The Work 2022 Contenders: The General Store

April 22 2022, 10:41 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…


Primo Roar Protein: Find Your Roar
The General Store
Protein is one of the big buzzwords in health and wellbeing food brands. Snack bars, smoothies, yoghurts, powders, gels – even cookies – tout their protein credentials. Roar Protein’s snacks are simpler. They’re uniquely no-nonsense combinations of meats, cheese and nuts, that still packs a protein punch. Find Your Roar pokes fun at the performance protein genre, with a hero character who forges an unlikely friendship with one of the ‘locals’.


Jaycar Brass Monkey: Noice!
The General Store
The Brass Monkey is a portable, battery-powered fridge freezer. An esky that doesn’t need ice, essentially. Using a simple bit of wordplay, Noice! (No-ice) introduces two long-time mates, who are making the most of the Brass Monkey’s portability on a very chilled fishing trip.


Lendi: Loan it like you own it
The General Store
Getting a home loan can be a massive headache, and still leave you feeling dissatisfied with the outcome. ‘Loan it like you own it’ celebrates the ability of Lendi customers to take control of their finances by accessing over 25 lenders, with only one online application. The creative platform introduces characters Murray and Henrietta Stephens who have mastered their finances with Lendi to create their dream lifestyle.

 

The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.