THE WORK 2026 HOT LIST #3: VML

There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2026 Australian Hot List…

Notable work from VML included 1001 Optometry ‘Magnif-eye’; Kit-Kat ‘Commuter Camo’ and ‘Have a better break’; Monash University ‘Every second makes change’; Anglicare ‘Christmas isn’t always pretty’ and ‘Being homeless is hard work’.

245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of creativity for the region, featuring the very best advertising of the year from Asia, Australia and NZ.

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).

VIEW THE WORK 2026 (active from Friday September 18)

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