Noisy Beast returns to support Frocktober for second year

Noisy Beast has announced it is once again supporting Frocktober, the Ovarian Cancer Research Foundation’s (OCRF) flagship fundraising campaign, for the second consecutive year.

Frocktober is Australia’s most fashionable fundraiser, encouraging people across the country to ‘frock up’ throughout October in support of ovarian cancer research. Ovarian cancer is Australia’s most lethal gynaecological cancer with a five-year survival rate of just 49%, and one that remains chronically underfunded despite claiming around 1,000 lives each year.

The 2026 campaign is backed by a growing lineup of ambassadors and advocates, including MasterChef Australia runner up Rhiannon Anderson, who has raised more than $100,000 for the cause with her avid support over the years. Returning alongside her is writer, speaker and activist Carly Findlay OAM, taking on her third year of fundraising with her team.

Noisy Beast is continuing its involvement in 2026 to support the cause across new touchpoints to deliver a pro-bono creative and PR campaign.

The partnership carries personal significance for the agency. Bella Polazzon, Content Producer for Noisy Beast, lost her mother, Linda, to ovarian cancer in 2022. Bella first frocked up alongside Linda while she was living with the disease. She has since fronted the campaign as an official ambassador to honour her mum, wearing outfits styled with her mother’s collection of scarves as a tribute. Bella’s personal connection to the cause was instrumental in bringing Noisy Beast on board for another year.

Says Bella Polazzon: “Frocktober has an incredibly significant place in my heart. My very first Frocktober was also the last event I spent with Mum, so taking part each year makes the campaign even more special and is one way of keeping her memory and legacy alive. Being able to support the OCRF and the Frocktober mission with the expertise of Noisy Beast is an experience beyond words. Everyone working on the campaign is so committed and I’m so grateful to all the teams for showing up and doing what they do best, all for such an important personal cause.”

Says Robin Penty, CEO of the Ovarian Cancer Research Foundation: “We are very grateful to have Noisy Beast behind Frocktober for another year. Their creativity, expertise and commitment have helped us bring this campaign to life across new platforms and experiences, and we’re so pleased to be building on this energy for 2026 to spread the message even further.”

Campaign activity is already underway, with the Noisy Beast team leading the creative development and bringing the concept to life across new campaign shoots and social content.

Says David Brown, Managing Director of Noisy Beast: “Frocktober is a campaign that means a great deal to us, both professionally and personally. It’s fantastic to be able to bring our full creative capability to a cause that genuinely matters to our team. We’re incredibly proud to support OCRF for another year and to help drive awareness for such an important cause.”

VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel