SOCIETY launches new positioning and service model

SOCIETY, the independent, female-founded marketing communications agency, has unveiled a new positioning and service model as it heads into its tenth year in business, centred on its ambition to be the ‘Lasting Impact Agency’.

The new direction follows a period of growth and evolution for SOCIETY, including investment in communications intelligence and measurement, while responding to a growing challenge for brands. With AI multiplying content, social platforms rewarding speed and audiences moving on faster than ever, there’s never been more communication, but less of it sticks.

SOCIETY believes the answer isn’t more communication, but communication that lasts. Built on three pillars: remembered, valued and proven- the new positioning has a simple focus: Marketing communications people remember. Impact brands can prove.

Says Dena Vassallo (pictured), CEO + Founder, SOCIETY: “There’s so much content now that people struggle to recall what they’ve seen, let alone who it belongs to.

“Being everywhere isn’t the same as being remembered, and being noticed isn’t the same as creating value. And increasingly, communications leaders need to prove the difference their work actually made. Our DNA hasn’t changed. We’re still here for the brands that matter in people’s lives and organisations shaping society. What’s changed is how we show up for them,” says Vassallo.

“This means creating work that’s remembered because it finds the story people carry with them, valued because it contributes something meaningful, and proven because we can show what changed and what to do next.”

To deliver on this, SOCIETY has restructured its services into five key areas:

Strategy – The why before the what: brand, communications, reputation and campaign strategy

Story – The part people remember: creative campaigns, brand storytelling, earned authority and thought leadership

Studio – Where ideas become real: social content, creator + influencer content, film + photography + design, and production

Scale – Everywhere the story needs to travel: media relations + social-first earned media, influencer and creator partnerships, brand partnerships, and experiences and activations

Score – The signals that show what worked: GEO + AI-search visibility, and communications measurement with CREW

The proven pillar is strengthened by CREW, a communications intelligence company launched by Vassallo in September 2026. Operating independently of SOCIETY, CREW is building a connected intelligence layer across media, audiences, reputation and LLM visibility, designed to give communications leaders a clearer picture of what matters, what’s working and what to do next.

Explore SOCIETY’s new positioning, service model, refreshed identity and new website at societymarcom.com.

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