Wesfarmers Digital Health appoints Sunday Gravy following competitive pitch
Wesfarmers Digital Health, including InstantScripts (Australia’s largest online medical clinic) and SiSU Health (a digital health platform that offers free, five-minute health checks at over 500 self-service kiosks across Australia), has appointed independent creative agency Sunday Gravy following a competitive pitch.
Rhys Arnott, Head of Marketing – Wesfarmers Digital Health, said Sunday Gravy demonstrated a highly collaborative approach, strong strategic thinking and an ambition to creatively challenge conventions within the healthcare category: “We want to make healthcare accessible and affordable for all Australians. And that’s only achieved if they understand what we offer and remember us in the moments that matter. We’re excited to work with Sunday Gravy to build that memorability and show Australians how trusted and straightforward health and care can be.”
Sunday Gravy’s MD, Sarah Raine said the agency is looking forward to creating work that reflects the real health & care needs of Australians: “No complexity, no outdated conventions, just clear, unexpected ideas that show how Wesfarmers Digital Health can make accessing healthcare simpler. From our first conversation, it was clear we shared an ambition to build a genuine partnership and create meaningful brand and business outcomes.”
Says Brigitte Bayard, Head of Strategy, Sunday Gravy: “Health & care doesn’t need more cold, clinical advertising. InstantScripts gives us a chance to build a brand with real warmth and personality – one that makes everyday care feel easier, less intimidating and harder to put off.”
The relationship begins immediately.
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