Opal launches new film ‘The Armour’ for its Check for Respect campaign via Noble Agency
Noble Agency has launched The Armour, the launch film for Opal’s Check for Respect campaign, a major initiative focused on strengthening psychological safety, mental health and respectful workplace culture.
Developed in partnership with Opal, the campaign supports the organisation’s commitment to preventing bullying and harassment, reinforcing that serious misconduct has no place at work. It also addresses a quieter, often overlooked reality: that workplace culture is shaped just as much by everyday behaviour as it is by formal processes.
The Armour brings this idea to life through a simple visual metaphor. In the film, a worker stands still as the world moves around them, wearing fragile cardboard armour. Each inappropriate comment, joke taken too far or moment of disrespect lands as a physical hit. Over time, the armour dents, stains and begins to fall apart. In the final moment, it disappears, leaving the person exposed and human.
The film launched internally across Opal and is now being used as a central piece in training sessions rolling out organisation wide, supporting ongoing conversations about behaviour, accountability and respect at work.
The work was designed as a culture change tool rather than a compliance message. Instead of explaining policy or directing behaviour, it focuses on recognition and reflection. It shows how repeated, low level behaviour affects psychological safety long before something escalates or is formally reported.
According to Ben Da Costa, Founder of Noble Agency, the work reflects a broader shift in how organisations need to think about culture, brand and experience: “What happens inside an organisation always shows up somewhere else. The way people feel at work influences how they behave with each other, how safe and productive they feel day to day, and whether they show up as advocates or disengage. Ultimately, it shapes the experience customers have with the brand. This film was designed to make that connection visible.”
From a creative perspective, the team leaned into restraint. Minimal dialogue. A single metaphor. A pace that allows the audience to sit with the discomfort rather than rush past it. The intention was to trust viewers to see themselves in the work, whether as leaders, colleagues or bystanders.
The Armour reflects a growing understanding that psychological safety is foundational to performance, trust and wellbeing. Not an add on or a moment in time, but something built or broken through everyday interactions.
Client: Opal Cardboard & Packaging
Agency: Noble Agency
Creative Director: Ben Da Costa
Production House: Happy Larry Films
Producer/Director: Charles Taperell
DoP Film: Gene Alberts
Production House: Ian Waldie Photography
DoP Stills: Ian Waldie
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