Archive

ARC EDIT announces latest addition Lucas Baynes to the roster

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ARC EDIT has announced the graduation of editor Lucas Baynes to its senior roster, as the company celebrates his work...

Jess Lilley, Jo de Fina and Amy Hollier launch new Melbourne independent agency ‘The Open Arms’

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In a year of unprecedented change, three industry leaders have joined forces to launch The Open Arms, a new creative...

Freelancers marketplace Fiverr appoints M&C Saatchi’s Bohemia for TV and BVOD in Australia

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Freelancing marketplace Fiverr has appointed Bohemia, part of the M&C Saatchi Group, to handle its media in Australia...

The Immortal Awards Announces Asia Pacific Shortlist – Australia scores 20 finalists

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The Immortal Awards has today unveiled the shortlist for the inaugural Asia Pacific competition, ahead of the virtual...

Innocean Australia snares ex CHE Proximity ECD Wesley Hawes for executive creative director role

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Innocean Australia has announced the appointment of Wesley Hawes as executive creative director, as the agency...

Bestads Six of the Best Reviewed by Andy Flemming, Group CD, M&C Saatchi, Sydney

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Anti-Fragile Career with Karen X – brought to you by Facebook Curated ANZ

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Viral video creator and Wafffle founder Karen X on the secrets to her low budget filmmaking, and embracing ceaseless...

Jaguar Land Rover appoints Haystac as PR agency

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Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a...

Real characters bring 4 Pines Brewing Co’s new campaign to life via Monster Children Creative

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For the first time since its inception 12 years ago, 4 Pines Brewing Co has launched a campaign designed to forge a...

Bonzai’s Social Display product allows social posts to be deployed across display in minutes

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Social Display helps time-poor marketers and advertisers repurpose social content in as little as a single click...

Sandbox of Ideas with Jason Pierce – brought to you by Facebook Curated ANZ

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CPB Creative Director Jason Pierce shares his recipe for culture connection and falling in love with the problem.

Freedom Foods Group appoints 72andSunny Sydney as design and comms agency

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Freedom Foods Group has appointed 72andSunny Sydney as design and comms partner.

Balter Brewing Company launches Big Slab to boost Queensland tourism with Deloitte Digital

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Queensland's Balter Brewing Company has launched The Big Slab, a new tourist attraction to help rejuvenate the...

‘Letters’ tells urgent tale of bushfire survival in film supporting Climate Change Act via Photoplay

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Photoplay Films has launched the provocative ‘Letters’, a film aiming to raise awareness and mobilise political...

Michael Gracey joins FINCH

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Film production company FINCH is thrilled to announce that Australian filmmaker Michael Gracey has joined its roster...

COUNTDOWN TO THE CB (LIMITED) LEGENDARY LUNCH IN BRISBANE ON NOV 5 ~ sponsored by ALT.VFX AND TAXI FILM PRODUCTION

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The Campaign Brief Brisbane Legendary Lunch is booked for Thursday November 5, kindly sponsored by Alt.vfx and Taxi Film

Philippe Krakowsky named CEO of Interpublic Group; IPG Chairman and CEO Michael I. Roth to Assume Role of Executive Chairman

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Interpublic Group Board of Directors announced today that it has named Philippe Krakowsky as IPG Chief Executive Officer

Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Tuesday Dec 1

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It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2021

Beer and skittles: 3D ideas with Ari Weiss – brought to you by Facebook Curated

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Interview by Steve Coll, Creative Shop ANZ

Kmart captures childlike wonder in new Christmas campaign via DDB Melbourne

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Kmart is igniting the childlike wonder of Christmas in the first campaign from DDB Melbourne, celebrating the simple...

Omnicom agencies move beyond the binary to mark International Pronouns Day

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Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride...

M&C Saatchi Sydney promotes David Govier and Rosita Rawnsley-Mason to creative directors

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M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint creative directors.

Paul recommends the right drop in Cellarbrations’ new campaign via Channel T

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Cellarbrations has launched a new brand campaign via Channel T.

Russian successfully meddles in the New Zealand election in latest campaign for Every Kiwi Vote Count via Special Group New Zealand

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New Zealand sees a rise of 24% in overseas enrolments and 50% rise of upload of votes for its 2020 election, after a...

After three years in the role Saatchi & Saatchi Australia ECD Rebecca Carrasco set to depart early next year to complete her PhD

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Campaign Brief can reveal that Saatchi & Saatchi Sydney executive creative director will depart early next year to...

ADFEST announces virtual ceremony for 2020 + 2021; Lotus Awards call for entries now open

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Due to the continuing disruption from the Covid-19 pandemic, ADFEST has with regret made the decision not to hold its...

Tom Donald: Breaking Bad – Learning to Surf the Chaos

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By Tom Donald, head of strategy, The Royals Sydney

Industry kicks goals for good; OMD takes home UnLtd Cup trophy in 9th annual competition

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The 9th annual UnLtd Cup saw 24 teams across the industry kick goals for good with OMD taking home the coveted trophy.

Reece Hobbins: Brand Immortality – Finding a Brand’s Meaning of Life

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Reece Hobbins, the director of brand development and innovation at TABOO explains how to find a brand’s meaning of...

Nocturnal passions fuel edgy new TV campaign for Hyundai via AnalogFolk Sydney

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Global digital creative agency AnalogFolk Sydney has created a moody new campaign to launch Hyundai’s new N-Line...

H&R Block sends Aussies to sleep with ‘Taxation Relaxation’ voice experience via The Works

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Understanding the complexities of the tax system is enough to put anyone to sleep. Now H&R Block in conjunction with...

Grays enlists its own staff + employees for new ‘Legends of Grays’ campaign via Bounce Creative

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Following its recent “It Pays To Sell With Grays” campaign, launched last month, Grays has launched a series of ads...

TheBestAdJobs.com – the site for employers to connect with job seekers in Australia, New Zealand, Asia, worldwide – only $50 per listing

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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...

Suzuki celebrates relaxed Victorian restrictions in latest campaign via Deloitte Digital

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Suzuki is celebrating the easing of restrictions and increased 25km radius for Melbournians, with a state-wide...

Body Catalyst launches new ‘The Catalyst Collective’ brand campaign

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Body Catalyst, Australia’s largest and leading body shaping and wellness clinic, has today unveiled a new brand...

Kimberley Foundation Australia appoints McCann Melbourne to lead its strategic repositioning

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Kimberley Foundation Australia (KFA), a not-for-profit organisation driving scientific rock art research has named...

Michael Hill reminds Aussies it’s the thought that counts in new campaign via CHE Proximity

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Michael Hill Jeweller has today launched its new Christmas brand campaign in collaboration with CHE Proximity, based...

McDonald’s chicken is too good to keep to yourself in latest campaign via DDB Sydney

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Macca’s has launched an exciting new menu of 100% Australian chicken in a new campaign via DDB Sydney.

42nd AWARD Awards launches call for entries; deadline for entries Friday, 11 December

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The Australasian Writers and Art Directors Association (AWARD) has today announced its Call for Entries for the 42nd...

Epica Awards extends deadline to November 2

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More time to enter – and no late entry fee. Reach a jury of journalists who love to write about great creative work...

History made as ASB gifts naming rights to Eden Park for this Sunday’s Bledisloe Test to a Fish and Chip shop from Kaikōura via WiTH Collective

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Extending its ‘Borrow The All Blacks’ campaign, which launched in July, ASB and WiTH Collective have gone one step...

Häagen-Dazs and Thinkerbell launch ‘Trojan Peas’ to help you hide your favourite icecream

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Häagen-Dazs is the ice cream of ice creams. The problem is, it’s so good that anyone you live with is likely to help...

Suzuki reframes the road in new ‘Mindframe’ brand campaign via Deloitte Digital

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In the latest campaign from the For Fun’s Sake brand platform via Deloitte Digital, Suzuki has announced that it is...

Supercheap Auto says ‘We Still Love You Bathurst 1000’ in campaign via The Monkeys

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‘We Still Love You Bathurst 1000’ Says Supercheap Auto in campaign from The Monkeys

Ad Stars 2020 reveals free online program kicking off next week from 22-23 October

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AD STARS 2020 is bringing together a diverse mix of the world’s most inspiring creative, production and technology...

Digitas Australia to host Connected 2020 on Wednesday October 21 at 3pm

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Publicis Groupe’s Digitas, the Connected Marketing agency, is celebrating the way brands are connecting with people...

BlueBet celebrates the ‘100% True Bluuu-eeeeee’ in new campaign via JIMJAM Ideas

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In the incredibly crowded online gaming market BlueBet had a major point of difference - they’re one of the few 100%...

TRL makes racehorse ownership accessible to all in launch campaign via Humble Productions + TSE

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TRL – the world’s first horse racing league has launched in Australia democratising racehorse ownership and elevating...

GAWEN RUDDER: ‘Help, I need somebody…’

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‘If you, or someone you know ....’ We know too well the refrain, and the cry for help. Behind the dedicated teams of...

Aussie expat Jason Romeyko to lead new virtual ÜberCreative department with Serviceplan Group

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Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative...

NZ agency FEDERATION launches THE LAB; fusing human emotion into marketing technology

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One of NZ’s largest independent agencies has brought together a globally experienced team in a demonstration of...

BWM Dentsu Sydney appoints Jonathan Shannon and Alex Newman as associate creative directors

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BWM Dentsu Sydney has bolstered its creative team with two new, highly acclaimed creatives joining under executive...

Sydney-based building company WISDOM launches new digital strategy with UnDigital

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Customer experience and digital marketing agency, UnDigital has partnered with WISDOM to consolidate its digital...

Change powers Accenture’s new ‘Let there be change’ brand campaign via Droga5, New York

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In its biggest brand move in a decade, Accenture has today launched a sweeping brand campaign developed by acclaimed...

Special Group’s Dave Hartmann and Josie Fox launch sex education book for children

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Special Group’s strategy partner Dave Hartmann and senior art director Josie Fox, alongside childhood friend Justin...

Budget Direct adds more bark to its campaign with new ‘Bad Dog – The Game’ via Romeo

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Budget Direct’s latest ‘Insurance Solved’ TV ad has literally cut through the clutter, with a light sword-wielding...

Vegemite combats butter infiltration in Vegemite jars with Vegeknife launch via Thinkerbell

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A new survey released today by the Vegemite team at Bega Cheese Limited has found that 58 per cent of Australians...

Pernod Ricard Winemakers appoints Emotive as new strategic and creative agency

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Pernod Ricard Winemakers, one of the world’s leading wine and spirit businesses has appointed Emotive as its...

Epica deadline ends TODAY, Thursday 15 October

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Agencies will now have until October 15 to enter their work. Online ceremony scheduled for December 17.

Insuretech Mitti launches new brand identity and website via The Core Agency

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Independent creative agency, The Core Agency, has created a new brand and website for new insuretech player...

Walk Free + Leo Burnett unite to draw attention to the shocking reality that 1 in every 130 women and girls globally are living in modern slavery

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Leo Burnett Australia and Walk Free, in partnership with the United Nations Every Woman Every Child movement, has...

Australian media and creative industry launches its own tea brand to improve mental health

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The Australian media and creative industry announced today the launch of a public facing social enterprise, Little...

Marketing Bee expands dedicated Pet Care division

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Full-service agency Marketing Bee has launched The Pet Hive, a new division dedicated to pet food and pet care.

Attention Creative Advertising and Production professionals: is your Bestads profile up to date?

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We hope you, like over 230,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...

Bestads Six of the Best Reviewed by Adrian Flores, freelance creative director, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TBWA ranks #1 Network in Asia for the first time in the Campaign Brief Asia 2020 Creative Rankings: Download the full coverage of Asia’s 227 most awarded agencies + 2147 most awarded creatives

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The results of 27 different award shows have been tabulated, with the results taking over 2 months to compile.

New special honours at Cresta Awards 2020 as BBDO holds network and agency titles

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BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies at this year’s Cresta...

AFFINITY and Ogilvy Australia win big at the 2020 IPA Effectiveness Awards

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AFFINITY and Ogilvy Australia flew the flag for Australian advertising at the IPA Effectiveness Awards, the world’s...

The Media Precinct builds agency team with key new hire Maddi Ventura

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Independent media agency The Media Precinct has continued its positive repositioning in the COVID-19 environment with...

Teachers Health appoints Mango Communications as new PR agency

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Mango Communications has been appointed as the PR agency of record for Teachers Health, Australia’s largest industry...

Household brands give up their homepage to support homeless youth with #NoHomeAddress campaign via Ogilvy Sydney

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On World Homeless Day on 10 October, well-known Aussie brands gave up their website homepages to support thousands of...

MullenLowe Group launches limited-edition #MLGTees4Seas for World Octopus Day

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In honour of World Octopus Day, global marketing communications network, MullenLowe Group has created a limited...

Sendle honours passionate small businesses in quirky campaign via 72andSunny, Sydney

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Sendle, one of the the top-rated courier services for small business, has launched a new online campaign via...

Wild Secrets formally introduces Australia to the clitoris to help close the orgasm gap  in latest campaign via The Royals

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WildSecrets.com.au has launched its latest campaign with The Royals, which asks Australian to get to know the long...

rebel launches new ‘Sport is Calling’ brand campaign via The Monkeys, Melbourne

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Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new...

Hamish Blake and Zoe Foster-Blake urge Aussies to book a holiday at home in Tourism Australia’s latest campaign via M&C Saatchi, Sydney

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Two of Australia’s most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, are helping to inspire...

Carers Victoria launches campaign to call for support to unpaid carers via Icon Agency

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As the peak body representing and supporting people across Victoria, Carers Victoria has engaged Icon Agency...

Former creative Jason Rose launches new sports apparel brand promoting positive mental health during the pandemic

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Inspired by the pandemic’s mental health toll, former M&C Saatchi and Cummins&Partners copywriter Jason Rose has...

Former TBWA\Melbourne senior creative Alex Metson returns to Clemenger BBDO, Wellington

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After a gap year in Melbourne that lasted eight years, senior creative Alex Metson returns home to Clemenger BBDO...

Great Balls of Fire: World first stunts in epic X-Games submission by team of Aussies

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Allan Hardy ACS at Hype Republic partners with World Champion Freestyle Motocross Rider and stuntman Corey Creed...

WPP AUNZ’s John Steedman announces retirement

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WPP AUNZ has announced the retirement of John Steedman as executive director of WPP AUNZ and from his executive roles...

Carlton Dry creates an uncomplicated way of life based on beer in new campaign via Special Group

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Carlton Dry has taught students of the ‘Temple of Dry’ how to be like the beer: free from complication, perfectly...

Alex Carr departs BWM Dentsu for managing partner role at Bastion Banjo; Andrew Varasdi takes chairman role

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Former BMF Dentsu managing director Alex Carr is joining Bastion Banjo in the role of managing partner.

Australian Liquor Marketers appoints Channel T as strategic and creative agency across portfolio of liquor brands

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Australian Liquor Marketers (ALM) has appointed Channel T as strategic and creative agency across independent liquor ret

CHE Proximity tops AFR BOSS Most Innovative Companies list in media and marketing; Special Group ranks #2; PHD ranks #3; M&C Saatchi at #4

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The AFR BOSS Most Innovative Companies list has been released and the results are in with CHE Proximity topping the...

Eight launches The Story Department

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Eight has appointed multi-award-winning filmmaker Leanne Pooley to helm The Story Department.

Snooze helps take the guesswork out of choosing a bed in latest campaign via Bellwether Agency

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Australian retailer Snooze has launched a new campaign via Bellwether Agency, that celebrates the different needs...

National Museum of Australia’s Endeavour Voyage Exhibition comes to life via Cypha Interactive

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Cypha Interactive has partnered with the National Museum of Australia to create Knowing Plants, a new touch screen...

5 Minutes with… Anthony Gregorio

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Saatchi & Saatchi CEO on how a working class background shaped his curious and creative approach to the world...

Ben Lilley’s HERO group acquires award-winning data and technology developer B.B.E

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Ben Lilley’s HERO group announced the acquisition of award-winning consulting, data and technology developer B.B.E...