Mobistorage has moving and storage ‘All Sorted’ in new campaign via Rare, Perth

June 15 2026, 4:15 pm | BY Ricki Green | No Comments

The new campaign, developed by Rare in collaboration with director Frank Carroll, captures how much easier moving and storage is with Mobistorage.

 

Is there anything more painful than moving house? As a proud WA-owned and operated business, Mobistorage has helped thousands of families, homeowners and businesses move forward confidently with secure, flexible mobile storage. But awareness of the mobile storage industry is still low, with many potential customers unaware that there’s an easier way to move house or store your stuff.

The campaign aims to address this, comparing the long, complicated and stressful process of traditional moving and storage with the much simpler alternative that Mobistorage offers.

This included two hero spots and a suite of digital-first social edits designed to stop the scroll, as well as high-impact OOH and radio.


Christos Cardovillis, Group Business Director at Rare, said: “At Rare, we’re in the business of making brands more human. So, when we sat down with the team at Mobistorage, we didn’t just see a storage company, we saw a chance to solve a universal human headache: the avoidable pain and stress of moving house.”

The new campaign is just one piece of a much larger transformation for Mobistorage, working with Rare over the last year to develop a complete, top-to-bottom brand evolution

Marcus Busby, Director of Mobistorage, said: “The campaign and new website marks an exciting new chapter for Mobistorage. Working with Rare over the past year has allowed us to elevate our brand while staying true to our roots as a proud WA business. They really understood our goal: to show people that moving and storing doesn’t have to be a headache, and that there is a simpler, more flexible way forward.”

Mobistorage has moving and storage ‘All Sorted’ in new campaign via Rare, Perth Mobistorage has moving and storage ‘All Sorted’ in new campaign via Rare, Perth

Client: Mobistorage
Director: James Busby
Director: Marcus Busby

Agency: Rare
Creative Director: Liz Hammond
Senior Copywriter: Simon Mullins
Art Director: Leah Mammoliti
Head of Production: Brett Wheeler
Producer: Evy Donaldson
Group Business Director: Christos Cardovillis
Senior Account Manager: Megan Carter
Account Executive: Lara Limburg
General Manager, Media: Joe Purdy
Digital Media Director: Sam Cochrane

Director: Frank Carroll
DOP: Justin Griffiths
Producer’s Assistant: Charlie Trotter
Runner: Elea Gilmore
Runner: Miguel Contreras
1st AC: Bri Trinidad
Gaffer: Dion Borrett
Art Director: Lulu Cavanagh
Best Boy Grip: David Duong
Grip: Clint Lawrence
HMU: Kate Farmer
Colourist: Crayon

Sound: Soundbyte
Sound Designer: Brad Habib
Studio Producer: Holly Miller

 

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