Australian Advertising History: Campaign Brief Agency of the Year [part two] – The Noughties

Ever since the first Campaign Brief Agency of the Year in 1987, the annual accolade has honoured the best work of the best creative agency of each year. As far as most agency creative directors (and increasingly, more CEOs and CMOs) are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win – proven to be a major contributor to the winning agency’s new business performance the following year. In part two of the series, CB looks back at the Campaign Brief AOY winners from the Noughties – 2000 to 2009.

Notable work: Stolichnaya, Subaru, Heineken, Radio Rentals, ninemsn, UDV, ASCA. Kellogg’s, AMP, i-7, Autobytel, e-voucher, Vidal Sassoon.

Creatives: Nick Souter, David Westgate, Steve Back, Mark Collis, John Foster, Sion Scott-Wilson, David Thackray, Paul Figg, Monty Noble. Suits: Rob Clarke, Troy Ruhanen, Philip Sheldon.

Agency of the Year Contenders: Clemenger Melbourne, M&C Saatchi Melbourne, Saatchi & Saatchi Sydney, Mojo Partners Sydney.

Notable work: ANZ, Berri, TXU, Intensive Care, Public Transport Corporation, Wishlist.com

Creatives: Tom McFarlane, Matt Eastwood, Paul Taylor, Tony Banks, Rohan Lancaster, Darren Pitt, Andrew North, Greg Edwards, Tan Gout-Nee, Sandra Galliazzo, Yvette Caprioglio, Paul Kennedy, Anna Constanti, Bob Price, Oliver Devaris, Graham Johnson, Tim Gill, Jason Kilgour, Robin Sinclair, Christopher Bond.  Suits: Michael Daddo, Noel Magnus, Alicia Cox, Jodie Rochetich, Charles Pym, Rachel Swift, Peter Little, Jo Long, Mark Gregory, Ian Stewart.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, Clemenger BBDO Melbourne, BMF Sydney, DDB Sydney.

Notable Work: Volkswagen, Austar, Dunlop, Sanyo, Gatorade, Hasbro, Wrigley’s, RentaCentre, Osmocote, McDonald’s, Astra Gloves, NAPCAN, Clean Up Australia.

Creatives: Garry Horner, Michael Faudet, Jay Furby, Misha McDonald, Michael O’Rourke, Paul Carpenter, Andrew Crocker, David O’Sullivan, Michael Lee, Derrick Kim, Guy Rooke. Suits: Nick Cleaver, Jhonnie Blampied, Graeme Cutler, Jeff Dhu.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, BMF Sydney, M&C Saatchi Melbourne, Clemenger Melbourne.

Notable Work: Toyota Prius, Toyota HiLux, Toyota Landcruiser, Olympus, Fox Sports, United Nations, Nova, Old El Paso, Lexus, Olay, Westpac, IAMS Dog Food, National Coalition for Gun Control, Bowling For Columbine.

Creatives: David Nobay, Scot Waterhouse, Steve Carlin, Tim Brown, Pete Buckley, Andy DiLallo, Jay Benjamin, Jason Mendes, Noah Regan, Anthony Moss, Matt Gilmour, Luke Chess, Vince Lagana, Justin Drape, Scott Nowell, Scott Mackenzie, Erin Broughton, Dave Ohana, Jane Caro, Pic Andrews, Andy Cooke, Kevin Finn, Scott McBurnie, Lorenz Perry, Joe Churchward, Julian Melhuish, Ali Grant, Meredith Judd, Julia Jackson. Suits: Jim O’Mahony, Marianne Bess, Mark Green, Cathy Williams, Lenya Kovacevic, Paul Mendham, David Flanagan, Anne Gibson, Saul Betmead, Ben Court.

Agency of the Year Contenders: BMF Sydney, DDB Sydney, Clemenger Melbourne, Whybin TBWA Melbourne.

Notable work: Toyota, Olympus, Tooheys, Kirin Beer, Boddingtons, Lexus, Head & Shoulders, Fox Sports, Olay, Emirates, United Nations, Hopscotch, Old El Paso.

Creatives: David Nobay, Pete Buckley, Tim Brown, Steve Carlin, Scot Waterhouse, Andy DiLallo, Jay Benjamin, Eron Broughton, Steve May, Luke Chess, Vince Lagana, Noah Regan, Scott Nowell, Justin Drape, Dejan Rasic, Mel Coenen, Shannon Sutherland, Kathy Mattick, Scott McBurnie, Julie Lee, Jason Mendes. Suits: Jim O’Mahony, William Leach, Paul Mendham, Marianne Bess, Mark Green, Anne Gibson, Saul Betmead, Lenya Kovacevic, David Flanagan, Jamie Clift, Daniel Spencer.

Agency of the Year Contenders: BMF Sydney, Host Sydney, Anold Sydney, DDB Sydney, George Patterson Melbourne, Publicis Mojo Sydney.

Notable work: Toyota, Tooheys, Fox Sports, IAMS, Olympus, Pedestrian Council, Lexus, UNIFEM, Schering-Plough, Westpac, AGDA, United Nations.

Creatives: David Nobay, Tim Brown, Pete Buckley, Andy DiLallo, Jay Benjamin, Steve May, Eron Boughton, Scot Waterhouse,  Steve Jackson, Shannon Sutherland, Kathy Mattick, Rebecca Carrasco, Luke Chess, Vince Lagana, Nic Buckingham, Noah Regan, Tim Hall, Jason Ross, Chris Doyle, Julian Melhuish, Sean Ganann, Andrew van der Westhuyzen, Scott McBurnie. Suits:  Simone Bartley, Paul Wendham, David Minkin, Bree Lennon, Sasha Orr.

Agency of the Year Contenders: George Patterson Y&R Melbourne, Host Sydney, BMF Sydney, The Furnace Sydney, Publicis Mojo Melbourne, DDB Sydney.

Notable work: Carlton Draught, Carlton Mid, VB, Cricket Australia, Chupa Chups, Cougar Bourbon, City of Melbourne, Triple M, Yellow Pages, Vic Govt, Cascade, Boags Draught, AFL, Australian Defence Force.

Creatives: James McGrath, Ant Keogh, Ben Coulson, Grant Rutherford, Josh Stephens, Frank Muller, Katie Britton, Richard Muntz, Tom Martin, Julian Schreiber, Hilary Badger, Rob Beamish, Peter Hibberd, Paul Catmur. Suits: Anthony Heraghty, Paul McMillan, Paul Rees-Jones, Russell Howcroft.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, Host Sydney, BMF Sydney, Publicis Mojo Melbourne, Lowe Hunt Sydney, The Furnace Sydney.

Notable work: NAPCAN, Brother, Volkswgen, Wrigley, Tonka, McDonald’s, NSW Police, Hubba Bubba, Clorox, Rubik’s Cube, Loctite, Right To Play, AWARD School, Cycling Australia.

Creatives: Matt Eastwood, Steve Back, Jonas Peterson, Charlie Cook, Simon Johnson, Tim Green, Paula Keamy, Adam Rose, Ben O’Brien, Mandy Kennedy, Alex Wadelton, Ant Simmons, Jakub Szymanski, Alex Stainton, Iggy Rodriguez, Justin Carew, Tim Cairns, Ed James, Thorsten Hayer. Suits: Marty O’Halloran, Chris Brown, Nick Cleaver, Penny Sarfati, Emma Burn.

Agency of the Year Contenders: Clemenger BBDO Melbourne, BMF Sydney, Host Sydney, JWT Sydney, Saatchi & Saatchi Sydney, Lowe Rivet Sydney.

Notable work: Carlton Draught, Carlton Dry, Carlton Mid, Pure Blonde, Four ‘n Twenty Pies, Strongbow, Dulux, Perfect Italiano, Bega, HBA, Drinkwise, Starburst, Sorbent.

Creatives: James McGrath, Ant Keogh, Emma Robbins, Tom Martin, Julian Schreiber, Grant Rutherford, Cameron Hoelter, Damian Royce, Ant Phillips, Richard Williams, Cameron Harris, Seymour Pope, Janet Croll, Paul Reardon, Craig Stuart, Yvette Caprioglio, Darren Pitt, Rohan Lancaster, James Reilly, Marita Mussett. Suits: Peter Biggs, Paul Rees-Jones, Paul McMillan, Phil Baker, Ricci Meldrum, Sam Mackisak, Helen Fitzsimons, Sarah Galbraith, Luke Tehan, Michael Hyde.

Agency of the Year Contenders: Host Sydney, Saatchi & Saatchi Sydney, BMF Sydney, JWT Sydney, Publicis Mojo Sydney, GPY&R Melbourne, Three Drunk Monkeys Sydney.

Notable work: Carlton Natural Blonde, Pure Blonde, Carlton Draught, Carlton Dry, Carlton Mid, Ski Yoghurt, Mercedes-Benz, M&Ms, Sorbent, Simply Energy, Fat Yak Pale Ale, Holeproof, Nanna’s Pies, World Society for the Protection of Animals, Guide Dogs Australia.

Creatives: James McGrath, Ant Keogh, Emma Robbins, Josh Robbins, Rohan Lancaster, Ant White, Damian Royce, Tom Martin, Julian Schreiber, Darren Pitt, Richard Williams, Scot van den Driesen, Chris Taylor, Ant Phillips, James Carter, Seymour Pope, Rebecca Wallman, Luke Thompson, Mark Poulier, Quenton Miller, Russel Fox, Nick Kelly, Chris Hince, James Liddell, Mark Welch, Chris Taylor, Peter Bidenko. Suits: Peter Biggs, Paul McMillan, Ricci Meldrum, Rob Morgan, Elizabeth Fulcher, Paul Rees-Jones, Mick McKeown, Phoebe Farquharson

Agency of the Year Contenders: GPY&R Melbourne, Droga5 Sydney, Three Drunk Monkeys Sydney, BMF Sydney, Leo Burnett Sydney, Host Sydney, Publicis Mojo Sydney, Saatchi & Saatchi Sydney.

View CB Agency of the Year [part one] – The 80s and 90s

View CB Agency of the Year [part three] – The 2010s

View CB Agency of the Year [part four] – The 2020s

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel