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  • Archive
 
AIRBAG + artist Rob McHaffie launch interactive artwork for kids for Court Services Victoria
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AIRBAG’s recent interactive artwork ‘Feathers in the Wind’ – in collaboration with artist Rob McHaffie...
 
For the love of meat… beef + lamb come together in new campaign for MLA via The Precinct
5 Comments
Australian beef and lamb have joined forces for the first time in a new push to drive consumption for the start of...
 
Toyota gives a little love this Christmas in new holiday spots via Saatchi & Saatchi L.A + Conill
1 Comment
Christmas spots from elsewhere: As the holiday season kicks off, Toyota is celebrating the joy in creating holiday...
 
Victoria’s High Country locals unveil the best in the region in new campaign via Ogilvy PR + Elastic
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Victoria’s High Country is about to spill the beans on its best-kept secrets with the launch of the High Country...
 
Caterpillar launches new global campaign for its VisionLink telematics platform via DPR&Co
2 Comments
DPR&Co has partnered with Caterpillar to deliver a new global campaign for its VisionLink telematics platform.
 
Air New Zealand presents ‘The Great Christmas Chase’ in new campaign via Bastion Shine
5 Comments
High-flying action meets festive fun in Air New Zealand’s new Christmas campaign 'The Great Christmas Chase'...
 
Photoplay’s Gracie Otto most nominated director at this year’s ADG Awards
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Photoplay | Playtime’s Gracie Otto is the most nominated director for this year's Australian Directors’ Guild (ADG)...
 
New Melbourne-based creative agency 2045 launches ~ founded by Tim Evans + Nick Auditore
10 Comments
Tim Evans and Nick Auditore have launched a new creative agency called 2045, based in Melbourne.
 
Coca-Cola’s global Chrissy campaign ‘The World Needs More Santas’ via Open X lands in Australia
1 Comment
Coca-Cola has launched its global Christmas campaign 'The World Needs More Santas' into the Australian market via WPP's
 
Mountain Dew set to launch movie trailer ‘Do The Dew: The Untold Tales Behind Mountain Dew’ via VaynerMedia and Golin
6 Comments
This summer VaynerMedia and Golin have collaborated with Mountain Dew to set the record straight on the drink’s...
 
Don’t miss the Big Issue of Campaign Brief magazine featuring OZ/NZ TVC Production Report + Annual Asia Creative Rankings – OUT NOW
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The bumper, perfect bound, Summer issue of Campaign Brief magazine – which features the annual TVC + Content Production
 
Zitcha and Broadsign partner to drive global in-store retail media market
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New advertising technology integration delivers global omnichannel retail media solution
 
The One Club for Creativity announces jury presidents for ADC 103rd Annual Awards
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The One Club for Creativity has announced the creative leaders who will serve as jury presidents for the ADC 103rd...
 
Merv director Daniel Fenech wraps up production on new film ‘The Blind Sea’
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Merv director Daniel Fenech is wrapping up production of his film "The Blind Sea", which follows elite Australian...
 
The Gerety Awards announces 2024 Grand Jury
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Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the...
 
DDB Worldwide lures Chaka Sobhani from Leo Burnett for President, CCO International role
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Sobhani will be based out of DDB's European headquarters in London and will partner with Rick Brim, Global CCO of adam&e
 
RSL Victoria launches ‘Together We Remember’ Poppy Appeal campaign 2023 via The Refinery
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RSL Victoria has launched its 2023 Poppy Appeal campaign entitled ‘Together We Remember’, produced by creative agency...
 
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Friday 15 Dec
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It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2024 CB Hot
 
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
 
Creative agency Headjam turns 20
4 Comments
When Sarah Cook and Luke Kellett took over Newcastle-based creative agency Headjam twelve years ago, they were a pair...
 
City of Perth launches 2023 Christmas campaign ‘Christmas Lives Here’ via Wildlings
2 Comments
At its heart, it’s a story of a City that lights up over Christmas to provide a beacon of festive joy for all to enjoy.
 
Countdown to Epica Awards online ceremony – stream live from 5am AEDT, Friday December 8
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The countdown is on for the Epica Awards 2023 live online ceremony, streamed live here at 5am AEDT, Friday, December 8.
 
adidas Originals pays tribute to Aussie ‘Originals’ in series of creative activations via Andpeople
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Sydney independent creative agency Andpeople has partnered with adidas Originals to celebrate over 50 years of the...
 
Youngbloods VIC invites you to live out your dream job at EOY drinks on Wed Dec 13
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Dress as your dream job at Youngbloods VIC EOY Occupation Rotation drinks
 
Bonzai unveils new BrandStory format with 3x more ad space on mobile
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Bonzai, a leading creative technology platform trusted by Australia and New Zealand's largest publishers, agencies...
 
The towering talent of Jake Dennis joins Film Construction
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Film Construction has announced the newest addition to its impressive roster - gifted photographer Jake Dennis.
 
Bestads Six of the Best Reviewed by Amy Cheng + Oliver Davis, creative directors, Edelman HK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
CB Q&A with Today the Brave: “We’ve all come together because we are hungry, focused, driven and entrepreneurial. That’s our thing.”
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A little over a year after Today the Brave swung open the doors of its Haymarket office, founding partner...
 
The Kitchen signs photographers Lula Cucchiara and Bonnie Coumbe
8 Comments
The Kitchen has expanded its creative roster with the signing of two new photographers: portraiture and advertising...
 
Val Morgan Cinema surfs to victory at UnLtd: Big Kahuna
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Over 60 industry surfers headed to the beach on Thursday 23 November to catch the waves for good at the 5th annual...
 
Clemenger Group’s Hall & Partners appoints Elodie Myers to managing director role
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Clemenger Group specialist brand and communications research consultancy Hall & Partners has announced the...
 
Meadow Fresh separates the real from the fake in new KALÓ campaign via DDB Group Aotearoa
10 Comments
For the first time since 2018, a new KALÓ brand campaign from Meadow Fresh, in collaboration with DDB Group Aotearoa...
 
Former whiteGREY MD Magdalina Triantafyllidis joins Hardhat as managing director
1 Comment
Hardhat, the independent creative agency that’s built on behaviour, has appointed Magdalina Triantafyllidis as its...
 
DIVISION directors Jessie & Adam return from ‘Heartbreak High’ Emmy Success
1 Comment
Emmy winning directors Jessie & Adam are available, ready to bring their vibrant storytelling to commercials again.
 
The Glue Society selected to talk at SXSW 2024
2 Comments
In recognition of its 25 years of groundbreaking communication art, film direction and experiential work, The Glue...
 
Piers Bebbington joins Sunday Gravy as managing director; Lani Cush joins as strategy partner
1 Comment
It's been a strong year for Sunday Gravy having won significant new business over the last 12 months including...
 
R/GA Australia announces new hires and elevates creative talent
6 Comments
Creative innovation studio R/GA Australia has announced a lineup of new hires and promotions within its growing creative
 
Archie Rose Distilling Co. distills ‘Question Everything’ in new campaign via The Works
11 Comments
The Works has announced the launch of ‘Question Everything’, a new brand platform and campaign for its newest client...
 
Holey Moley launches ‘Fun Way To Test Friendships’ campaign via Dentsu Creative
46 Comments
Holey Moley Golf Club, part of Funlab, has launched its new “A fun way to test friendships” campaign via Dentsu Creative
 
‘Tomorrow looks good’ as Hyundai launches new campaign for IONIQ range via Innocean Australia
11 Comments
The race to electric is on as a new era in automotive arrives. As EV adoption continues to grow Hyundai is launching...
 
Fuso launches new ‘It’s Good to Know You Got a Fuso’ campaign via Akkomplice
4 Comments
Independent creative agency Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind...
 
Kit, built by CommBank, focuses on the fun side of finance in new campaign via Good One Creative
5 Comments
Kit, the kids’ money app built by Commonwealth Bank, has today unveiled its first brand campaign with Good One Creative.
 
CB Q&A with Showpony managing director Jamie Scott + Executive Creative Director Parris Mesidis
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Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony...
 
VANDAL’s AI innovation showcased at Australia + NZ’s premier motion design event NODE 2023
2 Comments
VANDAL executive producer and meta artist Tracey Taylor opened Australia’s premier motion design event NODE 2023...
 
The Bushfire Foundation hijacks Black Friday to help shoppers save big this season in new campaign via cummins&partners
17 Comments
The biggest retail event of the year coincides with the most devastating projected bushfire season since Black Summer.
 
Double Gongs for Resonance Sonic Branding at the Transform ANZ Awards 2023
1 Comment
Resonance Sonic Branding has picked up two awards in the audio category at last night’s prestigious Transform ANZ...
 
Aussie expat director Kim Gehrig ranked #8 director in Cannes Lions Global Talent Report; Kiwi creatives break into the Top 10 rankings
3 Comments
Cannes Lions has released its global 2023 talent report. This year, New Zealand was well represented with five Kiwi...
 
Legacy + VML let Aussies shout a fallen Veteran a beer to say thanks for Remembrance Day
29 Comments
Legacy has been providing support to veterans' families affected by war for over 100 years, thanks to generous...
 
TAL shows the value of life insurance for ‘Whatever Life Holds’ in new campaign via BMF
8 Comments
Leading Australian life insurer TAL has launched a new brand campaign 'Whatever Life Holds' created by BMF.
 
La Roche-Posay reminds Aussies to practice sun safety in new campaign via Dentsu Creative
3 Comments
Number one dermatologist recommended brand, La Roche-Posay has partnered with Dentsu Creative to remind Australians...
 
Schweppes launches new brand platform with sensory-filled campaign via Clemenger BBDO
17 Comments
‘A sip for your senses' brings Schweppervescence to a new generation through a bubble-filled world of wonder.
 
Starward Whisky invites drinkers ‘To New Horizons’ in new global platform via TABOO
4 Comments
Starward Whisky is taking a bold step onto the global stage with its new campaign ‘To New Horizons’, developed with...
 
Sydney Copy School Class of 2023 celebrate graduation at the AGNSW restaurant
1 Comment
Copy School students in Sydney ended last week with their graduation lunch at the AGNSW restaurant in the new wing of...
 
The cream of the Melbourne ad industry out in force at the Campaign Brief Melbourne Legendary Lunch – sponsored by The Producers + Music Mill
4 Comments
The cream of the Melbourne ad industry are currently out in force at the Campaign Brief Melbourne Legendary Lunch at...
 
Sentius Group unveils two business re-brands: Sentius and Shark Digital as it relocates office
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Full-service consulting and advertising agency Sentius Group has launched two re-brands.
 
cummins&partners and Dentsu Creative make the cut at shortlist stage of 2023 Epica Awards
1 Comment
cummins&partners and Dentsu Creative have made the cut at the shortlist stage of the Epica Awards 2023.
 
Vodafone promotes network speed and reliability in new #FindGary campaign via Saatchi & Saatchi
10 Comments
Vodafone has unveiled a new brand campaign via Saatchi & Saatchi Australia that celebrates the notion that when you...
 
Bulla Family Dairy appoints Dig Agency as new digital creative agency of record
3 Comments
Dig Agency has been awarded Bulla Family Dairy’s new digital creative agency of record following a competitive...
 
The BBL13 season kicks off with new ‘It’s Just Not Cricket’ OOH work via Seven Network and Emotive
4 Comments
With the new BBL13 season just around the corner the Seven Network and Emotive have torn up tradition with the launch...
 
72andSunny strengthens leadership team with appointment of Laura Popa as head of brand
1 Comment
Laura Popa has joined the 72andSunny team as head of brand, working alongside the leadership team to grow and lead...
 
Gage Roads asks rhetorical question: Beige or Gage? in campaign via Hypnosis Perth
8 Comments
“The whole agency was thrilled to work on one of WAs most exciting brands and the cherry on top was their appetite..."
 
Coopers celebrates being ‘local everywhere’ with giant-sized activation and campaign via Special
30 Comments
Coopers is ushering in a celebration of ‘locality’, with the launch of a new multi-touchpoint campaign from Special.
 
Australian Womens Film Festival winners announced ~ supported by M&C Saatchi, Event Cinemas and Disney
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The Australian Womens Film Festival (AWFF) 2023 has seen an array of upcoming talent recognised at the annual...
 
Maxxia unveils new national campaign ‘Electric Dreams’ via Studio Hoopla and Creativa
1 Comment
Creativa has partnered with Studio Hoopla to ignite Maxxia’s new national campaign 'Electric Dreams' for Australia’s...
 
Jonathan May directs Qatar’s new tourism campaign ‘Voices of Qatar’ via Akcelo
3 Comments
Merv director and photographer Jonathan May has directed 15 films and photographed over 50 images for Qatar's new...
 
The Brain Cancer Centre launches ‘The Public Diagnosis’ awareness campaign via The Royals
33 Comments
Independent agency The Royals has developed a new campaign for The Brain Cancer Centre to raise awareness to one of...
 
Meals on Wheels engages neuroscientists and a master pastry chef to create a birthday cake that’s good for your brain via Common Ventures
6 Comments
To celebrate the 70th anniversary of the much-loved community care provider Meals on Wheels NSW, Common Ventures...
 
RSPCA NSW introduces inclusive rescue breed ‘Rescuoodles’ in new campaign via M&C Saatchi
10 Comments
In a bid to keep up with the rise of the most popular ‘oodle’ breeds, RSPCA NSW is today introducing a very unique...
 
UNICEF says climate change is changing childhood in latest campaign via Howatson+Company
23 Comments
New campaign positions the climate crisis as a children’s crisis, using home nostalgia to raise awareness & drive action
 
Australia is Resonating with Sonic Branding
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The last three years has seen a global surge in sonic branding and many of Australia’s best loved brands are reaping the
 
Dare Iced Coffee appoints M&C Saatchi as new creative agency following a competitive pitch
8 Comments
Following a competitive pitch process Dare Iced Coffee has appointed M&C Saatchi Australia as its creative agency.
 
Apple gives viewers ‘Fuzzy Feelings’ in latest holiday film via TBWA\Media Arts Lab
8 Comments
Combining elements of stop-motion and live-action, Apple has joined forces with "Hacks" director Lucia Aniello and...
 
Bestads Six of the Best Reviewed by Christian Buer, Executive Creative Director, GUT Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Toyota keeps the scoreboard ticking over in new Cricket Australia sponsorship work via Gemba
6 Comments
Leading sports and entertainment agency Gemba has announced its latest creative offering in partnership with Toyota.
 
Webjet promotes its Multi-City Search Tool in new campaign via Hase Creative Melbourne
3 Comments
With international travel well and truly back on the agenda for many Australians, Webjet is promoting its Multi-City...
 
Deloitte Digital’s Nick Garrett chats with The Tuesday Club’s Nick Worthington on The Creative Relay
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Industry legend and founder of The Tuesday Club Nick Worthington has dropped in as the latest guest on The Creative...
 
Tesco helps the U.K. ‘Become More Christmas’ in heart-warming TV spot via BBH London
4 Comments
Tesco has launched its 2023 Christmas ad, which is packed full of festive joy as it helps the nation ‘Become More...
 
Yeastie Boys launches the ‘Blokequet’ – a drinkable bunch of flowers that helps guys talk about their feelings in new campaign via VML NZ
10 Comments
To promote positive mental health and encourage more open discussion between mates, Yeastie Boys – the world’s...
 
Great Southern Bank reappoints Keep Left as PR agency of record
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Independent PR and creative agency Keep Left has been reappointed as Great Southern Bank’s consumer PR agency of...
 
Vale Geoff Fischer ~ A Life Well-Lived in Copywriting
36 Comments
The advertising industry mourns the loss of Geoff Fischer, the long-standing creative at Clemenger Group...
 
Movember and EasyDNA develop ‘Mancestry’ test to uncover the greatness in your Mo in new campaign via DDB Group Melbourne
27 Comments
A hair from your moustache can now link you to extraordinary Mo’s from history, thanks to a breakthrough scientific...
 
It’s ‘Sweet-ish not Swedish’ in new campaign for Somersby Super Crisp Cider via Clemenger BBDO
30 Comments
What do a couple of Vikings and a semi-sweet apple cider have in common? More than they should in a new campaign for...
 
Director Thuy Vy signs to Playground
2 Comments
Director Thuy Vy has joined Playground's roster.
 
TVC + Content Production in Australia and New Zealand: State of the Industry 2023
4 Comments
Sourcing smart production solutions amidst the evolving economic constraints of 2023 along with leveraging technology wh
 
AIRBAG director Angie Bird’s film shines spotlight on transphobia for White Ribbon
2 Comments
AIRBAG director Angie Bird has created a compelling short film for White Ribbon.White Ribbon launches its newest...
 
Johnnie Walker Blue Label launches luxury whisky tasting experience via Activation Union
14 Comments
Johnnie Walker Blue Label launches first luxury whisky tasting experience to hit Sydney’s Pitt Street Mall.
 
cummins&partners enjoys stunning world first as Windsor Castle Hotel reopens for Friday lunch
15 Comments
Industry icon ‘The Windsor Carse’ has reopened for Friday lunch for the first time since Covid.
 
Entries now open for 2024 TikTok Young Lions Australia competition; deadline Tues, 27 Feb 2024
5 Comments
The Young Lions Australia competition, presented by TikTok has announced that it is officially open for entries and...
 
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
 
Get a tax deductible Portfolio & Reel membership with latest Ad Agency and Production Company staff lists for Australia and New Zealand
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Purchase your tax-deductible Portfolio & Reel’s Australian + New Zealand ad agency and production company lists today.

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Telstra launches heartwarming ‘Hello Christmas’ campaign via The… November 12 2023, 1:55 pm
 
 
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