Glue Store launches new immersive shopping experience ‘The Glue Essential Pop-Up Store’

Australian premier fashion destination Glue Store has unveiled a new retail concept with the launch of the Glue Essential Pop-Up Store. This exclusive event promises an immersive shopping experience like no other, combining everyday convenience with style in a one-of-a-kind setting.

Running for three weeks from March 18 to April 8 2024, the Glue Essential Footwear campaign includes an interactive consumer pop-up activation in Sydney’s CBD from March 25 to March 27. This pop-up, cleverly disguised as a Glue Essential Store, will offer all the usual food and beverage essentials alongside a surprise – a faux fridge door leading to a premium styling suite.

The Glue Essential Store invites guests to embark on a journey through style and convenience, where your footwear shop is equally important as your essential grocery shop. Guests will be treated to an essential shopping experience courtesy of Glue, where they can select their preferred items from the front essentials store – think fruit, vegetables, bread, cereal, chips, popcorn and pasta – before stepping into the styling suite. Here, guests will be expertly styled with an outfit to complement their essential footwear, ensuring they leave the with all their everyday essentials for both their wardrobe and pantry.

“This initiative represents our commitment to innovation and enhancing the shopping experience of our customers by offering a surprise and delight experience that will ensure they leave with all their everyday essentials, for their fridge to their footwear, in just a single shop,” said Glue Store’s general manager, Laura Ghannoum. “Glue is a head-to-toe retailer, we have all the essentials and we’re excited to unveil this unique concept that seamlessly merges fashion and convenience, offering our customers an unforgettable journey that adds value to their shopping experience, and showcases just how essential footwear is to our everyday wardrobe.”

The Glue Presents: Essential Footwear campaign showcases the essential footwear range and sets Glue apart in the competitive footwear landscape by positioning footwear as a true wardrobe staple. Glue offers a unique proposition where customers can find on-trend footwear and complete their look with diverse and multi-branded apparel assortment, all under one roof.

The Glue Essential Store will be open to the public from 2pm – 5pm Wednesday 27 March at M2 Gallery, Surry Hills.

For further information or to shop the Essential Footwear range head to https://www.gluestore.com.au/.