• TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • Jobs
  • Rankings
    • Agencies
    • Creative Directors
    • Executive CDs
    • Creatives
    • Clients
    • TVC Directors
    • TVC Companies
  • BestAdsOnTV.com
  • Portfolio & Reel
  • Filters
    • Agencies
    • Campaigns
    • Awards
    • Expat News
    • News
    • New Business
    • Opinion
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

Beyond the Brief: How Hellions brought their first big idea to life for Clearlight Saunas

July 14 2025, 12:42 pm | BY Ricki Green | No Comments

Earlier this year, Elle Bullen and Mike Doman launched Melbourne-based start-up Hellions – “a creative joint&#82…

 
Tourism New Zealand appoints Ogilvy PR as new public relations agency of record in Australia
No Comments
Tourism New Zealand has appointed Ogilvy PR as its public relations agency of record in Australia, recognising the...
 
Alex Collares departs Ogilvy Sydney after three years for Associate CD role at VML New York
No Comments
After more than three years at Ogilvy Sydney, Alex Collares has officially joined VML New York as...
 
Beyond the Brief: How Hellions brought their first big idea to life for Clearlight Saunas
No Comments
Earlier this year, Elle Bullen and Mike Doman launched Melbourne-based start-up Hellions - “a creative joint".
 
Dunedin doubles down on the real ‘costs’ of big city living in new campaign via Strategy Creative
No Comments
Second wave of cheeky Dunedin campaign targets traffic woes and bus lane fines.
 
Mid-weight creatives invited to refresh their folios at Youngbloods VIC x Creative Natives ‘Port of Folio’ event this Thursday, July 17
No Comments
Youngbloods VIC is partnering up with recruitment agency Creative Natives to host 'Port of Folio', a one-night-only...
 
Autobarn marks 40th anniversary with new brand platform ‘All for the drivers’ via Spinach
No Comments
Autobarn is celebrating its 40th year on Australian roads with a new brand campaign, developed in collaboration with...
 
Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content
No Comments
By Matthew Forzan, Founder and Managing Director of Yogurt Digital.
 
NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners 
No Comments
CYLNDR Studios earns Gold, Clutch takes Silver, and Code and Theory receives Bronze.
 
Smith’s Chips builds Gen Z brand love in ‘Paddock to Packet’ TikTok series via VaynerMedia Australia
No Comments
Smith’s is going tractor-first back to its roots (literally) with Smiths Presents Paddock to Packet, a new...
 
Engine appoints former Khemistry Client Services Director François Hafner to General Manager
No Comments
Engine has appointed François Hafner to the role of general manager.
 
Comedy duo Freudian Nip set to host 46th AWARD Awards Ceremony on Thurs 14 August in Sydney
No Comments
AWARD has confirmed that Freudian Nip — the comedy duo of Vic Zerbst and Jenna Owen — will host the 46th AWARD Awards...
 
Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
No Comments
"My experience at Creatives LIAisons was incredible—it truly marked a before and after in my career."
 
US health and wellness brand Sports Research appoints digital marketing agency Orange Line
No Comments
Independent digital marketing agency Orange Line has announced its partnership with Sports Research, a leading US...
 
Campaign Brief Creative Circle: What’s hot in July?
No Comments
Creative Circle July with Lauren Eddy, Nathan Lennon, Lisa Jackson, Zac Pritchard, Sarah McGregor and Josh Stephens.
 
The Media Store appoints former M&C Saatchi Senior Strategy Consultant Tanvi Singh to Head of Strategy and Planning role
No Comments
Leading independent media agency The Media Store has today announced the appointment of senior strategy and marketing...

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

‘It’s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose

July 7 2025, 3:01 pm | BY Ricki Green | 4 Comments

Mitsubishi Motors is turning up the volume for its 45th year in Australia with a rocking campaign for the new Outlander….

 
Greater Bank launches the next big thing in home loans in new integrated campaign via It’s Friday
No Comments
To help launch a new era of home loan, It’s Friday has developed its first integrated campaign for Greater Bank since wi
 
AWARD School launches first team-based brief in 40+ year history
No Comments
For the first time since its inception, AWARD School has introduced a team-based brief, inviting students across the...
 
Clock’s Ticking: Creative Circle returns to Sydney this Wednesday, July 16
No Comments
There's only a couple of days to secure your spot for Creative Circle, the industry event founded by Limehouse.
 
LIA extends entry deadline to Wednesday July 23
No Comments
Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...
 
Stranger Films merges with Spry Films to redefine capabilities with a two-tiered production offering across online and TVC
No Comments
Award-winning production company Stranger Films has joined forces with Spry Films to create a strategic two-tier...
 
Cannes Lions launches new global integrity standards following 2025 controversies
1 Comment
Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...
 
Digital bank Up launches new campaign to support new multiplayer money feature ‘Groups’
No Comments
The campaign features imagery by renowned music photographer Dougal Gorman.
 
Cindy Rose to Succeed Mark Read as CEO of WPP
No Comments
Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...
 
3P Studio Group appoints Bradley Coomber as new Creative Director
No Comments
Independent powerhouse, 3P Studio Group, has appointed award-winning motion designer and Art Director Bradley Coomber...
 
Backyard cricket, billionaires and Bali: New Sportsbet campaign celebrates ultimate combos
No Comments
Sportsbet is serving up a brand-new campaign that reminds punters of one undeniable truth: classic combos are everywhere
 
Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director
 
Juniper launches new ‘Don’t Weigh In On My Weight’ campaign to tackle stigma
No Comments
Juniper, the digital healthcare provider that empowers women to take control of their weight journey, has launched a...
 
AWARD School grads go head-to-head on Gruen
No Comments
Last night, the lights of prime-time television shone on some of the industry’s newest creative talent as two AWARD...
 
Rolex Named Australia’s Most Recommended Brand for 2025 in YouGov Rankings
No Comments
YouGov has released its annual Most Recommended Brands ranking, highlighting the brands most endorsed by their...
 
KWP+Partners Perth’s ‘This Is Love’ film for RSPCA WA shows what real love looks like
No Comments
“This campaign is about expanding people’s idea of what love really looks like,” said Bryan Dennis.
Campaign Brief The Work

SILVER SPONSORS

MOST VIEWED

 
XXXX and PUMA give the Queensland Maroons a… June 16 2025, 9:49 am
 
 
Bestads Best of the Week Reviewed by Charles… June 26 2025, 1:56 pm
 
 
‘It’s a long way to the shop’: Mitsubishi… July 7 2025, 3:01 pm
 
 
Racing legend Craig Lowndes lists his 1954 Mercedes-Benz… July 8 2025, 9:25 am
 

LATEST ISSUE

Campaign Brief Magazine

Racing legend Craig Lowndes lists his 1954 Mercedes-Benz 300 SL for $219.99 on Carsales, in new Mattel Brick Shop launch via Thinkerbell

July 8 2025, 9:25 am | BY Ricki Green | 1 Comment

Thinkerbell has teamed up with Mattel to launch the first-ever product collection under the new Mattel Brick Shop brand,…

 
Publicis Groupe ANZ CCO Dave Bowman selected for LIA 2025 Integration and Direct Jury
No Comments
LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as...
 
Shout Digital appoints Megan Moloney to newly-created chief customer officer role
No Comments
Megan Moloney has joined Shout Digital in the newly created role of Chief Customer Officer – focused solely on the...
 
Nils Leonard, Mim Haysom, Dave Bowman set to headline Cannes Download national roadshow as world’s best creativity hits Aussie screens
No Comments
Cannes Download kicks off in Sydney on August 13 at HOYTS EQ as part of AWARD’s This Way Up festival of creativity.
 
W+K Sydney drops new work as Macca’s makes McGriddles a permanent breakfast menu item
No Comments
Wieden+Kennedy Sydney has rolled out a new campaign for Macca’s to celebrate the long-awaited nationwide arrival of...
 
TMRW launches ‘punk healthcare’ movement in bold new campaign via Today the Brave
No Comments
A bold new player has emerged to shake up Australia’s wellness sector: TMRW, a startup redefining what healthcare can...
 
Iconic Aussie screen legends reunite for Uber’s latest Uber Green campaign via Poem Group
No Comments
Uber has officially made the switch – Uber Green is now fully electric across Australia, with hybrid vehicles phased...
 
AFL star Bailey Smith and a Squad of Creators team up for Tinder’s new ‘Double Date’ campaign via Akcelo, Amplify, Alley and alt/shift/
No Comments
Tinder, the dating app that has revolutionised how people meet, is redefining modern dating once again with the...
 
Mountain Dew and PYRA go full gorpcore with new outdoor-inspired capsule collection and campaign via VaynerMedia Australia and Golin
No Comments
Hot off the success of the Mountain Dew Djorts launch in early June, the brand is back - and this time, it's gone...
 
WD2026 launches First Nations-led brand identity via Shape History to amplify regional voices and drive global feminist impact
No Comments
The Women Deliver 2026 Conference (WD2026) has just unveiled a bold new brand identity - a culturally rich...
 
Parallax Adelaide CD Kellie Campbell-Illingworth selected for The One Club’s Young Guns 23 Jury
No Comments
The One Club for Creativity announced the 100+ creative professionals from around the world who will serve on the...
 
Case Study: How Thinkerbell NZ helped Muzza’s Pies go global with cat-flavoured dog pies
No Comments
Auckland is home to thousands of pie outlets, making it tough for a humble Kiwi pie shop to stand out...
 
Principals guides MTC Australia into the future with MTC FutureReady rebrand
No Comments
Branding agency Principals has rebranded social enterprise MTC Australia to better reflect the organisation’s...
 
Ant White: Independents Aren’t the Alternative, They’re the Blueprint
No Comments
"The best agencies in the world weren’t built in boardrooms. They were built by people who walked out of them."
 
Cannabis Clinic launches Aotearoa’s first anti-stigma campaign for medicinal cannabis via ABEL
No Comments
ABEL, One Plus One, Supernormal and photographer Troy Goodall have joined forces with the Cannabis Clinic to launch...
 
Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films
No Comments
Auckland Council has launched an emotive marketing campaign, aimed at reducing Auckland’s worsening roaming dogs...

Campaign Brief Creative Circle: What’s hot in July?

July 14 2025, 9:53 am | BY Ricki Green | No Comments

Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their …

 
Special NZ bolsters business management team with four key appointments
No Comments
After clinching three ‘New Zealand Agency of the Year’ titles in the same year – including Campaign Brief New Zealand...
 
Isuzu Trucks redefines reliability in new campaign via Fenton Stephens
1 Comment
The campaign, developed by Fenton Stephens, features Australian actor and comedian Shane Jacobs taking viewers...
 
H+Co’s Plus Also Studios ‘teams’ designers and engineers in new recruitment program
No Comments
To develop the next generation of AI natives, Plus Also Studios (PAS) has created a full-time, paid internship program.
 
Sushi Sushi champions fresh convenience in new ‘Real food. Ready to go.’ campaign via Noisy Beast
No Comments
Sushi Sushi, Australia’s leading sushi retailer, has launched a major brand campaign via Melbourne based creative agency
 
The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025 
No Comments
It happens every year. The energy of January fades, deadlines stack up, pitches blend into one another, and suddenly...
 
Former BRING Agency MD Adam Ireland joins Always Human as first Managing Director
No Comments
Ex-BRING MD has joined culture-led brand and talent marketing agency as it scales creative and commercial operations.
 
Ogilvy Network ANZ CEO Sally Kissane steps down, concluding three-decades at global agency 
No Comments
Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...
 
Multicultural comms agency Ethnolink unveils new visual identity via Camille Agency
No Comments
Multicultural communications agency Ethnolink has unveiled a bold new visual identity, following a 56% surge in...
 
Square returns with the next chapter of ‘Service Still Matters’ campaign via Sunday Gravy
No Comments
Following the momentum and impact of its 'Service Still Matters' campaign, Square returns with the next instalment...
 
The Brand Agency appointed as HIF’s integrated agency partner, expanding remit to include media
No Comments
"We look forward to collaborating closely with HIF over the next three years to build the brand and drive positive..."
 
Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Advertising Council Australia and BlackCard team up to boost cultural confidence
No Comments
The BlackCard program provides practical insights into Aboriginal and Torres Strait Islander history, culture...
 
SBS strengthens commitment to inclusion with new commissioning guidelines
No Comments
SBS has launched new Commissioning Inclusion Guidelines (2025-2028), reaffirming the broadcaster’s commitment to...
 
Leadership Shift at R/GA: Seamus Higgins exits, Prue Jones and Ben Yabsley appointed ECDs
No Comments
R/GA Australia has announced the departure of chief creative officer Seamus Higgins, alongside the appointment of two...
 
OAK turns up the heat with interactive bus shelter in new campaign via Creaytive + Zenith
No Comments
OAK is turning up the heat this winter—literally—with a cheeky new campaign that’s bringing its iconic choccy milk...
 
True North offers career support for advertising talent impacted by redundancies
No Comments
The last 18 months have been some of the most challenging in recent memory for the advertising and marketing industry. 
 
Bolster Group secures new client wins across culture, hospitality and beverage sectors
No Comments
Australian integrated cultural communications agency Bolster Group has announced a series of significant new client...
 
Woolworths Group’s Healthylife appoints Bread Agency as new social media agency of record
No Comments
Healthylife, Woolworths Group’s digital health platform, has appointed Bread Agency as its new social media agency.
 
Racing legend Craig Lowndes lists his 1954 Mercedes-Benz 300 SL for $219.99 on Carsales, in new Mattel Brick Shop launch via Thinkerbell
1 Comment
Thinkerbell has teamed up with Mattel to launch the first-ever product collection under the new Mattel Brick Shop...
 
Bonfire sets up shop in Melbourne
No Comments
Brodie McMaster, Senior Performance Media Specialist, is also join the team, adding depth to Bonfire Melbourne.
 
Transperth launches Thornlie-Cockburn line with Moonsail’s quirky wordplay campaign
No Comments
Work to home, becomes Wome. If you’re heading from the shops to your lounge, it’s Shounge.
 
‘It’s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose
4 Comments
Mitsubishi Motors is turning up the volume for its 45th year in Australia with a rocking campaign created by...
 
The Aunties founder Phoebe Sloane joins Bullfrog as Creative Director
No Comments
Independent agency Bullfrog has appointed Phoebe Sloane to the role of Creative Director.Sloane joins from Clemenger BBD
 
Beyond the Brief: How DDB and Our Watch Created a Game to Teach Young People About Boundaries
No Comments
How do you teach young people about boundaries, respect, and consent without making it feel like a lecture?
 
The Hatchery appoints Agent99 to amplify Women UNLIMITED Leadership Summit 2025
No Comments
Award-winning independent full-service communications agency Agent99 has been appointed by The Hatchery – an...
 
Sydney’s ICC Theatre rebrands to Entertainment Centre – naming rights opportunity now open
No Comments
ICC Sydney Theatre will soon be renamed the Entertainment Centre - a move set to redefine Sydney's entertainment...
 
WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs
No Comments
WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...
 
IMAA encourages members to support Indigenous businesses and reconciliation initiatives
No Comments
IMAA’s nominated First Nations social enterprise Kings Narrative calls on media industry to be ‘part of the change’
 
Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance
No Comments
Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion...
 
Tennis Australia appoints Atomic 212° as new media agency of record
No Comments
Tennis Australia has appointed award-winning Atomic 212° as its media agency of record, following a competitive pitch...
 
Bonds enlists Gen Z creators to shoot new ‘As Worn By Us’ campaign via Special Australia
No Comments
Bonds has unveiled the latest iteration of its ongoing brand platform 'As Worn By Us' via Special, handing creative...
 
Toyota revives ‘Legendary Moments’ campaign with Heath Shaw’s iconic smother via Gemba
No Comments
After nine years in hibernation, the fan-favourite Toyota Legendary Moments campaign is back, with a comic recreation...
 
Jaywing grows in Melbourne with five hires to accelerate creative and media growth
No Comments
Data, creative and performance marketing agency Jaywing has made five hires to significantly expand its Melbourne...
 
SLIK appointed creative agency for Indigenous Marathon Foundation’s landmark campaign
No Comments
Award-winning creative and innovation agency SLIK has been selected by the Indigenous Marathon Foundation (IMF) to...
 
Carat NSW and UNE extend collaboration to drive innovation in education
No Comments
Carat NSW has been re-appointed as the media agency of record for regionally based, globally-networked UNE.
 
Cardrona drops in on Bondi Beach as RealNZ launches first campaign with Thinkerbell
No Comments
New Zealand’s Cardrona Alpine Resort and Treble Cone hit Bondi Beach last week, inviting surfers to trade the sand...
 
Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”
No Comments
I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...
 
CommBank backs a new generation of dream chasers in bold new campaign via M+C Saatchi
3 Comments
Cinematic hero film leads a bold new brand campaign across TV, social, OOH and digital.
 
KFC appoints We Are Social as social agency of record following a competitive pitch
No Comments
Socially-led creative agency We Are Social Australia has been appointed as the new social agency of record for KFC...
 
Vale Ray Sharp, brilliant art director, musician + industry character: “The most knowledgeable, funny, and fascinating person I’ll ever know”
10 Comments
Many in the ad industry will be saddened to hear of the passing of Ray Sharp, one of Australia's finest art directors
 
Swyftx inspires Australians to reimagine their futures in ‘Where can crypto take you’ campaign
No Comments
Following its recent acquisitions of Easy Crypto in New Zealand and brokerage Caleb and Brown, leading Australian...
 
LIA announces Creativity in B2B + Transformative Business Impact jury; Howatson+Company CCO Gavin Chimes named Jury President
No Comments
Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.
 
Australian post-production company Cutting Edge closes its doors after 35 years
No Comments
After more than three decades of business, Cutting Edge has officially ceased operations.
 
PILLAR Performance appoints Jack Taylor as Australian PR agency
No Comments
PILLAR Performance, the Australian-born company bridging clinical science and athletic supplementation, has appointed...
 
Dialogue announces trifecta of client wins
No Comments
Independent agency Dialogue continues its run of success in 2025, announcing a trifecta of client wins across the...
 
“Naughty but good”: Gruen-winning ad gets highest praise – from the copywriter’s mum
No Comments
Winning over the Gruen panel is no easy feat - but for The Reactor, the real review came via text from copywriter...
 
NATION expands strategy team with senior appointment Harley Augustine
No Comments
Fresh from seven years at TBWA\Melbourne, award-winning Brand Strategist, Harley Augustine, has landed at independent...
 
‘Are you having a Finance Now moment?’: Finance Now unveils new brand campaign via Contagion
No Comments
Finance Now has teamed up with creative agency Contagion to unveil its latest national advertising campaign...
 
Bargain Chemist responds to life’s not-so-big emergencies in new brand campaign via Yarn
No Comments
Bargain Chemist has launched a fresh new direction for the brand, showcasing how the New Zealand-owned pharmacy is...
 
Vale Rosem’ry Bertel ~ a trailblazing creative director and legend of the 70s, 80s, 90s ad scene
2 Comments
Rosem’ry Bertel, a legend of the 70s, 80s and 90s advertising scene, has passed on at 85 years old.
 
The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes
No Comments
A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...
 
WA Government under fire for outsourcing new Tourism WA campaign and for continued lack of policy on production dollars heading East
No Comments
The backlash over this new Tourism WA campaign has reignited long-standing frustrations within the local industry...
 
Julie Floyd returns to Circul8 as Head of Production
No Comments
Circul8 has announced the return of Julie Floyd as Head of Production.
 
Australia scores one Yellow Pencil, one Graphite and one Wood at D&AD’s 2025 New Blood Awards
No Comments
D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming..
 
Senior creative Gerhard Myburgh becomes first appointment at new agency The Chiddingfolds
No Comments
Senior creative Gerhard Myburgh has become the first official addition at The Chiddingfolds.
 
Vanuatu Tourism Office invites Aussies to answer the call of Vanuatu in new campaign via Apparent
No Comments
Live from today across digital and social, Vanuatu’s latest campaign invites Aussies to Answer the Call of Vanuatu.
 
Craig Hunter: An Apology to Creatives from a Planner
No Comments
Written by Craig Hunter, Founder and Managing Director of Blacksheep Strategic Group.
 
Creative collective Robot Fights Monster launches in Melbourne
No Comments
Robot Fights Monster, founded by producers Graham Pryor and Kade Robertson, is reshaping the landscape for directors...
 
AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model
1 Comment
AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...
 
Award-winning strategy leader Leif Stromnes to depart DDB Group Australia after 25 years
1 Comment
DDB Group Australia’s long-serving Managing Director of Strategy and Innovation, Leif Stromnes, is set to depart the...
 
Priya Patel: Inside the Cannes Jury Room – A Rookie’s Perspective
No Comments
Walking into the Cannes Lions jury room for the first time is a bit like showing up to a black-tie dinner and...
 
BRING agency launches New Australian Live Music Report to understand how brands can connect with fans in a shifting landscape
No Comments
‘The New Gig Economy’, a new Live Music cultural study commissioned by BRING - Universal Music for Brands was...
 
Microsoft Australia launches new campaign for AI-enabled Copilot+ PCs via Giant Squid
No Comments
Microsoft Australia, in collaboration with Giant Squid, has launched a new brand campaign for Copilot+ PCs featuring...
 
Volkswagen invites your inner child to drive in the electric era in new campaign via DDB Sydney
1 Comment
Volkswagen Australia has launched a bold new campaign entitled “Batteries Included”, created in partnership with...
 
Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London
No Comments
"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."
 
Director’s Brief: 10 Questions with James Chappell @ Clockwork Films
No Comments
Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...
 
The Pistol announces two new account directors following business growth
No Comments
The Pistol has announced the appointment of two new account directors following impressive client retention and new...
 
The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30
No Comments
The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...
 
Dom Hickey joins Enigma as Chief Strategy Officer to lead integrated creative + media strategy offering
1 Comment
Indie creative and media agency Enigma has announced the appointment of Dom Hickey to the role of Chief Strategy...
 
Red Rooster fires up burger cravings in new Cheeseburger campaign via Leo Australia
No Comments
Australia’s first and favourite chicken shop Red Rooster (Reds) is making a bold play for burger lovers across the...
 
Modibodi stops periods messing with your head in latest campaign via Fabric\TBWA
No Comments
Modibodi, Australia’s leading reusable period underwear brand, has launched a powerful new campaign in partnership...
 
Bastion promotes CEO Cheuk Chiang to global role as Group Chief Executive Officer
No Comments
Bastion has today announced Cheuk Chiang (pictured left) has been promoted to the role of Group Chief Executive Officer.
 
Breville launches global campaign for new filter coffee machine, the Luxe Brewer via The Cowboys
No Comments
Iconic Australian brand Breville has partnered with creative agency The Cowboys to launch its latest drip filter...
 
Samsonite pushes the boundaries yet again in new ‘Samsonite vs The Drag Car’ campaign via TRP
No Comments
TRP has launched the latest chapter in Samsonite’s long-running Seriously Tough campaign.
 
Enero promotes Ian Ball to Group Chief Executive role
No Comments
Enero Group, a leading global group of marketing and technology agencies, has today announced the promotion of Ian Ball.
 
Circul8 Appointed as Creative Agency for Global Destination Rebrand of The Mariana Islands
No Comments
The Marianas Visitors Authority (MVA) has appointed leading creative agency Circul8 to spearhead a comprehensive...
 
John Ilian: What I learnt from losing a client
No Comments
By John Ilian, Sharper Pencil, Perth
 
Ogilvy appoints Richard Brett as Ogilvy PR Asia Pacific President as Emily Poon steps down
No Comments
Ogilvy has announced Richard Brett’s appointment as President of Ogilvy PR Asia Pacific, in addition to his role as...
 
Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note
1 Comment
Written by Ben Liebmann, Founder, Understory.
 
Unlisted brings Ultraman to the table in new campaign for McDonald’s China via W+K Shanghai
No Comments
Not all heroes wear capes... some just really believe in beef. Unlisted has teamed up with Wieden+Kennedy Shanghai to...
 
Tash Johnson joins Special as agency’s first National Head of Production
3 Comments
Tash Johnson, one of Australia’s most respected production leaders, has joined Special as its first-ever...
 
Now Go Create Founder Claire Bridges to lead 2025 Epica Awards jury as entries officially open
No Comments
The Epica Awards, the only global creative prize judged by journalists, are now open for entries, with the early bird...
 
LIA Appoints Marco Venturelli of Publicis Groupe as Jury President for Non-Traditional
No Comments
When it comes to judging, LIA is far from traditional. LIA bucks the system by having no pre-judging.
 
WPP signs on as first major tenant at GPT’s 51 Flinders Lane development in Melbourne
No Comments
The GPT Group (GPT) has today announced WPP as the first major tenant at its premium $555 million development...
 
Archetype promotes Simon Lesch to newly created Head of AI & Transformation role
No Comments
Archetype Australia has announced the promotion of Simon Lesch to the newly created role of Head of AI & Transformation.
 
Bestads Best of the Week Reviewed by Fee Millist, Creative Director, Anomaly, New York
1 Comment
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Marketing Experts Discuss How To Succeed In Regional Marketing At Boomtown Masterclass
No Comments
Regional media shouldn’t be an afterthought – that was one of the key takeaways from some of the nation’s top...
 
Her Agency – Women Leading the Marketing & Comms World Virtual Conference Set to Empower Next Generation of Women Leaders in Marcomms
No Comments
Bringing together Australia’s top female agency founders, Her Agency – Women Leading the Marketing & Comms World is a...
 
Steinlager raises a glass to the next crop of NZ’s finest in cinematic campaign via The Tuesday Club
No Comments
Steinlager has launched a powerful new brand campaign via The Tuesday Club with a bold, emotionally charged...
 
AWARD launches ‘Crash’ – new course to fast-track soft skills for rising creative leaders
No Comments
AWARD has launched AWARD Crash, a new two-day intensive course to address one of the most pressing challenges facing...
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2025 Campaign Brief