New Holland travels through a year of farming seasons in new hybrid Ai film via Enigma
New Holland Agriculture has unveiled ‘Season After Season’, a new 30-second hybrid AI film created with Enigma and produced by AiCandy. The film holds New Holland machinery at the centre of the frame while the world around it continually transforms.
Sun turns to rain, paddocks change colour, animals appear and disappear, and one farming season flows seamlessly into the next.
The idea plays on a simple observation: most of us experience four seasons, while farmers work through many more, from seeding and calving to baling and harvest.
The film blends traditional photography, real machinery and authentic engine recordings with advanced AI filmmaking. Every New Holland model remains accurate down to the smallest detail as the landscapes, weather, animals and farming activity constantly change around it.
It’s an idea that would have been logistically difficult and financially prohibitive to shoot using purely traditional production.
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