Former H+Co Chief Media Officer Sasha Smith joins Initiative Aotearoa as Managing Director

Omnicom Media New Zealand has today announced the appointment of Sasha Smith as Managing Director of Initiative Aotearoa, where she will lead the agency’s next phase of growth.

Smith will report to Omnicom Media New Zealand CEO Nikki Grafton. She joins Initiative Aotearoa after five years as Chief Media Officer at Howatson+Company Australia, where she built and led the agency’s media offering from the ground up and played an instrumental role in the agency’s rapid expansion and industry recognition.

During her tenure, Smith helped establish a client roster that included The University of New South Wales, UNICEF Australia, Petbarn, Honda Australia and Judo Bank.

Backed by a network spanning more than 60 markets, Initiative is globally recognised for helping ambitious brands unlock business growth.

Says Nikki Grafton, Omnicom Media New Zealand CEO: “Sasha is an exceptional leader who brings a combination of strategic and commercial acumen, a focus on client success and a track record of building high performing teams. I’m looking forward to seeing what she and the Initiative Aotearoa team achieve together.”

Smith’s leadership will be key to guiding Initiative Aotearoa through its next phase of growth, supporting its talented team, strong client partnerships, and integrated approach.

Says Smith: “Initiative is an agency that brings together brilliant people around a truly unique proposition that delivers client growth through culture. I’m incredibly impressed by the calibre of talent, the strength of the client roster and the opportunities ahead.”

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