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The SEEKRET is out: SEEK launches new brand campaign ‘The SEEKRET’ via TBWA\Melbourne

May 30 2023, 12:01 am | BY Ricki Green | 20 Comments

Australian employment marketplace SEEK has launched its latest brand campaign via TBWA\Melbourne, as the first piece of …

 
CB Q&A: DDB Group Aotearoa CCO Gary Steele reflects on the work he’s most proud of
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After a successful career in Asia Gary Steele needed a new challenge and moved to NZ where he joined DDB Group New Zeala
 
ARC EDIT’s award-winning editor Elise Butt returns home to Australia
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In exciting news for ARC EDIT’s local roster the much celebrated Elise Butt has returned home to Australia after a...
 
DIVISION named Production Company of the Year at the D&AD Awards for 3rd year in a row
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DIVISION has been named Production Company of the Year at the D&AD Awards 2023 for the third year in a row.
 
Hybrid/EV battery innovator Infinitev appoints Think HQ as new agency of record
1 Comment
Social change agency Think HQ will elevate Infinitev’s work in the hybrid/electric vehicle (EV) battery circular...
 
Bestads Six of the Best Reviewed by Lourenço Thomaz, CCO, Dentsu Creative, Portugal
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Wunderman Thompson boosts national creative with hires across Sydney, Melbourne and Perth
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Wunderman Thompson Australia has recently added five new creatives to its ranks including Iain MacMillan, who jumped...
 
The Work 2023 Contenders: The Monkeys
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
Thinkerbell’s Adam Ferrier named LIA jury president for Transformative Business Impact and Creative Use Of Data
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London International Awards has announced the jury presidents and jurors for the 2023 Integration and Transformative...
 
Industry kicks goals for good: Resolution takes home UnLtd Cup in Melbourne
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Resolution Digital has taken home the trophy for the first time at the UnLtd Cup soccer tournament in Melbourne.
 
Emotive announces four new clients: Investment NSW, HUB24, Elizabeth Arden and Jockey
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Independent creative agency Emotive has announce four new clients -  Investment NSW, HUB24, Elizabeth Arden, and Jockey.
 
Talented trio join Bastion Reputation’s growing team 
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Purpose-led corporate affairs firm Bastion Reputation has further bolstered its growing team of consultants with the...
 
Special Australia launches Special PR with Alex Bryant at the helm
1 Comment
Independent creative and design agency Special has launched Special PR, a standalone public relations business in...
 
Anytime Fitness appoints The Hallway as new creative and media agency of record
1 Comment
The Hallway has been appointed by Collective Wellness Group as creative and media agency of record for Anytime Fitness.
 
Suncorp launches next iteration of its Resilience platform with new ‘If Your Home Could Talk’ campaign via Leo Burnett Australia
4 Comments
Suncorp Insurance and Leo Burnett have launched a new chapter of their Resilience platform with ‘If your home could...
 
The SEEKRET is out: SEEK launches new brand campaign ‘The SEEKRET’ via TBWA\Melbourne
20 Comments
Australian employment marketplace SEEK has launched its latest brand campaign via TBWA\Melbourne, as the first piece...

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Brick Lane Brewing and The Incubator win at global ‘Crushies’ Beer Marketing Awards
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Brick Lane Brewing has won six prestigious ‘Crushies’ awards at the Global Craft Beer Marketing Awards (CBMAS) this...
 
From studio to screen: MIK Studio expands into commercial content production
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Global creative agency MIK Studio has announced its expansion into the commercial content space, filling the void...
 
Last chance to get tickets to Youngbloods X CHEP Network ‘What the Plan?’ event this Wed, May 31
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The insightful panel discussion exploring how creatives and strategists can leverage each other’s talents is closing in.
 
Fancy Films launches Fancy Fund, $150k towards reconciliation
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Over the last 20 years Fancy Films has been helping purpose-driven organisations drive engagement.
 
DIVISION signs director Lula Cucchiara
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DIVISION has signed director Lula Cucchiara to its roster of directors. Working across both sides of the Tasman, the...
 
The Work 2023 Contenders: MBCS
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
Icon co-founder and MD Joanne Painter appointed to The PR Trust Board of Trustees
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Executive appointment strengthens the commitment between Icon Agency and Future Communicators Fund.
 
Former Howatson+Company creative director Dan Bolton joins DDB Sydney as creative partner
8 Comments
Dan Bolton has joined DDB Sydney as creative partner, bringing more than 14 years’ experience to the team.The award-winn
 
Entries for the 2023 Effie Awards close this Thursday 1 June
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The deadline for submitting an entry into the 2023 Australian Effie Awards is next Thursday 1 June - don't miss the...
 
Countdown to the London International Awards 2023 initial entry deadline: Thursday, 15 June 2023
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London International Awards is now open for entries.
 
An Aussie or Kiwi attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks courtesy of Photoplay, Rumble and Fin
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Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, Sydney...
 
Campaign Brief Unsung Legends Cocktails ~ exclusively for freelance agency producers ~ set for Thursday June 8 ~ sponsored by Music Mill
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The Campaign Brief Unsung Legends Cocktails for freelance agency producers is set for Thursday June 8 in Sydney.
 
Minderoo Foundation unveils alarming new weather metric ‘The Plastic Forecast’ in Paris in new campaign via M&C Saatchi Australia
24 Comments
A disturbing new weather forecast has been created by Minderoo Foundation and M&C Saatchi to make fossil-fuel...
 
Campaign Brief WA announces 2023 Creative award winners: The Brand Agency, Wildlings Creative + 303 MullenLowe top performers
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The Brand Agency led the way this year winning 2 Best of Year awards and also picking up 5 Finalists.
 
Juicebox takes out Digital Agency of the Year + Wildlings Creative wins Challenger Agency of the Year at the Campaign Brief WA 2023 awards
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This year we had 14 entries seeking the Digital crown and 11 entries for the Challenger accolade.
 
The Brand Agency named Campaign Brief WA Agency of the Year for sixth time in seven years
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This is the 36th time that the Campaign Brief Agency of the Year awards has been handed out.
 
The One Club opens call for entries for Young Guns 21; reduced-fee early deadline June 29, 2023
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The One Club for Creativity has opened the call for entries for Young Guns 21, celebrating international creative...
 
Australia climbs to #4 in the world at the D&AD Awards 2023, up two places from last year
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Following the conclusion of last night's 61st D&AD Awards Ceremony, Australia has ranked 4th country in the world...
 
QLD Youngbloods announces new co-chair partnership
1 Comment
QLD Youngbloods has appointed Emily Macgroarty, account manager at BCM Group’s IVY PR as new co-chair.
 
The Work 2023 Contenders: Photoplay Photography
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
Two Wahine take on adland forming one of NZ’s fastest growing indie agencies Thompson Spencer
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Thompson Spencer, a women-owned independent agency, has recently undergone a significant rebranding to become a...
 
Director Yianni Rowlands teams up with Positive Ape for MIFF fundraising campaign
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Local young gun director Yianni Rowlands has teamed up with creative content agency Positive Ape on an exciting new...
 
Kwik Kopy appoints Edge as media agency
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Edge has been appointed to handle national media strategy, planning and buying across all new campaigns for Kwik Kopy...
 
The Work 2023 Contenders: Rumble Strategic Creative
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
The Works continues growth trajectory with six new appointments
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The Works, part of Capgemini has announced the appointments of Katherine Dove, Vivienne Fung, Katerina Hatzi, Cameron...
 
Hell Pizza launches new AfterLife Pay campaign via Yarn – where customers don’t have to pay for their pizza until they’re… dead
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As the heat turns up on ‘Buy now, pay later’ schemes trapping a growing number of Kiwis in spirals of debt, HELL and...
 
Archibald Williams launches CA.5, a Human Experience business designed to tackle clients’ 5 biggest pain points
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Archibald Williams founder Stuart Archibald and Bram Williams are launching a new global venture - a human experience...
 
Cheil expands Australian operation with launch of OneRX and CYLNDR in conjunction with its local incorporation
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Global network agency Cheil has announced the launch of two sister agencies OneRX and CYLNDR in Australia, following...
 
Founding partners Melanie Bridge and Sharlene George usher The Sweetshop into new era
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Long-time collaborators named global co-CEOs, making the global powerhouse a now fully female-led production company.
 
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With less than 15 x Three-Day Passes remaining, registrations to The Design Conference at Brisbane Powerhouse are on...
 
Animation directors againstallodds create epic new spot for Dove via Unlisted, LOLA MullenLowe + Passion Pictures
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Unlisted, animation directors againstallodds, LOLA MullenLowe and Passion Pictures have created an epic new Dove spot...
 
The Monkeys ranked #3 APAC Agency of the Year in The One Show 2023 Global Creative Rankings
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The Monkeys has ranked #3 Asia-Pacific Agency of the Year and #23 worldwide based on point totals for wins in The One...
 
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Hopeful Monsters has bolstered its senior client team with the appointment of Thinking Loud’s Georgia Madigan as...
 
The Work 2023 Contenders: The Brand Agency
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
Australia takes home six Yellow Pencils, five Graphite Pencils and 18 Wood Pencils on first night of the D&AD Awards 2023; Yellow Pencils to The Monkeys, R/GA, Special and Thinkerbell
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Following the first of two Award ceremonies taking place at BFI Southbank, London, D&AD has awarded Australia with...
 
Ex-VICE editor and Byron Baes creator Julian Morgans joins Sunday Gravy
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Julian Morgans, former editor of VICE and creator of the hit Netflix show Byron Baes, has joined Melbourne agency...
 
The Monkeys, DDB and Leo Burnett Australia take home Gold at the Caples Awards 2023
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Australia has picked up seven Gold, 12 Silver and 21 Bronze at The Caples Awards 2023.
 
Former VCCP Sydney CEO Andrew Holt joins Compare the Market as new chief marketing officer
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Compare the Market has announced the appointment of Andrew Holt as its new chief marketing officer.
 
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Streaming live: The Design Conference kicks off Wednesday, June 7 ~ 20% off for CB readers
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Aren't able to attend Australia’s premier creative conference in person? Secure your streaming licence now to see all...
 
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
The Work 2023 Contenders: Connecting Plots
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
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CHEP has announced the appointment of Nick Jia as executive director, marketing technology.Considered one of Australia’s
 
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Providing Kiwi youth with a new tool to help them live life one step ahead, New Zealand bank ASB and partner...
 
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Melbourne-based food and beverage company Made Group has announced the successful launch of its in-house agency...
 
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As part of its ever-expanding list of partners ABEL is excited to have been appointed by Krispy Kreme to lead its...
 
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Join Youngbloods VIC + CHEP Network on Wed May 31 for What’s the Plan? – a panel discussion with a show-stopping line-up
 
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We hope you, like over 280,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
 
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
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Specsavers has launched a new TV spot called 'Fishing Trip', which builds on its award-winning 'Should've Gone To...
 
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Australia has ranked #10th country in the world in the ADC 102nd Annual Awards Global Creative Rankings.
 
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Global digital ID verification provider, IDVerse (formerly known as OCR Labs), has appointed Dentsu Creative Public...
 
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Australia’s largest student living provider Scape has launched ‘A Place For Humans’, a new creative campaign...
 
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It’s Friday has been appointed as the creative agency of record for global human resources software company ELMO.
 
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Ogilvy Network ANZ has announced the launch of TK.Lab, a centralised, end-to-end specialist capability that helps...
 
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Leading Australian energy retailer Simply Energy has appointed independent agency HERO as its new integrated creative...
 
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electriclime° add award-winning and Oscar-shortlisted filmmaker Dania Bdeir to director roster.
 
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Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve...
 
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Let’s go! The Design Conference (TDC) is on the cusp of selling out in record time, two weeks ahead of its June 07-09...
 
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The Rugby Australia Board has launched a new campaign communicating its support for the Indigenous Voice to Parliament.
 
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023...
 
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Former managing partner of Clemenger Group's Traffik Jake Ford has today officially launched his new venture with the...
 
Powerballin’. It’s an attitude and a new campaign for Lotterywest via 303 MullenLowe, Perth
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With music by local Noongar rap artist Flewnt, & composition by Panda Candy, the new Powerballin' campaign comprises...
 
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The Pool Collective has announced that the call for entries for The Pool Grant 12 are open today, Wednesday, May 3.
 
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Special New Zealand was named “Global Creative Agency of the Year” yesterday by UK advertising title Campaign.
 
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Feeling It features incredible moments celebrating the way Australian Rules Footy has us feeling every possible emotion.
 
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TBWANZ, Eleven NZ and ANZ have launched a new initiative – ANZ Screen Savers – to help keep vulnerable loved ones...
 
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The Portfolio Project has launched a fundraising initiative and awareness campaign for Parkerville Children & Youth...
 
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The Hallway's headquarters are situated on Australia's most densely populated street of advertising agencies, Harris...
 
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Agencies and companies in Australia have scored 21 Pencils and 30 Merits in The One Show 2023, announced in advance...
 
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Industry’s social purpose organisation UnLtd has appointed Emma Davis as its general manager Queensland, commencing...
 
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Scoundrel has announced that New Zealand director Jamie Lawrence has joined the roster for representation in...
 
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McDonald’s and DDB Group Aotearoa have revealed the latest McCafé brand platform ‘Great Things Are Brewing’...
 
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BCM Group’s IVY PR has appointed Caley O’Neill as national client director/account director to lead client accounts...
 
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Whittaker’s has launched a new integrated campaign for its new Honey Nougat & Almond chocolate via Breakout Room...
 
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CRE8IVE was appointed in January 2023 to deliver a new National Palliative Care Week campaign that could stimulate...
 
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Keep It Cleaner has rebranded to Kic and launched a new campaign created in partnership with Bullfrog...
 
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Written by Photoplay.
 
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New York-based Australian superstar ad man David Droga, CEO of Accenture Song and the founder of Droga5 – which was acqu
 
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