Archive – Campaign Brief

The Work 2020 Contenders: Alt.vfx

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

Universal Automotive Authority recognises Suzukis as Best Cars in the Universe in new campaign via Deloitte Digital Melbourne

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The Universal Automotive Authority (UAA) today announced that Suzuki are the best cars in the Universe, part of a new...

University of Canberra launches new ‘find your future vision’ 2020 campaign via VANDAL Sydney

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Vandal has recently produced the 2020 brand campaign for the University of Canberra in a close working relationship...

Jacqueline Witts joins Clemenger BBDO Melbourne as head of planning; Dave Keating joins in the role of chief operating officer

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Clemenger BBDO Melbourne has today announced two additions to its executive leadership team, with Jacqueline Witts...

Wunderman Thompson Australia + NZ CEO John Gutteridge departs; Lee Leggett joins as new CEO

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WPP AUNZ has announced new leadership at Wunderman Thompson Australia and NZ, as CEO John Gutteridge (left) departs...

Ex Big Red CD Christine Isaac teams up with visualiser Dario Bulfone to launch new creative studio cdco

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It’s the classic story, forced to work from home during a global pandemic, couple discover they have complementary...

Footy bounces back in new Toyota sponsorship campaign ‘We Bounce Back’ via Gemba

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Toyota is set to celebrate the ‘Oh What A Feeling’ return of the AFL season with a new campaign ‘We Bounce Back’...

Best Ad of the Day: Nike ‘For Once, Don’t Do It’ by Wieden + Kennedy, Portland

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Showcasing the best ads that have caught our attention over the past week.

Studio Messa explores impacts of COVID-19 on the creative industry with unfiltered series ‘Candid’

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The impact of COVID-19 on the creative industry has been exponential, with the closure of concerts, events and...

Tango Energy lets customers ‘Take Charge’ in first brand campaign via Marmalade Melbourne

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Tango Energy, the new challenger energy retailer backed by Pacific Hydro, has launched its first brand campaign via...

Damon Stapleton: Creativity. How to make scrambled eggs way better.

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

iSelect takes the ‘uggghhhh’ out of saving in newly launched TV spot via Fenton Stephens

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iSelect is taking the 'uggghhh' out of saving in its latest TV campaign via Fenton Stephens.

DDB Melbourne MD Kate Sterling departs agency for new role as ANZ client director at LivePerson

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DDB Melbourne managing director Kate Sterling has departed the agency to take up a new role as ANZ client director at...

Panadol and Smiling Mind help Aussies rethink self-care and focus on mental health and wellbeing in new campaign via whiteGREY, Sydney

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Australian pain management brand, Panadol, in partnership with mental health and wellness not-for-profit company...

BreastScreen NSW outlines updates to screening services due to Covid-19 in newly launched campaign via 303 MullenLowe, Sydney

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The Cancer Institute NSW has launched a new campaign via 303 MullenLowe Sydney, promoting updates to breast screening...

BINGE appoints The Hallway to handle creative, media strategy and channel planning

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Independent full service advertising agency The Hallway has been appointed by BINGE to work on Australia’s newest...

The Work 2020 Contenders: FINCH

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

McCann Melbourne named Lead Creative Agency for Brown Family Wine Group brand Innocent Bystander

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Brown Family Wine Group has appointed McCann Melbourne as lead creative agency for its Innocent Bystander wine brand.

HORT INNOVATION SHAKES OFF LOCKDOWN-LOWS WITH THE GOOD MOOD FOOD CAMPAIGN VIA SPECIAL GROUP

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Hort Innovation launches a new campaign tonight via Special Group that encourages everyone to shake off their COVID-19 i

Attention Creative Advertising and Production professionals: is your Bestads profile up to date?

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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

TheBestAdJobs.com – the site for employers to connect with job seekers in Australia, New Zealand, Asia, worldwide – only $50 per listing

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

Start Your Couches: Innocean puts lockdown twist on classic game with ‘Couch Racer’ launch

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Innocean Sydney has taken an old familiar game and given it a lockdown twist with the launch of 'Couch Racer'.

Domino’s brings New York to Aussies’ living rooms in latest campaign via Elevencom

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Domino’s has launched a major new campaign this week via Elevencom to promote its new improved New Yorker pizza range.

Best Ad of the Day: ‘Call it Covid-19’ by Asiancy Portland

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Showcasing the best ads that have caught our attention over the past week.

Dairy Farmers champions its farmers in new ‘Here’s to good’ campaign via AJF GrowthOps

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Lion Dairy & Drinks new Dairy Farmers ‘Here’s to good’ campaign, created by AJF GrowthOps, highlights the good in...

Vegemite announces ‘Cultural Ambassador of Australia’ role in new campaign via Thinkerbell

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Vegemite has announced one of the Mitey-est jobs in Australia – the ‘Cultural Ambassador of Australia*’.

MILO encourages Aussies to pick a side in latest ‘Hot v Cold’ campaign via Ogilvy Sydney

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Nestlé has launched a new campaign via Ogilvy Sydney, calling on Aussie MILO lovers everywhere to settle the debate...

303 MullenLowe integrates experience led transformation agency Profero into its business

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303 MullenLowe is integrating experience led transformation agency MullenLowe Profero into its business...

The Work 2020 Contenders: Host/Havas, Sydney

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

Mobius Awards 2020 launches call for entries; deadline set for Thursday, October 1

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Mobius Awards, a 50-year-old international advertising competition based in Los Angeles, has officially opened for...

Cannes Lions to release The Global Lions Creativity Report of the Decade

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Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate...

WARC Report: Brands cut $50 billion from global adspend in wake of COVID-19

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Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among...

Best Ad of the Day: New Zealand Police Covid-19 Campaign ‘Stay Home’ by Wrestler New Zealand

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Showcasing the best ads that have caught our attention over the past week.

The Work 2020 Contenders: VMLY&R Sydney

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

72andSunny Sydney + AGDA partner up to launch ‘Design Chats’ featuring Obama’s design director

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AGDA, the Australian Graphic Design Association, and 72andSunny Sydney have announced a creative partnership to...

Ad Standards CEO Fiona Jolly departs organisation after nearly 15 years at the helm

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Ad Standards has today announced the departure of its CEO Fiona Jolly, who has decided to leave the organisation...

News Corp shake-up: From June 29 bulk of regional and community titles to move to purely digital publishing; several titles to cease publication; big job losses expected

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The executive chairman of News Corp Australasia, Mr Michael Miller, has today announced significant changes to News...

Havas launches entrepreneurial initiative to help industry professionals impacted by COVID-19 turn their side hustle into their main event

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It is estimated that two thirds of Australians have a side hustle, but for many people over the last few months...

whiteGREY Sydney and Mindshare Australia win Grand Prix for Volvo ‘Omtanke’ at WARC Awards 2020 – Effective Innovation

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whiteGREY Sydney and Mindshare has taken out the Grand Prix in the Effective Innovation category of the WARC Awards,

Best Ad of the Day: Skoda SUV ‘Shot at Home’ by Optimist Germany

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Showcasing the best ads that have caught our attention over the past week.

Purpose In A Pandemic: How Australia’s top creative agencies are leading the way

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Missing the every day moments that define agency life and struck with a renewed sense of appreciation for solving...

2020 Vision: how Australia’s top production companies are adapting to a new reality

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Conversing with agency partners on Zoom, live streaming shoots to clients, casting remotely and practicing social distan

FCB NZ promotes creative duo Peter Vegas and Leisa Wall to executive creative directors

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FCB creative duo Peter Vegas and Leisa Wall have been promoted to joint executive creative directors of FCB New Zealand.

Miss Bossy Boots turns the camera on themselves to create ISO self portraits

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For co-owners of Miss Bossy Boots, Veronica and Garry Moore, it was important that the MBB community remain connected...

whiteGREY retains NSW Government business with Place Management NSW appointment

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Following a hotly contested pitch, whiteGREY has been appointed as lead strategic and creative agency for Place...

New Director Dani Pearce joins Revolver’s roster for representation in Australia, NZ and Asia

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Revolver is excited to announce that Sydney based director Dani Pearce will be joining its team.

The Work 2020 Contenders: CHE Proximity

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

A call for entries; PEP Magazine to celebrate creatives who have been impacted by COVID-19

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PEP Magazine, a celebration of the people and the work, and a big ol’ screw you to COVID-19, is launching in Melbourne.

TAB asks Australians to ‘help play find a way’ in latest campaign via M&C Saatchi, Sydney

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TAB continues to roll out its new campaign supporting the ‘Long May We Play’ brand platform via M&C Saatchi Sydney...

Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Tourism NZ reconnects to the world with a pure perspective in new work via Special Group

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100% Pure New Zealand is reconnecting with friends and past visitors around the world to share a reflection on what...

Vale Yancy “Smooth Arms” Murillo – Studio Manager/Head of Fun ~ A massive part of the Melbourne industry

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Saturday saw the very sudden and very shocking loss of Yancy “Smooth Arms” Murillo. A massive part of the Melbourne...

The Work 2020 Contenders: Filmgraphics

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

Kraft Heinz appoints 72andSunny Sydney as creative agency partner for Golden Circle

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72andSunny Sydney has been named creative partner on Kraft Heinz’s flagship brand Golden Circle following a...

Facebook Creative Shop ANZ hires top creatives Jay Morgan, Stef DiGianvincenzo + Ollie Beeston

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Facebook has announced that it is making further investment in ANZ, by strengthening the capability of its Creative...

Who’s where? Portfolio & Reel’s update of Freelance Producers and Freelance TVC Directors in Australia @ only $50 per list

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Portfolio & Reel’s list of Australia's freelance producers and freelance TVC and Content directors have been updated

GAWEN RUDDER: TENNIS PLAYERS, UBER EATERS, THE ROYALS AND VAMPIRES

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Investing in long-term talent relationships can pay dividends, but also talent can turn around and bite you,

Late Payment. It’s not smart. It’s irresponsible: The Communications Council CEO Tony Hale issues statement on ad agency payment terms

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VoxComm, the new global voice for agencies, has released an announcement on behalf of multiple agency associations...

Working from home? Need a commercial break with great commercials (and great work in all media)? Treat yourself to a tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads

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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)

Former BWM Dentsu Sydney ECD Asheen Naidu takes up Global CD role at TBWA\Group Singapore

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Naidu is a multi award winner with a coveted D&AD Black Pencil and Cannes Grand Prix from BWM Dentsu Sydney.

Houston creates new identity for AMPOL symbolising the brand’s forward momentum

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Houston Group Sydney is the brand and creative agency behind the new identity for AMPOL, the rebranding to Ampol...

The Work 2020 Contenders: VMLY&R Melbourne

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

72andSunny Sydney launches new brand strategy and visual identity for Infigen Energy

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72andSunny Sydney has unveiled a new brand strategy and visual identity for Infigen Energy, one of Australia’s...

Peer inside the lives of others in director Jasmin Tarasin’s personal series ‘Together Alone’

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Photoplay’s Jasmin Tarasin has just directed ‘Together Alone’, a personal series that documents the lives of her...

Loan Gallery launches new integrated brand campaign via Magnum Opus Partners

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Starting with a complete brand refresh, including the evolution of its logo, its brand positioning and a new website...

Best Ad of the Day: Nike ‘Never Too Far Down’ by Wieden + Kennedy Portland

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Showcasing the best ads that have caught our attention over the past week.

VMLY&R Sydney awarded Gold at NY Festivals 2020 AME Awards; AFFINITY scores four Silver Awards

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New York Festivals AME Awards, world-wide since 1994, has announced the 2020 award winners. Australia has secured one...

Byron Bay-based Elements Post Production at the forefront of creativity

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Creative vision fulfilled without compromise.

Final deadline midnight tonight (Friday 22 May) for entries to Campaign Brief’s The Work 2020: Free to enter

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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.

A Golden Tripod for Josh Flavell and Playground’s PIMPED thriller

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Taking home a Golden Tripod at the National ACS Awards on Saturday night for his stunning work on feature film PIMPED...

Facebook announces future of work product and business updates to help companies work flexibly

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Today, Facebook has announced a series of product and business updates - spanning Facebook, Workplace, Portal and...

Instagram launches new marketing campaign to promote its newly launched ‘House of Instagram’

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Today, Instagram is announcing a new marketing campaign to showcase the House of Instagram website which is launching...

The Work 2020 Contenders: Deloitte Digital

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

Ex MKR contestant launches iso inspired isogood relish with the help of Magnum Opus Partners

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Sam Newton a.k.a ‘Smiley Sam’ from MKR has taken the opportunity arisen from isolation to create a selection of...

Best Ad of the Day: Walmart ‘Hearts of Magic’ via FCB

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Showcasing the best ads that have caught our attention over the past week.

Australia Post creates National Letterbox to encourage Aussies to share their lockdown experience in new campaign via The Monkeys

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Understanding Australians are spending far more time at home during lockdown, Australia Post has launched ‘Dear...

The Work 2020 Contenders: Leo Burnett Australia

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

New Zealand’s Comms Council wraps up its ‘Connection for the Industry’ series

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Yesterday the Commercial Communications Council recorded the last of the Industry Leaders Covid Conversations.

MassiveMusic launches free music colouring book to help you colour your stresses away

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Downloadable colouring book features music icons such as Frank Zappa, Lady Gaga, Prince and Freddie Mercury among others

WW appoints Adhesive as retained PR and influencer agency across Australia + NZ

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Independent integrated agency, Adhesive, has been appointed as the public relations agency of record across Australia...

St John WA promotes online first aid skills in latest TV campaign via Meerkats, Perth

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Meerkats has launched an emotive new 15-second TVC campaign to encourage people to enrol in an online first-aid...

Enero appoints Brent Scrimshaw as CEO

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Enero Group has today announced the appointment of Brent Scrimshaw as chief executive officer effective 1 July 2020.

David Denneen: There’s only one Michael Jordan

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By David Denneen, Australian film and commercial directing legend, Filmgraphics

Mike Lange, head of sound, Cutting Edge: Finding a brand’s voice through sound

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Cutting Edge’s head of sound, Mike Lange explains how sound can define a brand

A decade of US$10,000 cash Grand Prix Winners from the Ad Stars Festival in Busan

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Ad Stars is a show that’s free to enter and supports creators with two $10,000 cash prizes every year.

The Work 2020 Contenders: TBWA\Sydney

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...

AMI celebrates Kiwi’s kindness during COVID-19 in newly launched campaign via Colenso BBDO

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AMI launched a new campaign via Colenso BBDO that celebrates the kindness Kiwis have shown during COVID-19 - in their...

Bestads Six of the Best Reviewed by Eugene Cheong, former regional CCO, Ogilvy Asia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Hootsuite appoints Adhesive as PR agency in Australia and New Zealand

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Adhesive, an independent and award-winning PR agency, has been tasked with driving Hootsuite’s communications...

Best Ad of the Day: Playboy ‘Practice Safe Six’ via Preacher

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Showcasing the best ads that have caught our attention over the past week.