CB Exclusive: Sunday Gravy launches new PointsBet brand platform ‘You Bet We Did’
August 31 2026, 10:37 am | | No Comments
Sunday Gravy has launched a new brand platform for PointsBet, ‘You Bet We Did’, built around creating moments in sports culture before releasing the advertising.
The first brand act, Wildcard Class Action, cracked more than one million views in its first 48 hours. The second part reveals the advertising behind the idea.
While the AFL probably won’t be taking Terry Wallace’s class action too seriously, PointsBet’s market on 9th and 10th to win the flag certainly does.
The work marks the first execution under PointsBet’s new ‘You Bet We Did’ platform via Sunday Gravy.
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