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Data Meets Design: The General Store Adds Cognition Research to Its Arsenal

In a play to tighten the link between customer behaviour and total brand creativity, The General Store has added Cogniti…

Hamilton Island launches ‘A Little Island Can Do Wonders’ campaign via The General Store

Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign …

Hamilton Island partners with The General Store to create its first new hotel offering in 18 years

The General Store has unveiled its latest destination work, developing two new brands for Hamilton Island – The Su…

The General Store appoints Tristan Cornelius to Associate Creative Director; Sara Stevenson joins as Group Account Director

Following a strong run of new business wins and ongoing growth, The General Store has bolstered its team with the appoin…

Craig McLeod departs Droga5 Aotearoa for Strategy Director role at The General Store

The General Store, a creative agency known for its multi-disciplinary approach to brand building, has announced the appo…

Aquila builds style ‘From the Ground Up’ in new brand platform via The General Store

Iconic Australian footwear brand Aquila has launched a brand platform with an integrated campaign via creative agency Th…

Genevieve Read returns to The General Store to lead brand design practice as Design Director

The General Store, a multi-disciplinary creative agency headquartered in Sydney, has announce the return of Genevieve Re…

The General Store Appoints Sharon Edmondston to the Role of Executive Creative Director

The General Store, a multi-disciplinary creative agency headquartered in Sydney, has announced the appointment of Sharon…

rebel unites all codes in new ‘Football is everything’ campaign via The General Store

Inspired by rebel’s commitment to championing all codes of football, creative agency The General Store has launche…

rebel helps turn new year fitness resolutions into reality in new work via The General Store

Leading Australian sporting goods retailer rebel has launched its latest campaign, ‘Seize the Year,’ created in coll…

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