Archive

Diploria AI launches to show brands how they appear in ChatGPT, Gemini and Google AI Mode

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Australian-built software platform Diploria AI has launched, giving marketers a way to measure how their brands...

Rob Patterson joins Melbourne independent agency Young Folks as General Manager

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Young Folks has appointed Rob Patterson as General Manager, bringing together a rare mix of commercial and creative...

McCann NZ, Special NZ + Colenso lead the pack as 2026 Effie Awards Aotearoa finalists are revealed

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The Comms Council has announced the finalists for the 2026 Effie Awards Aotearoa, in association with TVNZ.

The New Wave ~ CORE

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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...

Bench Media promotes Jessica Torstensson to General Manager – Growth

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Independent full-service media agency Bench Media has promoted Jessica Torstensson to General Manager - Growth.

Special Wellington appoints Aussie expat Josh Brown as Associate Creative Director

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Special Wellington has announced the appointment of Aussie expat Josh Brown as Associate Creative Director, joining from

Support Act urges Aussies to ‘Keep Aussie Music On Rotation’ for AusMusic T-Shirt Day in new campaign via BRING

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Support Act has launched 'Keep Aussie Music On Rotation', a new laundromat-themed creative platform via BRING...

ACA extends 2027 Cannes Lions jury nominations to tomorrow, Wednesday, 30 September

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2027 Cannes Lions jury nominations extended to 5pm AEST tomorrow, Wednesday 30 September.

noisy appoints Urban List’s Jack Jones as Senior Partnerships Manager

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Youth culture agency noisy has appointed Jack Jones as Senior Partnerships Manager, hiring him out of Urban List to...

Barnardos Aotearoa encourages Kiwis to ‘invest in children’ in new campaign via Eightyone

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Created with Supernormal, campaign reframes child wellbeing as the smartest investment in the country.

Merv Hughes fronts Australian Avocados’ ‘pit-tition’ to make avo on toast the official breakfast of Australia in new campaign via Thinkerbell

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Australian Avocados, via Hort Innovation, has partnered with Thinkerbell and cricket icon Merv Hughes to encourage...

Leilani Horthy Banks’ Creative LIAisons Diary #1: Fear and loathing (and learning) in Las Vegas

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It's 11 minutes to midnight midnight, I'm 38 hours into my first ever trip to Las Vegas, and my suitcase looks like...

The Wiggles kick off new Grand Final Friday tradition at AFL Grand Final Parade via Seeker Agency

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Seeker Agency recently partnered with the AFL to evolve the 2026 Toyota AFL Grand Final Parade into a bigger fan...

LIA’s Creative LIAisons commences in Las Vegas

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With theatrical sound effects, wicked humor and stories that grew more horrifying by the minute, Alexandra Taylor...

Coca-Cola gets nifty, thrifty and a little bit skux in new Aotearoa campaign via VML New Zealand

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New work celebrates the different ways Coca-Cola fits naturally into everyday moments, through a distinctly Kiwi lens.

UNSW Sydney celebrates the role of difference in the path to progress in new animated campaign via Howatson+Company

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Reinforcing the value of collaboration, the film is set to a cover of Canned Heat's 'Let's work together'.

KFC ‘boybands’ its new chicken tenders to make them even tenderer in new campaign via Special

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Created under KFC's 'Go Full Chicken' brand platform the integrated campaign is built to capture both heart and appetite

CB Live at LIA in Vegas: Can creativity change laws, move governments, and protect human rights?

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Rob Galluzzo of FINCH breaks down 36 Months, the campaign that helped raise the minimum age for social media in Australi

Campaign Brief Creative Circle: What’s hot in September 2026?

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Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

The New Wave ~ Berlin

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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...

BNZ Breakers launches new era with ‘Longshot’ film and fresh brand identity via Colenso BBDO

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As the new strategic and creative partner of the BNZ Breakers, Colenso BBDO has been tasked with shaping the next...

Ant Melder’s LIA Diary #1: Sharon Stone, Ali Wong and the battle for 10 seconds of attention

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"The dry heat, bright lights, constantly flashing slot machines, background thrum of the casino, slightly unnerving...

LIA 2026 judging kicks off in Las Vegas with new categories and 128 Creative LIAisons on the way

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Judging for the 2026 London International Awards is officially underway in Las Vegas. Some of the industry's sharpest...

Special Australia wins Grand Effie and takes Agency and Independent Agency of the Year at 2026 APAC Effie Awards

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Special Australia has taken out the top honours at the 2026 APAC Effie Awards. It won the Grand Effie for Uber's...

Initiative appoints Elle Galipienzo to the newly expanded role of Head of Impact

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Initiative has appointed Elle Galipienzo to the newly expanded role of Head of Impact, reflecting growing client...

VANDAL appoints Alicia Hollier as Experiential Producer

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VANDAL, which was recently named the top production company in Asia-Pacific in Campaign Brief's The Work 2026, has...

Digital agency Wonderful backs problems not solutions with $25,000 social impact launch

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Sydney independent digital agency Wonderful has launched 'Wonderful Possibilities', an annual initiative providing...

AAMI rescues the AFL Grand Final match ball with help from Kylie Minogue in latest ‘AAMI To the Rescue’ instalment via WPP Media OpenEra

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Campaign transforms this year's missing Grand Final match ball into an out-of-this-world, stadium-wide rescue mission.

Tourism and Events NT’s ‘Best Kept Season’ returns with a new chapter via KWP+Partners

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Tourism and Events NT's 'Best Kept Season' is back for a second year with an evolved creative platform from KWP+Partners

Campaign Brief Video: Interview with Barbara Levy, President and Founder of LIA, at start of awards judging + Creative LIAisons in Las Vegas

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Barbara Levy, President of the LIA Award explains how LIA holds a unique place amongst the world's top advertising award

Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61

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Campaign highlights the security of Telstra's network, which blocks millions of scam calls and texts every month.

Marcus Byrne: You just pressed a button

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"In the mid sixties Robert Moog built a wooden box full of wires and knobs. Press a button and a sound came out..."

Bestads Best Outdoor of the Week: Zeekr ‘Zeekr by Taika Spotlight – Sunburn’ via Bastion Aotearoa

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...

GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement

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Proprietary measurement framework enables strategic intelligence to prove experiential marketing ROI.

The New Wave ~ Elevencom

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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...

Love, Doves, Levitation and Cantopop: FVSE Scores Uber’s Latest

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Uber Hong Kong's latest campaign, 'Keep Doing What You Do', spins Gareth T's hit 'Your Ride Is Here' into a gloriously m

Specsavers gets fans ‘Spinning Around’ for AFL Grand Final in new OOH push via TBWA\Melbourne

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Kylie Minogue fans will be 'Spinning Around' when they spot the latest Should've gone to Specsavers campaign...

Q Agency appoints former Google New York exec Brent Richardson as inaugural General Manager

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Western Sydney-based creative and digital marketing company, Q Agency, has announced the appointment of award-winning...

VANDAL Australia and Arcade Manila lead Asia-Pacific production companies in Campaign Brief’s The Work 2026: Factory01, Suneta House and Directors Think Tank make up the Top 5

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Australia’s Vandal has topped the production company rankings in Campaign Brief’s The Work 2026 with 37 Acceptances...

KidsCan launches new campaign via Droga5 showing how poverty keeps kids from school

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The campaign’s call to action asks people to donate $30 a month to help provide the basics children need to get to schoo

LIA Creative LIAisons 2026 to bring 130 Young Creatives to Las Vegas next week

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The LIA funded Creative LIAisons program is set to bring 130 young creatives from around the globe to Encore @ Wynn...

Fiji airport billboards call foul on fossil fuel advertising in Comms Declare campaign via Brains

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Ministers and dignitaries arriving in Fiji for the Pre-COP talks will be met at Nadi International Airport by...

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2026

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

Special, HERO, Hello, FOX Sports and Tourism WA announced as 2026 Adland ARIA nominees

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Winner announced Wednesday, 18 November at the 2026 ARIA Awards.

Kill Boring Dead adds SavourLife and Toscano to growing brand portfolio

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Social-first creative agency Kill Boring Dead (KBD) has expanded its relationship within SunRice Group's ANZ...

The New Wave ~ The Digital Picnic

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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...

BYRDLI, Visit Mississippi and Travel South USA turn a creator road trip into a bookable travel storefront

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Partner content - Global travel tech and commerce platform BYRDLI, Visit Mississippi and Travel South USA have...

NBL turns Melbourne billboard into a live scoreboard for Season 2027 launch via RCJ Media

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The Hungry Jack's National Basketball League (NBL) has officially launched Season 2027 with its bold brand platform...

Ogilvy appoints international social specialist Cleber de Almeida as Social Strategy Director

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Social@Ogilvy has appointed experienced international social specialist Cleber de Almeida as Social Strategy Director.

The Media Store retains RMIT University media account

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Following a competitive, closed pitch, Australian independent media agency, The Media Store, has once again been...

bp Australia and New Zealand appoints Bastion as new social media partner

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Bastion has added bp Australia and New Zealand to its growing social client roster, appointed as the brand's social...

Health NZ launches new national campaign ‘F. Meth’ to face and fight meth via VML Wellington

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F. Meth aims to strengthen refusal, and make the decision not to use methamphetamine more certain.

Apparent expands Western Sydney University partnership to strengthen creative talent pathway

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Apparent is expanding its long-standing partnership with Western Sydney University (WSU), becoming a major industry...

Blundstone reimagines ‘Well Worn’ from the wearer’s POV in new campaign via Thinkerbell

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Iconic Australian footwear brand Blundstone has launched the next iteration of its global brand platform, 'Well Worn'

Bestads Best TV of the Week: Whoscall’s ‘We’re Begging You’ via Sour Bangkok

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

THE VIRTUAL AGENCY launches for clients who need a whole agency, but can’t afford a whole agency

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New hybrid creative model uses AI to make agency thinking faster + more accessible, while keeping senior human judgement

CB’s The Work: The best ads of the year [so far]

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Campaign Brief selects Australia's best work in 2026 that seems destined for award show success.

Beyond the Brief: “What if it was like The Italian Job?” How Princess cracked MLC’s ‘The Heist’

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For MLC's latest campaign, Princess - A Creative Company, was tasked with reframing super as an active plan people...

Former Havas Executive Stuart Hood launches new senior-led digital advisory, Unbriefed

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Unbriefed launches with 'Built to be found, Made to be remembered' positioning to help brands realise digital potential

The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign

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Where the first phase named the villain, the second focuses on the urgent need for tax reform. Gas is finite and so...

Georgina Otto: One brand renamed its entire network after a chant. Another put it in an ad. There’s a difference.

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By Georgina Otto, Head of Brand Experience, Crave Group

WPP launches flagship production hub in East London

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WPP has officially opens Devon's Point, a new, flagship production facility in East London. Spanning 34,000 sq ft across

The New Wave ~ Bonfire

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The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...

Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Everlab appoints OUTSIDE IN as creative partner for first major brand campaign

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First task for OUTSIDE IN is an October campaign to introduce more Aussies to Everlab's proactive, data-led approach.

Racing Victoria reveals the grit behind the glamour in ‘SILKS’ mini-series via M+C Saatchi

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Racing Victoria, in collaboration with M+C Saatchi, has launched 'SILKS', a docu-series taking viewers behind the...

Former HERO National ECD Shane Geffen joins Ogilvy Melbourne as Group Creative Director

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Shane Geffen has announced his return to Ogilvy, revealing the move on LinkedIn as Group Creative Director, based...

Young Henrys launches Super Rice lager with a Super Fresh approach via Paper Moose

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Rather than leaning on familiar Japanese rice lager tropes, Paper Moose translated the brewery's indie, unpretentious ro

ABC Kids launches interactive viewing experience ‘Bluey’s Auslan Sign & Seek’ to celebrate every episode interpreted in Auslan via Leo Australia

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With every episode of Bluey becoming available in Australian Sign Language (Auslan), ABC Kids has partnered with...

New Holland travels through a year of farming seasons in new hybrid Ai film via Enigma

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The film blends traditional photography, real machinery and authentic engine recordings with advanced AI filmmaking. Eve

IMAA celebrates 2026 Female Leaders Of Tomorrow graduates across Australia

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A graduation ceremony for the Western Australian Female Leaders of Tomorrow intake will be held in Perth in October.

Award-winning ECD Jordan Sky departs Saatchi & Saatchi New Zealand following 12-year stint

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After an incredible 12-year stint, Executive Creative Director Jordan Sky has left Saatchi & Saatchi New Zealand...

Australian Marketing Institute appoints Lauren Hyde as new CEO

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The Australian Marketing Institute has announced the appointment of education and marketing leader Lauren Hyde as CEO.

Twisted Healthy Treats launches FroYo Protein range with design via TRP

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Australia's only female-led frozen dessert manufacturer, Twisted Healthy Treats, has launched its new FroYo Protein...

M&C Saatchi Australia’s All-Time greatest hits: Tom McFarlane, Paul Taylor, Ben Welsh and Cam Blackley pick the campaigns to remember

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There were mixed views on how the business would go, particularly here in Australia, where some said it was just a shop

Level Two Music shows how music and artists can become part of the idea itself

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"Artists don’t just bring reach. They bring ideas, communities, credibility and cultural context. And when the fit is

The Music Soups takes music supervision global

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The business may be new, but the experience behind it certainly isn’t. Between them, Norton and Pearce bring more than 2

Aussie expat Tim Pashen co-writes ‘Reject the Rejections’ campaign for People Like Us, tackling AI hiring bias via Worth Your While

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'Reject the Rejections' calls for greater transparency and human oversight in automated recruitment.

The New Wave ~ WolfKing

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The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and...

Noisy Beast returns to support Frocktober for second year

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Noisy Beast has announced it is once again supporting Frocktober, the Ovarian Cancer Research Foundation's (OCRF)...

A little time. A lasting difference. Centacare launches respite foster care campaign via SAUCE.

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Campaign challenges the misconception that becoming a foster carer requires a full-time commitment.

Thompson Spencer challenges the industry to hit the floor for cancer survivors

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Thompson Spencer is challenging agencies, suppliers and partners across the industry to join their team for the...

PHD Melbourne promotes Kathryn Weatherlake to Managing Director

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PHD Australia has promoted Kathryn Weatherlake to Managing Director of its Melbourne office, recognising her...

Woodford Reserve makes hosting fashionable with ‘The Host Tux’ via We Are Different + COMMAS

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Super-premium bourbon brand Woodford Reserve and earned-first creative agency We Are Different have launched...

Former Leo Group Strategy Director Vince Usher joins Today the Brave as Senior Strategy Director

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Today the Brave has appointed Vince Usher to Senior Strategy Director, as the independent agency looks to bolster its...

Burnet Institute + Hepatitis B Voices Australia bust Hepatitis B myths with ‘You can’t get hep B here’ campaign via indie agency Enigma

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For Australia’s Chinese and Vietnamese communities, misinformation about hepatitis B can cause stigma and shame for peop

Brown Brothers encourages women to ‘Wear the Damn Dress’ in new Prosecco campaign via TABOO

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Latest evolution challenges Australians to stop waiting for the "right" moment to enjoy themselves.

De’Longhi enlists Brad Pitt and 16 dogs for new Spike Jonze-directed campaign via LOLA Madrid

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De'Longhi brings together Brad Pitt and Spike Jonze to celebrate coffee rituals in latest global campaign.

By ABLO adds two senior hires as it outgrows “social agency”

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Brisbane agency By ABLO has made two senior appointments as it expands from a social specialist into a full content...