Domino’s transforms Sydney into a slice of New York with New Yorker taxi takeover and Block Party via SPEAK Communications

Domino’s Australia has partnered with SPEAK Communications to bring its New York takeover to the streets of Sydney, with a custom-wrapped yellow New York-style taxi cruising the city to mark the return of its iconic 16-inch New Yorker range.

The cab — complete with custom decals and a Domino’s topper — hit some of Sydney’s most recognisable locations last week, serving up the supersized range and bringing a slice of New York attitude Down Under.

It’s part of the broader activation supporting the New Yorker’s return, which also includes a new TVC starring a New York firefighter who drops everything for a box of Domino’s, playing on the brand’s recently launched “Drop Everything* It’s Domino’s™” platform via Bureau of Everything.

The street activation continues on Thursday 24 September, when Domino’s brings the energy of NYC to Sydney with a New York-inspired Block Party at Room 22, joined by Coca-Cola and Foot Locker for an evening of DJs, sneaker drops, photo moments, giveaways and, of course, plenty of 16-inch New Yorker pizzas.

DOMINO’S NEW YORKER BLOCK PARTY
Date: Thursday 24 September 2026
Location: Room 22 | 22 Bayswater Rd, Potts Point NSW 2011
Time: 6:00pm–9:00pm | Doors open 6:00pm
Entry: FREE* Limited capacity. Entry is on a first come, first served basis. 18+ Event

The Block Party is open to the public and completely free to attend, with entry on a first come, first served basis — so pizza lovers will want to get in early.

Says Teneille Papp, Head of Brand and Campaigns, Domino’s Australia & New Zealand: “With the New Yorker, we wanted to create the kind of food creative that’s so visceral it makes you want to lick the screen. Those giant, foldable slices are the hero, and ‘Behold the Fold’ gives us a simple, unmistakably New York way to bring that to life. But we’re taking that idea well beyond the screen — from a New York cab on the streets of Sydney to a New York-inspired Block Party. It’s about making the New Yorker feel as big in culture as it is in the box.”

The Domino’s New Yorker range is available now nationwide for a limited time.

Client: Domino’s
Agency: Bureau of Everything
Production: Good Oil & Tasty Pictures
Media: Wavemaker
PR and Activations: SPEAK Communications
NYC Cab Production: XO Media Group

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