Australian Wildlife Conservancy appoints Yango as its strategic digital agency partner

Leading independent media agency Yango has been appointed by the Australian Wildlife Conservancy (AWC), the nation’s largest non-government conservation organisation, as its strategic digital agency partner following a competitive tender process.

Under the new partnership, Yango will lead AWC’s generative engine optimisation (GEO) strategies. The mandate is focused on expanding AWC’s organic search footprint across Australia and international markets, driving audience growth, accelerating donor acquisition, and securing digital visibility as AI-driven search continues to transform user behaviour.

With human ingenuity at the heart of its business model, Yango will deliver a tailored, scientific SEO framework designed to work seamlessly with AWC’s internal digital, marketing, and scientific teams. The framework ensures that content recommendations and technical site architecture optimise for both traditional search engines and AI engines like ChatGPT and Perplexity, while maintaining strict adherence to AWC’s authoritative, science-backed standards.

Says Yango Organic Director, Hannah Mannion: “At Yango, our philosophy is simple: ‘People Focused. Results Driven’. Partnering with an organisation as impactful as the Australian Wildlife Conservancy is a true privilege. As the search landscape rapidly shifts toward AI-generated answers, staying visible requires a blend of rigorous technical foundation and human ingenuity. We are excited to combine our digital capability with AWC’s groundbreaking conservation mission to deliver clear, measurable organic growth.”

Says Ava Lawler, Chief Marketing & Communications Officer at Australian Wildlife Conservancy: “As a science-informed organisation protecting more threatened species than any other non-government group in Australia, ensuring our digital presence reflects our authority and scientific credibility is vital. Yango demonstrated a clear understanding of our unique operational model and the evolving search environment. Their team’s strategic focus on GEO – without compromising our scientific integrity – makes them the ideal partner to help us engage new audiences, donors, and partners globally.”

The engagement commences immediately, focusing on technical remediation, keyword strategy, and building long-term search equity across AWC’s global digital ecosystem.

The AWC win follows strong growth at Yango, with the agency recently winning media duties for SMEG, as well as announcing the appointment of Georgia Thomas as Chief Strategy & Growth Officer.

VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel