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The General Store has partnered with Cancer Chicks, a charity supporting young women aged 18-35, to launch The Best Wors…
The General Store has partnered with emen8, a national sexual health initiative for gay, bisexual and other men who have…
The General Store has been appointed global retained agency partner for Z1R0 – the custom footwear marketplace whe…
CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering ca…
Rebel has launched a new campaign, titled ‘Town Without Sport’, created with The General Store. Imagi…
In a play to tighten the link between customer behaviour and total brand creativity, The General Store has added Cogniti…
Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign …
The General Store has unveiled its latest destination work, developing two new brands for Hamilton Island – The Su…
Following a strong run of new business wins and ongoing growth, The General Store has bolstered its team with the appoin…
The General Store, a creative agency known for its multi-disciplinary approach to brand building, has announced the appo…
Iconic Australian footwear brand Aquila has launched a brand platform with an integrated campaign via creative agency Th…
The General Store, a multi-disciplinary creative agency headquartered in Sydney, has announce the return of Genevieve Re…
The General Store, a multi-disciplinary creative agency headquartered in Sydney, has announced the appointment of Sharon…
Inspired by rebel’s commitment to championing all codes of football, creative agency The General Store has launche…
Leading Australian sporting goods retailer rebel has launched its latest campaign, ‘Seize the Year,’ created in coll…
Just Cuts, one of the Southern Hemisphere’s largest hairdressing franchises, is redefining style with an exciting bran…
World’s largest car sharing marketplace Turo has partnered with The General Store to launch a new campaign platform, a…
Inspired by the enduring spirit of fatherhood, creative agency The General Store has launched a Father’s Day campa…
Global confectionery brand Chupa Chups has appointed The General Store as its lead creative agency for Australia and New…
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contender…
Australian fine jewellery brand Michael Hill, last night hosted an intimate soiree in celebration of the opening of its …
Iconic Aussie retailer Sportscraft has designed Australian Olympic Uniforms across 4 decades and this week the brand unv…
Canine curiosity has led to a rare discovery on the shores of Rose Bay Beach this week as dogs on their regular morning …
Sophie Lander has joined The General Store as managing director to amplify the agency’s creative, innovation and d…
Finalists for the 2023 BADC Awards have been announced with VMLY&R leading the pack with 18 finalists, followed by P…
Inspired by rebel’s brand purpose – the transformative power of sport – creative agency The General Store has laun…
As the festive season draws near and buying presents is on everyone’s to-do list, charity retailer Salvos Stores has t…
Not-for-profit organisation Cancer Chicks has launched a collaboration with swimwear label Sea Level, with their real li…
After months in the making, iconic Aussie retailer Barbeques Galore will launch its new brand campaign on Monday next we…
Creative agency The General Store has welcomed on board new design director Kåre Martens, former creative strategy dire…
Continuing to boost its multidisciplinary offering, award-winning strategy and innovation agency The General Store has a…
Judging the eminent D&AD Awards in London on the week of King Charles’ coronation, Marcus Tesoriero, CCO of The Ge…
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contender…
Creative technology agency whiteGREY has significantly boosted its design and creative offering appointing Reeshma Bhanj…
Iconic furniture and homewares brand Freedom has doubled its homewares sales off the back of its new ‘Make Anywhere Ho…
After a huge period of growth, The General Store continues its momentum by signing highly-acclaimed creative leader, Mar…
Creative agency The General Store has partnered in the launch of Mode, a new entrant in the emerging seltzer category….
QIC Real Estate has today launched its new holiday campaign ‘Love from Christmas’ via The General Store, as …
A new campaign developed by The General Store, sees Van Heusen take a fresh approach to promoting its latest collection …
Award-winning creative agency The General Store has appointed former retail journalist and editor Jo-Anne Hui-Miller as …
The G store just turned 10 and had a fabulous party to celebrate. …
Primo continues to support the growth of its Stackers range with the new ‘Packed Full of Fun’ campaign developed wit…
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contender…
Online home loan platform Lendi has launched its first major brand campaign in partnership with creative and branding ag…
Each year, over 20 million unwanted Christmas gifts are given, with tonnes of these ending up in landfill. But still, th…
Aussie has launched a new integrated campaign via creative agency The General Store. The campaign, which is Aussie’s f…
Payments fintech challenger, Till Payments has today unveiled a refreshed brand expression, complete with a new visual a…
Till Payments, an Australian-based, global payments experience provider, has appointed specialist retail and innovation …
Reid Nakou has joined independent marketing agency, The General Store, as head of retail and design….
Unlisted animation directors, Vic & Leyla, in collaboration with The General Store, have created a thoughtful and be…
MG Motor has unveiled its new MG HS creative campaign, which debuted on Sunday evening during Married at First Sight and…
Kids footwear retailer Shoes & Sox has appointed The General Store as its creative agency of record. The General Sto…
Danny Lattouf has joined The General Store as partner and chief strategy officer. His focus will be to partner with CEO …
The General Store has been appointed as the new agency of record for Allianz Insurance. The General Store will work acro…
Independent creative, design and media agency Enigma announces the appointment of Laura Popa to the newly created role o…
Steinlager’s campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs yesterday had ju…
iProspect Australia and dentsu QLD have been recognised as two of Australia and New Zealand’s best businesses in workp…
Full-service creative agency The Do Collective has announced its expansion into Dubai, as it readies to open its first o…
Coles 360 has announced a new partnership with Qsic, a leading audio retail media platform, to bring AI-driven in-store …
AI-powered creative agency 2045 has been appointed to oversee the creative direction for Lids brand and retail in Austra…
Australian premier fashion destination Glue Store has unveiled a new retail concept with the launch of the Glue Essentia…
Officeworks has launched its newest campaign via CHEP, to highlight to customers that every individual item for sale at …
UnLtd, the social impact organisation for the media, marketing, and creative industries in Australia, is set to launch i…
UnLtd has appointed Georgie Theologedis as general manager for MOOD, the media, marketing and advertising industry’s s…
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campa…
Youngbloods NSW is set to launch a new industry event, Bloomfest, designed to re-inspire the industry and refocus attent…
CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering ca…
NSW Youngbloods has announced a refreshed committee, with Laura Murphy stepping into the Co-Chair role alongside existin…
Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an of…
AWARD School, Australia’s training ground for creative talent, has announced a new lineup of program leaders for 2026….
The Australasian Writers and Art Directors (AWARD) has announced the state finalists vying to become AWARD School’s na…
For the first time since its inception, AWARD School has introduced a team-based brief, inviting students across the cou…
AdSchool Semester Three is now open, offering proven ways to upskill, learn from industry experts, and gain the essentia…
VML has taken out the Australian Agency of the Year title in Campaign Brief’s THE WORK 2024. VML led the Australia…
Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards with BMF leadin…
By Marcus Tesoriero, chief creative officer, The General Store. Amidst the AI hype, Elon Musk buzz, and typical r…
Australia’s leading fine jewellery brand Michael Hill has today announced international model and entrepreneur Miranda…
Dean Shein and Asher Paris from VML Melbourne have taken out round 3 of Youngbloods’ The Hard Sell creative compet…
Laura Popa has joined the 72andSunny team as head of brand, working alongside the leadership team to grow and lead the a…
Judging the prestigious One Show awards in Puerto Rico, Marcus Tesoriero, CCO of The General Store, takes us behind the …
The One Club for Creativity has announced six top creatives from Australia who will serve as judges for The One Show 202…
AWARD School is hosting a free, one-hour ‘Ask An Alumni Anything’ webinar this evening to give aspiring creatives &#…
A creative approach inspired by Thibault unique visual style and storytelling techniques. Sedona’s newest signing, Thi…
There were several agencies that gave DDB Sydney a run for its money in the final shortlist for Campaign Brief Agency of…
Now in its sixth year sponsoring the great race, Repco is ‘Bringin’ the Bathurst’ like never before by…
Pizza Hut Australia pulled off one of the largest single-moment synchronised brand activations over the weekend with res…
Under Armour has today unveiled its new Asia-Pacific brand platform, COMMIT, bringing to life the commitment stories and…
From a studio in the South Island of New Zealand, Odd Global has spent the past years quietly producing Gen AI work for …
Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has par…
Partner content – Australia’s wellness festival scene continues to evolve, offering experiences that extend …
Japanese lifestyle retailer MUJI has launched its first above-the-line campaign in Australia through Communicado, introd…
Independent strategic creative agency Momentum has been appointed by Optus following a competitive pitch, marking a sign…
Bunnings New Zealand has partnered with Bastion Aotearoa to launch a new purpose-led programme, which rallies behind mor…
Fashion retailer Rodd & Gunn has launched a new limited time collaboration in partnership with the AFL, developed by…
7-Eleven Australia has established an in-house agency, The Corner Shop, built to bring creative closer to the brand and …
Auckland FC’s run to the A-League Grand Final in just their second season captured the attention of the city ̵…
Woolworths and Netflix have joined forces to celebrate the supermarket’s 14th annual Big Night In promotion. This …
Liquorland has redefined legendary moments, taking stars from the pitch, field and screen and transforming them into eve…
Pandora has today announced a new partnership with billion-streaming global pop star BENEE. Developed in close collabora…
Independent Media Agencies of Australia (IMAA), Australia’s national industry body representing independent media agen…
In partnership with independent agency ATime&Place, three-time world surfing champion Mick Fanning and Balter Brewin…
Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…
By Kylie Pascoe, General Manager, Melbourne, Hearts & Science Australians are living in a paradox: endless sc…
Pembleton has unveiled its latest brand creation, Evil Ray — a nationwide launch designed to shake Australians out of …
Liquorland is hitting this summer for six with the launch of its Score More This Summer campaign, created in partnership…
Honda’s Power Equipment division is launching a new Lawn & Garden campaign, led by Howatson+Company for both media…
Noel Leeming has launched its first campaign focused entirely on Tech Solutions services, showcasing the new NOELedge Se…
Typo, part of Cotton On Group, has launched its new Christmas campaign, promising shoppers it’s taking silly seaso…
Shell’s popular motorsports collection of remote-controlled cars is back with a campaign created by Spinach. The all-n…
Long-known for its world-class cooking cheeses, La Casa Del Formaggio has released its first ever snacking cheese – 10…
Meet Bev and Barry – the loveable stars of Storage King’s category-breaking new ‘Stuff It. Live More.’ b…
We’re spending more time indoors than ever, meaning for many, nature has become something to fear, and outdoor gear, s…
Priceline Pharmacy has launched Anything Menopause, the first nationwide retail health program dedicated to menopause vi…
7-Eleven Australia has launched its latest brand campaign with Clemenger BBDO, unveiling Any:time is 7-Eleven time – a…
DDB Aotearoa has partnered with New World to launch Certified Wonderful – a new integrated campaign created by DDB…
Motion Sickness has launched a new campaign-come-economic experiment-come-museum today on New Zealand’s infamous Karan…
Leading Australian rice brand SunRice has launched ‘SunRice Baby’, a new campaign inspired by the iconic 90s hit Ice…
Bupa has today announced the launch of its impactful Health Stories campaign via creative agency 2045, which encourages …
Continental is tapping into Gen Z snack culture with the launch of Cup A Pasta, backed by a socially charged, digitally …
The Independent Media Agencies of Australia (IMAA), Australia’s national industry body representing independent media …
Australian home-grown café network The Coffee Club, has unveiled a dynamic new rebrand that honours its rich heritage a…
DDB Sydney creative directors Tom Lawrence (TL) and Samuel Raftl (SR). Can you talk us through the brief, what did Volks…
Muffin Break has launched a new brand platform, ‘Café Diem’, which encourages Australians to get more out of their …
Australian outdoor retailer BCF has launched its latest brand campaign ‘BCFing Fun’ via Thinkerbell Sydney, …
Sushi Sushi, Australia’s leading sushi retailer, has launched a major brand campaign via Melbourne based creative agen…
A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced Chai Latte …
Neon Treehouse, an Australian digital marketing agency, has announced senior global hires, a new Adelaide headquarters, …
Leading Australian ecommerce performance agency, Elephant Room, has inked a new partnership with beloved not-for-profit …
WA’s media industry up a little worse for wear Friday March 28 after spending the night sleeping in a carpark for the …
Digital studio TAG, which specialises in strategy, technology and marketing for medium-sized to enterprise-level busines…
As we celebrate International Women’s Day on March 8, Campaign Brief is shining a light on the women driving change, c…
Leading flour and bakery manufacturer Allied Pinnacle has launched ingredient brand Wise Wheat, Australia’s only natur…
For the first-time, high-performance Australian sportswear brand Jaggad is partnering with the Ovarian Cancer Research F…
Uber Eats and PAW Patrol are coming to the rescue for back-to-school, delivering limited-edition nutritious breakfast bu…
When it comes to finding a bargain, nobody does it like The Warehouse. With the help of TBWA\NZ, the Red Shed has revita…
The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, …
SA supermarket brand Foodland is leaning into local in new series of quick and quirky commercials created by kwpx, that …
Cult favourite restaurant Chargrill Charlie’s has launched the most delicious bath salts ever created. Working in part…
Data often gets a bad rap for being cold, clinical, and overly analytical—a far cry from the creative world of storyte…
Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’…
Socceroos midfielder Jackson Irvine and Matildas defender Steph Catley are championing Ultra Football’s new ‘Unapolo…
Coles 360 has officially launched Coles 360Empower helping provide brands and agency partners with the insights they nee…
Ampol Foodary will once again collectively raise crucial funds for Ampol Foundation charity partners Sebastian Foundatio…
Woolworths New Zealand today unveiled its Christmas campaign via M&C Saatchi Group, capturing the essence of care, g…
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns. As new …
Woolworths has kicked off its Christmas Campaign with the centrepiece TVC capturing the magic of classic Aussie Christma…
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent me…
An in-depth brand project several years in the making, HBK and DuluxTRADE have launched a new brand platform for DuluxTR…
BYD is shaking up the Australian auto scene with the launch of the SHARK 6, the country’s first plug-in hybrid ute. To…
Officeworks, in partnership with CHEP Network, has launched a new national campaign showcasing how its growing technolog…
KFC has launched a cheeky new promotion called ‘KFCurrency’ via its agency village including Stanley St and Special …
The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, …
Paralympics has kickstarted its marketing campaign for Paris 2024 by releasing three film spots by Saatchi & Saatchi…
Zyrtec Australia has collaborated with celebrity mother-of-two, Phoebe Burgess, to raise awareness of the triggers and s…
By Billy Loizou, area vice president APAC, Amperity. Australian marketers face a pivotal moment as the country pr…
Woolworths is showcasing how the best of Australian fresh is fuelling athletes as they prepare to take on the world in t…
Repco has launched its new brand platform ‘Gets You Goin” via creative agency Thinkerbell. Repco gets…
National cup and bottle manufacturer made by Fressko has appointed Mango Communications. Mango Communications is …
One of Australia’s leading drinks and hospitality businesses Endeavour Group has today announced the appointment of BM…
Far from basic, creative agency the thrills recently assisted Coles with launching an entirely new sub brand ‘Coles Si…
As part of the brand transition from Coles Express to Reddy Express, integrated Melbourne agency Spinach has revealed th…
IGA (Independent Grocers of Australia) has appointed Special as their agency of record working across brand strategy and…
The summer update of MAGNA’s “Global Ad Forecast” published today, predicts that global media owners’ advertisin…
Spoiler Alert: New Zealanders waste $3.2B of food every year, which is both terrible for the environment and for our poc…
Major Australian fashion retailer Witchery has today unveiled its 16th annual White Shirt Campaign in support of the Ova…
HoMie, the Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned …
Launching today is a new player in the retail energy category, ENGIE. Formally Simply Energy, ENGIE, via HERO will show …
Communicado associate creative duo and AWARD School 2024 tutors Simon Fleming and Chris Buchanan share their insights in…
In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres’ premium outlet shopping c…
Winnings has just launched a new brand campaign via Step Change, introducing ‘Welcome Home’ as its new positioning l…
CEPI, Gavi, UNICEF and WHO have launched The Delivery: A digital time capsule of global COVID-19 data for future generat…
Vistar Media, a leading global provider of programmatic technology for digital out-of-home (DOOH) and data-driven mark…
Global athletic leader New Balance has launched its new retail activation at the Australian Open (AO) 2024 via Mango. &n…
Celebrating those Kiwis who break free from their routines and embrace the now, New Zealand vodka brand Long White’s n…
Leading AI-powered enterprise customer data platform (CDP) for consumer brands Amperity has today announced Accent Group…
Kmart Australia has launched its 2023 Christmas Campaign, spotlighting the retailer’s extensive gifting and matching a…
Westfield has collaborated with Australian Red Cross Lifeblood to present “The Most Magical Gift Shop”, deve…
A new generation is being introduced to the magic of Schweppervescence with the launch of a new brand platform for Asahi…
Tesco has launched its 2023 Christmas ad, which is packed full of festive joy as it helps the nation ‘Become More Chri…
To promote positive mental health and encourage more open discussion between mates, Yeastie Boys – the world’s small…
Paulie the giant, 2degrees AR Data Piñata is back and this year he’s brought his buddies with him as part of 2degrees…
Woolworths has unveiled its latest Christmas campaign in partnership with M&C Saatchi within the Greenhouse Collecti…
Coles has teamed up with Smith-St and Santa Claus to launch its 2023 Christmas Season campaign. The campaign builds on t…
Lynx Australia is excited to announce its new bromance with the one and only Aussie legend, Nedd Brockman. The tw…
To launch the new super limited-edition Doritos Coriander, and drive conversation around the flavours’ controversial n…
Unique to the Australian and New Zealand market, Kathmandu has launched a new campaign announcing it is now rewarding co…
Australian founded global finance and payments innovator Afterpay has launched a new brand campaign ‘Afterpay where yo…
This year has seen several high-profile Australian retailers announcing major restructures. In June we saw Premier, Coun…
Social enterprise MOOD tea has partnered with Carat and Dentsu Creative to deliver its latest probono campaign, securing…
In a period of significant business momentum, Havas Media Network Melbourne has won the French Connection Australia medi…
To delve into how Australians are engaging with their passions, leading passion marketing agency M&C Saatchi Sport &…
First Choice Liquor Market is vowing to be Aussies’ first choice in a new campaign launching today via Bashful Creativ…
Health and Wellbeing Queensland has partnered with Khemistry to take a new approach to combating unhealthy weight amongs…
Life doesn’t have to get in the way of a shop. That’s the message of Coles Group specialised marketing agency Smith …
Independent brand and digital agency Archibald Williams has created a new campaign for Sydney Children’s Hospitals Fou…
Melbourne-born lighting company Mirabella has appointed full-service advertising agency DPR&Co as its agency of reco…
Optus is proudly partnering with the Formula 1 Rolex Australian Grand Prix 2023, to bring speed, excitement, celebrity, …
Forget superheroes in capes and spandex. On February 9, Domino’s is giving every Australian the chance to be an everyd…
“Eight Of The Ideal Sports Betting Tips Apps Sports Wagering Tips Apps Betting Tips Applications On The Search Eng…
Apuestas Deportivas Durante Línea Casa De Apuestas 1xbet” 1xbet App: Download La Aplicación En Ios O Android En …
Australia’s largest liquor retailer, Dan Murphy’s, has extended its brand campaign in new work celebrating the role …
There’s no escaping today’s challenges. From skyrocketing inflation, supply chain issues and the lingering pandemic,…
There’s an up and coming ‘it’ crowd in town, housing a crew of creative freelancers and small businesses. Animator…
Stockland is making Christmas a holiday with its annual Christmas campaign developed by Host/Havas, designed to help all…
A new campaign from Fabric\TBWA is giving Australians permission to drift into summer, with the comfort of Sheridan Towe…
An Australian-first creativity index on the share market, a vending machine selling priceless inventions, and an invalua…
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