

Zombies, sheep and a fake energy drink: Re:act driver fatigue campaigns launch nationally

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Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks...

Leon Wilson departs Robyn&Leon to launch outdoor/lifestyle brand ‘Destroy All Monsters’

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Leon Wilson has departed Melbourne indie, Robyn&Leon after three and a half years to launch a new outdoor/lifestyle...

Sabrina Carpenter surprises fans in new Samsung campaign via We Are Social

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Sabrina Carpenter surprises fans with unique music videos in new Samsung influencer activation via We Are Social.

M&C Saatchi appoints Shelley Parsons and Ben O’Brien to lead creative for Woolworths

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M&C Saatchi has appointed Shelley Parsons as executive creative director and Ben O’Brien as deputy ECD on Woolworths.

UBank appoints whiteGREY as new brand and creative agency following a competitive pitch

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UBank, one of Australia’s leading digital banks, has appointed whiteGREY as its lead brand and creative agency...

Macca’s celebrates friends, family and food in new ‘Together & Lovin’ It’ work via DDB Sydney

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McDonald’s and DDB Sydney have debuted a new creative platform, ‘Together & Lovin’ It’, to kick off a Summer of great...

Dig associate creative director Tim Brothers joins The Works in senior creative role

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The Works, part of Capgemini continues its growth trajectory after subsequent new business and organic client growth...

Tourism NT + KWP!’s ‘Seek Different’ film wins World’s Best Tourism Film at 2021 CIFFT Circuit

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Tourism Northern Territory’s film ‘Seek Different’, created by KWP!, has been named the World’s Best Tourism Film...

Converse launches new experiential retail shop ‘Renew Labs’ in Fitzroy, Melbourne via Amplify

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Converse, in collaboration with brand experience agency Amplify, has launched Renew Labs Fitzroy, an experimental...

Countdown to 43rd AWARD Awards entry deadline: Friday, December 10

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Entries for the 43rd AWARD Awards will close in two weeks. The December 10 deadline for the 43rd AWARD Awards is fast...

Australian start-up The Spec Sheet launches tech platform to revolutionise ad specs

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The Spec Sheet, an innovative Australian tech start-up, has launched a centralised online hub for managing and...

Wunderman Thompson promotes Melanie Wiese to national chief strategy officer role as Angela Morris departs for a new challenge

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Today, Wunderman Thompson has announced the appointment of Melanie Wiese to the position of national chief strategy...

We Are Social highlights social media learning, digital content trends and metaverse confusion in 2022 edition of Think Forward

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Eight per cent of the world’s social media users have bought an NFT, while a third of Gen Zers who are on social...

Icon Agency wins Large Agency of the Year title at the 2021 PRIA GTA awards

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Integrated Melbourne agency Icon has taken top honours at the 2021 Public Relations Institute of Australia (PRIA)...

Rebel Wilson declares Fiji is ‘Open for Happiness’ in new global campaign via Saatchi & Saatchi NZ

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Saatchi & Saatchi NZ launches new global campaign for Tourism Fiji with Rebel Wilson

The Hallway launches performance marketing division; Chris Murphy appointed as GM

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The Hallway Group is launching a specialist performance marketing division focused on creative content optimised for...

Air New Zealand delivers some magic this Christmas in new campaign via Bastion Shine

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With Christmas just around the corner, Air New Zealand is serving up A Magical Delivery and offering Kiwis the chance...

The Immortal Awards Announces 2021 Winners; DDB Sydney ranked #1 Agency in Australia; Australia ranked #3 country in the world

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The winners of the 2021 Immortal Awards have been announced and just four projects have been crowned Immortal by...

Every business is important to someone in latest Bank of New Zealand campaign via Colenso BBDO

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Bank of New Zealand and Colenso BBDO have collaborated to remind New Zealanders of the important role a business can...

The Mint Partners scoops up six coveted trophies at the PRIA Golden Target Awards 2021

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The MINT Partners have been awarded six prestigious Public Relations Institute of Australia (PRIA) Golden Target...

Colenso BBDO promotes Simon Vicars to CCO and Maria Devereux to chief innovation officer

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Colenso BBDO has confirmed the new creative leadership of the agency. Simon Vicars will step into the CCO role of the...

SAE champions its creators in new ‘All For Creators’ campaign via Town Creative & Branding

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As Australia’s largest creative educational specialist, SAE Creative Media Institute (SAE) knew its brand campaign...

PlayStation Australia launches new ‘PlayStation to Plate’ campaign via Amplify and Poem

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PlayStation Australia has partnered with some of Australia’s most loved food establishments, to serve up digital dishes

Good Oil’s Tom Campbell on the art of simplicity

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Good Oil’s latest roster addition, director Tom Campbell, crafts work that straddles the worlds commercial...

Aussie expat Neil Heymann joins Accenture Interactive as first global chief creative officer

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Aussie expat Neil Heymann has joined Accenture Interactive as its first ever global chief creative officer.

Limehouse shares the gift of collaboration

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At the heart of Limehouse is a collaborative spirit. It determines how Limehouse works, with its core of experts and...

Industry-backed scholarship launches in memory of digital ad sales pioneer Sam Smith

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Social purpose organisation UnLtd in partnership with The Pinnacle Foundation, has launched a new scholarship program...

New York Festivals 2022 Advertising Awards now open for entries ~ BCW Global CCO Fede Garcia named executive jury president

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NYF’s executive jury resumes live judging In NYC; Advertising Awards removes all categories awarding NGO Work.

Five top creatives to represent Australia on the juries for the ADC 101st Annual Awards

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The One Club for Creativity has announced 43 top creatives from APAC who will serve on the diverse jury for the ADC...

Delta Goodrem as you’ve never seen her before, in a bold new campaign for Revlon via Emotive

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For nearly a century Revlon has continued to shine light on the power of women as individuals and then celebrate that...

Repco celebrates Bathurst weekend by bringin’ the Bathurst to other brands’ ads via Thinkerbell

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This weekend will finally see the iconic Repco Bathurst 1000 Supercars event get underway, with Repco being the new...

Leo Burnett bolsters strategic leadership with hiring of Catherine King as chief strategy officer

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Leo Burnett Australia has announced the appointment of Catherine King to the position of chief strategy officer.

Supercheap Auto announces new sponsorship of 1000 Bathursts in new campaign via The Monkeys

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In the lead up to this year’s ‘Great Race’, Supercheap Auto has released a cheeky new campaign via The Monkeys, part...

Snapchat + Great Barrier Reef Foundation launch campaign to protect world’s largest reef system

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The world’s largest living coral reef system, the Great Barrier Reef, is under threat from climate change with marine...

Pause Awards announces the most innovative and impactful companies in Australia

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Pause Awards is awarding impactful businesses from Australia, and is extremely excited to reveal new future builders...

Subway parts ways with AKQA Media; expands remit with Publicis Groupe to include media

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Subway Australia and New Zealand has announced it will be ceasing operations with its decade-long media partner, AKQA...

Entries now open for Young Lions Australia competition; deadline 5pm AEDT Mon, 14 March

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The Young Lions Australia competition, presented by TikTok has announced that it is officially open for entries.

The Imposterous: Jo Sellars enjoys scaring seagulls, whilst Grant Rutherford thinks even her sh#t ideas are better than his good ones

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Jo Sellars has travelled the world on her creative passport – not least with the somewhat famous Quantas campaign...

CARE Australia appoints Icon Agency as PR agency partner for female-led awareness campaign

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CARE Australia, the Asia-Pacific arm of the international, not-for-profit, humanitarian aid agency, has joined Icon...

Australian adland calls for bold action on gender equality

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The Australian advertising industry wants less talk and more action on gender equality, according to the findings of...

Jimmy Brings releases new “Get Jimmy” summer sound-track to support home-grown music

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The soundtrack to Aussies summer sessions is here with Jimmy Brings - Australia’s fastest, easiest, and coolest...

FOXTEL asks Aussies to vote for the best moment in cricket history in new work via We Are Social

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To celebrate the summer of cricket, FOXTEL launches ‘A Ton of Cricket’ campaign, fronted by Brett Lee.

Emotive announces three new hires: Pia McMorran, Jim McGorty and Ferg Stewart

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Independent creative agency Emotive has today announced three new hires - Pia McMorran as business director, Jim McGorty

Cannes Lions announces updates to 2022 Awards

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Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an...

Koala latches onto pet peeves to launch new ‘Life Laid Back’ brand platform via Infinity Squared

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According to research, 4 in 5 Aussies actually compromise their own comfort for their pets. With this in mind, Koala...

Golden Circle encourages Aussies to SmilePay this Summer in new campaign via 72andSunny

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Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay...

Andrew Thornton returns as Australian Marketing Institute board chair

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The Australian Marketing Institute (AMI) board of directors has elected Andrew Thornton as the new chair of the board.

The Precinct’s Michelle Galluzzo named Content Person of the Year at international CMA Awards

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The Content Marketing Association (CMA) Awards has named The Precinct's Michelle Galluzzo as Content Person of the...

Deloitte Digital acquires offshore content studio Madras to boost Asia-Pacific creative offering

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Deloitte Digital has revealed the next step in its creative services strategy, with the acquisition of global content...

Destination NSW encourages Aussies to ‘Feel New’ in Sydney tourism campaign via Leo Burnett

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Destination NSW has extended its ‘Feel New’ tourism campaign with dedicated Sydney TV ad, creative and music release...

No Ugly Hydrate puts ingredients front and centre in new campaign via Innocean

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No Ugly wellness tonics are a range of functional health drinks, scientifically formulated in New Zealand, that help...

Advertising, media and marketing agencies rally for industry-wide diversity and inclusion census

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ACA’s Create Space Census opens today, Wednesday, December 1

Toby Talbot set to return to trans-Tasman role as ANZ chief creative officer of Ogilvy Network

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CB Exclusive: Campaign Brief can reveal that multi-awarded chief creative officer Toby Talbot is set to return to a tran

Every Moment Matters in Your Pregnancy in FARE’s new campaign via 303 MullenLowe, Perth

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The Foundation for Alcohol Research and Education (FARE) has unveiled Australia’s first national campaign explaining...

NRMA Insurance helps Aussies set sail safely with first ever boat campaign via Thinkerbell

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Reversing a boat down the ramp can be a daunting experience. NRMA Insurance want to instill confidence amongst Aussie bo