TMSPC Group acquires Creative Converters, strengthening Admosis Media Group offering

Full-service media and advertising agency Admosis Media Group has announced today that it will join forces with Melbourne-founded creative ad agency Creative Converters.

The partnership forms as a result of TMSPC Group, home to a portfolio of leading marketing and advertising agencies, including Admosis Media Group, taking an 85% majority stake in Creative Converters, with its founder and key team members retaining the balance.

Creative Converters will retain its brand and current employees. Gretta van Riel will remain in the business as a strategic advisor and minority shareholder. Gabi Nedelko will also rejoin the business as co-founder and minority shareholder.

Creative Converters is one of Australia’s leading TikTok agencies, offering services including User-Generated Content (UGC), Influencer-Generated Content (IGC), Media Buying and Consulting. It has supported over 600 brands, including the Oodie, PE Nation, Go To Skincare, Bondi Boost and Frank Body, to name only a few. It has also generated over $500M in revenue for its clients since its founding in 2020.

Admosis Media Group is a full-service media and advertising agency specialising in easy business growth through paid strategies. It helps businesses increase their online visibility, attract new customers and drive revenue growth.

As part of the partnership, both businesses will have the opportunity to collaborate on projects, combining their respective expertise to deliver broader, more integrated marketing and advertising services. It will also enable both businesses to unlock new revenue opportunities both globally and locally.

Says Dan Copsey, Co-founder and Director, Admosis Media Group: “With both businesses offering complementary services to each other, the joining of forces is a natural fit. By aligning Creative Converters’ strong, impactful creative with Admosis’ proven data-driven marketing strategies and innovative technology platforms, we can create a broader, more holistic service offering that enables both businesses to deliver greater value to clients.

“We’re looking forward to collaborating with the talented team as both businesses continue to build upon their existing success, expertise and growth.”

TMSPC Group is a strategic investment and holding company, building exceptional businesses across advertising, technology, and not-for-profit. Its portfolio encompasses a number of leading advertising and creative agencies, including Admosis Media Group, Agency Stack and Willow & Blake.

Pictured (L-R): Dan Copsey, Gretta van Riel and Gabi Nedelko

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel