Kiwi expat Malcolm Poynton, global CCO, Cheil on why ‘Whopper Detour’ is the best Grand Prix ever
June 26 2019, 5:37 pm | | No Comments
Kiwi expat Malcolm Poynton, Cheil Worldwide’s global chief creative officer, on why the “2019 Home of the Whoppe…
Samsung unveils #SubtlySponsoredPosts video via Leo Burnett Sydney to promote Galaxy A Series
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Samsung Electronics Australia has announced the launch of a new digital campaign via Leo Burnett Sydney to support...
OMD promotes Gavin Gibson to regional role; Ian Czencz joins as chief strategy officer, Australia
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OMD has announced the promotion of Gavin Gibson to the chief strategy officer, APAC role and the appointment of Ian...
Kiwi expat Malcolm Poynton, global CCO, Cheil on why ‘Whopper Detour’ is the best Grand Prix ever
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Kiwi expat Malcolm Poynton, Cheil Worldwide’s global chief creative officer, on why the "2019 Home of the Whopper is...
Pedigree launches new Pedigree DentaSTIX Studios platform to bring the good back to social media with dogs via Colenso BBDO
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Off the back of the success of Pedigree SelfieSTIX in 2018, Pedigree DentaStix Studios combines cutting-edge...
TBWA New Zealand promotes head of operations Kate Heatley to the role of general manager
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TBWA has announced the appointment of Kate Heatley as general manager of TBWA New Zealand.
Cassandra Kelsall: Ideas worth stealing at Cannes Lions?
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Cassandra Kelsall, head of experience at Publicis Sapient Australia represented Australia on the Cannes Creative...
Bestads Six of the Best Reviewed by Dave Brady, Integrated Creative Director, Colenso BBDO, NZ
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Australia ranks #5 in the world behind the US, the UK, Brazil and France at Cannes Lions 2019
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Australia has ranked #5 in the world with a haul of 36 Lions at the 2019 Cannes Lions International Festival of...
John Steedman: “It’s time to stop anonymous trolling; the coward punches of public debate”
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WPP AUNZ Interim CEO John Steedman has issued an open letter to the industry on anonymous trolling...
Bec Brideson’s Cannes Diary #3
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Bec Brideson, founder, agency owner, speaker, advocate and author represented Australia on the Cannes Lions Badass...
Clemenger BBDO leads agency pack in round one of finalists for the Australian Effie Awards 2019
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Following a rigorous round of online judging by 122 industry experts, The Communications Council has today announced...
Olive grower encourages Australians to ‘Get Wellgrove this Winter’ in TVC via Steve Minon
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Wellgrove, the new over-the-counter health and wellness brand from the makers of Australia’s award- winning Cobram...
Publicis Media ANZ appoints Helena Snowdon to the role of head of new business and marketing
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Publicis Media ANZ has today announced the appointment of Helena Snowdon to the role of head of new business and...
Digital and VX agency VERSA wins $2.8m digital transformation project with City of Port Phillip
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Digital design and voice experience (VX) agency VERSA has been awarded a $2.8 million contract to transform Port...
Micah Walker’s Cannes Wrap-up
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Micah Walker, co-founder and chief creative officer of Bear Meets Eagle on Fire represented Australia on the Cannes...
Shock for Publicis as Aussie expat global chief creative officer Nick Law set to depart for Apple
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According to AdAge.com Nick Law, who has held the role of chief creative officer at Publicis Groupe and president of...
See Every Grand Prix from Cannes Lions 2019
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In the midst of the craziness that's Cannes Lions, it can sometimes be a little difficult to keep up with the work...
Marcus Tesoriero’s Cannes Lions Wrap up
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Marcus Tesoriero, executive creative director at The Brand Agency Perth, says Burger King dominates again – thanks to...
LUNAR’s Andrew Thomas Huang creates ‘Austral Flora Ballet’ projection for Lighting of the Sails
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Andrew Thomas Huang’s Austral Flora Ballet was produced by Collider's experience division LUNAR, in collaboration...
Ad Stars receives over 20,600 entries from 60 countries; Entries from Australia up by 53%
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Ad Stars has received 20,645 entries to this year’s awards from 60 countries, up slightly from last year’s 20,342...
New home builders JWH Group consolidates its media business with Mediahub Perth
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After a formal review process, new home builders JWH Group have consolidated their media planning and buying with...
Superdream, Brisbane picks up two new clients; Local Government Association of QLD and Legacy
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Full-service creative agency Superdream has won two new clients for its Brisbane-based office.
Yellow helps Aussies connect with the best local businesses in new national campaign via Big Red
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There is not a Jan in sight in Yellow’s latest national advertising campaign promoting its online business directory...
Journey Beyond appoints Thinkerbell to handle media and creative following a competitive pitch
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Thinkerbell has announced that it has been appointed as the media and creative agency for Journey Beyond after an...
UnLtd bolsters team to grow social impact with hiring of Tiffany Damm as first Melbourne GM
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UnLtd, the industry’s social purpose organisation has appointed Tiffany Damm as its first general manager for Melbourne.
Switch Digital wins Taiwan Tourism
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Independent digital agency, Switch Digital, has been appointed to handle Taiwan Tourism and last week the agency...
Former 303 MullenLowe MP Brad Morris joins Clemenger BBDO Sydney as managing partner
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Clemenger BBDO Sydney has appointed Brad Morris to the role of managing partner. In the new role, Morris' focus will...
nib launches new Amazon Alexa Skill to help members find a provider via VERSA
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In a first for the Australian health insurance industry, nib in conjunction with digital design and voice...
GPJ opens new Auckland office in the wake of growing demand; headed up by Tomaz Kljakovic
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Experiential agency George P. Johnson (GPJ) has expanded its network with the opening of a dedicated Auckland office...
AIRBAG director Angie Bird wins Silver and Bronze at Cannes Lions 2019 for Gillette ‘First Shave’
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AIRBAG director Angie Bird has won Silver and a Bronze for the coveted Glass Lion for Change at this year’s Cannes...
Cross-cultural agency doq throws party to mark 10 years of connecting Japan and Australia
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On Thursday night doq Pty Ltd celebrated its tenth anniversary. To mark the occasion, doq hosted an event with client...
Rookie Versus Veteran: Emma and Paul Yole’s Wrap-up of Cannes 2019
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Paul Yole and his daughter Emma have been reporting each day from Cannes, exclusively for Campaign Brief...
Bronwyn van der Merwe’s Cannes Diary #3
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Bronwyn van der Merwe (fourth from left), general manager, Fjord Asia Pacific is representing Australia on the Cannes...
Scaleup Mediafund launches new fund to provide advertising + marketing inventory to start-ups
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Scaleup Mediafund, Australia’s only dedicated media for equity fund, today announced the launch of its second three...
Magna report: Australian ad economy to grow 2.5% in 2019; digital adspend growth matures, dips to single figures for first time since 2001
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Australia’s media advertising economy is predicted to grow by +2.5% in 2019 - slower than 2018’s +5.3% performance...
straight 8 shootout winners revealed; AIRBAG and The Producers represent Australia in showdown
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straight 8 shootout premiered in Cannes on Thursday June 20th at Cinema les Arcades, presented by the APA and...
NZ digital agency Little Giant rebrands as Isobar; completes transition into global agency network
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Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
Lotto NZ continues to encourage Kiwis to imagine with launch of new emotional TVC via DDB NZ
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Lotto New Zealand has today launched Lost, the fourth instalment in its Imagine series, which began with 2015’s...
Opera Australia says ‘If you love drama, you’ll love opera’ in new campaign via DDB Melbourne
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Australian’s love a bit of drama. Why else would shows like Married at First Sight be popular? Even our daily news is...
Daily highlights from this year’s Cannes Lions International Festival of Creativity
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Short video highlights wrapping up each day of the Festival.
Julian Schreiber’s Cannes Diary #5
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Julian Schreiber, executive creative director at Special Group is representing Australia on the Cannes Film Lions jury.
Nutriboost gets parents through school pick-up in newly launched campaign via McCann Sydney
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Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney.
Bec Brideson’s Cannes Diary #2
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Bec Brideson, founder, agency owner, speaker, advocate and author is representing Australia on the Cannes Lions Badass..
Adrian Mills’ Cannes Diary #1
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Adrian Mills, partner – creative, brand and media at Deloitte Australia represented Australia on the Creative Strategy..
Kristal Knight’s Cannes Diary #3
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Kristal Knight, creative director at Saatchi & Saatchi is representing New Zealand on the Cannes Direct Lions.
Bob Hoffman: Dying at Cannes
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Bob Hoffman is the author of four Amazon #1 selling books about advertising. He is also one of the most sought-after...
Cannes Lions 2019: Wieden+Kennedy Portland named Agency of the Year; Network of the Year awarded to McCann Worldgroup
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Creative Brand of the Year, celebrating brave and forward-thinking brands was awarded to Burger King. Nike is second.
FCB New York takes out Titanium Grand Prix for ‘The Whopper Detour’ and VMLY&R awarded Glass Grand Prix for ‘The Last Ever Issue’
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This was the third Grand Prix for 'The Whopper Detour', having already won in Mobile and Direct.
The Monkeys, Sydney and Revolver / Will O’Rourke score Bronze Lion in the Cannes Film Lions for Berlie ‘Boob Balls’; Droga5 New York snares Grand Prix for New York Times ‘The Truth is worth it’ campaign
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Cannes Lions has announced the winners of the Cannes Film Lions and Australia has scored one Bronze Lion.
Clemenger BBDO Melbourne + FINCH win Cannes Sustainable Development Goals Lions Grand Prix for Mars Australia / UNDP ‘The Lion’s Share Fund’
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Australia is celebrating tonight after Clemenger BBDO Melbourne and FINCH snared the prized Cannes Sustainable...
Check out Every Film from the Saatchi & Saatchi New Creators’ Showcase at Cannes Lions 2019
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Saatchi & Saatchi's legendary showcase presented the very best, groundbreaking directorial talent from across the...
SHONDA RHIMES AND DOVE CALL ON BRANDS TO TAKE RESPONSIBILITY FOR IMAGES THEY USE IN MEDIA AND ADVERTISING AT ‘TIME TO STEP UP’ PANEL IN CANNES
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Shonda Rhimes and Dove, together with partners Getty Images and Girlgaze called on the industry today to step-up and...
EXIT DIRECTORS WIN GOLD AT CANNES LIONS AND SYDNEY FILM FESTIVAL FOR DIRECTION
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EXIT director Mark Molloy has been awarded Cannes Gold this week for his direction of ‘Apple At Work — The Underdogs’...
Epica Awards 33 defines its purpose with new campaign via Hecho Studios and new website
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The Epica Awards, which is represented by Campaign Brief in Australia and New Zealand, has underlined its unique...
Bronwyn van der Merwe’s Cannes Diary #2
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Bronwyn van der Merwe (fourth from left), general manager, Fjord Asia Pacific is representing Australia on the Cannes...
Emily Bull’s Cannes Diary #6
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Emily Bull, co-founder and managing director at Hellofuture.TV is representing Australia on the Cannes Entertainment...
Stephen de Wolf’s Cannes Diary #3
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Stephen de Wolf, executive creative director at Clemenger BBDO Melbourne is representing Australia on the Cannes...
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #6
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Paul Yole has been reporting for Campaign Brief from Cannes since 2007. An industry veteran of over 40 years...
Marcus Tesoriero: Cannes Lions 3 days in
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Marcus Tesoriero, Executive Creative Director at The Brand Agency Perth, has found plenty of inspiration in Cannes so...
Special Group with Glue Society and Revolver / Will O’Rourke wins Silver Lion for Uber Eats ‘Australian Open Ambush’ in Brand Experience & Activation Lions; WhiteGrey earns Bronze Lion for Volvo Australia ‘Living Seawall’
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Australia has scored a Silver Lion and a Bronze Lion at the Cannes Brand Experience & Activation Lions, presented...
CHE Proximity takes Silver and Bronze in Cannes Mobile Lions; Bronzes go to Leo Burnett Sydney, Clems Melbourne, VMLY&R Sydney and DDB Sydney
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The Cannes Mobile Lions has seen Australia score one Silver Lion and five Bronze Lions.
Clems Melbourne and FINCH + whiteGREY shortlisted in Cannes Sustainable Development Goals Lions
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Cannes Lions has just released the shortlist for the Cannes Sustainable Development Goals Lions category and...
Julian Schreiber’s Cannes Diary #4
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Julian Schreiber, executive creative director at Special Group is representing Australia on the Cannes Film Lions jury.
Rebecca Tos appointed to managing director role at Merkle Australia and New Zealand
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Merkle, Dentsu Aegis Network’s (DAN) leading data-led, technology-enabled, performance marketing agency, has...
GJ Gardner Homes Australia appoints Alpha Digital as new digital marketing agency
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Digital marketing agency Alpha Digital has won the performance advertising and digital experience accounts for GJ...
IPA Business & Agency Leadership Residential 2019 to equip managers to become leaders
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The advertising and marketing landscape is evolving at a seemingly impossible pace, creating enormous challenges for...
UM elevates client counsel with promotion of Sophie Bingham to Sydney general manager
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Um Australia has announced the appointment of Sophie Bingham as general manager of UM Sydney. Her promotion reflects...
Bohemia appoints ex-303 MullenLowe’s Esteban Martinez as performance director
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Following client growth in Sydney and Melbourne, Bohemia has appointed Esteban Martinez to the role of performance...
Bec Brideson’s Cannes Diary #1
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Bec Brideson, founder, agency owner, speaker, advocate and author is representing Australia on the Cannes Lion's...
Sir John Hegarty Describes How Syrian Refugees in New World Food Programme Ad Are Spreading Hope
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As Sir John Hegarty and nonprofit organisation World Food Programme debuted a new cinema global advertising campaign...
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #5
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Paul Yole has been reporting for Campaign Brief from Cannes since 2007. An industry veteran of over 40 years...
The Legendary Campaign Brief Colombe d’Or Lunch – the heavy advertising hitters hit the rosé in St Paul de Vence
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The highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB Legendary Lunch at La Colombe d’Or in...
Naked, Sydney and The Brand Agency, Perth score a Bronze each in Cannes Direct Lions
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The winners for the Cannes Direct Lions have just been announced and Australia has scored two Bronze Lions.
CHE Proximity’s NRMA ‘Safety Hub’ picks up one Silver Lion in Creative Data Lions and one Bronze Lion in the Creative Strategy Lions
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Australia has scored one Bronze tonight at the winners announcement for the Cannes Creative Strategy Lions.
Naked, Sydney and Houston both score Silver in the PR Lions; Bronze to The Monkeys / OGB
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The Cannes PR Lions has seen Australia score two Silver Lions and one Bronze.
Special Group, Clemenger BBDO Sydney, TBWA Melbourne and Mindshare Sydney score Silver Lions in the Cannes Media Lions
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The winners in the Cannes Media Lions have been announced at a ceremony tonight in Cannes and Australia has picked up...
The Monkeys Melbourne shortlisted in the Cannes Radio & Audio Lions for ’13GOAT’
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The Monkeys Melbourne have been shortlisted in the Cannes Radio & Audio Lions category.
14 Aussie entries make the cut at shortlist stage of Cannes Brand Experience & Activation Lions
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Australia has picked up 14 finalists in the shortlist stage of the Cannes Brand Experience & Activation Lions.
Australia scores 10 finalists in Cannes Mobile Lions shortlist; CHE Proximity leads with three
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The Cannes Mobile Lions shortlist has seen Australia nab 10 finalists.
The Monkeys and Isobar shortlisted in Cannes Film Lions; The Monkeys leads with two finalists
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The highly-anticipated Film Lions shortlist has been released and Australia has scored three finalists out of a total...
Cannes Lions shortlists in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film, Mobile and Radio & Audio
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We are half way through this year’s Cannes Lions Festival of Creativity. Just moments ago Cannes released six new...
Asheen Naidu’s Cannes Diary #3
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Asheen Naidu, executive creative director at BWM Dentsu is representing Australia on the Cannes Industry Craft Lions.
Julian Schreiber’s Cannes Diary #3
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Julian Schreiber, executive creative director at Special Group is representing Australia on the Cannes Film Lions jury.
Five directors from Australia and New Zealand shortlisted in the Young Directors Award 2019
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Five directors from Australia and New Zealand have made the cut at the finalist stage of the Young Director Award 2019 a
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #4
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Paul Yole has been reporting for Campaign Brief from Cannes since 2007. An industry veteran of over 40 years...
DDB Melbourne wins B&D Group digital account
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DDB Melbourne has won the digital account for B&D Group. DDB will now lead the integrated digital strategy...
FINCH Sydney and Sweetshop’s NZ campaigns recognised with Bronze in Film Craft Lions; EXIT’s Mark Molloy wins Gold Lion for Direction
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Production companies FINCH Sydney and Sweetshop have both been recognised at Cannes with their campaigns earning Bronze
Special Group’s Uber Eats ‘AO Ambush’ wins Bronze Lion in Entertainment Lions for Sport
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Special Group Sydney has been awarded a Bronze Lion in the new Entertainment Lions for Sport category.
DDB Sydney and Revolver / Will O’Rourke score Gold Lion in Cannes Craft Lions for Foxtel ‘Grave of Thrones’; Naked, Sydney wins Bronze Lion
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DDB Sydney has scored a Gold Lion at the Cannes Industry Craft Lions, presented tonight in Cannes.
Allianz Insurance appoints The General Store as new strategic and creative agency of record
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The General Store has been appointed as the new agency of record for Allianz Insurance. The General Store will work...
Kristal Knight’s Cannes Diary #2
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Kristal Knight, creative director at Saatchi & Saatchi is representing New Zealand on the Cannes Direct Lions.
Karla Henwood’s Cannes Diary #3
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Karla Henwood, executive creative producer at Nylon Studios is representing Australia on the Cannes Entertainment...
Julian Schreiber’s Cannes Diary #2
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Julian Schreiber, executive creative director at Special Group is representing Australia on the Cannes Film Lions...
Stephen de Wolf’s Cannes Diary #2
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Stephen de Wolf, executive creative director at Clemenger BBDO Melbourne is representing Australia on the Cannes...
Five Aussie entries make the Social & Influencer Lions shortlist; DDB Sydney leads with three
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DDB Sydney leads the Australian agency pack at the shortlist stage of the Cannes Social & Influencer Lions category.
CHE Proximity shortlisted twice in Cannes Creative Data Lions for NRMA ‘Safety Hub’
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CHE Proximity has emerged as the only finalist from Australia in the Cannes Creative data Lions shortlist.
Australia scores 13 entries in the Cannes PR Lions shortlist led by News Corp + DDB Sydney/Mango
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13 entries from Australia have made the cut in the shortlist stage of the Cannes PR Lions.
19 entries from Australia make the cut at the shortlist stage of the Cannes Media Lions
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Australia has scored an impressive 19 finalists in the shortlist stage of the Cannes Media Lions.
Australia scores seven finalists in the shortlist stage of the Cannes Creative Strategy Lions
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Australia has scored seven finalists in the shortlist round of the Cannes Creative Strategy Lions.
10 Aussie entries make the cut at the shortlist round of Cannes Direct Lions led by DDB Sydney
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The shortlist for Cannes Direct Lions has been released and 10 entries from Australia have made the cut out of a...
Cannes Lions Shortlists: Direct, Creative Strategy, Media, PR, Creative Data and Social Influencer
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The Cannes Lions Festival of Creativity has released five further shortlists just moments ago.
VicRoads launches ‘Every Second. Always On’ motorcycle safety campaign via Hardhat
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VicRoads is asking motorcyclists of varying experience and skill levels to think carefully about every moment they’re...
Sophie Monk fronts launch campaign for new skincare range Aus Medic Co via Toffee Studios
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Aussie sweetheart Sophie Monk is fronting the campaign for brand new skincare company Aus Media Co.
VFX artist Eugene Richards joins ARC EDIT
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ARC EDIT has added another talent to its growing team in the form of Eugene Richards, a well-known VFX artist and...
Bronwyn van der Merwe’s Cannes Diary #1
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Bronwyn van der Merwe (fourth from left), general manager, Fjord Asia Pacific is representing Australia on the Cannes...
René Migliore + Todd Baker take the reins as joint managing directors at 303 MullenLowe, Perth
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René Migliore and Todd Baker, have been named as 303 MullenLowe Perth’s joint Managing Directors.
Example set to launch new co-working space for creative and hospitality industries in Potts Point
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Brand experience studio, Example, is set to open a new co-working space and collaboration hub for the creative...
Emily Bull’s Cannes Diary #5
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Emily Bull, co-founder and managing director at Hellofuture.TV is representing Australia on the Cannes Entertainment...
Aussie and Kiwi delegates treated to the annual Campaign Brief Cannes Welcome Cocktails courtesy of Photoplay and Fin Design + Effects
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Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, and...
Transport for NSW celebrates launch of new Sydney Metro with new campaign via BMF Sydney
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Australia’s biggest transport project and most advanced railway, Sydney Metro, has officially opened and has marked...
Former Spark Foundry CEO Sue Squillace takes CEO role at Carat Australia and New Zealand
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Sue Squillace has been appointed CEO of Carat Australia and New Zealand. Squillace joins Carat from Spark Foundry...
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #3
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Matt proved to me that advertising has the power to do a whole heap of good in this increasingly terrifying planet.
The Brand Agency + WhiteGREY nab Silver Lions in Cannes Design Lions; Naked Sydney wins Bronze
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Australia has won two Silver Lions and one Bronze Lion in the Cannes Design Lions, announced tonight in Cannes.
TBWA\Melbourne takes home Gold and Silver Lions in Outdoor Lions; VMLY&R Melbourne wins Bronze
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The winners for Cannes Lions Outdoor have just been announced and Australia has scored one Gold Lion, one Silver Lion...
Special Group Sydney scores three finalists in Cannes Entertainment Lions for Sport shortlist
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Australia has scored three finalists in the Cannes Entertainment Lions for Sport out of 73 finalists total.
Clemenger BBDO Sydney shortlisted in both the Cannes Entertainment Lions shortlist and Entertainment Lions for Music shortlist
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Clemenger BBDO Sydney is the only Aussie agency to make the cut at the shortlist stage of the Cannes Entertainment Lions
Naked, DDB Sydney and M&C Saatchi Sydney short-listed in Cannes Industry Craft Lions category
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Cannes Lions has released the shortlist for Industry Craft Lions and Australia has picked up three finalists in the...
Cannes Lions releases new round of shortlists: Industry Craft, Digital Craft, Entertainment, Entertainment for Music, Entertainment for Sport
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The Cannes Lions Festival of Creativity has moments ago released five new shortlists.
Asheen Naidu’s Cannes Diary #2
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Asheen Naidu, executive creative director at BWM Dentsu is representing Australia on the Cannes Industry Craft Lions.
Julian Schreiber’s Cannes Diary #1
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Julian Schreiber, executive creative director at Special Group is representing Australia on the Cannes Film Lions jury.
Hearing healthcare specialist Audika launches new ‘Un-Age’ brand campaign via Mammal
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Hearing healthcare specialist Audika has formally launched its new brand in the Australian market with a national...
PHD and eatbigfish reveal the common marketing and media behaviours shared by challenger brands today in new book and seminar in Cannes
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Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media...
realestate.com.au reinvents the rental game with shark-tank style campaign via By All Means
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realestate.com.au is shaping the future of rent in Australia with its inaugural nationwide competition, The Real...
Toby Pickford’s Cannes Diary #5
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Toby Pickford, chief creative officer at Ogilvy Health is representing Australia on the Health & Wellness Lions jury...
Karla Henwood’s Cannes Diary #2
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Karla Henwood, executive creative producer at Nylon Studios is representing Australia on the Cannes Entertainment...
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #2
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Paul Yole has been reporting for Campaign Brief from Cannes since 2007. An industry veteran of over 40 years, this...
GIO Home & Motor Insurance gets down to the details In latest campaign via Leo Burnett
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Building on its already established ‘You Know With GIO’ brand platform, Leo Burnett has created a new campaign...
WARC launches ‘Anatomy of Effectiveness’ report on 5 key lessons to deliver effective advertising
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To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on...
IAB launches industry mentorship program
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IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the...
American Express and CX Lavender scale up ‘Idea Exchange’ to back small businesses across OZ
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Following a successful first-year pilot, American Express has doubled the scope of its Idea Exchange initiative for...
Pfizer’s latest consumer campaign via LIDA features real smokers having real chats
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Customer experience agency LIDA, part of the M&C Saatchi Group, has launched a campaign for Pfizer featuring real...
Sydney Opera House launches brand new ‘Where Inspiration Lives’ campaign via Connecting Plots
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The Sydney Opera House has launched its new campaign ‘Where Inspiration Lives’ via Connecting Plots, which evokes a...
Pine O Cleen launches new ‘You Don’t Know Where That’s Been’ TV campaign via Host/Havas, Sydney
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Host/Havas has unveiled its latest work for Pine O Cleen, marking the brand’s first return to TV screens after...
Tourism NZ says ‘Good Morning World’ in global 100% Pure Welcome campaign via Special Group
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Tourism New Zealand has launched its new global brand marketing campaign -100% Pure Welcome - 100% New Zealand' via...
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CREATIVE RANKINGS
The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.