Omnicom Media appoints Molly Trumble to drive integrated planning across OMD & Initiative in WA
Omnicom Media has strengthened its integrated planning model in Western Australia, appointing Molly Trumble as Planning Director across both OMD WA and Initiative.
The newly created role reinforces a unified approach to planning, enabling the delivery of world-class, insight-led communications strategies for clients in WA. The appointment underscores Omnicom Media’s integrated planning model, with a dedicated planning lead driving consistency, effectiveness and innovation across its agencies.
Trumble is widely regarded as an exceptional media thinker, with a strong track record of delivering impactful, data-driven strategies that connect brands meaningfully with their audiences. Her ability to blend creativity with analytical rigor has made her a standout talent within the industry.
As Planning Director, Trumble will dedicate her expertise to developing new and exciting communications plans for Omnicom’s WA clients. Her focus will be on unlocking fresh opportunities for growth, activating emerging channels, and creating innovative solutions tailored to the evolving media landscape.
Says Adam Marshall, CEO, Omnicom WA: “Molly brings a rare combination of strategic depth and creative insight. Her appointment strengthens our planning capability across both OMD and Initiative and reinforces our commitment to delivering cutting-edge thinking for our clients in Western Australia.”
Says Paige English, Head of Initiative Perth: “Molly’s impact across Initiative has been clear from day one, she has an exceptional ability to translate a sea of data into ideas that feel both innovative and genuinely useful for clients. Molly’s new role will give OMD WA & Initiative clients a dedicated planning resource that will consistently raise the bar on what great planning looks like in the WA market.”
Says Trumble: “I’m excited and privileged to step into a role that celebrates the strengths of both the Initiative & OMD, where I started my career. This is an incredible full-circle opportunity for me to harness all aspects of Omnicom’s offering and craft communications strategies that truly resonate with WA audiences. I’m looking forward to creating insight-led and effective plans that deliver real impact for our clients.”