Archive – Campaign Brief

WPP AUNZ accelerates its transformation in WA with Meerkats acquisition and merger with Wunderman Thompson

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WPP AUNZ has officially announced its acquisition of Meerkats, as part of the company’s strategy to boost client...

A Stellar line-up of judges for Campaign Brief’s ‘Best in The West’ press advertising creative exercise; winner to be announced this week

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We’re getting down to the pointy end of our Best in The West creative competition, with the winner to be announced...

My Most Immortal Ad: Jose Miguel Sokoloff and Walt Campbell Discuss Guinness ‘Surfer’

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With this year's Immortal Awards entry system now open, each of Little Black Book's jurors have been taking it in...

Channel T appoints Rebecca Melville to the role of group account director

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On the back of an expanding client roster and ambitious plans for growth, Sydney-based creative agency Channel T has...

Optus ‘Yes’ brand mark taken into new territory via experimental creative studio FutureDeluxe

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As part of a larger project to refine its brand with partner branding agency Re, Optus has engaged experimental...

Vale Basil Christensen ~ one of the NZ industry’s most talented art directors and risk-takers

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By Damon O'Leary.

Eardrum creates new ‘Radio Alive’ ads to show how radio maximises results for businesses

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Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive...

Enigma acquires Sydney creative agency Disciple; Disciple founders Peter Buckley and Tim Brown appointed executive creative directors at Enigma

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Internationally-awarded creative agency Disciple has been acquired by Enigma, one of Australia’s largest independent...

KiwiRail and TrackSAFE NZ launch next iteration of their ‘Near Miss’ campaign via DDB NZ

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For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ are building on the success of last year’s award...

Bonds showcases undies for ‘Turtlenecks’ and ‘Crewnecks’ in latest campaign via Clemenger BBDO Melbourne

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Yes, you read that right, Bonds, Australia’s favourite underwear brand, is starting a national conversation about the...

Who’s where? Portfolio & Reel’s list of Aust + NZ Ad Agencies and Production Companies

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Australian and New Zealand Advertising Agency + Production Company contacts, directors, and producers. Plus freelance pr

The Epica Awards 2020 now open for entries ~ €100 ‘early bird’ discount until August 31st

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Epica Awards, the only global creative award judged by the press, represented by Campaign Brief in Australia and NZ...

Aussie companies jump onto Instagram Reels to make an impact with short, sharp entertainment-based content in first influencer campaigns

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Australian Eggs and Warner Music Australia are the first Australian companies to launch dedicated influencer...

MIFF 68 ½ celebrates giving film buffs ‘The Best Seat In The House’ in latest campaign with Hannah Gadsby via Guilty and Thought Police

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It almost didn’t happen. This year's Melbourne International Film Festival faced calling the event off or completely...

Audi Australia sets pulses racing in ‘Raised by Racecars’ R/RS campaign via The Monkeys

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Audi Australia has launched an exhilarating multi-channel marketing campaign via The Monkeys, part of Accenture...

Integrated production and post studio Limehouse grows with renowned CGI artist Conor ‘Gooner’

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Ranked one of Australasia’s Top 10 production companies in this year’s The Work, Limehouse is continuing its momentum...

AWARD School 2020 National Winner to be announced via a virtual celebration on 12 August

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Following the announcement of the AWARD School 2020 state winners on 29 July, there’s just one week to go before this...

TheBestAdJobs.com – the site for employers to connect with job seekers in Australia, New Zealand, Asia, worldwide – only $50 per listing

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

Bestads Six of the Best Reviewed by Jason Romeyko, Worldwide ECD, Serviceplan Group

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Ego Pharmaceuticals appoints Channel T as lead creative agency following a competitive pitch

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Channel T has been appointed as Ego Pharmaceuticals brand and creative partner following a competitive pitch.

How Portfolio & Reel can help your business do better by finding the best production partners

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Portfolio & Reel's specialist online database gives you contact details for hundreds of advertising and film...

Youngbloods Victoria appoints The Monkeys’ Jessie Roper and Noisy Beast’s Shaun McFarlane as co-chairs

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Jessie Roper and Shaun McFarlane have been announced as the new co-chairs of Youngbloods Victoria.

Tourism Noosa encourages locals to enter the Noosa biosphere in new campaign via Paper Moose

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Tourism Noosa has launched its latest campaign, created by Paper Moose, aimed at drive market and domestic travellers...

YouTube and the United Nations raise awareness around the importance of quality education in new campaign via Emotive

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Creative agency Emotive and production company Good Oil is partnering with YouTube and the United Nations to raise...

Deloitte promotes Matt McGrath to global chief marketing officer; Rochelle Tognetti becomes Deloitte Australia’s first female CMO

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Chief marketing officer of Deloitte Asia Pacific and Australia, Matt McGrath, has been promoted to the role of global...

Audio specialist agency Eardrum set to launch ‘Earfest’ Festival of Audio to celebrate 30th B’day

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Australia’s first audio-centric arts festival is set to launch in September. EarFest will feature original works from...

Magnum Opus Partners encourages Aussies to ‘Wear your mask. Always’ with new campaign

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Melbourne agency Magnum Opus Partners has taken it upon itself to support the case for everyone to wear a mask until...

Torrens University Australia helps match students with a career they’ll love with launch of new ‘Career Crush’ quiz via VCCP Sydney + Lash

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Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a...

Get coached by ad legend Sir John Hegarty

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Shot in Hegarty’s iconic London office, 'Hegarty On...' is an immersive experience, enhanced by a layer of animation.

New Think with Google podcast series to explore where marketing today could use a rethink ~ developed by The Hallway and Eardrum

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It’s no secret the world today looks a little different - we’re in our homes more than ever, watching different...

Collider welcomes director John Hillcoat for representation in Australia and New Zealand

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Following his return to Australia, visionary director John Hillcoat has joined Collider.

5 Minutes with… Glenn Dalton

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Hardhat Australia’s ECD on making leap from CHE and AJF Partnership to a smaller agency and how early rejections...

Apple, P&G, Jeep, Amazon + Sandy Hook Promise vie for top commercial gong at 2020 Emmy Awards

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Take a look at the five campaigns in the running here.

Best Ad of the Day: Coca-Cola ‘Open Like Never Before’ by 72andSunny Amsterdam

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Showcasing the best ads that have caught our attention over the past week.

Sneaker Freaker launches next-generation publisher platform via Sydney-based Nightjar

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Sydney-based experience design studio Nightjar have launched a huge new website for sneaker legends Sneaker Freaker.

Who’s where? Portfolio & Reel’s update of Freelance Producers and Freelance TVC Directors in Australia @ only $50 per list

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Portfolio & Reel’s list of Australia's freelance producers and freelance TVC and Content directors have been updated

Attention Creative Advertising and Production professionals: is your Bestads profile up to date?

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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

CQUniversity Australia appoints Brother & Co as new creative agency following a five-way pitch

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Agency life goes on amidst social distancing with CQUniversity Australia conducting a five-way contest for its 2020...

Stan acquires Heckler co-produced biopic on Australia’s first F1 champion Sir Jack Brabham

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A feature length documentary on the extraordinary racing career of Australia's first Formula 1 champion, Sir Jack...

Ogilvy Australia leads Aussie agency pack in Ad Stars 2020 Awards shortlist with 27 finalists

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Ad Stars has announced the finalists for Ad Stars 2020 Awards. Ogilvy Australia leads the Aussie agency pack with 27 fin

The Campaign Brief Q&A: DDB Worldwide Global Chief Executive Officer Marty O’Halloran

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Campaign Brief caught up with Australia’s Marty O’Halloran, the newly appointed global CEO of DDB Worldwide

Working from home? Need a commercial break with great commercials (and great work in all media)? Treat yourself to a tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads

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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)

Airborne heroes of Essendon Fields championed in latest campaign via Town Creative

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Home to the State’s emergency service airwings, Essendon Fields recently appointed Town Creative to develop an...

Vodafone gives brand the royal treatment in new ‘You Rule’ brand campaign via VMLY&R Sydney

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Vodafone and VMLY&R Sydney have today announced a transformation of the Vodafone brand identity, reflecting...
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Next generation of advertisers to work with Deloitte Digital and Suzuki Australia in Advertising Capstone Challenge 2020

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Advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney...

After a decade at McCann Health chief creative officer June Laffey departs to spend time with family

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Australia's June Laffey has departed the Chief Creative Officer role at McCann Health New York to spend more time with

Western Sydney Ad School offers free TrinityP3 Mentoring and BWM/Dentsu Internship

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Western Sydney Ad School has partnered with Trinity P3 to offer their students a mentoring program for free.

My Most Immortal Ad: Amy Carvajal

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The Immortal Awards entry system is well and truly open and, in the run up to the entry deadline, each of this year’s...

Damon Stapleton: So, what will the truth be like in the future?

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

Leo Burnett, Sydney creative directors Ian Broekhuizen and Malcolm Caldwell depart

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Campaign Brief can reveal that Leo Burnett, Sydney creative director Ian Broekhuizen and Malcolm Caldwell have...

Noel Jones launches refreshed look and brand identity via Magnum Opus Partners and ERD

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Noel Jones has today launched a new look, crafted by ERD with a launch film created by Magnum Opus Partners.

Australia’s freshest dental hygiene studio Mint*d launches new concept store via VMLY&R Sydney

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An exciting new brand and retail concept called Mint*d has launched, aimed at making dental hygiene fresh, fun and...

S p a c e to host the World’s Biggest Virtual Dinner Party on Friday, August 14

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Free on Friday August 14th? In Lockdown? Social Distancing getting you down? Finding a newfound love for virtual...

‘Local luvvas’ shine a light on BWS local brands in latest campaign via Paper Moose

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BWS has launched a new campaign that speaks directly to ‘local luvvas’ who are keen to support their favourite...

Bestads Six of the Best Reviewed by Paul Chan, Chief Creative Officer, Cheil, Hong Kong

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TAB boldly goes where other brands have gone before, but no app has (as far as it knows)… in new campaign via M&C Saatchi, Sydney

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Brands launch new products in all kinds of ways; This week, TAB boldly decided to do theirs from space, heralding the...

Australian fintech Stake drops US stocks and sneakers in new campaign with Butter via Eleven

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Homegrown digital US stock trading platform, Stake, has launched its first integrated campaign with Eleven discussing...

Mark Johnson: Stephen King on Copywriting

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Sydney creative Mark Johnson's top eight copywriting tips drawn from Stephen King's 'On Writing: A Memoir of the Craft'.

Road Safety Commission launches legislation change campaign via The Brand Agency, Perth

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The Brand Agency has launched its latest Road Safety legislative change campaign, that educates Western Australians...

Rare with Google opens applications for APAC 2020 virtual diversity masterclass

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Rare with Google has today announced applications have opened for the APAC 2020 masterclass - an innovative online...

Independent Melbourne agency Hardhat channels Bette Midler in humorous recruitment ad

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Is the industry picking up? Are agencies looking to hire again? Independent Melbourne creative agency Hardhat...

AWARD School 2020 State Top Students Announced ~ Virtual graduation ceremonies in NSW, VIC, QLD and SA; ‘in-person’ graduation ceremony in Perth

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AWARD School announced its top students for 2020 tonight in each state in a celebration of Australia’s ‘hardcore thinker

Fuso drives its creative account to Akkomplice; ends creative partnership with TBWA\Melbourne

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Independent agency Akkomplice has been appointed lead strategic advertising and creative agency for Fuso Truck and...

NYF’s new Bowery Awards for Independent Creatives announces executive jury; David Sable is Bowery Awards executive jury president

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New York Festivals Bowery Awards, a new competition celebrating independent creatives in the commercial landscape...

Sweetshop signs acclaimed director Tom Gould

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Global production company Sweetshop has signed acclaimed director Tom Gould for international representation.

Modibodi appoints Emotive as creative agency to lead brand strategy and campaign work globally

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Following a competitive pitch, multi award-winning Modibodi, has appointed creative agency, Emotive, to lead its...

Tourism New Zealand invites gamers to PLAY NZ in world-style gaming experience via TBWA\Sydney

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Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by...

David Roberts: Rise of the introverts ~ why a socially-distanced AWARD School might produce more quietly talented creatives

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By David Roberts, BMF creative director and AWARD School tutor

15 Perth agencies step up to the plate in ‘Best in The West’ newspaper advertising creative exercise

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Fifteen Perth agencies have submitted 50 entries for Campaign Brief’s 'Best in The West' creative exercise

Best Ad of the Day: Woody Creek Distillers ‘Why I Put My Pants On’ by StrawberryFrog New York

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Showcasing the best ads that have caught our attention over the past week.

25 years before the current controversy Dr Edward William Coon featured in this spot

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With the controversy over the COON name change by current owner Saputo, this TVC from 1995, via Leo Burnett Melbourne,

Radiocentre encourages advertisers to invest in UK radio in new creative campaign via Eardrum

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Radiocentre, the UK's industry body for commercial radio, has launched a new campaign via Australian audio specialist ag

‘The Wall’ goes online tomorrow for AWARD School 2020 Virtual Graduation Night

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Anyone who has ever attended an AWARD School Graduation will know that one of the night’s highlights is the famous...

Re global CEO and founder Patrick Guerrera to host diversity talk for M&C Saatchi’s Growth Sessions, 1pm this Thursday 30th July

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This week, Patrick Guerrera, global CEO and founder of Re will host a session built around diversity, inclusion and...

McCann creative chairman Ben Lilley acquires brand and digital agency JSA Brisbane

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Building on his acquisitions this year of McCann Worldgroup Australia, The Red Republic, SMART and Red Engine SCC...

Bega launches the ‘Purple Hive Project’ to protect Australian bees via Thinkerbell

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Bega Cheese Limited (Bega) have launched a new honey product, B honey. Created with creative agency Thinkerbell, B...

Moccona delivers moments of inspiration in newly launched integrated campaign via Edge

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Australian premium instant coffee brand Moccona has unveiled an integrated campaign via indie creative agency Edge...

Devondale celebrates grazing free in new campaign via Saatchi & Saatchi Melbourne

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Saputo Dairy Australia and Saatchi & Saatchi Melbourne have recently released a new positioning and integrated...

Jeremy Southern: It’s Just a Job

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By Jeremy Southern (above), ex-executive creative director and current freelance creative/copywriter.

Coronavirus survivors and frontline workers front Victoria Government’s latest Covid-19 campaign via M&C Saatchi, Melbourne

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The Victorian government has rolled out a confronting COVID-19 commercial via M&C Saatchi, Melbourne, featuring virus...

Former adam&eveDDB London CD Simon Vicars returns to Colenso BBDO for executive creative director role

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Simon Vicars, creative director at adam&eve DDB London, has returned to creative agency Colenso BBDO as executive...

AWARD confirms outstanding line-up of Work Behind the Work presenters: interactive live webinars to commence Friday 31 July

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AWARD has confirmed an outstanding line-up of presenters for ‘Work Behind the Work’ 2020, a program of interactive...

My Most Immortal Ad: Bruno Bertelli

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The Immortal Awards entry system is well and truly open and, in the run up to the entry deadline, each of this...

Deloitte Privacy Index 2020 says privacy consent critical, yet Australian brands missing the mark

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According to the Deloitte Privacy Index 2020 – the firm’s sixth annual assessment of the privacy practices of...

Optus launches major new ‘It Starts With Yes’ brand campaign via Special Group New Zealand

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Optus has today launched a new major brand positioning via Special Group NZ, which centres around the idea: It starts...

New dental care brand Mint*d launches first campaign via Hardhat across OOH + social media

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Hardhat is launching the go-to-market campaign for Mint*d, the new approach to dental care. Mint*d promises a new...

Saatchi & Saatchi New Zealand nabs industry heavyweight Steve Cochran for chief creative officer role

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Saatchi & Saatchi New Zealand has appointed Steve Cochran as its new chief creative officer.

New brand experience company Akcelo launched by former VMLY&R ANZ leadership Aden Hepburn, Dave Di Veroli and Miles Scott with founding client Lion across its portfolio of beer brands

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Former leaders of VMLY&R ANZ, including regional CEO Aden Hepburn, have launched a new brand experience and innovation

Little Black Book’s The Immortal Awards unveils regional competitions for this year’s Awards; Entries are free for LBB member companies

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Winners from North America, LATAM, Europe, MEA and Asia-Pacific will qualify for final round of judging...

Innocean Australia executive creative director Steve Jackson departs as agency restructures

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Campaign Brief can reveal that Innocean Australia has announced a restructure of the agency, which will see the departur