THE WORK 2026 HOT LIST #1: HOWATSON+COMPANY

Howatson+Company has taken out the Australian Agency of the Year title in The work 2026, leading the Aussie agency pack with 25 Acceptances, closely followed by ATime&Place with 24, VML with 23, Today The Brave with 22 and Sunday Gravy with 21.

Notable work from Howatson+Company included Selleys ‘If you can take it, it’s yours’; Seasol ‘Dirty Old Secrets’; Yates ‘National Gardening League’; Sydney Jewish Museum ‘InCommon’; Vodafone ‘’First night only’ and ‘Vodafone is back’; The Australian Financial Review ‘It’s not for everyone’; Honda ‘How to break a Honda’; Bundaberg Rum ‘The better choice’ and Allianz Australia ‘Adrift’.

245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 24th year of Campaign Brief’s The Work, recognised as a true record of creativity for the region, featuring the very best advertising of the year from Asia, Australia and NZ.

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).

VIEW THE WORK 2026 (active from Friday September 18)

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