Archive – Campaign Brief

Pill Testing Australia unveils pro-testing film shot by Dylan Harrison via Hooligan Collective

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Director Dylan Harrison, former DDB Sydney ECD, has collaborated with Pill Testing Australia to create a film to help...

Choice appoints independent digital marketing agency Sparro to handle paid search duties

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Independent digital marketing agency Sparro has won the Choice paid search account, working closely with their...

Palliative Care WA considers end-of-life plans with ‘You only die once’ campaign via &Partners

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Palliative Care WA has been working with &Partners to encourage people to put end-of-life plans in place earlier.

Gillette shifts focus after ‘toxic masculinity’ backlash with new Australian TV campaign

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Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into...

CD and author Tony Hardy and Production Alley launch new ad podcast ’20 Minutes to Nowhere’

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Creative director and author Tony Hardy has teamed with Rodney Lowe and Les Molnar of Production Alley studios to...

Tradie solves age old dilemma with launch of ‘No Bounce’ underwear + campaign via The Incubator

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Tradie has launched a new campaign to promote its 'No Bounce' men's underwear featuring brand ambassador Nick 'Honey...

Ancestry appoints Red Havas to help build deeper connections with Australian consumers

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Family history and consumer genomics company Ancestry, has today announced the appointment of Red Havas as its public...

The Mitey Battle Continues with new Vegemite Radio Ad Launched in the UK via Thinkerbell

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The latest turn in the Vegemite - Marmite global battle for spreads pride has been revealed via Thinkerbell.

MFB and CFA launch new winter fire safety behavioural change campaign via The Fuel Agency

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The Fuel Agency, on behalf of CFA and MFB, has delivered a behavioural change campaign to promote the need for...

Travellers asked to leave the everyday behind and answer the call of Vanuatu in new ad via Engine

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In a new destination brand positioning developed by Engine Group for the South Pacific nation, potential travellers...

DAVID DROGA TO RECEIVE LIFETIME ACHIEVEMENT AWARD AT 60TH ANNUAL CLIO AWARDS

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Says Droga: “Any recognition of a proud creative voice is a celebration for all of us who care about the future of this

Dentsu Aegis Network promotes Erik Hallander to chief executive officer role at Isobar ANZ

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Dentsu Aegis Network has today announced the promotion of Erik Hallander to chief executive officer Isobar...

BMF snares Kinga Papp from CHE Proximity for group strategy director role leading ALDI

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BMF has just announced the appointment of Kinga Papp to lead ALDI’s strategy as group strategy director.

Coca-Cola thanks Australians for recycling in new television campaign via Ogilvy, Sydney

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Coca-Cola Australia has today launched a major marketing campaign via Ogilvy Sydney to thank Australians for recycling.

EAST MEETS WEST AT THE 12th AD STARS FESTIVAL WHICH STARTS TODAY IN BUSAN, SOUTH KOREA

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Today, the 12th Ad Stars festival opens its doors in Busan, South Korea. Ad Stars is free to enter, making it one of...

NYF 2019 Global Awards Announces Live Judging Sessions; Insights Australia director Gerard Malcolm to host Australian jury in Sydney

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New York Festivals Global Awards, honoring the World’s Best Healthcare and Wellness Advertising, announced the 2019...

DDB’s Priya Patel talks diversity, creativity and humanity on latest ep of Brown Riot podcast

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The latest episode of Ant Melder’s Brown Riot podcast has just dropped, featuring the managing director of DDB Sydney...

DDB Sydney promotes senior creatives Tim Woolford and Tommy Cehak to creative partners

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DDB Sydney has promoted Tim Woolford (left) and Tommy Cehak (right) to creative partners as the agency continues to...

Clemenger BBDO Melbourne’s Ray Ali and Carlo Mazzarella win Round 2 of 2020 Siren Awards

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Clemenger BBDO’s Melbourne agency has won Round 2 of the 2020 Siren Awards, having secured the single category and...

AFFINITY grows senior strategic and creative capability with three key appointments

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Australian effectiveness agency AFFINITY has announced three senior appointments to new roles reflecting a shift to...

GREAT NORTHERN BREWING CO. LAUNCHES ‘THE GREAT RECAMP’ FOR FATHER’S DAY VIA TBWA GROUP SYDNEY

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This Father’s Day, Great Northern Brewing Co. is inviting Australians to do something with their Dads that he won’t...

Red Havas announces series of new promotions and hires to expand specialist growth sectors

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Australian PR, social and brand experience agency, Red Havas, has announced a series of promotions and new hires as...

Branding design agency Principals creates new identity and brand strategy for Campbelltown

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Branding design agency Principals has created a new identity and brand strategy for Campbelltown.

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief will post positions available within the Australasian and Asian advertising, media and...

Publicis Groupe continues Kiwi expansion launching Digitas NZ and acquiring Affinity ID

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New Zealand independent customer experience agency Affinity ID has joined the Publicis Groupe’s global network and...

Unilever and Xbox encourages young Aussies to lift their game in latest campaign via Emotive

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Unilever and Xbox have partnered to launch LYNX Xbox, with a callout to young Australians to ‘Lift your game’, in a...

Rio Tinto and the Royal Flying Doctor Service lets the $20 speak up in new work via Marcel Sydney

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Marcel Sydney and mining and metals company Rio Tinto have launched a campaign to raise $20 donations for its community.

Powershop gives customers free power for a day with ‘Free Power Mode’ campaign via whiteGREY

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Powershop has launched ‘Free Power Mode’, giving customers a day of free power to celebrate renewable generation when...

How The Edison Agency helped put MoonBear Brewing and Korea on the global brewing map

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When you think of South Korea, it’s unlikely that craft beer is something that comes to mind, let alone a collision...

McCann Sydney snares former BWM Dentsu CMO Jess Tarpey for managing partner role

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McCann Sydney has this week appointed former BWM Dentsu chief marketing officer, Jess Tarpey as managing partner.

VANDAL shines as most awarded company at annual Animation and Effects Awards Festival

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VANDAL has received the honour as being the most awarded company at the annual AEAF Awards held on Friday night at...

Will Fox and Cale Berry’s MADC + One Club New York Trip Diary

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Winners of the MADC + One Club Portfolio Night 2019, Thinkerbell’s Cale Berry (right) and Will Fox (left), travelled...

Thinkerbell’s Cale Berry wins top prize in MADC and One Club global competition in New York City

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Winners of the MADC + One Club Portfolio Night 2019, Thinkerbell’s Cale Berry and Will Fox, travelled to New York to...

Quitline launches new ‘Follow You Till I Die’ film from a dog’s point of view via YoungShand

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Quitline has launched its new campaign 'Follow You Till I Die' via creative agency YoungShand and produced by Film...

Bestads Six of the Best Reviewed by Eran Nir, Chief Creative Officer, GITAM BBDO, Israel

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Optus adds TBWA\Sydney to creative agency ecosystem; Bear Meets Eagle on Fire appointed for core projects

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Optus has confirmed that following a tender process the new agency ecosystem consists of: UM, Amobee, TBWA/Sydney...

Kosciuszko Pale Ale launches new ‘Beer with Altitude’ brand campaign via 72andSunny, Sydney

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Lion beer brand Kosciuszko Pale Ale has launched its latest advertising campaign, which is the first from 72andSunny...

The ‘react and repeat’ trap and how to avoid it

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Striking the right balance: why long-term branding is as important as short-term campaigns

LIA extends entry deadline to Wed, August 28

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LIA has extended the deadline to Wednesday, August 28.

Nicky Bryson and Youngbloods launch new cross-industry mentoring initiative to empower and support young talent – The Trenches

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A new cross industry mentoring initiative has formed in a bid to help those facing increased pressure and exposure...

M&C Saatchi media shop Bohemia snares Tessa Mahoney from Vizeum for media director role

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Media agency Bohemia, part of the M&C Saatchi Group, has appointed Tessa Mahoney to the role of media director.

Business bank Tyro launches first ad campaign with new ‘Better business banking’ tagline

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Business bank Tyro has launched its new brand campaign, hot on the heels of its first rebrand since 2007 and the...

Bonds launches capsule collection and new campaign with Dustin Martin via The Arc Factory

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Bonds join forces with AFL superstar Dustin Martin to create a six-piece capsule collection designed for the streets...

Damon Stapleton: Advertising. 450 million dollars for peacock feathers

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

Thrifty Finds The Perfect Vehicle In Latest ‘Decisions’ Campaign Via Saatchi & Saatchi, Sydney

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Thrifty has launched ‘Decisions’, an integrated campaign via Saatchi & Saatchi Sydney to promote its vast vehicle...

SEALY OF AUSTRALIA LAUNCHES NEW ‘CLEARLY A SEALY’ BRAND CAMPAIGN VIA DDB NEW ZEALAND

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Sealy of Australia has launched a new brand campaign, 'Clearly A Sealy', via DDB New Zealand

Libra launches global #bloodnormal campaign in Australia and New Zealand to normalise periods in mainstream culture via AMV BBDO, London

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Feminine care brand Libra has today launched its global award-winning campaign #bloodnormal to Australian audiences...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief will post positions available within the Australasian advertising, media and marketing...

A tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads

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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)

ADMA launches education initiative with Facebook, Google and Snapchat for creatives, strategists

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The practical course is aimed at creatives and strategists who would like to up-skill and refresh.

Transport for NSW launches Heads up Sydney! campaign via Hard Edge, Melbourne to help pedestrians, cyclists and motorists stay safe

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The campaign’s strategy and creative production was executed by Melbourne-based creative agency, Hard Edge...

Vale Creative Director Brian Jefferson: a Great Mentor, Consummate Craftsman and True Leader

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The advertising industry will be saddened to hear of the passing of Brian Jefferson, the highly awarded Group CD...

Maxibon launches socially-driven CSR campaign via Spark Foundry to support Beyond Blue

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Peters ice cream brand, Maxibon recently produced special “Bon Socks” as part of a socially-driven campaign developed...

Alex Wadelton, Tom Whitty and Stu Morley launch Future Landfill campaign to combat the scourge of supermarket plastic promotions

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Aussies are fighting back against the environmental nightmare that is cheap collectible plastic toys at our...

James Warburton lured back to Seven West Media as managing director and chief executive officer following resignation of Tim Worner

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James Warburton has been appointed managing director and chief executive officer of Seven West Media Limited...

VicHealth calls for real Victorian women to star in ‘This Girl Can’ ad via The Shannon Company

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Almost 400,000 Victorian women have been inspired to get active as a result of VicHealth’s This Girl Can campaign...

Controversial ‘Not Welcome to Bondi’ mural immortalised using WebAR technology via Unbnd

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What would have been just another day for Archibald-nominated artist Luke Cornish turned into a day of drama, with...

Unilever launches first-ever multi-game e-sports tournament across Australia and NZ via PHD

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Unilever - in partnership with its media agency, PHD - is entering the world of e-sports to launch its new Lynx Xbox...

C&P’s Tony Armstrong Becomes First Indigenous Person To Call Footy On Commercial Radio

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Cummins&Partners strategist Tony Armstrong is set to make history this weekend when he becomes the first Aboriginal...

ANZ revolutionises donating for Cancer Society’s Daffodil Day with new innovation via TBWANZ

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In a New Zealand first TBWA Group has launched the new ANZ Smart Daffodil, an innovation designed to disrupt the...

KiwiRail + DDB NZ launch ‘Near Miss Memorials’ to remember near misses at rail level crossings

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For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched “Near Miss Memorials” to...

RevLover Films’ new ‘Diary of an Uber Driver’ TV series premiered last night on ABC TV and iview

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‘Diary of an Uber Driver’ is the first production for RevLover Films a TV and feature film sister company to Revolver...

NRMA Insurance, CGU become first AU partners in global conservation initiative The Lion’s Share

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NRMA Insurance and CGU, owned by IAG, have become the first Australian brands to partner with The Lion’s Share Fund...

WARC reveals innovation trends for effective marketing in its Effective Innovation Report 2019

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WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report...

DIGITAL AGENCY LUMINARY APPOINTS SITECORE VETERAN GREG BAXTER TO THE ROLE OF CX DIRECTOR

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Digital agency Luminary has bolstered its Sitecore expertise with the appointment of Sitecore veteran and strategy...

Imagination bolsters digital technology team with the hire of Justine Marino as digital EP

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Imagination Australia continues to expand its digital technology team, today announcing the appointment of Justine...

Vegemite bowls bouncer at Lord’s in continuing campaign against England’s Marmite

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The Mitey battle continues today with Vegemite, via agency Thinkerbell, Melbourne bowling a bouncer at the most sacred

Bestads Six of the Best Reviewed by Alvaro Rodrigues, CCO and CEO at Fullpack, Brazil

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TBWA\Sydney CD Doug Hamilton joins mattress company Koala in the role of creative director

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TBWA\Sydney internationally-awarded creative director Doug Hamilton has joined mattress business Koala in the role of...

New Zealand-based fashion brand i labb launches first campaign via Daughter

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Newly-formed independent Australian and international creative agency Daughter, has launched a spirited campaign...

Ardbeg’s loyal canine mascot ‘Shortie’ fronts Father’s Day film via Endeavor Global Marketing

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The latest limited edition from Ardbeg gives whisky and dog lovers alike the chance to celebrate the untamed spirit...

BWM Dentsu, Sydney managing director Alex Carr departs the agency after nearly four years

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BWM Dentsu has confirmed the departure of managing director Alex Carr, who leaves after nearly four years to "pursue...

Publicis Groupe acquires New Zealand’s largest independent full-service media agency MBM

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Publicis Groupe ANZ has today announced the acquisition of New Zealand’s largest independent, full-service media...

My Most Immortal Ad: Sergio Lopez

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In the run-up to this year’s Immortal Awards, LBB's jurors will each select an ad that they believe deserves the title..

Quiip takes action on mental health with the launch of the Resilience Training Package

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In response to high rates of overwork and burnout, Australian social media and online community management specialist...

Experience Oz appoints ADCORE to handle all digital media across search, display and social

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County Capital One has announced that its proposed business combination partner, ADCORE, has secured a new contract...

Highly-acclaimed DDB Sydney CD team Jade Manning and Vince Osmond join Special Group

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Special Group Australia has announced that the highly acclaimed creative director team of Jade Manning and Vince...

TBWA’s Paul Arena joins BWM Dentsu Melbourne in the role of executive strategy director

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After seven years at TBWA\Melbourne Paul Arena has joined BWM Dentsu, Melbourne as executive strategy director.

DIRECT LIFE INSURER NOBLEOAK APPOINTS CHALLENGER BRAND AGENCY MR WOLF

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Independent creative challenger-brand agency Mr Wolf has been selected as the creative agency of record for direct...

M & J Chickens appoints Melbourne agency Bellwether to handle ‘Five Acre Fields’ launch

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Post-acquisition by private equity firm The Growth Fund, Australian poultry supplier M & J Chickens has appointed...

EMPORIUM MELBOURNE CELEBRATES THE ARRIVAL OF SPRING WITH MIFF SPONSORSHIP FILM VIA COS WE CAN

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Emporium Melbourne has partnered with Melbourne International Film Festival to position themselves as the heart of...

Meet the 12 Young Creatives that will Represent Australia and NZ at  LIA Creative LIAisons 2019

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Meet the 12 Young Creatives that will Represent Australia and NZ at  LIA Creative LIAisons 2019...

LIA Likely, Lock + Long Shot: Wilf Sweetland

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A new series that bets on great work in the lead up to the LIA judging at the Encore Hotel in Las Vegas.

The One Club promotes Kasia Karolak to newly-created gender equality program manager role

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For the past two years, Karolak has played a primary role in developing the global Next Creative Leaders.

Commercial Radio Australia launches new Radio Alive campaign via Eardrum to promote ROI

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Commercial Radio Australia has launched a new marketing campaign, developed by Eardrum, to promote the high return on...

Visit Victoria appoints Saatchi & Saatchi Melbourne as creative agency; ends eight year partnership with Clemenger BBDO, Melbourne

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Visit Victoria has appointed Saatchi & Saatchi Melbourne as its lead creative and strategy agency, following a...

Ola launches new Wallabies partnership campaign via Advertising Advantage, Sydney

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Rideshare platform Ola has launched two new TVCs as the hero creative of an integrated marketing campaign aiming to...

Foodstuffs unveils new omnichannel experience for NZ grocery retailer New World via AKQA

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AKQA has launched the new ecommerce platform for major New Zealand grocery retailer, New World.

Sheldrick Wildlife Trust launches t-shirt educating kids about why elephants are facing extinction in new project via whiteGREY

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To coincide with World Elephant Day, the Sheldrick Wildlife Trust has launched a unique fundraising and awareness...

Road Safety Commission tackles distracted drivers in new campaign via The Brand Agency

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In 2018, 18% of deaths on WA roads were caused by distracted drivers. While recent years have seen a focus on...