TVC Production – Campaign Brief

Powerball’s playful jackpot advertising gets a new lease on life with McCann New Zealand

Powerball’s iconic ‘tittle’ characters are getting a glow up, with richer detail, more imaginative sto…
Primo gives lunch more punch in new Primo Protein Lunch Range campaign via DO. ANZ

Primo is expanding into high-protein lunch meats with a new range, backed by a campaign from DO. ANZ called “Lunch…
Clearlight ventures into the great outdoors in latest instalment ‘Enter the Wild’ via Hellions

As Clearlight continues to build on its Enter Original platform, the wellness brand is taking its distinctive point of v…
Telstra celebrates all types of “internetters” in new work via Bear Meets Eagle on Fire with +61

Telstra has launched a new campaign for its home internet offering – ‘happy internetting’ via Bear Mee…
Gordon Legal gets personal in new brand campaign via By All Means

Independent strategic and creative agency By All Means, along with media agency PMG, have unveiled a new brand campaign …
Melbourne Park celebrates the power of live experiences in new campaign via Town Square

Melbourne Park has unveiled its first brand campaign since launching its new ‘Where We Play’ brand platform,…
Dodo hits the road in latest ‘Dodo goes mobile’ integrated campaign via ATime&Place

Dodo Australia has launched Dodo goes mobile, a new campaign via ATime&Place that explodes Dodo’s previous sub…
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Shoot the performance. Build the world after. HitMaker Studios launches Studio Anywhere

HitMaker Studios, a working film and television production facility in Port Melbourne, has today announced Studio Anywhe…
Transport Victoria gives more reasons to ‘Love the Bus’ in new integrated campaign via TABOO

Transport Victoria has launched ‘Love, The Bus’, an integrated campaign designed to change how Melburnians s…
Uber Eats goes back to 2013, a world “B.U.E.”, to launch new platform ‘Phew’ via Special Australia

Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand plat…
Adora tackles donor shortage with awkward family portraits in new campaign via Chisel

Fertility provider Adora Fertility has partnered with Chisel to launch a new campaign designed to shift the conversation…
Australian Macadamias launches ‘You’ve Got Good Taste’ campaign via VOCAL

Australian Macadamias has launched its latest national campaign, You’ve Got Good Taste, shining a light on the rol…
KFC taps into pickle obsession with new ‘Picklecore’ brand campaign via Special

KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support i…
Leapmotor Australia launches new ‘So Much To Love’ brand platform via cummins&partners

Leapmotor Australia has launched its new brand platform, So Much To Love, created by cummins&partners ahead of the i…
Somersby launches ‘For a Night In-In’ campaign for Somersby Double (8.2%) via Clemenger BBDO

The launch campaign, For a Night In-In, created by Clemenger BBDO and production company MOFA, introduces the new Somers…
Repco and Thinkerbell launch the most unhinged drivers’ ed course – the ‘Bathurst Driving School’

Now in its sixth year sponsoring the great race, Repco is ‘Bringin’ the Bathurst’ like never before by…
Primo crashes the jerky aisle with new integrated ‘Hello Flavour’ campaign via DO. ANZ

Primo is shaking up the jerky category entering the category for the first time with the launch of Primo Air-Dried Jerky…
Sapporo invites Aussies and New Zealanders to ‘Prepare for Fugu’ in new work via Sunday Gravy

Sapporo is continuing its So Pour a Sapporo platform with ’Prepare for Fugu’, a new campaign created b…
SavourLife gives a woof and meow in new brand platform and campaign via Ground Swell

SavourLife has launched a new brand platform ‘For pet parents who give a woof or meow’ including an accompan…
Lite n’ Easy serves up a fresh take on healthy living in new spring campaign via Ogilvy

Lite n’ Easy is breaking from the conventions of the health and wellbeing category with a new integrated campaign …
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Chorus encourages Kiwis to ‘Go Clicker Than Ever’ in new campaign via McCann New Zealand

Chorus and McCann New Zealand have launched ‘Go Clicker Than Ever’, a new campaign that brings the speed and…
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR

Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, ‘Comm…
Michael Caton and NRL Hall of Famer Steve Menzies star in new campaign for VoltX Energy

Two unlikely Australian icons have joined forces to take on one of the biggest frustrations facing households right now …
Aussie expat director Kim Gehrig wins second Outstanding Commercial Emmy for Apple’s ‘I’m Not Remarkable’

Aussie expat director Kim Gehrig of Somesuch has won the 2026 Emmy Award for Outstanding Commercial for Apple’s &#…
Sydney Airport looks up in next phase of ‘Life Takes Off When You Do’ via Common Ventures

Sydney Airport has launched the second phase of its “Life Takes Off When You Do” campaign via creative consu…
Dare Iced Coffee tackles procrastination in ‘Done it with Dare’ brand platform via Thinkerbell

Dare Iced Coffee has officially unveiled its brand-new platform, ‘Done It With Dare’ via Thinkerbell, tackli…
News24 unveils first campaign since Sky News Australia rebrand via Today The Brave + Roller

News24 has unveiled its first brand campaign following its launch on 27 July, marking a significant evolution for the ne…
Airbag Man launches new brand campaign ‘Feel the Performance’ via New Word Order

Australian vehicle suspension specialist Airbag Man has launched its ‘Feel the Performance’ brand campaign &…
MLC lets Aussies know they have a plan to help more people retire happy in new campaign ‘The Heist’ via Princess A Creative Company

A new blockbuster campaign from MLC, Princess A Creative Company and director Mark Molloy is launching this week, in whi…
Macca’s invites Aotearoa to celebrate its 50th birthday in new campaign via McCann NZ

McDonald’s New Zealand (Macca’s) is turning the big 50 and rather than shying away from getting older, they’re doi…
Can anonymous hiring fix advertising’s gender gap? Fair Treatment launches experiment to prove gender bias exists in hiring

Despite women accounting for 85% of purchases (Australian Centre for Business Growth, 2025), under 15% of commercial wor…
Bestads Best TV of the Week: Optus’ ‘There’s always a way’ via Droga5 ANZ

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Supernormal Director Reagen Butler on Letting Real Patients Carry ‘The Forbidden Pharmacy’

Following The Forbidden Pharmacy, McCann New Zealand and Supernormal’s hard-hitting campaign confronting New Zeala…
NRMA Roadside Assistance turns cultural intelligence into new ‘Every Trip Matters’ campaign via CulturalPulse

CulturalPulse and NRMA Roadside Assistance have launched Every Trip Matters, a new culturally-led campaign designed to d…
Bestads Best of the Week Reviewed by Thasorn “Pete” Boonyanate, CCO, Ogilvy Thailand

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Club 4X4 Insurance introduces Bob the Bobblehead in new campaign via The Reactor

Following the success of last year’s “Free the 4WD” campaign, Melbourne agency The Reactor has partner…
National Tiles embraces its most famous brand asset with ‘Annoyingly Good’ via Sunday Gravy

After more than four decades of blasting through Australian radios, Frank Walker’s unmistakable “Hellooooo&#…
Stay in the Game for You and Your Mob: New campaign puts First Nations voices at the heart of bowel cancer screening via 33 Creative

A new national creative campaign, developed by 33 Creative, is encouraging Aboriginal and Torres Strait Islander people …
Guzman y Gomez reminds Aussies that fast food can be good food in ‘All In’ campaign via Cocogun

Guzman y Gomez (GYG) is going “All In” with a new marketing campaign to remind Australians that fast food ca…
Victorians have a front row seat in Visit Victoria’s spring campaign via Skaro & Friend

Visit Victoria’s national tourism campaign for spring is showcasing Melbourne’s unrivalled sporting calendar…
Director Daniel Lundh signs to Haven’t You Done Well for commercial representation

Swedish director Daniel Lundh has teamed up with Australian production company Haven’t You Done Well (HYDW) for commer…
Superlaw Claims appoints Windsorborn; unveils new AI-driven campaign ‘Better Starts Now’

Independent growth studio Windsorborn has been appointed by Superlaw Claims, launching the partnership with a new brand …
Edith Cowan University launches bold new brand platform ‘Go Further’ via Rare

Edith Cowan University has launched Go Further, a new brand platform created by Rare and brought to life by Subversus, c…
Optus unveils ‘There’s always a way’ in first major brand work via Droga5 + Accenture Song

Optus has launched ‘There’s always a way’, its new brand platform from Droga5 ANZ, part of Accenture S…
realestate.com.au is the home of Australia’s property obsession in new work via 72andSunny

Australia’s #1 address in property, realestate.com.au, has launched its new brand campaign celebrating the distinc…
Stan invites Australia to ‘Enter the Chat’ in major brand campaign via Clemenger BBDO

Australia’s leading streaming service, Stan, has unveiled its new brand campaign ‘Enter the Chat’, dev…
Cancer Chicks launches ‘The Best Worst Club’ that you’ll ever hate to join via The General Store

The General Store has partnered with Cancer Chicks, a charity supporting young women aged 18-35, to launch The Best Wors…
Under Armour launches new ‘COMMIT’ APAC brand platform via Colenso BBDO with Olympic swimming champion Kaylee McKeown

Under Armour has today unveiled its new Asia-Pacific brand platform, COMMIT, bringing to life the commitment stories and…
Brian To’o, Nathan Cleary and Dylan Edwards are back for new MyPlace campaign via Braincells

Australian smart home innovator has been a pioneer in air conditioning for more than 35 years, delivering Australian-mad…
Bestads Best Film of the Week: JCPenney’s ‘Retail Rejuvenation’ via Mischief @ No Fixed Address

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
NumberWorks’nWords launches its first Australian TV campaign via Junior Films

Originating in New Zealand, NumberWorks’nWords has spent more than 40 years helping young people build confidence …
Macca’s brings back Brekkie nostalgia with Birdie’s Brekkie Meal campaign via Wieden + Kennedy Sydney, Akcelo, OMD, Digitas and Eleven

McDonald’s Australia has launched Birdie’s Brekkie Meal, a new breakfast offering designed to bring back the…
Bestads Best of the Week Reviewed by Thamakorn Ruchakityanon, ECD, SOUR Bangkok

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Supernormal + McCann NZ extend The Forbidden Pharmacy with film built on real patient stories

Supernormal has partnered with McCann New Zealand and dotdotdash to extend The Forbidden Pharmacy – a public aware…
Men Into Men Need To Know: emen8 puts belonging at the heart of sexual health in new campaign via The General Store

The General Store has partnered with emen8, a national sexual health initiative for gay, bisexual and other men who have…
Gravox pours on the comfort in ‘For Creatures of Comfort’ campaign via TBWA\Melbourne

Kraft Heinz is launching a new masterbrand campaign for Gravox, doubling down on its role as the ultimate comfort compan…
DoorDash and adidas help rugby fans gear up for match day… even at dawn via FEDERATION

The All Blacks vs South Africa brings the greatest rugby rivalry in the world to New Zealand’s screens. To celebra…
AA Insurance puts young drivers in the spotlight in new campaign via McCann New Zealand

AA Insurance and McCann New Zealand have put a child in the driver’s seat and let them loose in an imaginary world…
Garnier celebrates every version of you with new ‘Me, Micellar and I’ campaign via The Reactor

Garnier is inviting Australians and New Zealanders to rethink their skincare routine with the launch of Me, Micellar and…
Snickers trolls sport in new Australian campaign via T&P and Publicis One Mars

The latest local campaign for SNICKERS created by T&P Australia, showcases the effects that hunger can have on sport…
City of Hobart leads the nation in climate action in ‘Climate Ready Hobart’ campaign via Showpony

Showpony has partnered with the City of Hobart to launch Climate Ready Hobart, a new campaign celebrating the people, pr…
Bestads Best TV of the Week: Uber’s ‘Zwiebellook’ via Serviceplan, Germany

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Kiwi expat Kirsten Rutherford leads the team behind DoorDash’s new ‘Order, Delivered’ campaign for parents

Kiwi expat Kirsten Rutherford, who joined DoorDash as Lead Creative earlier this year after 11 years at TBWAChiatDay LA,…
Genesis unifies three brands under new ‘Life At Full Power’ platform via Bastion Aotearoa

Bastion Aotearoa has helped deliver one of New Zealand’s most ambitious brand transformation programmes, partnerin…
Pure Animal Wellbeing launches new ‘Best Life Ever’ campaign via Princess

Independent creative company Princess has launched Best Life Ever, a new long-term brand platform for pet healthcare bra…
Jennifer Coolidge gets lost in Audible in new campaign following viral Bondi stunt via Hello

Audible and independent creative group Hello have revealed Jennifer Coolidge’s viral Bondi stunt as the opening mo…
The Adland ARIA is back: Entries open tomorrow, Friday 21 August

The Australian Recording Industry Association (ARIA) has announced the ARIA Award for Best Use of an Australian Recordin…
Volkswagen invites drivers to ‘Fit more life in your life’ in latest vans campaign via Bernbach

Volkswagen is inviting drivers to ‘Fit more life in your life’ with its ID. Buzz and Multivan models, in a n…
Sealord launches Skipper pet food with ‘Feed Them Beautiful’ campaign via Motion Sickness

Seafood-only pet food is a fishy, fresh addition to the category, developed by Sealord in New Zealand for domestic as we…
Bestads Best of the Week Reviewed by Damon Stapleton, Chief Creative Officer, Droga5 ANZ

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Oceania struts onto screens celebrating the freedom of retirement living via Pitchblack

More freedom to enjoy the things people love is at the heart of Oceania’s new ‘Feel Free’ Retirement L…
Jockey marks 150 years with brand relaunch ‘Then. Now. Always.’ via Hook Creative Studio and DASH Advertising

Independent creative agency Hook Creative Studio and media agency DASH Advertising have officially launched a major new …
Animal Welfare League QLD launches biggest rebrand in 67 years via Studio Paradise + denstu

Animal Welfare League Queensland (AWLQ) has launched the biggest rebrand in its 67-year history, unveiling a new brand p…
Clearlight turns wellness into an investment with new ‘Sweat Equity’ campaign via Hellions

What if we treated our health with the same seriousness we treat our financial portfolios? That question sits at the hea…
Victoria Racing Club extends ‘Fancy a Gallop?’ campaign via Thinkerbell for 2026 Melbourne Cup

Victoria Racing Club, alongside its creative company Thinkerbell, has extended the successful ‘Fancy a Gallop?&#82…
Hard Rated recruits body double for Orange Passionfruit campaign via Clemenger BBDO

Hard Rated has launched a two-pronged major national campaign via Clemenger BBDO and 1House, to promote its newest flavo…
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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director? Contact us now…
Bestads Best TV of the Week: Monzo’s ‘Get Busy Living’ via BBH London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Supercheap Auto delivers high octane zombie action in latest Best Performing Oils campaign via Taxi Film Production and Chimera Project

Leading automotive retailer Supercheap Auto is encouraging Aussie and Kiwi motorists to “Get More Life From Your E…
Bestads Best of the Week Reviewed by Charlotte Adorjan, Executive Creative Director, TABOO

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Harrisons Solar puts experts on rooftops in new ‘The Solar People’ campaign via ABEL

In partnership with indie ABEL, trusted home brand Harrisons has launched The Solar People – a new long-term platf…
Western Sydney University launches new brand campaign ‘Charge Towards Change’ via BMF

Western Sydney University has today unveiled its first new brand platform in more than a decade partnership with leading…
ING celebrates savvy savers in new ‘Saving is in’ campaign for ING Savings Booster via Ogilvy

ING, Australia’s most recommended bank*, has partnered with Ogilvy to launch ‘Saving is in’, a new cam…
“Make ’em laugh, make ’em laugh until they cry”: Director Amber Mealing on Swisse’s new ‘HYSTERIA’ campaign via Clemenger BBDO

After stepping back from the industry for two years, director Amber Mealing with The Producers, has returned behind the …
Generate celebrates New Zealand’s top performances in new campaign via True

Leading KiwiSaver and Managed Funds provider, Generate, has launched ‘The Generate Performance Report’, a ne…
Butterfly Foundation helps Australians rethink negative self body talk in new campaign via ICON

Icon Agency (ICON) has partnered with the Butterfly Foundation to launch a new integrated campaign encouraging Australia…
The Royal Adelaide Show bottles the feeling of missing out in new ‘Showmo’ campaign via Fuller

Independent agency Fuller has put a name to the feeling of missing one of South Australia’s most loved annual trad…
Bestads Best TV of the Week: Hanes’ ‘Grocery’ via Special U.S.

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Swisse tackles women’s health taboos in new ‘HYSTERIA’ campaign via Clemenger BBDO

Swisse has launched ‘HYSTERIA’, a new integrated campaign developed with Clemenger BBDO, aiming to encourage…
Bestads Best of the Week Reviewed by Riku Vassinen, CEO/CCO/Co-owner, hasan & partners

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
IG Markets redefines investing for a new generation with ‘This is New Money’ via Princess

IG Markets, a global fintech company serving traders and investors for over 50 years, has launched its biggest consumer …
RACT champions a defining trait of Tasmanians in new ‘For each other’ brand platform via The20

RACT, one of Tasmania’s most trusted brands, has launched ‘For each other’, developed by Hobart creati…
Japanese lifestyle brand MUJI unveils first above the line campaign in Australia via Communicado

Japanese lifestyle retailer MUJI has launched its first above-the-line campaign in Australia through Communicado, introd…
Stratco puts a full orchestra in a big shed in the Flinders Ranges in new campaign via NATION

Stratco has unveiled its most ambitious campaign to date, partnering with Adelaide Youth Orchestras (AdYO) who perform R…
Budget Direct makes a splash exploring new frontiers in new campaign via 303

Budget Direct is launching the ‘Splashdown’ campaign today, the latest creative instalment in its highly suc…
Kidney Health Australia gets cheeky with musical ‘Taking the Piss’ campaign via Good One Creative

Kidney Health Australia has gone all in on toilet humour for a serious cause, launching a national media campaign via Go…
Gambler’s Help and Victorian Department of Health asks young people ‘Is betting getting you hooked?’ in new campaign via Showpony

Gambler’s Help and The Victorian Department of Health, in partnership with creative agency Showpony, has officiall…
Specsavers brings Ernabella artist Atipalku Intjalki’s story to life in new purpose-led campaign via TBWA\Melbourne and GARUWA

Specsavers has launched a new purpose-led campaign developed by TBWA Melbourne in partnership with First Nations-owned a…
NACCHO launches new community-controlled bowel cancer campaign via Carbon Creative

The National Aboriginal Community Controlled Health Organisation (NACCHO) has launched ‘Strong Inside’, Aust…
Bestads Best TV of the Week: Beefeater Gin’s ‘Virtual Insanity’ via Lucky Generals

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
TSB tells New Zealand “It’s How We Money” in refreshed brand platform via YS

Following a competitive pitch win in late 2025, YS and TSB have launched an end-to-end brand evolution, built around TSB…
Bestads Best of the Week Reviewed by Karla Calheiros, Creative Director, VML Czechia

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Genea holds up a mirror to the more than 40,000 that followed in new campaign via Momentum

On 25 July 1978, Louise Brown was born in Oldham, England, the world’s first baby conceived through IVF. Exactly f…
Bestads Runner-Up TV of the Week: DIA’s ‘Write DESIGNER’ via Clemenger BBDO

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Kevin Pease, Chief Creative Officer, Ludwig+, Michigan

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Supernormal signs VERSUS for New Zealand representation

Following a strong run of international accolades at Cannes Lions, The One Show New York, D&AD and Spikes Asia, inde…
Cancer Council Victoria unveils ‘Hope Discovered Daily’ via The Ministry of Lateral Thoughts

Cancer Council Victoria has unveiled a new brand platform ‘Hope discovered daily’, developed in collaboratio…
Bestads Best TV of the Week: Uber “Teddy Bear” via Joe Public, South Africa

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Whittaker’s campaign celebrates mischievous rituals of Chocolate Lovers via Bastion Aotearoa

Following the launch of its Hello Chocolate Lovers platform in 2024, Whittaker’s has released four new films, deve…
Bestads Best of the Week Reviewed by Prerna Mehra, ECD and Head of Art, Mullenlowe MENA

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Auckland Transport helps Aucklanders imagine life with a more connected rail network in new campaign via Thompson Spencer

Auckland Transport and full-service agency Thompson Spencer have launched the next phase of their City Rail Link (CRL) c…
ASB is “Here for First Steps to World Bests” in new sponsorship campaign via Droga5 ANZ

To mark the launch of new partnerships with the New Zealand Team and Athletics New Zealand, ASB has launched Here for Fi…
Vili’s Family Bakery dares SA to ‘Risk It For The BBQ Brisket’ in new campaign via KWP+Partners

Vili’s Family Bakery has launched ‘Risk It For The BBQ Brisket’, a campaign, created with Adelaide age…
Bestads Best TV of the Week: Castle Milk Stout’s “This is African Time” via Joe Public, South Africa

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Toyota ‘Betts’ big in latest chapter of long-running Legendary Moments campaign via Gemba

Toyota has launched the latest instalment of its long-running Legendary Moments campaign, with AFL great Eddie Betts fro…
Pizza Hut asks Aussies ‘How Bad Do You Want Good?’ in new brand campaign via jnr.

Pizza Hut is re-launching in Australia, spearheaded by a new brand campaign, ‘How Bad Do You Want Good?’, wh…
Victorian Aboriginal Community Controlled Health Organisation engages Think HQ for new bowel cancer screening campaign

The Victorian Aboriginal Community Controlled Health Organisation (VACCHO) has launched The Biggest Relief – a new…
H&R Block encourages Aussies to stop settling for “Good Enough” in new campaign via frog

H&R Block is calling on Australians to rethink their approach to tax time with the launch of a new national campaign…
Bunnings New Zealand celebrates the unsung heroes of grassroots sport with new ‘Coaching Legends’ launch via Bastion Aotearoa

Bunnings New Zealand has partnered with Bastion Aotearoa to launch a new purpose-led programme, which rallies behind mor…
Leading AI health platform Heidi collaborates with Cocogun on new global brand campaign

Heidi, the AI Care Partner used by leading healthcare providers around the world, has today launched a new global brand …
TPG provides ‘Great Value Every Single Day’ in new value-led creative platform via Thinkerbell

Every single day, savvy Australian budgeters are looking for great value. For 40 years, TPG has been delivering exactly …
Former AFL player Mitch Brown takes on a scene-stealing mullet in new Mosh hair loss campaign

Former AFL player Mitch Brown has spent years in the public eye, but recently has been battling a problem facing many Au…
Square puts local businesses in the spotlight in first ever major Australian campaign featuring Naomi Watts, Daniel Ricciardo and Mick Fanning

Square has today launched its new brand campaign, “See You in the Neighbourhood”, created by Square’s …
Kiwibank introduces Kiwis to ‘Buck’ – the green-wooled sheep who refuses to follow the flock in new campaign via Special NZ, Together, DNA + TRA

Kiwibank has launched “Bank Kiwi”, the next evolution of its brand platform and customer movement designed t…
Hearing Australia doubles down on commitment to care in new campaign via The Station Agency

Hearing Australia has launched a new integrated brand campaign via The Station Agency, that continues to build awareness…
Dog poo takes centre field in Lyka’s new ‘Poo on the Ground’ AFL campaign with Channel 7

Australian fresh dog food brand Lyka is taking one of the least glamorous topics in pet parenting to some of the biggest…
Telstra highlights free calls for all in payphone campaign via Bear Meets Eagle On Fire with +61

Telstra has launched its latest campaign, created by Bear Meets Eagle On Fire with +61, to highlight free calls within A…
Bestads Best TV of the Week: Lyft’s “Save the Money” via Zulu Alpha Kilo, Canada

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Levande expands ‘Everyday Exceptional’ platform with new ‘Levande Does That’ campaign via 303

Retirement living provider Levande is launching the next evolution of its brand platform “Everyday Exceptional&#82…
PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World

CB Exclusive – Australia’s largest pet insurer PetSure, has partnered with An Idea World to create two launc…
Hero Mighty Patch wants Aussies to pop everything but their pimples via Bounce

The pimple patch brand Hero Mighty Patch and independent creative agency Bounce have turned the irresistible urge to pop…
Sedona teams with Golden Wolf on high-octane Toyota campaign for Saatchi & Saatchi

Sedona Productions and acclaimed creative studio Golden Wolf have partnered with Saatchi & Saatchi on ‘Ever Be…
MasterFoods launches new bold flavour range with campaign via T&P, that is anything but mid

MasterFoods has launched a new range of boldly flavoured sauces, seasonings and recipe bases, supported by a campaign fr…
Liz Ellis fronts Asthma Australia’s new campaign “She Needs to Breathe” via Paper + Spark

Sydney-based independent agency Paper + Spark has launched She Needs to Breathe, Australia’s first national campai…
Victorian Department of Health unveils ‘Let’s Get Better’ women’s health campaign via Showpony

The Victorian Department of Health, in partnership with creative agency Showpony, has officially launched ‘Let&#82…
Ali Wong calls out pricey roaming in Vodafone’s latest campaign via Howatson+Company

Vodafone has launched the third chapter of its campaign with Ali Wong via Howatson+Company, this time taking aim at infl…
nudie brings the squish back to juice in new brand campaign via Common Ventures

Australia’s largest chilled juice brand, nudie has launched “Embrace the Squish”, a new brand campaign…
UNICEF Australia launches new “Let’s be there” brand campaign via Howatson+Company

UNICEF Australia, together with Howatson+Company, has launched a new brand campaign highlighting the organisation’…
VGCCC encourages young men to Beat ‘Dumb Thumb’ in latest campaign via The Royals

The Victorian Gambling and Casino Control Commission (VGCCC) has launched a new campaign via The Royals to highlight how…
East Coast Car Rentals encourages Aussies to avoid “Car RentHell” in new campaign via Firme Agency and Frontier Media

East Coast Car Rentals, one of Australia’s highest-rated car rental providers, has launched its first-ever nationa…
Smart bets on brand-led growth in ‘It pays to be Smart’ campaign via Cocogun, Mighty Nice + The SPEED Agency

Smart, Australia’s leading provider of salary packaging and novated leasing, has launched a new campaign ‘It…
ALDI reassures Aussies there’s no need to rush in next chapter of ‘ALDI Prices’ platform via BMF

ALDI Australia has launched the next iteration of its ALDI Prices platform via BMF, reinforcing that when you have quali…
KFC’s ‘Secret Box Lab’ puts cardboard through its paces in new ‘Boxfull’ campaign via Special

KFC’s new value range packs far too much chicken for ordinary cardboard to contain. So a crack team has been worki…
Grocery buyers to add some frills to dinner in new AI-driven Kalettes campaign via Ten Past Ten

Australia’s newest hybrid vegetable is stepping into the spotlight. Created on behalf of Eastbrook Vegetable Farms…
Suzuki Australia confirms “life is out there” in new Jimny Rhino campaign via ATime&Place

The third batch of Pentagon files on UFO sightings has just been released – more footage, but few hard facts. So S…
MG Motor Australia showcases ‘Refined Intensity’ of ‘IM’ in first brand campaign via Elevencom

MG Motor Australia has announced a new integrated marketing campaign developed by Australian independent agency Elevenco…
“Thinking EV? Think MG”: MG launches new national brand campaign via Elevencom

MG Motor Australia has launched a new integrated brand campaign created by independent agency Elevencom, designed to str…
Bestads Best TV of the Week: FOX One’s “Driving Test” via Anomaly, Los Angeles

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Spark reimagines scammers as wolves in sheep’s clothing in new campaign via Spark, Colenso BBDO and PHD Aotearoa

Colenso BBDO has launched an animated campaign for New Zealand telco Spark, created in partnership with global creative …
‘It’s Wattie’s you need’: Kiwi icon returns in first masterbrand campaign since 2021 via TBWA\NZ

For generations of New Zealanders, Wattie’s has been part of everyday life. From spaghetti toasties to peaches and…
People First Bank launches first national brand platform ‘All Kinds of Good’ via Frost*collective

Frost*collective has launched All Kinds of Good, the first national brand platform for People First Bank, kickstarting a…
Aldi tops System1’s ranking of greatest World Cup ads ever, as Adidas outperforms Nike overall

Says Andrew Tindall, Chief Growth Officer – Advertising at System1: “Creative consistency is one of the most powerfu…
Bestads Best of the Week Reviewed by Brian Siedband, Co-Founder/Co-CCO, Quality Meats

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
KFC Australia goes full chicken in new rebrand and campaign via Special Australia

KFC Australia is going all in on its chicken obsession with the launch of Go Full Chicken, a new brand platform and the …
TAB brings Australians together for the World Cup in new ‘The Cup at TAB’ campaign via Bastion

TAB has officially launched its World Cup campaign via Bastion, kicking off with an event at The Star in Sydney bringing…
EatClub launches first major brand campaign ‘Dining Out. Done Smart.’ via It’s Friday

EatClub, the restaurant deals app that helps Australians save and dine out more often while discovering great restaurant…
Batiste partners with pop trio Blusher to give bad hair a good “Shh” in new campaign via Bounce

CB Exclusive – Batiste is helping Australians silence bad hair days with a new campaign created by independent cre…
Sportsbet captures the theatre and chaos of football in new World Cup campaign

Sportsbet has launched its new campaign for the World Cup, bringing together big visual comedy, straight-faced sports co…
Dilmah celebrates purpose, heritage and quality in major brand campaign via RCJ

Dilmah Tea has launched a new national brand campaign that brings to life the values that have defined the brand for gen…
Acenda Life appoints Bastion across creative and media; launches “Confidence at Every Stage” work

Acenda Life has launched its new national brand platform “Confidence at Every Stage”, developed in partnersh…
Gordon Ramsay stars in Uber Eats’ first-ever global campaign across 17 markets via Mother

Uber Eats has unveiled “Who Could Cook At A Time Like This?”, its first-ever global advertising campaign dev…
Ubank brings ‘Money Done Better’ to life with new character-led campaign via Supersolid

Ubank, Australia’s first homegrown digital bank, has launched ‘Money Done Better’, a new brand platfor…
Department of Education gives shape to a new Free Kinder campaign via Fenton Stephens

Melbourne independent agency Fenton Stephens has developed a new campaign for the Victorian Department of Education, cel…
Bowel Cancer New Zealand gives Kiwis the chance to win the most epic poo of their life in latest campaign via Pitchblack Partners

Pitchblack Partners has teamed up with Bowel Cancer New Zealand to launch Poo with a View, a campaign encouraging Kiwis …
7-Eleven launches in-house agency ‘The Corner Shop’ with first major campaign for coffee

7-Eleven Australia has established an in-house agency, The Corner Shop, built to bring creative closer to the brand and …
Bestads Best TV of the Week: Nike x Palace’s “Shakespeare”

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
SBS champions Aussies’ right to watch the World Cup at work in new campaign fronted by Nick Mohammed via Droga5, Poem + Hearts & Science

SBS has today unveiled its new campaign for the FIFA World Cup 2026 in partnership with Droga5 ANZ, Poem, Hearts & S…
“Dogs are gonna Dog”: Elanco launches new Advocate Ultra Chew campaign via Today The Brave

Today The Brave has launched its first work for Elanco, with a new campaign for Advocate Ultra Chew, an all-in-one paras…
Bellamy’s Organic launches new Australian FIFA World Cup 2026 sponsorship campaign via Optimo

Bellamy’s Organic is bringing its international sponsorship of the FIFA World Cup 2026 to Australian audiences thr…
Barwon Coast Caravan Parks unveils ‘Who Dares, Winters’ off-peak campaign via GOOD&PROPER

In a bid to encourage more Victorians to explore the stunning coastline of the Bellarine Peninsula this winter, Barwon C…
Bestads Best of the Week Reviewed by Craig Miller, CCO, Schafer Condon Carter, Chicago

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Canadian Club calls out beer drinkers in latest ‘Over Beer?’ campaign via Droga5 Sydney

Canadian Club has unveiled the latest evolution of its longstanding ‘Over Beer?’ platform, reinforcing the b…
Australian Government launches first national perimenopause awareness campaign via Ogilvy

As part of a push to de-stigmatise, normalise and provide resources about the often-disruptive symptoms of perimenopause…
HESTA champions an authentic vision of retirement in new campaign via AKQA Australia

AKQA Australia has launched a new brand campaign for HESTA, a leading industry super fund with deep connections to healt…
Bupa Australia launches new enterprise brand platform “Everything for Health” via 2045

Bupa Australia has launched a new enterprise brand platform “Everything for Health”, developed in partnershi…
Bestads Best TV / Film of the Week: Andrex’s “Push Like You’re Pooing” via FCB, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Haylie Craig, Global ACD, Our LEGO Agency, LEGO Group, Denmark

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Lyka launches musical campaign celebrating ‘Poo Glorious Poo’ in first work from 72andSunny

Leading Australian fresh dog food brand Lyka has today launched “Poo Glorious Poo” via 72andSunny Sydney, a …
Macquarie Centre invites shoppers to “Where It All Begins” in new brand campaign via FABRIC

GPT Group’s Macquarie Centre has launched a new brand campaign ‘Where It All Begins’, developed by cre…
Bestads Best TV / Film of the Week: Yape’s “Moments” via 121 Latam, Peru

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
City of Melbourne embraces winter with new ‘Melbourne at its most Melbourne’ campaign via Town Square and Zenith Australia

City of Melbourne has launched a seasonal campaign under its ‘Only in the City’ platform via Melbourne indep…
KFC reminds Australia the Zinger is still the benchmark in new campaign via Sunday Gravy

KFC has launched a new campaign with Sunday Gravy positioning the iconic Zinger Burger as the benchmark all other chicke…
Meadow Fresh takes a fork to the competition in new Kalo ‘Craving Real?’ campaign via McCann NZ

Meadow Fresh and McCann New Zealand are launching the latest chapter of the ‘Craving Real?’ platform for Kal…
Bestads Best TV / Film of the Week: Hornbach’s “A Stupid, Useless Board” via HeimatTBWA, Berlin

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Urban Ethos targets kitchen frustrations in new integrated campaign via TRP

Urban Ethos has launched a new integrated campaign via TRP, calling out everyday kitchen frustrations and positioning it…
Luxaflex appoints Bashful to lead new integrated brand campaign celebrating the power of light

Luxaflex® Window Fashions has appointed independent creative agency Bashful following a competitive pitch process to la…
Persich Personal Injury launches new ‘Not our first time’ brand campaign via Bonfire, Perth

Persich Personal Injury has announced the launch of its new brand campaign “Not our first time” created by B…
Samsonite picks a fight with a two-tonne wrecking ball in latest campaign via TRP

Samsonite has launched the latest chapter in its long-running Seriously Tough campaign via TRP. The new 30-second spot, …
Toyota launches bZ4X range campaign via HERO, with a little help from a Beatles classic

Toyota Australia, in partnership with independent agency HERO, is launching the new, all-electric bZ4X and the all-new, …
Bestads Best of the Week Reviewed by Laura Paikkari, ECD / Partner, TBWA, Helsinki

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
FUJIFILM Australia launches new ‘FUJINON: The Soul of Fujifilm’ brand platform via Supersolid

FUJIFILM Australia has launched a new brand platform, ‘FUJINON: The Soul of Fujifilm’, with an integrated ca…
Biozet Attack shows how a ‘Cleverer Clean’ frees you to be ‘not so clever’ with your clothes in new brand campaign via Communicado

Laundry brand Biozet Attack has launched a new brand campaign via Communicado, that shows Aussie grocery buyers that whe…
Perfection Fresh serves up a new weeknight dinner star in new campaign via Emotive

Perfection Fresh, Australia’s leader in premium produce, aims to shift consumer behavior from ‘autopilot&#82…
Bestads Best TV / Film of the Week: Flipkart’s ‘SASA LELE 2.0’ via Kinnect India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Fight MND rallies Aussies to ‘Choose Fight’ in new Big Freeze 12 campaign via TGI Wildcard

TGI Wildcard, in partnership with Fight MND, has launched the ‘I Choose Fight’ campaign for Big Freeze 12 &#…
Ali Wong dials up the pressure on big telco pricing in latest Vodafone work via Howatson+Co

Vodafone has launched the next chapter of its Ali Wong campaign via Howatson+Company, challenging the category by showin…
South Australia Police activates all units in latest recruitment campaign via NATION

Mounted and motorcycle officers, dog handlers and divers – SAPOL is activating all units in a state-wide operation…
Westpac NZ brings people-powered rescue chopper to life in first campaign via Goldilocks

Westpac NZ has launched a surprisingly playful Chopper Appeal campaign via Goldilocks – its dedicated agency model…
MC Bin Chicken on a mission to sabotage Snap Send Solve in new campaign via Thinkerbell

Australians have something new to complain about: bin chickens – and we have good reason to. Snap Send Solve is a …
Canva invites anyone to ‘Make Anything A Thing’ in new brand platform via Quality Meats, Chicago

Canva, the world’s leading visual communication platform, has today announced its new brand platform “The Thing …
CB Exclusive: Mosh puts family judgement in the spotlight for new weight loss campaign

CB Exclusive – For anyone that has issues with their weight, going back home for dinner with the family can be a s…
ahm celebrates a more honest vision of health in new ‘People Things’ platform via TBWA\Australia

ahm has launched People Things, a new brand platform created in partnership with TBWA\Australia. It marks the next evolu…
Budget Direct opens a portal to the future to highlight $1.5b in payouts in new work via 303

A time-bending portal appearing in suburban Australia provides a glimpse into the future of insurance, in the latest cin…
Revolut launches new ‘Smarter Money’ campaign with Hawthorn Football Club via Eyes and Ears

Revolut, the global financial app with over 70 million customers worldwide and more than one million in Australia, has t…

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