• TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

Westpac ushers in huge summer of cricket with star-studded TV campaign via BMF Australia

October 17 2025, 11:02 am | BY Ricki Green | No Comments

Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Au…

 
Telstra launches new in-house agency Roam – “creative outsiders on the inside”
No Comments
Telstra has announced the launch of its new in-house creative agency, Roam.
 
ahm appoints TBWA as new creative agency
No Comments
ahm has today announced it has appointed TBWA\Australia as its new creative agency partner, following a competitive...
 
Westpac ushers in huge summer of cricket with star-studded TV campaign via BMF Australia
No Comments
New ambassadors kick off the start of Westpac's first fully integrated cricket program.
 
Ryman Healthcare appoints Motion Sickness as strategic and creative agency partner
No Comments
Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch...
 
Avenue C expands team with four senior hires and a new data lead
No Comments
Independent media agency Avenue C has added four senior hires and a new data and insights lead, reinforcing its position
 
Kids Under Cover launches ‘Donate Your Car’ campaign via Brand Play and Half Dome
No Comments
Campaign reimagines what it means to say goodbye to an old car, reminding Aussies that "every ending can be a beginning"
 
Movember and Gillette enlist Pat Cummins for new ‘Your Mo Is Calling’ campaign via The Many
No Comments
There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host...
 
West Australian Ballet launches integrated 2026 season campaign with Hypnosis Perth
No Comments
The campaign opens the doors to new audiences. It extends an invitation to all people to experience the magic of...
 
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
 
CB Q&A: Canva ECD Cat van der Werff on trust, experimentation and shaping the future of design
No Comments
Fresh from serving on the 2025 London International Awards Design and Package Design jury, Canva’s ECD...
 
Pitch Music & Arts 2026 launches new avant-garde style campaign ahead of ninth edition
No Comments
Pitch Music & Arts has lifted the curtain on its 2026 campaign, returning to the Grampian Plains beneath Gariwerd...
 
Westpac New Zealand gets ‘Closer’ to businesses in new brand platform via Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ
No Comments
Westpac New Zealand has launched ‘Closer’, a new communications platform unveiled today in a campaign by...
 
Guide Dogs challenges perceptions in new film via Topbunk for International White Cane Day
No Comments
Guide Dogs has launched a new campaign via Topbunk to mark International White Cane Day (IWCD) - a global celebration...
 
UM Australia promotes Andrew Clift to General Manager, UM Sydney
No Comments
UM Australia has today announced the promotion of Andrew Clift to the role of General Manager of its Sydney office.
 
Australian Centre for AI in Marketing calls time on AI anxiety and unveils what the marketing team of the future will look like
No Comments
AI anxiety is burdening Australian marketers but the opportunity for transformation, not replacement, will shape...

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

Movember and Gillette enlist Pat Cummins for new ‘Your Mo Is Calling’ campaign via The Many

October 17 2025, 9:31 am | BY Ricki Green | No Comments

There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host an…

 
Shell brings back motorsports remote-control car collection with new campaign via Spinach
No Comments
Shell’s popular motorsports collection of remote-controlled cars is back with a campaign created by Spinach.
 
Supercheap Auto goes full throttle in 70s inspired Best Performing Oils campaign via Taxi Film Production and Chimera Project
No Comments
Supercheap Auto has once again raised the bar with its much-loved Best Performing Oils (BPO) campaign created by Chimera
 
TAB gives fans something to ‘Shout!’ about in new sport and racing campaign via Bastion
No Comments
TAB has long been part of the nation’s sporting fabric, from racetracks to stadiums, pubs and clubs. Building on its...
 
Tetley Tea and BCNA launch ‘The Uncomfortable Cup’ to spark conversations about breast cancer in new national campaign via Showpony
No Comments
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has...
 
Supercoat celebrates the little things that make every dog super in new campaign via Ogilvy
No Comments
The everyday ‘super’ traits of Australia’s much-loved pets are brought to life in a distinctive new Purina Supercoat...
 
Sydney Gay and Lesbian Mardi Gras launches first official app ahead of 2026 Festival
No Comments
Sydney Gay and Lesbian Mardi Gras has today revealed its first official app, a digital companion for Festival-goers...
 
Campaign Brief Creative Circle: What’s hot in October?
No Comments
CB Creative Circle October with Charles Baylis, Effie Athanassiou, Steve Jackson, Ellie Dunn, Vince Lagana + Kate Idle.
 
Vinarchy Wines, Mixin, Criteo + Amperity partner on first-in-Australia retail media campaign
No Comments
Partner content - For the first time, brands can clearly measure how digital campaigns drive purchases in store.
 
Bestads Best of the Week: Olga Basha ‘New Jeans’
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
 
The Diggers Club unveils ‘Grow the Good Stuff’ via Destination Store + Stake The Reputation Company
No Comments
At the centre of that is Grow the Good Stuff, a campaign developed in partnership with Destination Store, and built...
 
Arnott’s launches ‘Bikkie Belt’ on The Block via via Publicis Groupe’s The Neighbourhood
No Comments
Arnott’s has debuted The Bikkie Belt, a wearable snack holster designed to keep favourite biscuits close at hand...
 
Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts
1 Comment
New research from Accenture warns that "shopper stress" could have a major impact on holiday sales, with 84% of...
 
The One Club Launches The One Show Indies To Celebrate Independent Agencies
No Comments
The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...
 
Grada unveils bold new identity via Weave
No Comments
Independent creative agency Weave has unveiled a new identity and brand architecture for Grada, the speciality coffee...
 
Dineamic appoints TRP to lead media planning and buying for direct-to-consumer growth
No Comments
Dineamic, an Australian ready-meals company known for chef-made, nutritionist-designed meals delivered direct to your do

SILVER SPONSORS

MOST VIEWED

 
Pepsi makes recycling more rewarding in new ‘The… September 25 2025, 10:35 am
 
 
Eight leaders from Australia selected for New York… September 19 2025, 9:33 am
 
 
Bestads Best of the Week Reviewed by Mark… September 18 2025, 1:35 pm
 
 
Vale Craig ‘Moose’ Moore, award-winning advertising creative, who… September 19 2025, 10:22 am
 

LATEST ISSUE

Campaign Brief Magazine

Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov

October 16 2025, 1:10 pm | BY Ricki Green | No Comments

CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an ag…

 
Howatson+Company named one of Australia’s top startups by LinkedIn ranking #3 on the 2025 list
No Comments
LinkedIn has today unveiled its 2025 Top Startups Australia list with Howatson+Co, CB Australian Agency of the Year...
 
WPP and Google extend partnership to supercharge AI-driven marketing innovation
No Comments
Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days...
 
Eclectic Music joins the m25 Network: A star-studded leap in global music production
No Comments
Eclectic’s founders have collaborated with global icons including John Legend, RAG N Bone Man, Billy Porter, Joss Stone.
 
KidsCan dresses landmark artwork to highlight child hardship in NZ in new work via Droga5 ANZ
No Comments
KidsCan and Droga5 ANZ have joined forces to create a powerful new awareness campaign, Boy Walking.
 
GWM says “BE MORE TANK” in Tank 500 Plug-in Hybrid launch campaign via Thinkerbell
No Comments
GWM has launched the Tank 500 Plug-in Hybrid under the rallying cry ‘BE MORE TANK’, in new work via Thinkerbell.
 
Australia’s 10 Most Unforgettable Ads: Telstra’s ‘Wherever We Go’ tops Cubery Hot List Q3 2025
No Comments
In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the barometer for...
 
Fiona Johnston set to depart dentsu following restructure
No Comments
Fiona Johnston, dentsu ANZ’s CEO of client, media and commercial, is departing the agency as part of a company restructu
 
Government to launch ‘For The Good Of’ campaign via TBWA\ ahead of under-16 social media ban
1 Comment
From 10 December 2025, platforms including TikTok, Instagram, Snapchat, X, Facebook and YouTube will be required to take
 
La Casa Del Formaggio introduces Aussies to Salvatore, a talking packet of cheese sticks, in Stretchy String Cheese campaign via Showpony
No Comments
Long-known for its world-class cooking cheeses, La Casa Del Formaggio has released its first ever snacking cheese – 100%
 
Connoisseur serves a taste of Italy in new ‘La Dolce Vita’ campaign via SICKDOGWOLFMAN
1 Comment
Following the successful 2024 launch of the new ‘Thrill your senses’ platform, Connoisseur has once again teamed with...
 
McCann Worldgroup, L’Oréal Groupe and Mastercard Discuss the Future of Brand Impact in the Age of Technology at SXSW Sydney
No Comments
Global creative network, McCann Worldgroup, hosted a powerhouse panel at SXSW Sydney, bringing together brand leaders...
 
DARKHORSE accelerates Australian growth with new appointments, clients and Sydney HQ
No Comments
Brand experience and communications agency DARKHORSE continues to expand its Australian footprint, securing client...
 
Tammy Hembrow enters her crush era in Tinder’s ‘The Crushes’ campaign via Akcelo and Amplify
No Comments
Dating app Tinder is reigniting the spark of modern dating with the launch of its new Crushes campaign via Akcelo...
 
Bestads Best of the Week Reviewed by Justin Joshua, Global Creative Lead, The LEGO Group
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Nick Simkins forms new production company COUSIN; Ariel Martin first director on the roster
2 Comments
COUSIN, a new production company headed by former Finch Executive Producer Nick Simkins, has opened its doors.

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

October 9 2025, 1:05 pm | BY Ricki Green | No Comments

Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…

 
Director Matt Weston lands at TRUCE
No Comments
After enjoying a few years in the freelance wilderness, director Matt Weston has found a home at Truce Production Co.
 
Modibodi appoints TAG as website optimisation partner
No Comments
Australian period underwear brand Modibodi has appointed TAG its website optimisation partner.Following a successful...
 
Brown Brothers celebrates fruity wine in all its forms in ‘Anything But Dry’ platform via TABOO
No Comments
One of Australia's leading family-owned wineries Brown Brothers is turning up the volume on wine marketing with a...
 
KFC unveils ‘The Colonel’s Hacks’; new work via agency village cracks the code on value for Kiwis
No Comments
KFC is hacking the QSR game with the launch of ‘The Colonel’s Hacks’ - its biggest value campaign to date.
 
Bev and Barry say ‘Stuff It. Live More.’ in new Storage King brand platform via Ogilvy
No Comments
Meet Bev and Barry - the loveable stars of Storage King's category-breaking new ‘Stuff It. Live More.’ brand platform...
 
Perfection Fresh launches new ‘Every Day Fresh’ masterbrand platform via Emotive
No Comments
Perfection Fresh has partnered with Emotive to launch a bold new masterbrand platform and campaign spanning its full...
 
CB Q&A: Peter Kirk on trust, storytelling and the global impact of ‘The Knowledge Keepers’
No Comments
Earlier this year, NRMA Insurance and Indigenous Australian-led creative consultancy Campfire X launched The Knowledge K
 
Colenso hires Aussie expat James Bennett as group planning director/deputy head of planning
No Comments
Colenso BBDO has appointed Aussie expat James Bennett as group planning director and deputy head of planning.
 
Tom Hoskins promoted to Executive Creative Director at BMF Australia
2 Comments
BMF Australia has promoted Tom Hoskins to Executive Creative Director. 
 
Crystal Hay’s Final Creative LIAisons Diary: The Curtain Call
No Comments
Hello dear readers. I’m a few days overdue, but here’s the tail-end of my LIAisons experience...
 
Federal Group’s ‘The Range’ at Country Club tees off new brand campaign via Communicado
No Comments
Country Club Tasmania’s The Range has launched a new above the line brand campaign via Communicado, to support the...
 
Boomtown launches Insiders program to develop next generation of regional media leaders
No Comments
The collective is now on the hunt for 10 up-and-coming agency strategists, planners or buyers to join the advisory...
 
New Cancer Council WA campaign aims to protect outdoor workers from UV exposure
No Comments
The campaign, originally developed by the Cancer Institute NSW and licensed for use in WA, will run on YouTube...
 
Ebony Tewierik joins Melbourne Social Co as new Head of Partnerships & Growth
No Comments
Independent creative agency Melbourne Social Co (MSC) has announced the appointment of Ebony Tewierik as the agency’s...
 
TAC enlists comedian Ross Noble to front new motorcyclist safety campaign via alt/shift/
No Comments
Victoria’s Transport Accident Commission (TAC) has partnered with alt/shift/ to support Motorcyclist Awareness Month...
 
Asahi Super Dry invites you to ‘Seek What Is Unique’ in first global platform via Havas
No Comments
The brand platform is launched via a 360 campaign from today.
 
AiCandy to talk on ‘Making the Impossible’ at SXSW Sydney this Friday 17 October
No Comments
Australia’s first fully Ai-powered creative production company, AiCandy, is taking to the SXSW Sydney Discovery Stage...
 
Deakin’s Young Bullets a success as new talent connects with Melbourne’s top ad agencies
No Comments
Deakin’s 2025 Young Bullets Advertising Graduate Showcase saw representatives from 12 agencies join emerging talent...
 
Hall of Good 2025: Dentsu, NOVA, Katherine Pochroj and Engine’s Bravehearts campaign recognised at 7th annual UnLtd: Big Dream event
No Comments
The 7th annual UnLtd: Big Dream event brought together over 650 leaders and changemakers across the media, marketing...
 
The FireFlies Antipodes return: Launches call for saddles for 2026 charity ride in Tasmania to raise funds for blood cancer initiatives
No Comments
Taking place between 14-21st March 2026, the tour journeys 900km+ over seven days around Lutruwita / Tasmania.
 
Banyan Hill relaunches with new ‘Life’s good up here’ brand platform via Town Square 
No Comments
Banyan Hill, a masterplanned community located just south of Byron Bay, has launched a total brand refresh including...
 
Breast Cancer Network Australia launches new campaign for Breast Cancer Awareness Month
No Comments
Breast Cancer Network Australia (BCNA) has launched its national Breast Cancer Awareness Month campaign, Know Yourself.
 
Visit Victoria launches new campaign with the Origin Diamonds via TGI Wildcard
No Comments
In the lead-up to the 2025 International Test Series and Constellation Cup, TGI Wildcard and Visit Victoria have...
 
Tim Tams launches first major campaign in the UK with a ‘Down Under’ twist via Insiders, UK
No Comments
Tim Tam, the beloved Australian chocolatey biscuit, has launched its first major campaign in the UK with local...
 
Specsavers and TBWA\Melbourne launch ‘Optomonsters’ to make kids’ eye tests less scary
No Comments
Specsavers is putting children’s eye health in the spotlight with the launch of the Optomonsters – a colourful crew...
 
Plan International highlights global crisis of child marriage ahead of International Day of the Girl in major campaign via VML and Burson
No Comments
Full service creative agency, VML, in partnership with Burson Australia, has launched a major integrated campaign...
 
Springboards Named on The Australian’s Top 100 Innovators List
No Comments
Springboards, the Australian startup helping the advertising industry rethink how it uses AI, has been recognised as...
 
Revolver’s Steve Rogers takes out Director of the Year title at CICLOPE Festival 2025; Revolver, FINCH + Bear Meets Eagle On Fire named winners
No Comments
Australian entrants had a big night at the 2025 CICLOPE Awards held in Berlin last night, led by Revolver’s Steve Rogers
 
Kathmandu makes nature feel like home in new global brand campaign via Motion Sickness
No Comments
New campaign serves to remind a society that spends more time indoors than ever, that outside can be as comforting as th
 
Daniel Klug joins Omnicom Oceania as Director of New Media
No Comments
Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media...
 
Dove marks International Day of the Girl with a call to “change the compliment” in new global campaign via Zulu Alpha Kilo, NY and Canada
No Comments
This International Day of the Girl, Dove is launching a global campaign created by Zulu Alpha Kilo New York and Canada.
 
Briscoes celebrates quality, value and Kiwi spirit in new ‘Little Briscoes’ campaign via Stanley St
No Comments
Briscoes, New Zealand’s beloved home and lifestyle retailer, has launched 'Little Briscoes', a nationwide brand...
 
Laura Agricola-Moss joins SICKDOGWOLFMAN in the role of Strategy Director
No Comments
Melbourne independent, SICKDOGWOLFMAN, has continued its expansion by adding Laura Agricola-Moss to its leadership...
 
Vodafone gives the world’s most questionably-existent creatures a rude shock in new iPhone 17 Pro launch campaign via Thinkerbell
No Comments
In telco-land, the release of the new iPhone is kind of a big deal. In fact, it marks the biggest acquisition event...
 
Cobram Estate launches new ‘The Fresher The Better’ campaign via ATime&Place and Half Dome
No Comments
Cobram Estate has released its latest campaign, with the help of creative agency ATime&Place, in partnership with...
 
Katherine Chen departs Cummins&Partners for Chief Client Officer role at Howatson+Company
2 Comments
Howatson+Company has announced the appointment of Katherine Chen as Chief Client Officer. Chen brings close to two decad
 
Leo scores Grand Effie at 2025 Australian Effie Awards for Suncorp; BMF takes out Effective Agency of the Year title; Aldi named Effective Advertiser of the Year; 2 Golds to Clems, VML
No Comments
Overall, six Gold Effies were awarded at the awards event tonight in Sydney, along with 21 Silver and 28 Bronze awards,
 
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
No Comments
Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
 
Daily gender, age and advertising scheduling delivered to your inbox with Bigdatr
No Comments
AI-powered creative and demographic analysis with Bigdatr.
 
Metcash unites 11 family-founded brands in new national campaign via Special, Starcom + Enthral
No Comments
Metcash has launched its first campaign bringing together all 11 of its family-founded brands under one creative...
 
Today the Brave launches Gallery Brave – a space for art, design, creativity and culture
No Comments
Today the Brave has opened Gallery Brave, a street-facing gallery and activation space hosting an evolving program of...
 
Bestads Best of the Week: Midkey’s ‘The Quest’ via GAME Creative, Australia
No Comments
The ad was selected by this week's guest judges Imogen Tazzyman and Dan Noller, ECDs at McCann Manchester.
 
iD Collective adds new clients 789 Korean BBQ, Primary and The Cake Club
No Comments
iD Collective has announced the addition of three new clients to its roster: 789 Korean BBQ, Primary Lingerette and...
 
Those That Do announces raft of new hires and promotions following rapid global growth
No Comments
New recruits support launch of new production service.
 
Surf Life Saving Australia launches new National Day with support from Five by Five
No Comments
Independent creative agency Five by Five Global has partnered with Surf Life Saving Australia (SLSA) to bring to life...
 
Vegemite champions Aussie kids in latest ‘Makes ‘em Mitey’ brand platform via Thinkerbell
No Comments
Is there a reason that Aussies are so good at everything? There just mite be.
 
HERO appoints globally awarded CD Susan Young to partner with Group CD Bec McCall
No Comments
Independent creative agency HERO has bolstered its national creative leadership, appointing internationally awarded...
 
Tristan Reid: My Top 3 @ LIA
No Comments
Tristan Reid, Group Engagement Director, Ward Marketing Group, Sydney represented Australia on the Health & Wellness...
 
When Chicken meets Sauce: KFC launches a sweet love story in ‘Sweet Tokyo’ campaign via Ogilvy
No Comments
Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully...
 
Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor
No Comments
This global Dyslexia Awareness Day (8th October), Made By Dyslexia has launched a major global out-of-home campaign...
 
Lyka launches a mini horror movie about bad doggie doo doo via OUTSIDE IN and DIVISION 
No Comments
Picking up bad dog poo has been too horrifying for too long. That’s why Lyka, Australia’s leading fresh dog food...
 
St John Ambulance SA launches new AED campaign ‘The Hero in Your Building’ via Topbunk
No Comments
St John Ambulance SA has launched a new campaign with Topbunk to drive awareness of South Australia’s recently...
 
Melbourne creative agency 2045 launches SlamPay, the world’s tallest payment terminal
No Comments
In a world where checkout moments are the dullest part of retail, Melbourne-based creative agency 2045 and the NBA...
 
Aussie + UK creatives launch unofficial souvenir of LIA Creative LIAisons: Traces of Treasure
No Comments
Traces of Treasure is inspired by the undeniable scent of the Treasure Island Casino.
 
Heineken brings lager to the Yarra in new ‘beer and boat’ experience via Blobfish International
No Comments
Blobfish International, Australia’s largest activation and sampling network, has partnered with Dutch brewing company...
 
Lovehoney + Billy van Creamy serve experiential ice cream pop-up in Melbourne via CampaignLab
No Comments
Leading sexual wellness brand Lovehoney is taking its brand off the shelf and onto the street with a two-day...
 
Intersnack awards global media account to PHD, including Australia and New Zealand
No Comments
Omnicom Media Group agency PHD has been appointed as global media agency of record for Intersnack Group, one of the...
 
Ogilvy snares Kirsty Muddle from Dentsu for new CEO of Ogilvy Network ANZ role
No Comments
Ogilvy has today announced the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ.
 
Taco Bell turns bells into free tacos for National Taco Day in new work via Supermassive and Speed
No Comments
Taco Bell has launched a new multi-channel activation with the help of agency partners Supermassive and Speed.
 
Madeleine Page: My Top 3 @ LIA
No Comments
Madeleine Page, Head of Consumer and Brand PR, Dentsu Creative Public Relations, represented Australia on the...
 
IMA expands consultancy offering with senior Government engagement appointment
No Comments
Independent B2B marketing consultancy IMA B2B has bolstered its advisory capabilities with the appointment of...
 
Philippine Airlines appoints Think HQ as Australian agency partner
No Comments
Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a...
 
St John Ambulance VIC campaign via Town Square delivers serious message with a comical twist
No Comments
St John Ambulance Victoria has launched the third instalment of its ‘Know First Aid’ platform with a new campaign...
 
Own Your Online challenges Kiwi to ask “How Exposed Am I?” in new campaign via Special Wellington, Assembly and MBM
No Comments
Over 4.3 million New Zealand account details are exposed to scammers. This unsettling new stat released by the...
 
Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact
No Comments
Award-winning creative leader Justin Drape has launched CREATIVITY & COMMERCE, a global practice dedicated to...
 
Selleys Liquid Nails proves its unrivalled strength in unmissable stunt via Howatson+Co
1 Comment
Selleys Liquid Nails, already known as one of Australia’s toughest adhesives, has once again proven it, this time by...
 
Arnya Karaitiana: My Top 3 @ LIA
No Comments
On day three we awarded the shine — the full suite of LIA coloured trophies: gold, silver, bronze. Every piece that...
 
Bestads Best of the Week Reviewed By Imogen Tazzyman + Dan Noller, ECDs, McCann Manchester
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Gavin Chimes: My Top 3 @ LIA
No Comments
Gavin Chimes, Chief Creative Officer, Howatson+Company ~ current Campaign Brief Australian Agency of the Year...
 
RMIT’s Hungry Talks to close out Season 6 with inaugural Sharpies Awards at Kaleide Theatre, Wednesday 22 October – tickets now on sale
No Comments
After ten weeks of hot takes, ad news, and the occasional roast, Hungry Talks is stepping off the screen and into...
 
SXSW Sydney builds momentum with new ‘SXSW Sydney Unlocked’ visual identity via Studio 3AM
No Comments
With the evolving identity comes an exciting new offshoot: SXSW Sydney Unlocked.
 
Twisted Healthy Treats has mouths gushing in really, really twisted brand campaign via TRP
No Comments
Twisted Healthy Treats has launched its first major brand campaign with creative and media agency TRP since...
 
TAC appoints DDB Group Melbourne as new lead creative agency
No Comments
The Transport Accident Commission (TAC) has today confirmed DDB Group Melbourne has been awarded the contract as the...
 
Interactive Wheelmates platform empowers young drivers with real-world road safety skills via Road Safety Commission and The Brand Agency
No Comments
The centrepiece of the Wheelmates platform is Road Quests, an interactive game that places young drivers directly...
 
TBWA New Zealand wins Carl’s Jr. account; launches new ‘We don’t do Subtle’ campaign
No Comments
Carl's Jr. is turning up the volume in New Zealand with the launch of its bold new platform "We don't do Subtle"...
 
Willow & Blake appoints Zoran Konjarski as new Design Director
No Comments
Willow & Blake has announced the appointment of Zoran Konjarski as Design Director. With over 16 years’ experience...
 
“We are all in this Tequila”: Emotive unveils brand incubator, debuting with the launch of Adam Gilchrist’s El Arquero Tequila
No Comments
Independent creative agency Emotive has unveiled its first brand incubator project, partnering with Australian...
 
MLC swerves superannuation clichés in bold new platform ‘A Lifetime in the Making’ via Princess
No Comments
Independent creative company Princess has partnered with MLC to launch a bold new brand platform 'A Lifetime in the...
 
Tristan Reid’s LIA Diary #3: The Impossible Choice
No Comments
On day three the real work began. No neon distractions or Vegas clichés. Just a conference room, strong coffee...
 
The Trade Desk encourages brands to reclaim control from big tech in ‘Own Your Future’ spot
No Comments
The ACCC’s 2025 Digital Platform Services Inquiry confirmed what advertisers already know: advertising technology...
 
Penfolds Australia appoints Assembled Media
No Comments
Independent media planning and buying agency, Assembled Media, has been appointed as the Australian media account...
 
Samira Ansari: My Top 3 @ LIA
No Comments
Ansari presents her top 3 favourite campaigns from the Digital and Use of Social Media & Influencers competition.
 
Cash Converters backs customers in ‘Lifeproof’ campaign via Howatson+Company and Carat WA
No Comments
The new campaign shows that Cashies is the friend that has your back when life throws challenges your way.
 
Rebel Sport champions Kiwi running in new ‘It all starts here’ brand campaign via FEDERATION
No Comments
CB Exclusive - Independent creative agency FEDERATION has launched its first campaign for major retailer Rebel Sport...
 
CulturalPulse expands client service leadership hiring Rohan Nayee in new senior role
No Comments
Independent multicultural marketing and media agency CulturalPulse has appointed Rohan Nayee...
 
Aussie expat creative leader Wayne Deakin departs global ECD + Principal role at Wolff Olins
No Comments
Wayne Deakin has stepped down from his role as Global Creative Principal and Global Executive Creative Director at...
 
Dig agency drives SkyBus’ new Eastern Express campaign following Kinetic appointment
No Comments
Kinetic has appointed Dig Agency as a creative agency on SkyBus brand following a competitive pitch.
 
Matthew Chen’s Final Creative LIAisons Diary: Wisdom, goodbyes and one last photo dump
No Comments
How long does it take to make a friend? According to a study by psychologist Jeffrey Hall around 50 hours for a...
 
Loctite champions the art of repair with Museum of Second Chances launch via Kill Boring Dead
No Comments
Adhesive brand Loctite is bringing its TikTok-first creative platform into the real world with the launch of the...
 
Ogilvy Australia picks up Gold for ‘Meet me at the Coke Sign’ in LIA Creativity in PR competition
No Comments
Ogilvy Australia has scored a Gold Statue in the LIA Creativity in PR competition.
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2025 Campaign Brief