Sealord launches Skipper pet food with ‘Feed Them Beautiful’ campaign via Motion Sickness
Seafood-only pet food is a fishy, fresh addition to the category, developed by Sealord in New Zealand for domestic as well as export Asian markets. Skipper supports inside beauty you can see on the outside, launching with a beauty campaign fit for pets via Motion Sickness.
They say looks aren’t everything. But when it comes to our pets, they kind of are. Looking for shiny fur, clear eyes, strong nails, and good skin from our precious fur babies isn’t about vanity, they’re the visible markers of a pet’s overall health.
The product is part of a sustainable initiative from Sealord that turns unused fish product and waste into a nutritionally complete pet food. Developed for pet lovers in New Zealand as well as in key Asian markets – it’s for owners who value pets as genuine members of their family, many with their own social media accounts.
Says Stu Yorston, GM Business Development and Sustainability at Sealord: “We wanted to take a fresh approach, challenge the petfood category norms and have some fun along the way, the team at Motion Sickness have delivered something quite unique.”
Skipper, being naturally rich in omegas and marine collagen, launches with a campaign encouraging owners to feed their pets not just for sustenance, but to support holistic inner health that can be verified easily with a beautiful appearance.
The platform’s hero film is supported by a suite of beauty editorial style assets across digital, social and out-of-home, rolled out nationwide by PHD Aotearoa.
Client: Sealord
GM Business Development & Sustainability: Stuart Yorston
Business Development Manager: Daniel Sheridan
Creative Company: Motion Sickness
Executive Creative Director: Sam Stuchbury
Head of Strategy: Hilary Ngan Kee
Strategy Director: Emma Popping
General Manager: Alex McManus
Client Service Director: Emma Richardson
Account Manager: Mea Brown
Senior Creative: Tim Smith, Jolin Lee
Senior Designer: Imogen Temm
Artworker: Moana Peterson
Head of Production: Joseph McAlpine
Production Company: Motion Sickness
Director: Dylan Pharazyn
DOP: Adam Luxton
Production Designer: Jamie-lee Harding
Stylist: Courtney Joe
Editor: Damian Golfinopoulos
Grade: Matic Prusnik
Online: Stu Bedford
Photographer: Josh Harvey
Music Composition: Max Scott
Brand and Packaging Design: One Design
Media Agency: PHD
Business Director: Matthew Didovich
Digital Director: Lily Lavas
Digital Planner: James Thomson
Senior Account Manager: Emma Gribble
Creative Integration Lead: Philippa Allnutt
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