Perth-based independent agency Chapter adds Kelly-Anne Davis to leadership team
Chapter has appointed experienced agency and marketing leader Kelly-Anne Davis as Commercial Director. Davis joins Chapter from The Marketing Room, where she led its Western Australian business and worked with organisations to strengthen their marketing capability and delivery.
Her appointment follows a period of growth for Chapter, including its recent appointment as the ongoing strategic and creative partner for P&N Bank.
Davis brings 18 years of branding, marketing and advertising experience across Australia and Canada. Her career spans brand strategy, integrated campaign development, production and implementation, with experience across major international and Western Australian brands including IKEA, Thermomix, P&N Bank, Water Corporation, the Art Gallery of WA and Wesfarmers. Two stints in Canada saw Davis join DDB Vancouver, working across McDonald’s and Destination Canada, before consulting to Montreal-based toy company Battat, where she led digital marketing across Australia and New Zealand for five of its brands.
She has previously held senior agency roles at 303Lowe and Meerkats and brings established relationships across Perth’s marketing and creative community.
In her new role, Davis will lead client relationships and delivery across Chapter’s growing portfolio, working alongside co-founders Hannah Muirhead and Dean Hunt to help clients carry strong brand thinking through to consistent creative execution.
Says Hannah Muirhead, Founding Strategy Director, Chapter: “Kelly-Anne felt like one of us since the first moment we met her. She is smart as a whip, has a great creative brain, and brings solid commercial judgement and client experience to the Chapter offering. The Chapter model is built around senior people with close working client relationships and Kelly-Anne fits this mould. She could have her pick of agency roles and I feel really lucky she chose us.”
Says Davis: “The chance to work alongside two of WA’s advertising icons was an absolute no- brainer! Hannah and Dean have built an incredible reputation over the years, and with good reason. Not only are they exceptionally clever and producing world-class work, it’s the genuine relationships they’ve built with their clients that really drew me in. It feels like the right team, at the right time, and I’m incredibly excited to help shape what comes next.”
Says Dean Hunt, Founding Creative Partner, Chapter: “I had the pleasure of working with Kelly-Anne a few years ago and she was an absolute gun. She manages to balance business and creativity with precision, poise and a welcome dash of human. We are very lucky to have her onboard at a crucial time of momentum. She has fitted into our less linear way of working with understanding and aplomb.”
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