Kids footwear retailer Shoes & Sox has appointed The General Store as its creative agency of record. The General Store’s first work for Shoes & Sox launches this week with an integrated national campaign celebrating Shoes and Sox’s unique fit proposition.
Says Matt Newell, CEO at The General Store: “The Fit Squad campaign makes superheroes out of real Shoes & Sox staff, celebrating the brand’s proprietary fitting technique and rigorous team training.”
Says Lisa Shalem, GM, Shoes & Sox: “The General Store offers a unique blend of retail expertise and creative firepower. They were quick to understand our business and have brought our service proposition to life in a way that has loads of swagger without taking itself too seriously. It feels very us.”
The campaign will be the largest in Shoes & Sox’s 32 year history and will run across TV, Cinema, out of home, digital, social and in store across stand alone stores and Myer concessions.
The General Store is an independent retail specialist agency that offers strategy, advertising, design, and store design services. Clients include THE ICONIC, Supercheap Auto, freedom, Allianz and Hamilton Island.
Client – Shoes & Sox
Lisa Shalem – GM
Lara Segal – CRM Manager and Special Projects Lead
Agency – The General Store
Matt Newell – CEO
Steve Carlin – Creative Director
Maddie Livesey – Creative / GM
Guy Collins – Creative
Genevieve Read – Creative
Darren Bailey – Producer
Andrew Kohn – Project Director
Chris Walsh – Photographer
Production Company – Photoplay
Frazer Bailey – Director
DOP – Daniel Ardilley
Oliver Lawrence – Executive Producer
Emma Thompson – Producer
Post Production – White Chocolate
Editor – Brad Hurt