Alba Thermal Springs & Spa launches new tech-free tranquillity campaign via HERO
Created by independent agency HERO, Tech-Free Tranquillity is an invitation to Australia’s fast-paced workforce to switch off and soak up the benefits of geothermal bathing at Alba.
Bathing at Alba is a uniquely tech-free experience. Its no-phone policy deliberately encourages guests to leave their phones and smart watches in lockers and instead engage in quiet conversation, while on-site restaurant Thyme offers a fully QR code-free dining experience. Its peaceful, secluded setting is a welcome escape from the always-on culture.
Research has found warm-water immersion can reduce feelings of stress and fatigue, while exposure to natural environments has been associated with improved wellbeing and cognitive performance. Taking time away from digital communications yields up to a 50% increase in creative thinking and problem-solving.
The idea was born during an Alba and HERO meeting at the hot springs, where the team found themselves talking less about work and more about the value of switching off.
HERO created the targeted social and digital campaign across Meta and LinkedIn to reach business leaders, employees, and entrepreneurs – inviting them to step away from tech to seek quiet, clarity, and the ideas that can follow.
Says Alba’s Director, Sales & Marketing Kadi Morrison, “The wellness space is more topical than ever. Alba’s geothermal baths and magnesium pools are known for their recovery benefits. The HERO team has found a unique strategic approach to move the conversation from purely feeling good to increasing productivity.”
Tech-Free Tranquillity follows the success of Alba’s Midweek Appreciation campaign, providing a special offer to teachers, paramedics, and other essential service workers.
Alba welcomes the advertising and media industry to visit midweek for a tech-free reset.
Book a digital detox here.
Client: Alba Thermal Springs and Spa
Agency: HERO
Photography: Safari Global
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