Campaign Brief Q&A with BMF’s Alex Derwin and Tara Mckenty: “Creativity and innovation are inseparable endeavours. They go hand in hand”
December 8 2023, 10:59 am | | 2 Comments
Campaign Brief recently sat down with BMF co-executive creative director Alex Derwin and chief innovation officer and co…
McDonald’s marks arrival of the Chocolate Soft Serve with ‘Mega Choc Soft Serve Machine’ activation via Akcelo and Mango
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Celebrations commence this week with ‘Macca’s Mega Choc Soft Serve Machine’ pop up at St Kilda Beach
O Boticário celebrates real connections in new Christmas campaign via AlmapBBDO, Brazil
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Christmas spots from elsewhere: O Boticário has launched its new Christmas campaign that addresses the issue of...
Santa delivers children’s presents early in new campaign for ALDI France via TBWA\Paris
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Father Christmas is the star of this new story. In this 80-second spot, he decides to deliver children's presents...
UnLtd CEO Chris Freel set to depart; New Board Directors appointed to define ‘Chapter 2’
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UnLtd, the social impact organisation of the media, marketing and advertising sector today announced that CEO Chris...
FINCH’s Rob Galluzzo named jury president of Spikes Film Craft Jury; 11 from OZ on the juries
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Spikes Asia has revealed its 2024 jury line-up today. The 93 industry experts from across 18 markets represent APAC’s...
New York Festivals challenges 2024 Awards entrants to ‘Make a Name for Yourself’ in new call for entries campaign via BCW
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New York Festivals Advertising Awards is now open for entries.In addition to the ground-breaking announcement of...
Campaign Brief Q&A with BMF’s Alex Derwin and Tara Mckenty: “Creativity and innovation are inseparable endeavours. They go hand in hand”
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Campaign Brief recently sat down with BMF co-executive creative director Alex Derwin and chief innovation officer...
Photoplay’s Michael Gupta strips back sacrifice in music video ‘Late For Love’ for Winter Swim
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Photoplay director Michael Gupta has just dropped a new emotionally charged music video for Australian band Winter...
Merv’s Jonathan May travels around Australia to capture ‘Real Stories’ for new Coles campaign
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Merv director and photographer Jonathan May has travelled around Australia creating the latest campaign for Coles...
Havas Media Network recharges with ‘Hava-Rest Day’
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Today, Friday 8th December is ‘Hava-Rest Day’ for the entire team at Havas Media Network. A day off from work to...
AKQA gives the gift of repair this Christmas with launch of easy-to-use AI repair-bot ‘Fixmas’
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An environmentally conscious AI-powered DIY assistant encouraging people to embrace the spirit and give more sustainably
wildbean cafe launches major new platform spearheaded by trans-Tasman ‘Drives you Cravey’ campaign via Ogilvy
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wildbean cafe has launched a major new brand platform across Australia and New Zealand via Ogilvy, in a bid to re-engage
Winners for the 2023 ADG Awards revealed
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The winners of the prestigious ADG Awards were announced this week at a red carpet event held at the Grand Electric...
Communicado expands leadership team and shareholders following a strong year
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Melbourne-based independent agency Communicado continued to grow in 2023, with new clients, new wins and new...
Kmart celebrates gifting and apparel in 2023 Christmas campaign via Dentsu Creative
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Kmart Australia has launched its 2023 Christmas Campaign, spotlighting the retailer’s extensive gifting and matching...
Former BMF comms director Lu Borges joins TBWA\Media Arts Lab as chief comms officer
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Borges will oversee PR and communication for the agency's seven global hubs.
Amplify creates three senior roles: General Manager, Head of Production + Head of Brand + Growth APAC
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Global creative agency Amplify is capping off an extremely successful year with the creation of three new senior...
Havas Media Network promotes Alastair Baker to national head of planning role
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Havas Media Network has promoted Alastair Baker to national head of planning, a newly created role.
Hardhat unveils Australian-first suite of growth accelerators ‘Cheat Codes for Challenger Brands’
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If you can't beat the system, cheat the system. Hardhat launches 'Cheat Codes for Challenger Brands’.
Pringles unveils new ‘Shoot From The Chip’ work via newly appointed agency partner Thinkerbell
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Thinkerbell has been appointed as Pringles local content and earned agency after a competitive pitch process...
Publicis Groupe ANZ promotes Imogen Hewitt to chief media officer; Matt Turl elevated to CEO of Spark Foundry Australia
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Publicis Groupe ANZ has today announced the promotion of Imogen Hewitt to the new position of chief media officer for...
Petbarn and Greencross Vets create live parasite tracking tool PetWatch via Howatson+Company
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In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other...
Icon Agency continues to grow national presence; appoints Michael Knox as Executive CD
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Knox brings a wealth of experience leading creative agencies and in-house teams, having served as CCO of Grey China
Four Aussie based creatives launch new branding guide for small businesses: Branducopia
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Four Australian-based creatives have teamed up to create Branducopia – a new digital and print guide to business that...
Westfield + Lifeblood spread the magic of giving this Christmas in new pop-up via WhiteGREY
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Westfield and Lifeblood collaborate to help top up the nation's blood supply with a Christmas donation pop-up.
Countdown to 2024 TikTok Young Lions Australia entry deadline: Tuesday, 27 February, 2024
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The Young Lions Australia competition, presented by TikTok has announced that it is officially open for entries and...
Nexxen reveals ‘The Future of Media and Advertising: Key Trends You Need to Know’
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At the intersection of technological innovation and evolving consumer behaviours, 2024 is set to be a dynamic year...
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Friday 15 Dec
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It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2024 CB Hot
McCann Worldgroup CCO Javier Campopiano named NYF 2024 Awards executive jury president
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New York Festivals Advertising Awards has announced that Javier Campopiano, global chief creative officer of McCann...
Monash University asks would your younger self be proud? in new campaign teaser via VML
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Monash University has launched the next iteration of its multi-award winning, thought-provoking and inspiring brand...
M&C Saatchi Group + Saatchi Gallery announce Haining Wang from China as overall winner of climate-focused global Art for Change Prize
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M&C Saatchi Group and Saatchi Gallery have announced Haining Wang, from Beijing, China, as the overall winner of...
VANDAL lifts veil on world-first generative AI art for Lendlease, Darling Quarter North
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Commissioned by Lendlease, AI ATELIER by VANDAL has unveiled ‘Natural Rhythms of Australia’, a world-first, feature...
YouGov data reveals Woolies + Kmart dominate consumer awareness with Christmas advertising
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With Christmas around the corner, supermarkets, grocers and department stores have launched seasonal marketing drives...
Meta refreshes ANZ communications agency roster with Icon, Pead and Snack Drawer
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Meta has today announced the appointment of Icon Agency and Snack Drawer as its Australian PR agencies of record and...
Mortein turns billions of flies into billions of ads in new ‘Flyhunt’ campaign via Havas Host
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In an innovative move Havas Host and Reckitt in partnership with Havas Red have transformed billions of pesky flies...
Menulog turns its iconic delivery bag into a star studded handbag for global pop icon Christina Aguilera in new campaign via Thinkerbell
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After Menulog introduced the next chapter of the ‘Did Somebody Say’ brand platform, enlisting pop icon Christina...
Old Bob meets young Bob in a new water saving campaign for Sydney Water via It’s Friday
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Bob has become synonymous with Sydney Water and It’s Friday was tasked with breathing new life into the beloved characte
Travel insurer PassportCard launches new ‘When ‘It’ Happens’ brand campaign via Keep Left
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With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand...
Macca’s shows why it’s good to be the driver in new summer campaign via DDB Aotearoa
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McDonald’s has partnered with DDB Group Aotearoa to release a new summer campaign highlighting why ‘It’s good to be...
“Like an awesome hallucination”: FreshChoice provides relief for Kepler Track participants with ‘FreshChoice Aid Aisle’ via dentsu Aotearoa
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Imagine you’ve run, walked, or crawled, more than 50km through some of New Zealand’s most isolated and punishing...
electriclime° adds New Zealand filmmaker Sam Templeton to director roster
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electriclime° has added New Zealand filmmaker Sam Templeton to its director roster for representation in APAC...
BCF encourages Aussies to have some fun outdoors in first campaign from 72andSunny
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Founded on BCF’s belief that life is better lived outdoors, the outdoor retailer’s evolution of its brand platform is...
Bestads Six of the Best Reviewed by Georgina Hofmann, freelance CD, Strawberry Frog, NY
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Kia in NZ takes electric to new places in EV9 TV spot via Work Communications + Reel Factory
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Building on the successful launch of the award-winning, all-electric EV6 Kia NZ and Auckland agency Work...
Innocent Bystander invites wine enthusiasts to come play in the shadows in new work via Weave
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Yarra Valley Winery Innocent Bystander has launched a new masterbrand media campaign developed by Weave.
Mediahub extends across the Tasman; launches national New Zealand capability
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Following ongoing growth in Australia, leading media agency Mediahub is launching in New Zealand as it looks to...
Surf Life Saving Australia urges beach goers to ‘Give an F About the Flags’ in new work via Banter
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Surf Life Saving Australia has today launched a new campaign created by Banter, to fight against drownings at the...
Aussie luggage brand July appoints new creative agency 2045
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Following an agency review July has appointed AI-powered 2045 as its new creative agency.
For the love of meat… beef + lamb come together in new campaign for MLA via The Precinct
18 Comments
Australian beef and lamb have joined forces for the first time in a new push to drive consumption for the start of...
Director Paul Middleditch to hold masterclass tonight, 6pm, 1/80 Commonwealth St, Surry Hills
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Director Paul Middleditch is set to hold a masterclass tonight at 6pm at 1/80 Commonwealth St, Surry Hills.
We Are Warriors to produce City of Sydney’s Calling Country and NYE fireworks via R/GA
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Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been...
Emporium Melbourne encourages customers to embrace ‘untraditional traditions’ in new Christmas campaign via Fabric
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This holiday season Emporium Melbourne has launched its festive creative campaign via Fabric, that celebrates and...
NSW Government unveils design for revitalised Powerhouse Museum Ultimo
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Powerhouse Ultimo will undergo a revitalisation that will reorientate the museum to connect with the CBD, provide a...
Boring Oat Milk urges Kiwis to ‘Quit the tit’ in new campaign via Motion Sickness
9 Comments
New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Boring Oat Milk aims to...
Dentsu QLD partners with DeadlyScience and UnLtd to help drive STEM programs with First Nations youth
1 Comment
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science...
NRMA Insurance launches second instalment of ‘Until Then’ campaign via Bear Meets Eagle On Fire
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NRMA Insurance has released the second instalment of its 'Until Then' campaign via Bear Meets Eagle On Fire.
The sun gets its own horror movie in Queensland Health’s latest sun safety campaign via CHEP Network Brisbane
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Queensland Health and CHEP Network Brisbane have today launched a new sun safety campaign in a bid to reduce the risk...
Tara Ford Appointed Chief Creative Officer of Accenture Song Growth Markets
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The regional role will see Ford work closely with Accenture Song global chief creative officer Neil Heymann.
DRINK DRIVING MYTHS BUSTED IN LATEST VICTORIAN TAC CAMPAIGN VIA CLEMENGER BBDO, MELBOURNE
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TAC’s new ‘Drink Driving: Stop Kidding Yourself’ campaign challenges drivers’ belief in myths associated with drink driv
Samsonite proves its seriously tough in newly launched campaign via TRP
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Global luggage leader Samsonite has launched a new campaign that demonstrates the outstanding impact performance of...
AIRBAG + artist Rob McHaffie launch interactive artwork for kids for Court Services Victoria
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AIRBAG’s recent interactive artwork ‘Feathers in the Wind’ – in collaboration with artist Rob McHaffie...
Toyota gives a little love this Christmas in new holiday spots via Saatchi & Saatchi L.A + Conill
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Christmas spots from elsewhere: As the holiday season kicks off, Toyota is celebrating the joy in creating holiday...
Victoria’s High Country locals unveil the best in the region in new campaign via Ogilvy PR + Elastic
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Victoria’s High Country is about to spill the beans on its best-kept secrets with the launch of the High Country...
Caterpillar launches new global campaign for its VisionLink telematics platform via DPR&Co
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DPR&Co has partnered with Caterpillar to deliver a new global campaign for its VisionLink telematics platform.
Air New Zealand presents ‘The Great Christmas Chase’ in new campaign via Bastion Shine
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High-flying action meets festive fun in Air New Zealand’s new Christmas campaign 'The Great Christmas Chase'...
Photoplay’s Gracie Otto most nominated director at this year’s ADG Awards
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Photoplay | Playtime’s Gracie Otto is the most nominated director for this year's Australian Directors’ Guild (ADG)...
New Melbourne-based creative agency 2045 launches ~ founded by Tim Evans + Nick Auditore
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Tim Evans and Nick Auditore have launched a new creative agency called 2045, based in Melbourne.
Coca-Cola’s global Chrissy campaign ‘The World Needs More Santas’ via Open X lands in Australia
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Coca-Cola has launched its global Christmas campaign 'The World Needs More Santas' into the Australian market via WPP's
Mountain Dew set to launch movie trailer ‘Do The Dew: The Untold Tales Behind Mountain Dew’ via VaynerMedia and Golin
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This summer VaynerMedia and Golin have collaborated with Mountain Dew to set the record straight on the drink’s...
Don’t miss the Big Issue of Campaign Brief magazine featuring OZ/NZ TVC Production Report + Annual Asia Creative Rankings – OUT NOW
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The bumper, perfect bound, Summer issue of Campaign Brief magazine – which features the annual TVC + Content Production
Zitcha and Broadsign partner to drive global in-store retail media market
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New advertising technology integration delivers global omnichannel retail media solution
The One Club for Creativity announces jury presidents for ADC 103rd Annual Awards
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The One Club for Creativity has announced the creative leaders who will serve as jury presidents for the ADC 103rd...
Merv director Daniel Fenech wraps up production on new film ‘The Blind Sea’
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Merv director Daniel Fenech is wrapping up production of his film "The Blind Sea", which follows elite Australian...
The Gerety Awards announces 2024 Grand Jury
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Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the...
DDB Worldwide lures Chaka Sobhani from Leo Burnett for President, CCO International role
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Sobhani will be based out of DDB's European headquarters in London and will partner with Rick Brim, Global CCO of adam&e
RSL Victoria launches ‘Together We Remember’ Poppy Appeal campaign 2023 via The Refinery
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RSL Victoria has launched its 2023 Poppy Appeal campaign entitled ‘Together We Remember’, produced by creative agency...
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
Creative agency Headjam turns 20
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When Sarah Cook and Luke Kellett took over Newcastle-based creative agency Headjam twelve years ago, they were a pair...
City of Perth launches 2023 Christmas campaign ‘Christmas Lives Here’ via Wildlings
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At its heart, it’s a story of a City that lights up over Christmas to provide a beacon of festive joy for all to enjoy.
Countdown to Epica Awards online ceremony – stream live from 5am AEDT, Friday December 8
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The countdown is on for the Epica Awards 2023 live online ceremony, streamed live here at 5am AEDT, Friday, December 8.
adidas Originals pays tribute to Aussie ‘Originals’ in series of creative activations via Andpeople
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Sydney independent creative agency Andpeople has partnered with adidas Originals to celebrate over 50 years of the...
Youngbloods VIC invites you to live out your dream job at EOY drinks on Wed Dec 13
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Dress as your dream job at Youngbloods VIC EOY Occupation Rotation drinks
Bonzai unveils new BrandStory format with 3x more ad space on mobile
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Bonzai, a leading creative technology platform trusted by Australia and New Zealand's largest publishers, agencies...
The towering talent of Jake Dennis joins Film Construction
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Film Construction has announced the newest addition to its impressive roster - gifted photographer Jake Dennis.
Bestads Six of the Best Reviewed by Amy Cheng + Oliver Davis, creative directors, Edelman HK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
CB Q&A with Today the Brave: “We’ve all come together because we are hungry, focused, driven and entrepreneurial. That’s our thing.”
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A little over a year after Today the Brave swung open the doors of its Haymarket office, founding partner...
The Kitchen signs photographers Lula Cucchiara and Bonnie Coumbe
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The Kitchen has expanded its creative roster with the signing of two new photographers: portraiture and advertising...
Val Morgan Cinema surfs to victory at UnLtd: Big Kahuna
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Over 60 industry surfers headed to the beach on Thursday 23 November to catch the waves for good at the 5th annual...
Clemenger Group’s Hall & Partners appoints Elodie Myers to managing director role
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Clemenger Group specialist brand and communications research consultancy Hall & Partners has announced the...
Meadow Fresh separates the real from the fake in new KALÓ campaign via DDB Group Aotearoa
11 Comments
For the first time since 2018, a new KALÓ brand campaign from Meadow Fresh, in collaboration with DDB Group Aotearoa...
Former whiteGREY MD Magdalina Triantafyllidis joins Hardhat as managing director
2 Comments
Hardhat, the independent creative agency that’s built on behaviour, has appointed Magdalina Triantafyllidis as its...
DIVISION directors Jessie & Adam return from ‘Heartbreak High’ Emmy Success
1 Comment
Emmy winning directors Jessie & Adam are available, ready to bring their vibrant storytelling to commercials again.
The Glue Society selected to talk at SXSW 2024
2 Comments
In recognition of its 25 years of groundbreaking communication art, film direction and experiential work, The Glue...
Piers Bebbington joins Sunday Gravy as managing director; Lani Cush joins as strategy partner
1 Comment
It's been a strong year for Sunday Gravy having won significant new business over the last 12 months including...
R/GA Australia announces new hires and elevates creative talent
6 Comments
Creative innovation studio R/GA Australia has announced a lineup of new hires and promotions within its growing creative
Archie Rose Distilling Co. distills ‘Question Everything’ in new campaign via The Works
11 Comments
The Works has announced the launch of ‘Question Everything’, a new brand platform and campaign for its newest client...
Holey Moley launches ‘Fun Way To Test Friendships’ campaign via Dentsu Creative
53 Comments
Holey Moley Golf Club, part of Funlab, has launched its new “A fun way to test friendships” campaign via Dentsu Creative
‘Tomorrow looks good’ as Hyundai launches new campaign for IONIQ range via Innocean Australia
11 Comments
The race to electric is on as a new era in automotive arrives. As EV adoption continues to grow Hyundai is launching...
Fuso launches new ‘It’s Good to Know You Got a Fuso’ campaign via Akkomplice
4 Comments
Independent creative agency Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind...
Kit, built by CommBank, focuses on the fun side of finance in new campaign via Good One Creative
5 Comments
Kit, the kids’ money app built by Commonwealth Bank, has today unveiled its first brand campaign with Good One Creative.
CB Q&A with Showpony managing director Jamie Scott + Executive Creative Director Parris Mesidis
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Earlier this year Showpony was named Campaign Brief #4 Small Agency of the Year. Here CB sits down with Showpony...
VANDAL’s AI innovation showcased at Australia + NZ’s premier motion design event NODE 2023
3 Comments
VANDAL executive producer and meta artist Tracey Taylor opened Australia’s premier motion design event NODE 2023...
The Bushfire Foundation hijacks Black Friday to help shoppers save big this season in new campaign via cummins&partners
17 Comments
The biggest retail event of the year coincides with the most devastating projected bushfire season since Black Summer.
Double Gongs for Resonance Sonic Branding at the Transform ANZ Awards 2023
1 Comment
Resonance Sonic Branding has picked up two awards in the audio category at last night’s prestigious Transform ANZ...
Aussie expat director Kim Gehrig ranked #8 director in Cannes Lions Global Talent Report; Kiwi creatives break into the Top 10 rankings
3 Comments
Cannes Lions has released its global 2023 talent report. This year, New Zealand was well represented with five Kiwi...
Legacy + VML let Aussies shout a fallen Veteran a beer to say thanks for Remembrance Day
29 Comments
Legacy has been providing support to veterans' families affected by war for over 100 years, thanks to generous...
TAL shows the value of life insurance for ‘Whatever Life Holds’ in new campaign via BMF
8 Comments
Leading Australian life insurer TAL has launched a new brand campaign 'Whatever Life Holds' created by BMF.
La Roche-Posay reminds Aussies to practice sun safety in new campaign via Dentsu Creative
3 Comments
Number one dermatologist recommended brand, La Roche-Posay has partnered with Dentsu Creative to remind Australians...
Schweppes launches new brand platform with sensory-filled campaign via Clemenger BBDO
17 Comments
‘A sip for your senses' brings Schweppervescence to a new generation through a bubble-filled world of wonder.
Starward Whisky invites drinkers ‘To New Horizons’ in new global platform via TABOO
5 Comments
Starward Whisky is taking a bold step onto the global stage with its new campaign ‘To New Horizons’, developed with...
Sydney Copy School Class of 2023 celebrate graduation at the AGNSW restaurant
1 Comment
Copy School students in Sydney ended last week with their graduation lunch at the AGNSW restaurant in the new wing of...
The cream of the Melbourne ad industry out in force at the Campaign Brief Melbourne Legendary Lunch – sponsored by The Producers + Music Mill
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The cream of the Melbourne ad industry are currently out in force at the Campaign Brief Melbourne Legendary Lunch at...
Sentius Group unveils two business re-brands: Sentius and Shark Digital as it relocates office
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Full-service consulting and advertising agency Sentius Group has launched two re-brands.
cummins&partners and Dentsu Creative make the cut at shortlist stage of 2023 Epica Awards
1 Comment
cummins&partners and Dentsu Creative have made the cut at the shortlist stage of the Epica Awards 2023.
Vodafone promotes network speed and reliability in new #FindGary campaign via Saatchi & Saatchi
10 Comments
Vodafone has unveiled a new brand campaign via Saatchi & Saatchi Australia that celebrates the notion that when you...
Bulla Family Dairy appoints Dig Agency as new digital creative agency of record
3 Comments
Dig Agency has been awarded Bulla Family Dairy’s new digital creative agency of record following a competitive...
The BBL13 season kicks off with new ‘It’s Just Not Cricket’ OOH work via Seven Network and Emotive
4 Comments
With the new BBL13 season just around the corner the Seven Network and Emotive have torn up tradition with the launch...
72andSunny strengthens leadership team with appointment of Laura Popa as head of brand
1 Comment
Laura Popa has joined the 72andSunny team as head of brand, working alongside the leadership team to grow and lead...
Gage Roads asks rhetorical question: Beige or Gage? in campaign via Hypnosis Perth
8 Comments
“The whole agency was thrilled to work on one of WAs most exciting brands and the cherry on top was their appetite..."
Coopers celebrates being ‘local everywhere’ with giant-sized activation and campaign via Special
31 Comments
Coopers is ushering in a celebration of ‘locality’, with the launch of a new multi-touchpoint campaign from Special.
Australian Womens Film Festival winners announced ~ supported by M&C Saatchi, Event Cinemas and Disney
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The Australian Womens Film Festival (AWFF) 2023 has seen an array of upcoming talent recognised at the annual...
Maxxia unveils new national campaign ‘Electric Dreams’ via Studio Hoopla and Creativa
1 Comment
Creativa has partnered with Studio Hoopla to ignite Maxxia’s new national campaign 'Electric Dreams' for Australia’s...
Jonathan May directs Qatar’s new tourism campaign ‘Voices of Qatar’ via Akcelo
3 Comments
Merv director and photographer Jonathan May has directed 15 films and photographed over 50 images for Qatar's new...
The Brain Cancer Centre launches ‘The Public Diagnosis’ awareness campaign via The Royals
33 Comments
Independent agency The Royals has developed a new campaign for The Brain Cancer Centre to raise awareness to one of...
Meals on Wheels engages neuroscientists and a master pastry chef to create a birthday cake that’s good for your brain via Common Ventures
6 Comments
To celebrate the 70th anniversary of the much-loved community care provider Meals on Wheels NSW, Common Ventures...
RSPCA NSW introduces inclusive rescue breed ‘Rescuoodles’ in new campaign via M&C Saatchi
10 Comments
In a bid to keep up with the rise of the most popular ‘oodle’ breeds, RSPCA NSW is today introducing a very unique...
UNICEF says climate change is changing childhood in latest campaign via Howatson+Company
23 Comments
New campaign positions the climate crisis as a children’s crisis, using home nostalgia to raise awareness & drive action
Australia is Resonating with Sonic Branding
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The last three years has seen a global surge in sonic branding and many of Australia’s best loved brands are reaping the
Dare Iced Coffee appoints M&C Saatchi as new creative agency following a competitive pitch
8 Comments
Following a competitive pitch process Dare Iced Coffee has appointed M&C Saatchi Australia as its creative agency.
Apple gives viewers ‘Fuzzy Feelings’ in latest holiday film via TBWA\Media Arts Lab
8 Comments
Combining elements of stop-motion and live-action, Apple has joined forces with "Hacks" director Lucia Aniello and...
Bestads Six of the Best Reviewed by Christian Buer, Executive Creative Director, GUT Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Toyota keeps the scoreboard ticking over in new Cricket Australia sponsorship work via Gemba
6 Comments
Leading sports and entertainment agency Gemba has announced its latest creative offering in partnership with Toyota.
Webjet promotes its Multi-City Search Tool in new campaign via Hase Creative Melbourne
3 Comments
With international travel well and truly back on the agenda for many Australians, Webjet is promoting its Multi-City...
Deloitte Digital’s Nick Garrett chats with The Tuesday Club’s Nick Worthington on The Creative Relay
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Industry legend and founder of The Tuesday Club Nick Worthington has dropped in as the latest guest on The Creative...
Tesco helps the U.K. ‘Become More Christmas’ in heart-warming TV spot via BBH London
4 Comments
Tesco has launched its 2023 Christmas ad, which is packed full of festive joy as it helps the nation ‘Become More...
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The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.