Repco and Thinkerbell launch the most unhinged drivers’ ed course – the ‘Bathurst Driving School’
Now in its sixth year sponsoring the great race, Repco is ‘Bringin’ the Bathurst’ like never before by launching a new crash course in drivers’ ed via Thinkerbell – designed just for rev heads. The Repco Bathurst Driving School puts eager Supercars fans to the test, to see if they’d really have what it takes to take on Mount Panorama.
The school officially opens its garage doors on October 8th, when thousands of rowdy Supercars pilgrims descend on the otherwise sleepy NSW town. Here, eager students will put their Bathurst Lore to the test, learning important skills, such as how to maintain an appropriate 2-inch distance from the vehicle in front.
Naturally, track safety is of utmost importance at Bathurst Driving School. There is even an entire module dedicated to Bathurst-specific hazards, such as rogue roos, or massive rocks – like the one that totalled Dick Johnson’s Falcon 1980.
For those who can’t make it to Bathurst, fans can watch the pre-recorded video lesson online, full of nods to classic Bathurst moments, and starring Supercars legend Neil Crompton with his crew of trusted driving instructors including top drivers Greg Murphy, Brodie Kostecki, Dave Reynolds and more.
Says Mitch Wiley, Executive General Manager of Marketing at Repco: “The Repco Bathurst 1000 is the pinnacle of Australian motorsport and we lap it up as much as the fans. We are stoked to teach Australia some of the special skills it takes to conquer the mighty Mount Panorama.”
Says Ben Couzens, Executive Head Tinker at Thinkerbell: “We’ve been Bringin’ The Bathurst with Repco for 6 years and counting. This year, we wanted to show that being able to drive the iconic track takes a set of special skills… and a few loose screws. Launching Repco’s own driving school was the perfect answer.”
Repco will be ‘Bringin the Bathurst’ with their revved up ‘Bathurst Driving School’ up to and throughout The Great Race in October, at the track, across multiple ‘lessons’ across Socials, Video, OOH, Digital and in store alongside plenty of surprises and treats for fans along the journey. Keep your eyes peeled for the suped up driving school fleet in the broadcast. And if you do get to experience it for yourself, remember to check your mirrors, and stick to the 300km/h speed limit, and hold on!
Client: Repco
Creative: Thinkerbell
Production Company: Good Oil
Driving School Car Fleet: ShowTime
Media: Initiative
Post Production: Manimal Post
Music & Sound Design: Electric Sheep Music
Photographer: Simon Davidson
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