Archive

marie claire tasks leading creative agencies to create campaigns around consent

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With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to...

KFC launches new augmented reality game ‘The Great Bucket Hunt’ with a bucketload of prizes

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KFC has launched “The Great Bucket Hunt” a mobile-based adventure game with augmented reality (AR) that allows KFC...

Kathmandu gets out there with an Urban Zipline in new activation via Keep Left + District Agency

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Outdoor lifestyle brand Kathmandu turned heads with a first-of-its-kind Urban Zipline at Sydney Harbour over the...

Director Cloudy Rhodes joins DIVISION

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DIVISION has added director Cloudy Rhodes, concurrently with today’s premiere of Rhodes’ short film ‘Beautiful They’...

Great Southern Bank launches new ‘Happily Clever After’ brand campaign

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Great Southern Bank has launched a new brand campaign titled 'Happily Clever After'.

LIA announces Radio & Audio and Podcast jury; Eardrum’s Ralph van Dijk to represent Australia

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LIA has announced its stellar list of jurors that will judge the 2021 Radio & Audio and Podcast entries.

What it takes: Behind Exit director Stefan Hunt’s BAFTA Award win

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Stefan Hunt has won a BAFTA Award for They Saw The Sun First, his eight-minute film that explores the wisdom older...

Hansen Yuncken appoints Icon Agency to lead national communications

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Australian construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and...

Bupa urges Australians to join before life happens in new campaign via Thinkerbell

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In its first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the...

KOJO expands into New Zealand with the acquisition of Wellington-based Wolfcast

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Australian creative studio, KOJO has announced the acquisition of New Zealand based boutique sports presentation...

Bestads Six of the Best Reviewed by Corey Chalmers, ECD, Saatchi & Saatchi New Zealand

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Win US$4,000 or an agency internship: Ad Stars recruiting New Young & Young Stars of 2021

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Ad Stars is now inviting junior creatives to apply for its New Stars program, and university students to apply for...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

AWARD launches This Way Up: Australia’s Advertising Festival of Creativity ~ to be held at the Ovolo Hotel in Sydney from August 10 – 17

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Festival to be held in Sydney 10-17 August at The Ovolo Hotel Woolloomooloo

MassiveMusic joins Songtradr alongside Song Zu and Big Sync Music

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Three powerhouses working as one under Songtradr, to offer boundless sonic creativity

The TODAY Show broadcasts live from NZ to inspire Aussies to Stop Dreaming and Go

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To amplify Tourism New Zealand’s latest campaign, ‘Stop Dreaming about New Zealand and Go’ via Special Group, Tourism...

CHE Proximity strengthens Sydney technology team with key tech hires + national promotions

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CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar...

Saatchi & Saatchi and Herd MSL ranked equal #1 Australian Agency of the Year in The One Show Creative Rankings

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Saatchi & Saatchi Australia and Herd MSL have tied for the number three agency in APAC, according to The One Show...

Countdown to the Campaign Brief ‘No Cannes Do’ in Sydney on Thursday June 24th ~ sponsored by Fin Design + Effects, Photoplay and Music Mill

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While the CB Cannes Welcome Cocktails at the Grand Hotel on La Croisette will not be happening this year ~ Campaign Brie

Mars Wrigley’s Extra helps Melburnians get their Ding Back with their very own dating line via Thinkerbell

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As another Victorian lockdown bites the dust, residents across the state prepare to get back to life as it should be:

Australia scores 44 finalists at round one of judging for the 2021 NYF Advertising Awards

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Australia has secured 43 finalists at the shortlist stage of the 2021 New York Festivals Advertising Awards.

SDWM takes home Grand Clio for Spinifex Gum’s ‘Dream Baby Dream’ at 2020-21 Clio Music Awards

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Melbourne independent agency SDWM has picked up Australia's only Grand Clio for Spinifex Gum's 'Dream Baby Dream'...

NSW’s Youngbloods return to the industry’s social scene with a bang

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After more than a year of working from home, the youngest of Sydney’s advertising industry finally came together on...

Last few days to enter AdStars Awards: Free to enter and US$20,000 cash prizes shared between the top two Grand Prix award winners

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Entry is free and the two top Grand prix awards win a US$10,000 cash prize each.

Nominations now open for NSW’s 2021 Premier’s Multicultural Communications Awards

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Nominations close at 5pm on Wednesday, 30 June 2021.

Entries now open for MADC’s Young Creatives Competition ‘One Page Pitch’ in partnership with Creative LIAsons; deadline Monday, 28 June

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MADC has launched the call for entries for MADC’s Young Creatives Competition ‘One Page Pitch’, in partnership with...

Bestads Six of the Best Reviewed by Grant Hunter, global ECD at iris + London chief creative officer

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Cannes Lions Live 2021 launches full content agenda taking place from 21-25 June 2021

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The content agenda for Cannes Lions Live, taking place from 21-25 June 2021, has been revealed.

The Work 2021 Contenders: BWM Dentsu Melbourne

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

Levi’s and Habitat for Humanity launch new Workwear film via Monster Children Creative

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Levi’s Australia and New Zealand has come together with not-for-profit housing organisation Habitat for Humanity...

Saatchi & Saatchi Australia scores Four Golds for ‘Donation Dollar’ At The One Show 2021

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The One Club for Creativity today announced agencies in Australia and New Zealand took home 19 Pencils ~ seven Gold, fou

Former WPP AUNZ group client director Kate Walker joins Hardhat as Sydney GM

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Independent creative agency Hardhat has appointed former WPP AUNZ group client director Kate Walker as general manager..

Champion launches new Pride campaign and partnership via TABOO, Sissy Studios and PUSH

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In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride...

electriclimefilms signs director Nicholas Lam

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Lam's film style and captured visuals are known to be cinematic, emotive and kinetic.

Kleenex exhibits care in newly launched brand film via R/GA Australia and electriclimefilms

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In Kleenex’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team...

BWS brings convenience to Aussies in new campaign via M&C Saatchi Sydney and Carat

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Retail chain highlights their delivery capabilities with integrated campaign.

‘#Some_Pictures’ an exhibition by Adrian Cook opens today Thursday 10th June in Sydney

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#SOME_PICTURES, is an exhibition by the award winning portrait, advertising and documentary photographer Adrian Cook.

Katrina Olsen joins Cub as senior producer

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Katrina Olsen has joined Cub as senior producer. A producing powerhouse for more than a decade, Olsen has worked with...

KITKAT enlists Michael Caton for some wizardry in latest campaign via Wunderman Thompson

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Michael Caton adds some wizard magic to our breaks in latest KITKAT campaign via Wunderman Thompson Australia.

NINE announces first TV campaigns for its State of Originality competition

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Australia has gained a new window into the incredible creativity in Aussie adland with Nine unveiling a selection of...

FINCH documentary ‘El Metido’ in cinemas today

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FINCH director Alex Roberts’ new feature-length documentary explores the world of a Guatemalan vigilante in his...

Kathmandu and VICE Australia connect urbanites with nature in content series via We Are Social

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“Out there with…” documents personal journeys of discovery into niche outdoor subcultures.

Menulog turns State of Origin rivalries into reactive text battle campaign via McCann

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Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann...

DDB NZ managing director Chris Willingham to join R.M.Williams as chief marketing officer

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Iconic Australian footwear and clothing company has snared global marketing leader Chris Willingham from DDB NZ...

72andSunny co-founder and creative chairman Glenn Cole elected chair of The One Club board

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The One Club for Creativity has today announced new leadership to its National Board of Directors.

The Work 2021 Contenders: Heckler

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

The mural that absorbs CO2: felix mobile puts its eco creds on display via Paper Moose

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Enviro telco felix mobile has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree, part of a new...

Google Australia celebrates community spirit in latest campaign via Colenso BBDO New Zealand

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Google has launched a campaign via Colenso BBDO, to celebrate the resurgence of community spirit in the wake of the...

Campaign Brief partners with The One Club to host “Global Media Talks: Australia” at Creative Week 2021 this Thursday June 10, 10am-11am AEST

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One of nine CW2021 sessions hosted by top ad publications around the world.

University of Newcastle ‘Be Part of Something Bigger’ storytelling platform unveiled via Enigma

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Less advertising and more storytelling platform, The University of Newcastle has launched a new campaign via Enigma...

Former Saatchi & Saatchi NZ MD Paul Wilson joins TBWA\Auckland in managing director role

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TBWANZ Group is appointing Paul Wilson to the role of managing director for TBWAAuckland.

PetCulture calls for PETernity Policies in the workplace in new work via Eleven + TBWA\Sydney

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Eleven with TBWA\Sydney launches PetCulture by calling for PETernity Policies in the workplace

Yeah Sure no more; Sydney-based production studio relaunches with fresh new look and feel

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New name, bigger team, better offering, still sure of themselves.

Gabberish #23: The Guilt Issue

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Guest edited by US+US creative associate copywriter Rhiannon Crane (above), the twenty-third issue of Gabberish...

Click Frenzy appoints Wunderman Thompson and Mindshare as creative and media agency partners

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Wunderman Thompson has been awarded the creative account for online shopping mega sale event Click Frenzy following...

Howatson+White bolsters creative and design team with host of new appointments

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Howatson+White has today announced several new appointments including Leslie Sharpe as creative director and head of...

Jeffrey Darling to direct crime thriller ‘He Went That Way’ starring Jacob Elordi + Zachary Quinto

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Velvet is proud to announce that director, Jeffrey Darling, will make his feature debut directing The Kissing Booth...

Golden launches new ‘Never a Boring Bite’ brand platform and campaign via BMF

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Golden Bakery has launched its new brand platform ‘Never a Boring Bite’ via BMF. The campaign aims to bring to life...

Sportsbet launches Bet With Mates amid an alien invasion in latest campaign via Palomina

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Sportsbet has launched its game-changing new product, Bet with Mates, with an integrated campaign that proves saving...

Surfing Australia launches new ‘Welcome to Sea Country’ short film via BWM dentsu

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In honour of First Nations people, Surfing Australia and BWM dentsu have launched a short film during Reconciliation...

Voice Adelaide picks up Judges Choice for ‘Madre’ in Type Directors Club 67th Design Awards

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Voice Adelaide has been recognised as one of seven Judge's Choices in Communication Design for its identity and...

Ogilvy Australia appoints Mark Albert to the position of chief data and analytics officer

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Ogilvy Australia has today announced a further enhancement of its data intelligence offering with the appointment of...

LIA extends 25% off standard entry fees through the final deadline 31 August

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While the world is trying to reset, LIA knows from global figures that it will take at least two years for the global...

Aussie actress Rebel Wilson encourages people to ‘Pay Better’ in new global campaign for Afterpay

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Hot off the heels of last week’s inaugural Afterpay Australian Fashion Week, Afterpay, the global leader in interest...

The Producers have the Wright stuff

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It’s not every day a production company has the opportunity to sign a Cannes winning director with a car and...

Telstra unveils world-first prototype that could save cyclists lives via The Monkeys and Herd MSL

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Telstra reveals latest innovation in 5G connectivity with the help of champion cyclist Anna Meares

BWM Dentsu Melbourne and whiteGREY pick up Silver at Asia Pacific Tambuli Awards 2021

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The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. BWM Dentsu Melbourne has scored a...

The Work 2021 Contenders: Special Group

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

Elders Insurance and The Core Agency highlight genuine human service in the digital world

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Independent creative agency, The Core Agency, has launched its latest campaign for long standing client, Elders...

Kelsey Lee-Barber versus little brother in latest Australian Beef campaign via The Monkeys

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Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

Over 36 creative leaders from around the world gather for 2021 AWARD School Legendary Lesson

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More than 36 creative leaders from Australia and around the world came together virtually last night with all 2021...

Smiling Mind and BIC partner with Aussie artists to highlight the power of mindfulness and creativity in new campaign via SIRAP Motion Lab

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A new partnership between leading mental health not-for-profit, Smiling Mind, and global stationery brand BIC, will...

Thinkerbell named finalist in Innovation Lions shortlist for B Honey ‘The Purple Hive Project’

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Cannes Lions Live - taking place from 21-25 June 2021 - has today announced the agenda for its livestream and on...

MyState Bank appoints CHE Proximity as lead media agency following a competitive pitch

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MyState Bank, one of Australia’s leading financial groups, has appointed CHEP Media, CHE Proximity’s media offering...

Superhero declares ‘The Floor Is Yours’ in newly launched brand campaign via Hardhat

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Fintech share trading platform Superhero has launched the brand’s first major brand TVC via independent creative...

The One Club and 3% Movement Open Call For Global Next Creative Leaders 2021

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Joint competition recognizing women and non-binary creatives; includes regional honors; no fee to enter

The Work 2021 Contenders: DDB Aotearoa

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

The Work 2021 Contenders: Clemenger BBDO Wellington

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Countdown to Free the Work Australia ‘CAN YOU SEE ME?’ workshop this Saturday, June 5 ~ Producers invited to participate

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The countdown is on for the Can You See Me? workshop, which takes place this Saturday, 5th June at Sun Studios and...

DDB Group Australia CEO Andrew Little promoted to president and CEO for AU/NZ region; Priya Patel becomes first female CEO for DDB Group NZ

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DDB Worldwide has today announced the appointment of Andrew Little as president and regional CEO for DDB Group across...

Afterpay makes haute couture accessible at AAFW with digital fashion experience via Amplify

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A sneak peek at the future of digital first fashion from Afterpay and Amplify.

Brought to Light: How LightRise is helping brands and agencies become authors of authenticity

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In a world saturated with content, LightRise draws on collaborating with the likes of TAL, Smeg, Asahi and SBS...

The Work 2021 Contenders: VMLY&R Sydney

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

The One Club’s Creative Week 2021 to Feature Daily Sessions from Epic Games

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Learn how real-time technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experien

The Work 2021 Contenders: Colenso BBDO

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...

Former TBWA\Chiat Day New York ECD Julia Neumann joins Johannes Leonardo NY as CCO

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Johannes Leonardo, the New York creative agency, co-founded by Aussie expat Leo Premutico, has today announced the...

Interpublic Group to sell majority stake in 303 MullenLowe’s Australian business to NZ’s Attivo

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Interpublic Group (IPG) has agreed to sell a majority of its shareholding in 303 MullenLowe Australia, and a minority...

The Work 2021 Contenders: Saatchi & Saatchi

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021...