Rare takes home 4 Best of Year awards at the Campaign Brief WA Creative Awards: The Brand Agency and Wildlings win 2 each
The 2026 Campaign Brief WA Creative Awards were announced at tonight’s Oasis Ball, in front of a sold-out industry crowd of 800 people. Rare’s outstanding body of creative work saw them take home four Best of Year awards across four different campaigns, winning the Integrated Campaign, Digital, Experiential and Pro-Bono categories. The Brand Agency and Wildlings were other top-performing agencies, each winning two Best of Year categories. This year’s Creative Awards saw entries from 31 agencies, production companies and freelancers.
Rare’s Best of Year awards went to: Department of Health’s ‘Hard To Spell’, ECU’s ‘Outgrown Your Career’, Save Foundation’s ‘Mission: Extinction’ and WA Primary Health Alliance’s ‘Depression Starts Small Microsite’. They also received a finalist nod in Outdoor.
The Brand Agency’s Tourism WA ‘Walking on a Dream’ took out the Best of Year Craft award for Music, while their MSWA ‘Mega Home Lottery 2025’ entry won the inaugural Media Strategy Best of Year award. The Brand Agrency also picked up five finalists.
‘The Method’ for Perth Wilding Hospital by Wildlings won Best of Year in both Press & Print and Audio, and picked up three finalists across other categories. Wildlings also scored two additional finalists for other work.
KWP+Partners’ Motor Accident Compensation Commission (MACC) ‘Lives Worth Living’ campaign won the Best of Year award in Film and gained two finalists acoss other categories. Their ‘This Is Love’ campaign for RSPCA WA also picked up a finalist.
Ant Marketing won Best of Year in the Content category for Parcel Property’s ‘Indi’s Enchantment Park in Yanchep’.
Berlin took out the Outdoor category Best of Year for Minderoo Foundation ‘Sick Of It’ and also scored a finalist certificate.
Finalists awards went to: Devil Jane (St John WA), Block, Carat, Initiative, Marketforce, MITP, OMD WA, VML and 303.
Thank you to our Creative Awards sponsors: Paramount, The West Australian, oOh!media, Yahoo! and Mamamia.
For full coverage of winners and the finalists in all categories get the printed edition of the 44 page Campaign Brief Awards magazine. Email Mina on [email protected]
This year’s Best of Year creative award winners and finalists were:
Film sponsored by Paramount
Winner: Motor Accident Compensation Commission (MACC) – ‘Lives Worth Living’ – KWP+Partners
Finalist: Perth Wildlife Hospital – ‘The Method’ – Wildlings
Finalist: Racing & Wagering WA – ‘Bet Loop’ – The Brand Agency
Finalist: Royal Agricultural Society of WA – ‘It’s Not Everyday For a Reason’ – Marketforce
Press & Print sponsored by The West Australian
Winner: Perth Wildlife Hospital – ‘The Method’ – Wildlings
Finalist: Motor Accident Compensation Commission (MACC) – ‘Lives Worth Living’ – KWP+Partners
Outdoor sponsored by oOh!media
Winner: Minderoo Foundation – ‘Sick Of It’ – Berlin
Finalist: Department of Health – ‘Hard To Spell’ – Rare
Finalist: St John WA – ‘When The Everyday Turns Urgent’ – Devil Jane (St John WA)
Content sponsored by Mamamia
Winner: Parcel Property – ‘Indi’s Enchantment Park In Yanchep’ – Ant Marketing
Finalist: Hunt and Brew – ‘Hunt and Brew Content’ – MITP
Finalist: Western Australian Police – ‘Cop Week: Behind The Badge’ – Carat
Integrated Campaign
Winner: Department of Health – ‘Hard To Spell’ – Rare
Finalist: Water Corporation – ‘Break Up With Your Bad Habits’ – The Brand Agency
Finalist: City of Albany – ‘See You Soon’ – 303
Audio
Winner: Perth Wildlife Hospital – ‘The Method’ – Wildlings
Finalist: Kitchen Warehouse – ‘PREPMAS 2025’ – Block
Finalist: Motor Accident Compensation Commission – ‘Lives Worth Living’ – KWP+Partners
Finalist: St John WA – ‘When The Everyday Turns Urgent’ – Devil Jane (St John WA)
Craft
Winner: Tourism WA – ‘Walking on a Dream’ for Music – The Brand Agency. Music by WA Symphony Orchestra
Finalist: Perth Wildlife Hospital – ‘The Method’ for Copywriting – Wildlings. Copywriting by Pat Lennox and Matt Wilson.
Finalist: RSPCA WA – ‘This Is Love’ for Cinematography – KWP+Partners. Cinematography by Tim Fitzgerald.
Finalist: Tourism WA – ‘Walking on a Dream’ for Photography – The Brand Agency. Photography by Matsu.
Digital
Winner: WA Primary Health Alliance – ‘Depression Starts Small Microsite’ – Rare
Finalist: Road Safety Commission – ‘Wheelmates Road Quests’ – The Brand Agency
Finalist: Tourism WA – ‘Dreampass’ – The Brand Agency
Media Strategy
Winner: MSWA – ‘Mega Home Lottery 2025’ – The Brand Agency
Finalist: Fremantle Football Club – ‘A Personalised Approach’ – OMD WA
Finalist: Scitech Discovery Centre – ‘Positive Pester Power’ – Initiative
Experiential
Winner: ECU – ‘Outgrown Your Career’ – Rare
Finalist: Otherside Brewing – ‘Beard Oil’ – Wildlings
Finalist: Vinnies WA – ‘Tags’ – Wildlings
Pro-Bono
Winner: Save Foundation – ‘Mission: Extinction’ – Rare
Finalist: Anglicare WA – ‘Being Homeless Is Hard Work’ – VML
Finalist: WA Forrest Alliance / Rick England – ‘Protest Puppet’ – Berlin
