Archive – Campaign Brief

The first furphy, from Furphy and Thinkerbell

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Furphy Refreshing Ale has launched its first ever TV campaign via agency Thinkerbell in what it hopes will bring a bit

An advertising recession highly probable in first half of 2020 as COVID-19 hits key media owners

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The global economy is set to fall into recession, with the advertising market likely to follow in the first half of...

Lion urges Australians to keep their physical distance in new print campaign via Host/Havas

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Australian brewer Lion is using the power of its household name brands to reinforce the government’s advice to stay...

Silverbullet Data Services Group supports Save The Children with new pro bono campaign

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Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health...

Who’s where? Portfolio & Reel’s update of Freelance Producers and Freelance TVC Directors in Australia @ only $50 per list

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Portfolio & Reel’s list of Australia's freelance producers and freelance TVC and Content directors have been updated

Best Ad of the Day: Guinness ‘Stay at Home’ by Luke O’Reilly

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Showcasing the best ads that has caught our attention over the past week.

For Madison Avenue, the new normal is not going to be very normal – it’s going to be unfamiliar and harsh

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In 2015, MDC, a mid-size advertising holding company, was trading for $30 a share. A Bantamweight, it own some of the...

Attention Advertising+Production professionals in Asia-Pacific: is your Bestads profile up to date?

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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

Remote Teams? Give Them Unlimited Access to BestadsPRO to keep the creative juices flowing ~ 5 BestadsPRO subs @ only US$15 each per year

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Share bestads' essential global content with your entire team for half the price. 10 BestadsPRO subscriptions @ only $15

The Work 2020 Contenders: Colenso BBDO

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With Cannes Lions postponed and LIA cancelled, Campaign Brief is still out to recognise and showcase the great work...

Who’s where? Portfolio & Reel’s update of Aust + NZ Ad Agencies and Production Company lists

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories have just been updated...

Heckler’s Will Alexander ~ Post apocalypse: The virtual new world of post-production

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By Will Alexander, co-founder and executive producer at design, animation and VFX house, Heckler.

Call for entries to Campaign Brief’s The Work 2020: Free to enter – Deadline Monday 6th April

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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.

The Work 2020 Contenders: 303 MullenLowe, Sydney

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With Cannes Lions postponed and LIA 2020 cancelled, Campaign Brief is still out to recognise and showcase the great...

Coles Supermarkets taps roster shops DDB and TBWA to join Big Red during ongoing pandemic

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Coles has enlisted additional support from members of its existing agency roster, to help manage our marketing response

Anomaly free Downloadable Open-source Campaign Asks Us All to Unite in Face of COVID-19

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Offered for free to any interested institutions, community groups and of course individuals, the ambition is for people

Facebook launches Coronavirus Australian Information Center

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Faceboook has launched a Coronavirus (COVID-19) Australian Information Center, a central hub for people to find...

Tonic Health Media launches campaign for new chemist delivery brand Chemist2U via AnalogFolk

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After a competitive pitch at the end of 2019, AnalogFolk won the business and has been working with health media...

Covid-19: The United Nations issues global call to creatives for the first time ever

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In an unprecedented move, the United Nations has issued a global call to creatives to help communicate essential...

Best Ad of the Day: Apple iPad Pro ‘How to correctly use a computer’ via TBWA Media Arts Lab

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Showcasing the best ads that has caught our attention over the past week.

Interchange launches weekly live video event and TV show ‘The 2pm Project’ – airs today at 2pm

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Culture and behaviour change consultancy Interchange has responded to impact of the coronavirus by launching ‘The 2pm...

Commercial Radio Australia urges Government: Radio must be exempt from lockdown

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Industry body Commercial Radio Australia has called on Federal and State/Territory Governments to ensure radio...

Business Australia launches campaign to support businesses through Covid-19 via Six Black Pens

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Business Australia, a recently launched free membership organisation which is already supporting over 40,000...

Former McCann Australia CSO Fran Clayton returns to DDB Sydney as chief strategy officer

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DDB Sydney has announced that Fran Clayton will join the agency as chief strategy officer.

Skinny attempts to reach the whole of New Zealand with ad featuring someone they know in new Friend-vertising campaign via Colenso BBDO

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Skinny may not have the biggest advertising budgets, a legacy of innovation, or the heft of its beloved competitors...

Director Mike Hayes enters ‘Jo has one for Mo’ painting into (now postponed) Archibald Prize

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Since the doco 'How Australia got its Mojo' screened last year on the ABC and repeated Australia Day this year ~

Best Ad of the Day: IKEA ‘Stay Home’ via McCann Tel Aviv

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Showcasing the best ads that has caught our attention over the past week.

The Trenches unveils *HOW TO … ALONE TOGETHER* in an open invitation to the creative community

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Industry mentoring initiative The Trenches today is launching their ‘HOW TO … ALONE TOGETHER’ series which will...

Western Sydney Ad School postpones semester

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The newly formed Western Sydney Ad School has postponed its next semester in light of the Coronavirus and the...

Jones Knowles Richie’s Tosh Hall’s ADC Pick of the Day is Samsung’s ‘Broken Display Maps’ via Cheil Germany

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Judging for The One Show 2020 and the ADC 99th Annual Awards has moved to the digital realm, where world-renowned...

M&C Saatchi Sport & Entertainment appoints Krystyna Frassetto to head of comms role

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M&C Saatchi Sport & Entertainment has appointed Krystyna Frassetto to the role of head of comms.

London International Awards cancels awards and creative liaisons for 2020 but will be back next year

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LIA cancels awards for this year...

FLIPP’s Rob Palmer wins prestigious National Photographic Portrait Prize for ‘The Mahi-Mahi’

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FLIPP represented photographer/director and artist Rob Palmer has won the prestigious National Photographic Portrait...

CHE Proximity Sydney managing director Vanessa Nicol departs agency after 15 months in the role

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CHE Proximity has confirmed that Sydney managing director Vanessa Nicol has been made redundant in a move to protect...

The Hallway appoints Erin Kelly + Libby Hams to lead integrated client management team in Sydney

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Australian independent agency The Hallway has announced two senior additions to the team, following recent business...

Latest Brown Riot podcast episode out now feat. Ogilvy Sydney’s Ava Frawley and Jasmine Subrata

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In episode nine of Brown Riot podcast, Coffee Cocoa Gunpowder creative partner Ant Melder talks to Ogilvy Sydney...

MFA members tune in to Energx CEO Sean Hall’s ‘You’ve Got This’ virtual wellbeing class

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In response to the COVID-19 crisis, yesterday the MFA partnered with Energx to deliver a virtual masterclass for MFA mem

UnLtd CEO Chris Freel to host weekly virtual trivia from his backyard and #UnLtdGoodNews content series

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UnLtd, the industry’s social purpose organisation, has announced two new initiatives to bring the industry together...

Neville Doyle: This too shall pass – a planner’s view on how COVID-19 could reshape society

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By Neville Doyle, chief strategy officer, Town Square, Melbourne

Tricia Whenham: Tips to stay collaborative while working from home

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Tricia Whenham, senior writer at Nureva: Tips to stay collaborative while working from home...

72andSunny + Otis Studios launch second series of 72Voices Creative Entrepreneurship podcast

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72andSunny Sydney have launched the second series of 72Voices: The Podcast, exploring entrepreneurship and...

Facebook releases new features and intiatives for the Australian community during COVID-19 crisis

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Today Facebook has shared a roundup of its latest COVID-19 global relief efforts across its platforms including...

Coronavirus: “Being housebound has brought us together,” says LA-based Aussie expat ad legend Siimon Reynolds

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Home lockdown will probably soon happen in Australia and you won’t find it easy. The hardships will be greater, but trus

Johan Vakidis: Covid 19 – we’ve all become experts

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Johan has just emerged from the Covid 19 life on lockdown in China “We must remember that these are people, not numbers”

AWARD Awards judging postponed to help judges prepare and concentrate on other priorities

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Australasian Writers and Art Directors (AWARD) today announced that judging of the 2020 AWARD Awards will be postponed.

Melbourne based voice tech startup launches adventure voice game for free in Australia

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Melbourne-based tech startup, CogniVocal, has launched a complete voice-game A.I., for free in Australia...

WPP AUNZ chief customer officer Sunita Gloster departs business after 13 months in the role

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By mutual decision, Sunita Gloster, chief customer officer, and WPP AUNZ, have agreed that she will leave the...

Bestads Six of the Best Reviewed by Adam Bodfish, Executive Creative Director, McCann Central, UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Australian Government extends ‘Stop the Spread’ campaign with new ads via Carbon Creative

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The Australian Government and Brisbane agency Carbon Creative have released more ads in its national awareness...

Clemenger BBDO Sydney promotes CDs Brendan Willenberg + Darren Wright to joint-ECD roles

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Following the news of Clemenger BBDO Sydney CCO Ben Coulsen's departure, the agency has announced the promotion of...

Sirens Round 1 now open; deadline Sat, May 2

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Entries for Round 1 of the Sirens Awards 2021 are now officially open.

Coronavirus Insight from Ahead of the Curve

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Lessons from Singapore and Japan can inspire agencies elsewhere to help staff and clients, Marc Wesseling and Jean...

Dentsu Jayme Syfu Philippines chairmom/CCO Merlee Jayme reflects on more family time at home: My wish has been granted in a weird way

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A working mom's reflection amidst the CoVid19 lockdown by Merlee Jayme.

The World of Production Navigates Covid-19

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LBB checks in with live action production around the world for an in-depth report on how coronavirus is impacting...

Damon Stapleton: To be human. Don’t worry there’s a happy ending.

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

News Corp supports leading businesses with $8M for Covid community service announcements

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As Australia experiences unprecedented community, health and business uncertainty due to the coronavirus crisis, News...

After three years Clemenger BBDO Sydney chief creative officer Ben Coulson set to depart

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CB Exclusive – Campaign Brief can reveal that Clemenger BBDO Sydney chief creative officer, Ben Coulson will depart afte

Working from home? Need a commercial break with great commercials (and great work in all media)? Treat yourself to a tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads

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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)

Newspaper sales increase during coronavirus crisis; News Corp to launch refreshed campaign

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Australia’s biggest selling daily newspapers are being produced from couches and coffee tables across the country...

Nokia releases new teaser for its global ‘No Time To Die’ Bond campaign via Grey London

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Recently HMD Global, the home of Nokia phones, announced it was the official phone partner for the 25th James Bond...

Little Black Book and Campaign Brief: We Need to Come Together Now More Than Ever

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Little Black Book editor in chief Laura Swinton outlines LBB’s editorial plans for covering the Covid-19 crisis...

Former R/GA Australia MD Rebecca Bezzina joins R/GA London as SVP, managing director

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R/GA has announced that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, managing...

Little Black Book members will receive additional free entries for The Immortal Awards 2020

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Little Black Book will increase the number of free entries for its members for this year’s Immortal Awards, in an...

Former The Monkeys business director Monika Vidovic joins Emotive as business director

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Integrated creative agency Emotive has appointed Monika Vidovic as business director.

BPAY launches ‘GRIT – Australian Drought Stories’ – an online art exhibition to raise funds for drought-affected farmers via BMF

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As part of the awareness and fundraising campaign to help drought-affected farmers pay their bills, BPAY has launched...

Marmalade wins new business including Tango Energy, Kidney Health Australia and VACCHO

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Marmalade has kicked off 2020 with a string of new business wins, including Tango Energy, Kidney Health Australia...

Andrà Tutto Bene? Italian Advertising Creatives on Life Under Lockdown in the Danger Zone

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Loneliness, creativity and digital aperitivos... Italians from the creative industries explain how life and work has...

This week’s Best Ad Jobs @ TheBestAdJobs.com

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

Stay Safe, Stay Apart, But Stay Together

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By Bruce Bigelow & Steve York, founders, Cream Electric Art

Jeremy Southern: Rejection without dejection

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By Jeremy Southern (above), ex-executive creative director and current freelance creative/copywriter.

BBDO launches app that lets staff brand their homes as official agency offices

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Site generates logo for email signatures

The Monkeys creatives Hugh Gurney and Joe Sibley win Round 5 of the Siren Awards

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Creative agency The Monkeys is the overall winner of Round 5 of the 2020 Siren Awards and has taken top spot in the...

Top ad leaders on how to stay creative while working from home

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A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it...

June dates for Cannes Lions cancelled with contingency plans explored to move to October

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Philip Thomas, Chairman, Cannes Lions said the decision comes following much deliberation.

Bestads Six of the Best Reviewed by Linda Knight, Chief Creative Officer, Observatory, Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Agencies BEST and PHORIA enter a joint venture

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Melbourne-based wayfinding and placemaking agency, BEST., has forged a purpose-led joint venture partnership with...

Coronavirus crisis: CRA CEO Joan Warner says listeners and businesses will rely on radio

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Commercial Radio Australia CEO Joan Warner has released a statement in the first issue of its Radio Alive newsletter...

Coronavirus crisis in adland: More advertising agencies asking staff to work from home

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UPDATED: As the Coronavirus crisis continues local agencies including Deloitte Digital, Special Group and McCann...

Roxanne Millar: What every brand needs to know based on the past two months in China

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Written by Roxanne Millar, General Manager, Bastion Effect and Bastion China

Glenn Dalton: ‘Thinking from home’ – We’ve been doing it for years

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By Glenn Dalton, executive creative director, Hardhat.

VMLY&R Melbourne bolsters strategy offering with hires across brand, digital, CX, data + social

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Following a spate of other senior hires, Dan Brown has joined VMLY&R Melbourne as senior strategist, further...

Publicis Groupe ANZ appoints Jason Tonelli to newly-created chief product officer role

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  Publicis Groupe has today announced the appointment of Jason Tonelli to the new role of chief product officer.

How to work from home successfully – tips from a PR agency that has done it for eight years

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By Bec Brown, managing director, The Comms Department

WARC Rankings Effective 100 revealed – CHE Proximity ranks #3 most effective agency in the world; Australia ranks #8 country in the world

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The WARC Effective 100, an annual ranking of the world's most awarded campaigns and companies for marketing...

2020 Oasis Ball cancelled – Campaign Brief WA Awards to be announced online

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The 2020 Oasis Ball has been cancelled due to Coronavirus measures in the interests of safeguarding community health.

Coronavirus crisis: Ascential, parent company of Cannes Lions, instructs staff to work from home

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Ascential, the parent company of Cannes Lions, has instructed staff to work from home if possible as the coronavirus...

Jim Gall to return to Australia to fill CEO role at Clemenger BBDO Melbourne Group; takes over from Gayle While who is returning to the UK

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Clemenger BBDO has announced that Clemenger Group New Zealand CEO Jim Gall will be returning home to Melbourne to...

Coronavirus Crisis: Little Legends Lunch postponed

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The Little Legends Lunch has been postponed.

Australian Government unveils ‘Help Stop the Spread’ COVID-19 campaign via Carbon Creative

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The Australian Government has launched a national campaign to inform all Australians about the coronavirus (COVID-19).

AWARD Awards gala dinner scheduled on 27 March cancelled; AWARD Chair Cam Blackley issues statement on Coronavirus Crisis

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A message to the AWARD community from Cam Blackley, AWARD Chair, and the AWARD Committee regarding Coronavirus...