ANZ appoints Sian Chadwick as Chief Marketing Officer

ANZ has today announced the appointment of Sian Chadwick as Chief Marketing Officer (CMO), effective immediately, in addition to her current role as General Manager Marketing, Australia Retail.

Chadwick is an experienced marketing leader with a strong track record across brand, customer engagement and marketing transformation. In her role as CMO, Chadwick will assume enterprise-wide accountability for ANZ’s marketing agenda, including brand strategy and identity, marketing effectiveness, governance of marketing investment, and coordination of marketing activity across the Group.

The appointment follows a period in which Astrud Burgess has successfully led ANZ New Zealand’s Customer Propositions portfolio while also serving as Chief Marketing Officer. As Burgess increases her focus on ANZ New Zealand’s customer and growth agenda, she will step down from the CMO role and continue as Managing Director Customer Propositions, New Zealand.

Commenting on the appointment, ANZ Group Executive, Australia Retail, Pedro Rodeia, says: “Sian is a highly respected marketing leader with deep expertise across brand, customer engagement and transformation. She is highly regarded for building capability, bringing teams together and delivering strong outcomes for customers and the business. We are delighted to appoint her as ANZ’s Chief Marketing Officer and look forward to her leadership as we continue to strengthen our marketing effectiveness and customer focus.”

Chadwick said she was honoured to take on the role of CMO and General Manager Marketing, Australia Retail, at such an important time for ANZ: “I’m excited to build on the strong foundations established by Astrud and the team, continuing to strengthen our marketing capability, enhance how we measure impact and ensure every marketing investment delivers value for our customers and the business. We have a strong brand, talented teams, and a clear opportunity to deepen customer relationships through our marketing.”

Rodeia also acknowledged Astrud Burgess for her contribution as CMO over the past three years: “Astrud has made a significant contribution to ANZ’s marketing function, strengthening our marketing capability and measurement practices, leading the rollout of our new brand identity and championing marketing’s role as a strategic driver of customer and business growth. We thank Astrud for her leadership and wish her every success as she continues to lead Customer Propositions in New Zealand.”

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