OMD WA appoints Jodie Traynor to lead public sector portfolio following WA Government win

OMD WA has officially announced the promotion of Jodie Traynor to the newly created role of Head of Government, where she will lead the agency’s dedicated government team. Traynor had already been named to lead OMD WA’s government offering last month when  the news first broke that the agency had won a place on the five member agency panel.

With more than 20 years of media industry experience, Traynor is one of Western Australia’s most respected media practitioners. Having worked across a broad range of WA Government portfolios throughout her career, she has built a reputation for delivering outstanding outcomes, fostering trusted client relationships and maintaining strong partnerships across the media industry.

In her new role, Traynor will work closely alongside Molly Trumble, Omnicom Planning Director WA, to further strengthen OMD’s government offering, combining strategic planning excellence with market-leading media investment and implementation expertise.

As Head of Government, Traynor will lead OMD WA’s dedicated government team, with a focus on securing maximum value for government clients, delivering exceptional service and ensuring WA Government agencies continue to receive the highest standard of media expertise available in the state.

Says Adam Marshall, CEO, Omnicom Media WA: “Jodie is widely regarded by both clients and media partners as the best media operator in Western Australia. Her deep understanding of the government sector, unmatched media expertise and relentless focus on client outcomes make her the ideal leader for this important portfolio. Jodie has earned enormous respect across the industry and consistently delivers exceptional results for our clients.”

Marshall said the appointment comes at a time when OMD WA continues to invest heavily in its government capabilities, combining industry-leading talent with Omnicom’s global scale and proprietary technology: “Our government clients face increasing complexity in media, data and communications. Through Jodie’s leadership, supported by Molly’s strategic planning expertise, we are bringing together the strongest government media offering in the market.

“OMD’s proprietary tools and data capabilities provide a unique competitive advantage, enabling smarter planning, deeper audience understanding, enhanced measurement and better investment decisions. Combined with the most resourced government media team in Western Australia, we’re uniquely positioned to help our clients achieve stronger outcomes and greater efficiency from every media dollar.”

Traynor said she was excited by the opportunity to further elevate OMD WA’s government offering: “Western Australian Government agencies play a critical role in our community, and it’s a privilege to partner with them to deliver important communications that drive awareness, engagement and positive outcomes for the people of WA.

“My focus will be on ensuring our clients receive exceptional service, innovative thinking, outstanding value and access to the very best media expertise in the market. Supported by the strength of OMD’s people, tools and capabilities, we have a tremendous opportunity to continue setting the benchmark for government media services in Western Australia.”

The appointment is effective immediately.

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