Till Payments appoints The General Store as new creative agency partner

Till Payments, an Australian-based, global payments experience provider, has appointed specialist retail and innovation creative agency, The General Store, and independent public relations agency, DEC PR to enhance its marketing and innovation capability in support of its growth ambitions.

The agencies will collaborate with Till Payments’ growing in-house brand and customer Experience team, focussing on developing brand awareness and positioning the business as an industry leader in the Australian and international payments space. The General Store will manage market analysis, consumer insights and segmentation, brand strategy and identity, as well as design and a new website build. DEC PR will be focused on growing the Till Payments brand and managing corporate reputation through storytelling and integrated marketing activities.

Says Shadi Haddad, founder and CEO at Till Payments: “Till Payments is shaking up what has traditionally been a very complex payments ecosystem with our simple, single-source solutions that are designed to favour merchants, while also improving their front-end customer experience.

“Our team of in-house experts in technology, finance, payments, and marketing is expanding, and we’re now excited to welcome The General Store and DEC PR to the Till family to add their skills into the mix. We know that growing our brand presence and telling our story will play a critical part in our next phase of growth and we’re thrilled to be partnering with some of the industry’s best to help achieve our vision.”

Says Tanya Green, head of brand and customer experience at Till Payments,: “We are one of the payment industry’s best kept secrets. We’re now focused on demonstrating Till’s unique offering in helping merchants and partners to enhance their customer experience through customisable butsimple payment solutions while we continue to bring new innovations to the market. It’s an exciting time and the addition of The General Store and DEC PR brings new capability as we fast track our growth.”

Says Matt Newell, partner and CEO at The General Store: “Till Payments success and the vision it has to be a true innovator and disrupt the payment industry is highly impressive. As a collective team we look forward to working with Till Payments and DEC PR to help drive the brand strategy.”

Says Kristen Costandi, client strategy director at DEC PR: “Till Payments is a hugely exciting business that is leading the way in delivering better customer experiences in the increasingly fragmented payments space. Our work will focus on helping Till Payments tell its story through creative and corporate communications across a mix of industry sectors, and we’re excited to be working with such an energetic team of experts.”

Till Payments is an Australian payments disruptor, operating on a global scale. The fintech offers integrated and customisable payment solutions that streamline the customer experience for businesses, enabling seamless transactions from any touchpoint, in any form of payment, anywhere in the world. Till Payments supports more than 350 technology and financial partners, and operates across the automotive, parking and transport, retail, hospitality, travel and ecommerce sectors in Australia and international markets.