Social OOH advertising scale up ON THE HOUSE expands network with 50 new locations across Australia following $1.7M capital raise

ON THE HOUSE has today announced a major national expansion, deploying a further 50 digital dispensers to combat period inequity. Fuelled by the company’s recent $1.7 million Seed raise, secured following founder Remy Tucker’s breakout success in the Startmate Accelerator, ON THE HOUSE is rapidly proving the superiority and scale of its innovative Social Out-of-Home (SOOH) advertising network.

The $1.7 million capital injection, led by Purpose Ventures with backing from the UniQuest Extension Fund and Startmate, was immediately put to work to accelerate the company’s physical footprint. The rollout of these 50 new machines brings vital public infrastructure to commercial and public restrooms, providing women with free, organic and biodegradable period products.

The expansion is already generating significant social and commercial impact. To date, ON THE HOUSE has achieved the following growth milestones:

• Commercial Impact: Advertisers are already enjoying the benefits of the ON THE HOUSE social out-of-home network with a 94% uplift in brand trust and an average of 76 second dwell time (vs 4 second for digital out-of-home media average)

• Social Impact: The network has successfully dispensed 4,300 boxes of sanitary products. With three pads per box, over 13,000 free products have been distributed to nearly 3,000 women in need.

Says Tucker (pictured above): “Securing our Seed funding was a major milestone, but what matters most is execution and impact. Helping nearly 3,000 women access over 13,000 products proves that our model works at scale. We are transforming restrooms into spaces of equity, and we are calling on forward-thinking CMOs to join us. If you want a media channel that commands undivided attention and generates 94% brand trust by actively funding a social good, ON THE HOUSE is your partner.”

ON THE HOUSE operates by installing sleek, wall-mounted dispensers featuring high-definition 32-inch digital screens. Brands purchase premium advertising space on these screens in high foot traffic venues, which entirely subsidises the cost of the products inside. Users simply scan a QR code on the dispenser to access the free hygiene products.

With 50 new machines now live and dispensing, ON THE HOUSE is actively cementing partnerships with universities, corporate workplaces, gyms and shopping precincts across the country, including Afterpay, Pillow Talk, Forty Winks and Frontier Touring.

The company’s unique blend of highly attentive digital advertising and vital public infrastructure is establishing a completely new category in the Australian media landscape.

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