OMD extends long-standing Qantas partnership into Asia

Omnicom Media agency OMD, which has held the Qantas Group’s ANZ media business since 2015, has now been appointed as the airline’s media agency across Asia, following a pitch process. The decision consolidates the Qantas Group media remit in the APAC region with OMD, building on the success of that long-standing relationship.

OMD will oversee media strategy, planning, and buying for Qantas and Jetstar across Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Japan, as well as regional campaigns, with a key hub led out of Singapore and Japan.

Says Charlotte Lee, President, OMD APAC: “This expansion and consolidation reflect the strength of our partnership with Qantas and the trust we have built together across the APAC region over many years. As consumer journeys become increasingly fragmented and new purchase pathways continue to emerge, data, technology and innovation are critical to helping brands stay connected to their audiences. By combining our industry-leading tools and technology with world-class talent and capabilities, we are able to simplify complexity, unlock growth opportunities, and create more meaningful connections between Qantas and its customers.”

The win reinforces OMD’s reputation as a powerhouse in the region, following its #1 ranking in APAC in the highly regarded RECMA Diagnostics report earlier this year.

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