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Campaign Brief Q&A: Seamus Higgins on what drew him back to R/GA, and other stuff

October 3 2023, 11:55 am | BY Ricki Green | No Comments

Bringing over two decades of global experience, R/GA Australia’s newly re-appointed Chief Creative Officer Seamus Higg…

 
Campaign Brief Q&A: Seamus Higgins on what drew him back to R/GA, and other stuff
No Comments
Bringing over two decades of global experience, R/GA Australia’s newly re-appointed Chief Creative Officer Seamus...
 
Bestads Six of the Best Reviewed by Adam Bodfish, Executive Creative Director, McCann UK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Cleaver’s Organic appoints Hearts & Science as new media agency
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Hearts & Science has been appointed media agency for Cleaver’s Organic, part of one of Australia's leading organic...
 
Meltwater builds custom data visualisation dashboard to track social and news commentary about The Voice referendum
No Comments
Reveals the Yes campaign has higher reach and engagement than the No campaign in Australia and globally.
 
AWARD School Masterclass: Tips for cracking a creative brief ~ held Tuesday 24 October, 6:30pm – 7:30pm AEDT via Zoom
2 Comments
AWARD is hosting a free AWARD School Masterclass on Tuesday October 24 — a one-hour webinar providing tips and tricks...
 
Scoundrel director Selina Miles receives Emmy nomination for feature film ‘Harley and Katya’
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Scoundrel director Selina Miles’ most recent feature film “Harley and Katya” has earned an Emmy nomination, and...
 
Moe’s hotdogs causes school suspension uproar in new campaign via Showpony Adelaide
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We’ve all heard the expression, ‘when life gives you lemons, make lemonade’, well, that’s exactly what Showpony and...
 
Create Space Census set to return November 1
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The next Create Space Census will take place on Wednesday 1 November 2023, Advertising Council Australia (ACA) has...
 
Tuart Lakes Lifestyle Resort invites over 50s to ‘Live Big’ in new campaign via ScienceFiction
1 Comment
Serenitas has launched a new campaign for Tuart Lakes Lifestyle Resort, that invites over 50s to "Live Big".
 
Publicis Groupe ANZ promotes Maurice Riley to the role of chief data officer
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Publicis Groupe has today announced the promotion of Maurice Riley to the new position of chief data officer for the...
 
RMIT’s advertising talk show ‘Hungry Talks’ about to wrap for the 2023 season
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The finale episode of Hungry Talks 2023 is set to air from 8pm tomorrow Wednesday 4th October on YouTube.The Hungry...
 
Strength to Give launches new national brand campaign ‘There’s No One Like Me’ via Supersolid
1 Comment
Strength to Give is on an urgent mission to register a new generation of diverse stem cell donors – and save the...
 
Jimmy Rees and Audible help Aussies ignite their imagination in latest campaign via Emotive
1 Comment
Australian entertainer, comedian and social creator Jimmy Rees has joined up with Audible to inspire Australians to...
 
Joy St shakes up snacking category with new campaign with global TikTok sensations the Rybka Twins via Gorilla Productions
1 Comment
Up and coming Melbourne production house Gorilla Productions and Good Food Partners recently launched a new ad that...
 
LIA announces Collider as a sponsor for 2023 judging and Creative LIAisons
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London International Awards have announced that film production company and creative and experiential studio Collider...

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Deakin University launches new campaign ‘Let’s Keep Earth Wonderful’ via SICKDOGWOLFMAN
13 Comments
Partnering with Melbourne independent, SICKDOGWOLFMAN, Deakin University has launched a new sustainability campaign...
 
[yellow tail] enlists Sophie Monk to help Aussies find their [wine] match in new campaign via Dig
6 Comments
[yellow tail], the world's most loved wine brand for six consecutive years, has launched a new campaign, developed...
 
10th APAC Effie Awards: CHEP Network clinches Grand Effie; Special New Zealand named Agency of the Year and Independent Agency of the Year; Ogilvy takes out Network of the Year
1 Comment
Ogilvy was crowned Agency Network of the Year for the fifth year running, winning 4 Golds, 13 Silvers and 7 Bronzes.
 
Colenso BBDO named Pacific Agency of the Year by Cannes Lions
3 Comments
Cannes Lions has released its annual global rankings, with Colenso BBDO taking out the coveted title of Pacific...
 
The Skill Xchange educates subbies on how to get the most out of their app in new spot via ScienceFiction
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How do you show subbies that behind the cutting-edge technology of an app, there are actually just a few simple...
 
WPP opens the doors to a new campus in Paris
2 Comments
campus brings together 18 WPP agencies and 2,000 collaborators into one creative space in Levallois-Perret.
 
Attention, creativity and spend: ad effectiveness study reveals the three factors driving max ROI 
No Comments
An industry-first study into the effectiveness of advertising in driving business growth has revealed how the right...
 
Sydney-based director Dylan Duclos a finalist in The One Club’s Young Guns 21 competition
5 Comments
Sydney-based director Dylan Duclos, represented by Collider, working in Sydney and Los Angeles, is among the talented...
 
View.com.au unveils See All platform with ‘Don’t Have a Property Eagle?’ work via The Monkeys 
2 Comments
Getting the complete view of properties can often involve searching through multiple websites, but the new real...
 
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – deadline Friday 1 December
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It’s soon time to pick CB Australian Agency of the Year and NZ Agency of the Year — and also to work out the 2024 CB Hot
 
This week’s Best Ad Jobs @ TheBestAdJobs.com
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Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing...
 
Attention Advertising + Production professionals in Australia: is your free Bestads profile up to date?
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We hope you, like over 280,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
 
Formula 1 star Daniel Ricciardo fronts Tourism WA’s new global road trips campaign ‘Drive the Dream’ via Rhythm, Perth
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‘Drive the Dream’ invites travellers to experience Western Australia’s diverse road trips itineraries.
 
Totally Workwear totally loves your work in latest brand campaign via Akkomplice
13 Comments
Totally Workwear, Australia’s largest supplier of trade, safety and uniform gear with over 90 stores nationally, has...
 
Webinar: The Triple Opportunity of Attention: Held tonight, 5:30pm – 6:30pm AEST 
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Webinar features effectiveness experts Orlando Wood, Prof. Karen Nelson-Field and Rob Brittain.
 
Clemenger BBDO CCO Jim Curtis departs for EVP, Global Executive CD role at McCann New York
22 Comments
Campaign Brief can reveal that Clemenger BBDO chief creative officer Jim Curtis has departed the agency for the EVP, Glo
 
Polestar unveils Polestar 3 electric SUV at historical tyre factory in Sydney event via Amplify
6 Comments
Amplify, the global creative agency specialising in experience and culture, recently partnered with client Polestar...
 
Icon Agency amplifies digital capabilities with new three hires including Dr. Jason Guo as chief technology officer
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Icon Agency has announced three senior appointments, strengthening the agency’s Canberra presence and bolstering its...
 
CHEP Media appoints Patrick Sands and Scott Crisp as group client directors
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CHEP Media has announced the appointment of Patrick Sands (right) and Scott Crisp (left) as group client directors.
 
Supercars launches new digital experience via Tribal DDB
2 Comments
An all-new Supercars website and mobile app has launched in partnership with Tribal DDB, transforming the way fans...
 
Beyond by BabyLove reveals the best nappy it’s ever made in new campaign via Communicado
3 Comments
BabyLove has unveiled its new campaign ‘Go Beyond for your baby’ via Communicado, that aims to redefine the Beyond by...
 
Thinkerbell’s Kevin Pease launches free e-Book for junior creatives featuring advice from some of Australia’s advertising greats
2 Comments
Australian ad industry professionals have provided advice for junior creatives, alongside how to process their...
 
Filmmaker Henrik Rostrup joins electriclime° director roster
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Renowned filmmaker Henrik Rostrup has joined electriclime° director roster for representation in the APAC and MENA...
 
Nick Snelling: Creatives are an endangered species
88 Comments
Written by Nick Snelling with illustrations by Dean Mortensen.
 
The One Show 2024 opens call for entries; changes include addition of jury presidents
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The One Club for Creativity has kicked off The One Show 2024 with a number of notable changes to the program...
 
The Works promotes Claire Stapleton to the role of creative director
5 Comments
The Works has announced the promotion of Claire Stapleton from the role of creative lead - copy to creative director.
 
D&AD presents analysis of today’s creative industry in the D&AD Annual Trend Report 2023
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A new Trend Report within the 2023 D&AD Annual highlights emerging trends that dominated this year’s Pencil winners.
 
whiteGREY recognised as the Most Innovative Media and Marketing Company by AFR
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whiteGREY has taken out top spot at last night’s 2023 AFR BOSS Most Innovative Companies List, named as the most...
 
Sydney Water appoints It’s Friday as new agency for behaviour-change conservation campaign
4 Comments
It’s Friday has won the account for Sydney Water to launch a behaviour-change conservation campaign.
 
Lifeline and ARIA winning artist Ruel launch ‘The Release Line’, a phone line designed to help save Lifeline Australia via Thinkerbell
6 Comments
Lifeline Australia, in partnership with Thinkerbell, has launched a world first ‘The Release Line’, a number fans can...
 
Macca’s unveils its next big thing: the McCrispy, launched by the Kid LAROI and DDB Sydney 
43 Comments
McDonald’s Australia has a new chicken burger so good it’s going straight to the permanent menu. And that’s no small...
 
Bestads Six of the Best Reviewed by Brynna Aylward, ECD / creative lead, GUT Toronto
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
 
Dead Wallabies star in new film against fossil fuel advertising via Comms Declare and Rouser
9 Comments
Short film released to highlight deadly impacts of fossil fuel marketing
 
WPP unveils next round of speakers for WPP House at SXSW Sydney
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WPP will be at SXSW Sydney as the named sponsor of the conference’s highly-anticipated Marketing & Advertising Track as
 
Johnnie Walker champions strides made in AFLW with boots made from past trailblazers in new campaign via Leo Burnett Australia
21 Comments
Partners and sponsors of the AFLW Johnnie Walker, has worked with Leo Burnett Australia to celebrate the progress...
 
Audio Network artist Racing Birds performs pre-release set for Sydney creatives ahead of latest album ‘Let The Sunbirds Fight Till The Death’
No Comments
Audio Network artist Racing Birds, performed an exclusive pre-release set for Sydney creatives ahead of their latest...
 
Crown announces ‘Here’s Where Things Get Interesting’ in brand relaunch via The Monkeys
33 Comments
Crown Resorts has signalled a new era, unveiling a bold new brand platform for the first time in nearly a decade.
 
Two-time ARIA nominated film director Murli Dhir signs with Chisel
1 Comment
Indie creative production agency Chisel has announced the signing of Murli Dhir for representation in Australia & NZ.
 
Barbeques Galore gets all the love in newly launched brand campaign via The General Store
29 Comments
After months in the making, iconic Aussie retailer Barbeques Galore will launch its new brand campaign on Monday next...
 
Global automotive manufacturer Chery appoints whiteGREY as digital agency of record
No Comments
Following a competitive pitch process, global car manufacturer Chery has appointed whiteGREY as its digital agency of...
 
Dairy Farmers celebrates the everyday moments that matter in new brand campaign via AJF
9 Comments
Bega Group is launching its latest masterbrand campaign for Dairy Farmers via AJF Partnership – Made for Moments Like...
 
Adman Alex Wadelton launches ‘The Right-brain Ideas Subscription Service’: Big thinking and big ideas, with a small price tag
No Comments
Everyone in the marketing, advertising, and communications industries has felt a seismic shift over the past few years..
 
Multi-awarded Ben Coulson joins Dentsu Creative as ANZ chief creative officer for Australian + NZ
44 Comments
Dentsu Creative has appointed internationally recognised Creative leader, Ben Coulson, as its new Chief Creative Officer
 
whiteGREY appointed digital AOR for global Chinese automotive manufacturer Chery
1 Comment
whiteGREY’s remit includes the digital transformation and performance media business across Chery’s brand portfolio, inc
 
Skinny New Zealand’s Ally Young Wins The One Show CMO Pencil For “Phone It In” campaign
No Comments
Young received the prestigious award for “Phone It In”, created for Skinny by Colenso BBDO Auckland, PHD Media Auckland,
 
LIA announces 2023 Creative LIAisons Onsite Program and All-Star Speaker Line-Up
No Comments
London International Awards onsite Creative LIAisons program is a four-day experience, with insightful talks, a...
 
Scentre Group BrandSpace expands with a number of new hires and promotions
No Comments
Scentre Group BrandSpace has expanded its team to deliver broader capability and services to current and emerging...
 
Reconnected Appointed as Playgro’s global Full-Service Marketing Agency
1 Comment
The partnership aims to align a transformed marketing program with Playgro's ambitious three-year horizon
 
Dentsu Creative snares KATIE FIRTH from DDB for Melbourne MANAGING DIRECTOR role
6 Comments
CB can reveal that Dentsu Creative has appointed Katie Firth to lead its Victorian business as Melbourne Managing Direct
 
The Works appointed to iconic Australian theme park Dreamworld
1 Comment
The Works, Part of Capgemini has snared the Dreamworld business, marking a significant milestone in the park’s ongoing c
 
SunRice targets ‘rice dabblers’ with launch of “Make Tonight Rice Night” campaign via Enigma
10 Comments
Australian rice brand SunRice has launched its new “Make Tonight Rice Night” campaign aimed at reminding home-cooks to a
 
Toyota Australia launches new campaign for HiLux showcasing the power of an Unbreakable Connection via Saatchi & Saatchi
50 Comments
Toyota HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has built over 50
 
Mums in Advertising recruits 49 Australian agencies in their initiative to help retain senior women in the advertising industry
20 Comments
MIA (Mums in Ads) has today launched a jobs board featuring vacancies in Adland that are full-time/part-time negotiable,
 
Think HQ appoints new Executive CD Rob Barnett and Senior Copywriter Max Bengtsson
9 Comments
Positive change agency Think HQ has hired two new senior creatives, Rob Barnett and Max Bengtsson. Barnett has come on b
 
Boody says the best impression is no impression at all in new campaign via The Hallway
16 Comments
The campaign is driven by the confronting revelation that women spend a cumulative 27 years of their lives enduring
 
Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads
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We hope you, like over 300,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
 
Movember launches global ‘The Mo is Calling’ campaign via DDB Group Melbourne, Movember Creative Studio and Revolver
74 Comments
In the campaign film, the not-so-secret society of movers, growers and party-throwers make up ‘The Order of Mo’
 
Libra launches the next evolution of ‘Live Liberated’ campaign via cummins&partners
4 Comments
Australian period care brand Libra has launched a new campaign via cummins&partners under its Live Liberated platform.
 
Welcome to the mRNAge – Moderna’s new corporate brand campaign revealed via TBWA\
13 Comments
Global biotechnology company Moderna has launched its new brand campaign “Welcome to the mRNAge” in Australia via TBWA\
 
Get a tax deductible Portfolio & Reel membership with latest Ad Agency and Production Company staff lists for Australia and New Zealand
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Purchase your tax-deductible Portfolio & Reel’s Australian + New Zealand ad agency and production company lists today.
 
MassiveMusic composer Lance Gurisik nominated for 2023 ARIA Award for Best Jazz Album
6 Comments
Further to being named Guardian UK’s album of the month in August, Lance Gurisik’s debut album, Cull Portal, has today b
 
ARIA reveals nominees for inaugural best use of an Australian recording in an advertisement
2 Comments
M&C Saatchi, 72andSunny, The Brand Agency, Bring Agency, Bolster Group make the cut
 
AUSTRALIAN EGGS ENTICES AUSSIES TO BRIGHTEN THEIR MEALS WITH NEW CAMPAIGN VIA CONNECTING PLOTS
10 Comments
Australian Eggs has launched ‘Bring The Bright’ a new creative platform and integrated campaign via newly appointed inde
 
The Kraken rum and Mango Sydney host dark comedy night at The Vanguard in Newtown
3 Comments
Three of Australia’s most renowned comedians took audiences on a daring journey into the depths of dark humour last week
 
Pollinate’s latest research shows ‘You’re The Voice’ Yes campaign is having zero or negative impact; Only 28% of the audience have seen the ad
26 Comments
Despite its prominent media coverage and a substantial $4m budget only 28% of the audience have seen the ad.
 
one green bean wins Los Angeles Tourism & Convention Board account for Australia/NZ
No Comments
Havas’s creative communications agency one green bean (ogb) has been awarded the Los Angeles Tourism & Convention Board
 
McCain relaunches Rustica Pizza in ‘Share it like you made it’ campaign via cummins&partners
4 Comments
cummins&partners has relaunched the revamped Rustica by McCain brand. The integrated ‘Share it like you made it’ campaig
 
Billson’s Leads the Way to Better Shopping Experiences harnessing the power of AR
4 Comments
Billson’s harnesses the power of augmented reality (AR) to pioneer a transformative holiday shopping experience, achievi
 
ALWAYS FRESH INTRODUCES ‘THE BLANDIDOTE’ IN LATEST INTEGRATED CAMPAIGN VIA BY ALL MEANS
7 Comments
Australia’s market leader in pickled vegetables, Always Fresh, has unveiled a new, multi channel campaign. The new campa
 
KIWI-OWNED DELIVEREASY PICKS COLENSO BBDO, INSTANTLY REGRETS IT.
13 Comments
Colenso BBDO has pitched and won New Zealand's on-demand delivery service Delivereasy. The agency has wasted no time dev
 
Q&A with Are Media head of ePublishing and Syndication Joe Revill on contentshop launch
No Comments
Are Media's head of ePublishing and Syndication Joe Revill expands on the company's new contentshop offering...
 
Hooves’ director Kristoffer Borgli earns critical acclaim for his new satire on marketing-driven click culture, ‘Dream Scenario’
3 Comments
The surreal “instant classic” has critics asking if Borgli is “… the world’s next great comedy filmmaking talent?”
 
VMLY&R WINS WORKSAFE, PARTNERING TO DETER WORK-RELATED VIOLENCE IN VICTORIA
2 Comments
VMLY&R has been appointed to a three-year partnership with WorkSafe, Victoria's workplace health and safety authority. F
 
LIQUORLAND SAYS ‘CHEERS!’ IN BIGGEST EVER BRAND CAMPAIGN VIA BASHFUL
6 Comments
Liquorland has launched its biggest ever brand campaign, ‘Cheers!’ via Bashful that champions everyday moments. Whether
 
NZ telco Spark launches ‘Hello Tomorrow’ brand positioning and campaign via Colenso BBDO
No Comments
Technology can do many things. But it’s when it gets into the hands of people that it becomes the ultimate creator of...
 
Bailey’s go green for spring in latest campaign targeting gardeners via Wildlings, Perth
1 Comment
Wildlings saw an opportunity to add a bit of colour.
 
BASTION CREATES CAMPAIGN FOR CANCER COUNCIL VICTORIA, FEATURING CD’S OWN ‘LIFE OR DEATH’ STORY
6 Comments
The integrated campaign was written by Bastion Creative Director, Laurie Cronin and features his own personal story.
 
Bedding retailer Forty Winks unveils brand relaunch with ‘The Unslept’ campaign via Akcelo
63 Comments
Australian bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Australians ‘Go to
 
Melbourne Racing Club Unveils ‘It’s Time to Re-Wild’ Campaign for the 2023 Caulfield Cup Carnival via East of Everything and TABOO
5 Comments
The Melbourne Racing Club (MRC) is inviting racegoers to grab the weekend tribe and experience a different kind of Sprin
 
Ecosa encourages the world to ‘Live Well Slept’ in latest campaign via Bullfrog
27 Comments
Australian mattress company, Ecosa has launched their first brand campaign demonstrating the undeniable power of a good
 
DACRE MONTGOMERY SHOWS THE MANY SIDES OF HIMSELF IN POLITIX CAMPAIGN VIA FABRIC
5 Comments
Australian actor and Politix brand ambassador, Dacre Montgomery, is encouraging men to show more of the man they are in
 
Welcome to Berlin: Rich Berney and John Linton launch their new Perth creative destination
3 Comments
We’ve found time and time again that our most effective work comes from embracing a sense of playfulness...
 
Saatchi & Saatchi Australia snares Mandie van der Merwe and Avish Gordhan from Dentsu Creative for joint Chief Creative Officer roles
68 Comments
Saatchi & Saatchi Australia has lured Mandie van der Merwe and Avish Gordhan, the multi-award winning creative duo, from
 
Amplify appoints Sabrina Khong as Associate CD and Caitlin Todd as a Business Lead
No Comments
Global creative agency Amplify, which specialises in experience and culture, has made two new hires. Sabrina Khong fills
 
Ogilvy Asia ranks #1 most creative network in Campaign Brief Asia 2023 Creative Rankings: Dentsu takes #2 and Leo Burnett ranks #3
No Comments
This is the second time in a row that Ogilvy has topped the Most Awarded Network chart...
 
Ogilvy Thailand ranks #1 in Asia in the Campaign Brief Asia 2023 Creative Rankings; See the full ranking of Asia’s 197 hottest creative agencies + 2079 hottest creatives
No Comments
Ogilvy moves up from the #4 position they have ranked in the past two Creative Rankings to topple Dentsu Inc Tokyo...
 
A coalition of big Aussie brands work together to create the “Unignorable Adbreak”, launching the Shift 20 Initiative via Special, Glue Society + PHD
47 Comments
Last night, during the Sunday Project, in an iconic and unignorable moment for Australian advertising, 10 of Australia
 
The Sweetshop Signs Filmmaking Wonder Colin Read
No Comments
Colin Read has been signed by The Sweetshop who will now represent him in Australia,New Zealand and Asia respectively. T
 
Godfreys launches its new brand platform ‘Feel Free’ via creative agency partner Thinkerbell
22 Comments
Thinkerbell has been appointed as creative agency partner for Godfreys within Australia and New Zealand. The partnership
 
15 YEARS IN FOREIGN HANDS: IMAA DEMANDS ACTION FROM QUEENSLAND GOVT TO SUPPORT AUSTRALIAN BUSINESSES AS MASTER MEDIA TENDER ANNOUNCED
No Comments
IMAA reaffirms its call for mandated 35% of Queensland Government ad spend to go to independent media agencies
 
Sirena Tuna takes to the Mediterranean for the latest ‘Nothing Compares’ campaign via HERO
No Comments
Independent creative agency HERO has launched a new brand positioning for Sirena Tuna following its appointment as Siren
 
M&C Saatchi Group appoints highly-awarded Richard Morgan as ECD for Greenhouse Collective
14 Comments
M&C Saatchi Group has announced the appointment of Richard Morgan as the ECD for Greenhouse Collective.
 
YES23 LAUNCHES OFFICIAL YES ADVERTISING CAMPAIGN FOR THE VOICE REFERENDUM VIA CLEMENGER BBDO
18 Comments
Clemenger BBDO has launched ‘Yes Makes It Possible’ - an evocative campaign for the Yes vote for constitutional recognit
 
Pedigree says that after all dogs do for us, the least we can do is take care of their teeth in latest DentaSTIX campaign via Colenso BBDO
13 Comments
Dogs care for their owners without question. It’s time we repay them, say the latest suite of ads for Dentastix oral...
 
Alt.vfx helps bring Amazon’s The Lost Flowers of Alice Hart to life
No Comments
Australia’s Alt.vfx is celebrating another successful collaboration with director Glendyn Ivin, with all episodes of...
 
Arnott’s highlights new Snack Right range in new campaign via Saatchi & Saatchi Australia
14 Comments
Arnott’s has launched a new Snack Right range of treats in a campaign created by Saatchi & Saatchi Australia.
 
Tourism Australia releases request for tender for creative and digital services
5 Comments
Australia’s national tourism marketing agency Tourism Australia has commenced a competitive tender process for the...
 
Uber Eats launches new “Get almost, almost anything” brand campaign via Special
43 Comments
Uber Eats has dropped its latest iteration of its “Get almost, almost anything” campaign via Special and supporting...
 
Music Mill, Clockwork Films and Campaign Brief get together to host big lunch in Perth for agency creatives and producers
No Comments
Our thanks go to both Music Mill and Clockwork Films for their generous support of the Perth creative industry.
 
MassiveMusic, Big Sync Music and CB to host 3rd Annual Little Legends Lunch on Thurs 26 October at The Bob Hawke Beer and Leisure Centre, Sydney
4 Comments
MassiveMusic, Big Sync Music and CB to hold the 3rd Annual Little Legends Lunch on Thursday 26th October in Sydney.
 
Sydney director Simon Robson’s film ‘Ghost in The Machine’ wins Best Animation at CFA Italy
1 Comment
Sydney-based director Simon Robson’s film ‘Ghost in The Machine’ has been awarded Best Animation at the inaugural...
 
Be Water My Friend: Woody Gooch on texture, abstraction and joining The Pool Collective
No Comments
Q&A with Woody Gooch by Adam Rivett for Campaign Brief.
 
Acclaimed director Rob Chiu joins Sedona Productions for representation across APAC
No Comments
Sedona Productions is excited to sign celebrated director Rob Chiu to the roster for representation in the APAC region.
 
Champion launches new global brand campaign ‘Champion What Moves You’ via Energy BBDO
1 Comment
Heritage streetwear and athletic apparel brand Champion has launched its new global brand campaign 'Champion What...
 
VANDAL bolsters team with appointment of multidisciplinary creative director Chris Scott
6 Comments
VANDAL, recently awarded #1 Production Company in Australasia by Campaign Brief ‘The Work’, has appointed Chris Scott...
 
Black Swan dips encourages Australians to ‘Swan Dive In’ in first brand campaign from Spinach
1 Comment
Following a competitive pitch, integrated Melbourne agency Spinach has been appointed by Monde Nissin to lead a...
 
OnePass enlists ‘Onesie’ to unveil supercharged member offer in new campaign via CHEP Network
9 Comments
Wesfarmers OnePass has today launched a new brand campaign via CHEP Network, that showcases the membership program’s...
 
Former Havas AU/NZ chair Anthony Freedman launches new holding company Common Interest to build brands in popular culture
2 Comments
New era holding company Common Interest launches to build brands in popular culture.
 
XPO: The Mars Agency appoints Gavin McColl to the role of eCommerce director
No Comments
XPO: The Mars Agency appoints Gavin McColl as eCommerce Director, bolstering digital capabilities across pureplay and re
 
Former CHEP COO / MD Andrew Drougas joins Howatson+Company as MD – Melbourne
7 Comments
Former CHEP chief operating officer and managing director – Melbourne Andrew Drougas has joined Howatson+Company as...
 
IAA global executive director Dagmara Szulce named Epica Awards 2023 jury president
No Comments
The International Advertising Association head of business strategy and operations brings experience and objectivity to
 
Type Directors Club opens call for entries for global TDC70 competition – deadline December 8
No Comments
The Type Directors Club, the world’s leading typography organization, has opened the call for entries for its...
 
ACCA appoints TABOO as new creative partner following competitive pitch process
2 Comments
The Australian Centre for Contemporary Art (ACCA) has announced the appointment of Melbourne independent agency TABOO...
 
NYF joins forces with StrawberryFrog CEO Scott Goodson for Purpose Haze Ep 3 with Chip Walker
No Comments
StrawberryFrog’s Chip Walker unpacks transforming brand purpose into meaningful action.
 
Coca-Cola unveils new flavour + global campaign inspired by the future via WPP Open X/Ogilvy
6 Comments
Coca-Cola Australia has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience...
 
‘The Real, the Unreal and the Reinvented’: Ogilvy’s annual marketing + communication trend report
No Comments
Ogilvy’s new Futures trend report ‘The Real, the Unreal, and the Reinvented’ has been released.
 
VIOOH report: OZ advertisers expected to increase programmatic DOOH spend by over a third
No Comments
Leading premium global digital out of home (DOOH) supply-side platform VIOOH has today released its annual research into
 
Anytime Fitness welcomes anybody to the gym in new ‘Find Your Fit’ campaign via The Hallway
10 Comments
Anytime Fitness Australia and independent full-service agency The Hallway have launched the first creative campaign...
 
Ryman Healthcare Australia appoints M&C Saatchi as creative and strategic agency
No Comments
Premium retirement living and aged care provider Ryman Healthcare Australia has appointed leading creative business...
 
Innocent Bystander appoints Weave as creative agency
No Comments
Melbourne based creative company Weave has been chosen to lead the creative efforts for Innocent Bystander.
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The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

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