CB’s The Work: The best ads of the year [so far]

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CB’s The Work: The best ads of the year [so far]

Campaign Brief selects Australia’s best work in 2026 that seems destined for award show success.

 

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The Fair Treatment ‘Directors’

Published here on CB (Sept 3, 2026)

Picked Bestads Runner-up Best TV of the Week by Claudi Potter, ECD, Joe Public, London (Sept 22, 2026)


Director: Madeleine Purdy
Creative Directors: Tom Macphail & Charlotte Berry
Producers: Charlotte Breene & Ella Ainslie Bellak
DOP: Trudi Gultom
1st AC: Christine Anderson
Art director: Joel Beasley
Gaffer: Deniz Celik, Maxedout Films
Sound: Adam Roberts
Additional camera: Mark Broome
Colourist: Alina Bermingham
Composer: Sophie Payten
Post sound: Shane Vancuylenberg
Location: D1 Studios
PR: Grace Powers

 

National Tiles ‘Annoyingly Good’ (Sunday Gravy)

Published on CB here (September 1, 2026)



National Tiles
Matt Lucas:  Executive GM – Strategy, Transformation and Marketing
Julian Bell: JBC Marketing Consultancy
Amy Spasojevic: Brand & Marketing Manager
Eden Parker: Marketing & Projects Coordinator

Agency: Sunday Gravy

Production: Guilty
Director: Tony Rogers
Producer: Jason Byrne
Producer: Victoria Schaw
Production Manager: Jack Davies
Production Coordinator: Caitlin Devos
DOP: Alex Serafini
Art Director: Pat Bennet
Wardrobe: Katherine Milne
Offline: Sunday Gravy
Colourist: CJ Dobson / Moodlab
Online: Jamie Scott

Sound: Squeak E. Clean

 

Optus ‘There’s always a way’ (Droga5)

Published on CB here (August 31, 2026)

Picked Bestads Best TV of the Week by Thasorn “Pete” Boonyanate, CCO, Ogilvy Thailand (September 2, 2026)


Client: Optus
Chief Corporate Affairs and Marketing Officer: Felicity Ross
Executive General Manager, Marketing: Lauren Dawber
Director, Brand: David Hustwit
Senior Manager, Brand: Vanessa Burr
Senior Marketing Manager, Brand: Prue Cope
Associate Director, Meda: Sam McGroder
Associate Director, Digital Media: Phil Spurden

Creative Agency: Droga5 ANZ, part of Accenture Song
ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
Co-Chief Creative Officers: Barbara Humphries and Damon Stapleton
Principal Director: Kezia Quinn
Creative Directors: Thomas Gledhill and Lennie Galloway
Creatives: Ewan Harvey and Aicha Wijland
Head of Strategy: Ben De Castella
Group Business Director: Samar Karim
Business Director: Harrison Stone and Jack Asimus
Business Manager: Lily Tootill
Head of Production: Penny Brown
Senior Producer: Elliot Liebermann
Design: Beck Feiner and Kamron Lyons

Media Agency: Accenture Song Media
ANZ Managing Director: Sam Geer 
Managing Director, Media Strategy: Chris Colter
Principal Director – Commercial Investment & Operations: Nick Thomas
Group Business Director: Sarah Moore

Production Company: 3&7
Director: Steve Ayson
Executive Producer: Allison Lockwood
Director of Photography: Germain McMicking

Post Production Company: ARC
Editor: Phoebe Taylor
Colourist: Edel Rafferty

Sound Post Production: Sonar Music 

Music Supervision: Anton Trailer

Social Director/Photographer: Will Robertson

 

Pointsbet ‘You bet we did’ (Sunday Gravy)

Published on CB here (August 31, 2026)

Picked in Bestads Best TV of the Week – Top 6 (September 1, 2026)





 

 

Stan ‘Enter The Chat’ (Clemenger BBDO)

Published on CB here (August 31, 2026)

Picked in Bestads Best TV of the Week – Top 6 (September 1, 2026)


Client: STAN
Marketing Director: Michelle Chandran
Head of Entertainment Marketing: Renee Awadalla
Head of Sport Marketing: Erin Seath
Senior Creative Manager: Josh Phillipps

Media: STAN

Stan in-house media agency

Agency: Clemenger BBDO
Production: DIVISION

Music Composition & Production – Studio Tonic

Band: Private Wives
Zoe Lewis
Phoebe Price
Lucy Spencer

 

Uber ‘Keep doing what you do’ (Special)

Published on CB here (August 24, 2026)

Picked in Bestads Best TV of the Week – Top 6 (August 24, 2026)


Client – Uber Taxi
Director Of Marketing, APAC: Ally Doube
Head of Marketing, Hong Kong: Toga Leung
Marketing Lead, Hong Kong: Charmaine Wu
Assistant Brand Manager, Hong Kong: Venus To
Creative Director, APAC: Adam Ledbury
Media Lead, Hong Kong: Victoria Etheridge
Head of Communications – Candy Lui

Lead Creative Agency – Special
Partners/CEO : Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
CCOs: Lisa Fedyszyn & Jonathan McMahon
Creative Directors: James Sexton & Harry Neville-Towle
Team Lead: Tim Leathart
Business Director: Megan McIntosh
Chief Strategy Officer, Asia: Celia Garforth
Group Strategy Director: Heather Sheen

Creative & Production Partner – Omelette Company Limited
Creative Director/Founder: Vivian Fung
Creative Director/Founder: Charles Hau
Copywriter: Jonathan Lee
Producers: Anita Chan, Benny Fung
Executive Producer: Isa Wan
Talent Manager: Fiona Lam

Film Director & Production
Production House: The Sweetshop Asia
Director: Jesse James McElroy
Executive Producer: Penny Woo & Jennifer Crabb
Director of Photography: Aaron McLisky
Producer: Jess Bell
Assistant Producer: Sean Lim
Production Service: Spur Link
Line Producer: Pat Lui
Production Manager : Tim Fung
Production Coordinator : Chris Luk
1st Assistant Director: Willson Wong
2nd Assistant Director: John Chiu
Action Director: Jack Wong
Art Director: Billy Li
Props Master: Cheung Wai Chuen
Set Build: Wai Kang Production
Styling: Vann Kwok
Hair Stylist: Dave Ng
Mark Up Artist: Chloe Mak
Casting Director: Kathy Lam
1st AC / Focus Puller : Kelvin Lam
Gaffer : Wong Man Pan
Key Grip : Ken Liao
Q take : Lee Chung Ming
DIT: Elaine Lee

Post Production
Offline Editor: Laurence Van Camp (ARC)
VFX & Online: Heckler Shanghai
Colourist: Ben Eagleton
Sound Designer and Mixing: Fvse Singapore

Music Production
Song Title: 早到的U Your Ride is Here
Composer: 湯令山,葉崇恩
OP: Warner Music Hong Kong Limited
Music Arranger: Fves Singapore
Sub-Author: 黃偉文 Wyman Wong

Photography/KV Director & Production
Production House: One Twenty-three
Photographer: Steve Wong
Lighting Gaffer: Kevin Cheung
Photo assistants: Yuk Kan, Sammy Lo , Jason Li

Social Director & Production
Director: Hanley Chu
Producer: Mag Lam
Production Assistant: Tony Luk, Sparrow, KingJin Cheung
Director of Photography: Nic Ko
Assistant Camera : Walter Lai
Gaffer : Ng Tsz Wai
Lighting Assistance : Mk Li, Ho Ho Cheung
Art Director: Lele Cheung
Art Team: Fanshu.F, To Tsz Kin, Felice Ho
Stylist: Cherie Kong
Styling Assistant: Ranci
On Set Stylist: Fanshu.F
Make up artist: Kinny Lee
Hair Stylist: Louis Lam
Audio: Tam Siu Chung
Editor: Dundo Dis
Motion Graphic: Scarlett
Colorist: Dundo Dis
BTS Photographer: Ting Chun Hei

PR Media relation and event management
PR and Event Company: Sparkling Code Plus Limited
PR Project Director/Founder: Jeff Man
Social Media Project Director/Founder: Scott Chan
PR media and Event Management: Louie Tsang, Mars Kwok, Ivy Chau, Yuki Wu, Vicky Ho

Media Agency – EssenceMediacom
Adrian Lee
Alvin Lau
Jasmine Wong

 

RACT ‘For each other’ (The20)

Published on CB here (Aug 4, 2026)


CLIENT – RACT
Chief Experience Officer: Karla Wasinski
General Manager Brand & Community: Anita Lincolne-Lomax
Marketing Manager: Meredith Farrer
Strategic Marketing Manager: Leah Tierney
Brand Communications and Content Manager: Jen Murnaghan

AGENCY – The20
Head of Strategy: Matt Fishburn
Creative Director: Marcus Murphy
Senior Account Director: Blyda Eksteen
Senior Art Director: Jay Perrett
Senior Writer: Robbie Arnott
Agency Producer: Kali Bean

PRODUCTION – Collider
Director: Rob Stanton-Cook
Managing Partner & EP: Rachael Ford-Davies
EP: Tom Slater
Producer: Georgia Moraitis
DOP: Tyson Perkins
1AD: Adam Wareham
Production Manager: Kate Fox
Post Production/VFX: ARC
Editor: Laurence van Camp
Senior Finish Artist: Jesse Meha
Colourist: Fergus Rotherham

Sound: Electric Sheep Music
Sound Creative Director: Glenn Sarangapany
Sound Executive Producer: Kate Stenhouse
Composer: Declan Harsent
Sound Designer: Georgia Collins
Casting Director: Aeshlie Wheeler

MEDIA – The20
Media Director: Libby Nielson
Media Account Manager: Mel McDonald
Digital Specialist: Ella Michele
Digital Media Trader: Bibek Bhandari

 

DiDi ‘The Sore Loser Saver’ (Sunday Gravy)

Published on CB here (July 8, 2026)

Picked in Bestads Best Interactive of the Week – Top 6 (July 8, 2026)

Picked in CB’s Creative Circle by Letizia Bozzolini (August 2026)

Picked in CB’s Creative Circle by Matt Stoddart (August 2026)

Picked in CB’s Creative Circle by Anna Yates (September 2026)


Client: DiDi
Head of Brand Marketing: Tim Farmer
Senior Marketing Manager: Josh Dorevitch
Marketing Manager: Dylan Vale

Creative Agency: Sunday Gravy
PR Agency: Sunday Gravy 
Post Production (Offline / Grade and Online): Sunday Gravy 
Production Company: EXIT Films
Director: Conor Mercury
DOP: James Haskard
Producer: Luke Kneller 
Music Composition: Electric Sheep
Talent: Kevin Sheedy

 

Skull Island Prawns ‘Eat the Wild’ (Bonfire)

Published on CB here (August 4, 2026)

Picked in CB’s Creative Circle by Ant White (September 2026)


Client: Austral Fisheries
GM Marketing: Dylan Skinns
Logistics & Stock Control Manager: Heng Lee
People and Culture: Ashley To

Agency: Bonfire
GM – Creative Division: Rene LeMerle
Creative Director: Luke Williams
Senior Art Director: Mike Dann
Senior Copywriter: Bronagh Spence
Senior Account Executive: Sam Marshall
Senior Strategist: Evan Dela Grammaticas
Senior Performance Media Specialist: Brayden Zuin

Production: Outer Circle
Producer: Adam Keogh
Animation and Direction: Josh De Boer
3D Model: Eoin Cannon
Sound: Nick Gallagher @ Fable

Original Music
Producer: Matt Templemann
Guitarist: John Overthrow

 

Swisse ‘HYSTERIA’ (Clemenger BBDO)

Published on CB here (August 5, 2026)

Picked Bestads Runner-up Best TV of the Week by Charlotte Adorjan, ECD, TABOO (August 11, 2026)


Creative Agency: Clemenger BBDO
Production Company: The Producers
Director: Amber Mealing

Media Agency: PMG
PR Agency: AMPR

Client: Swisse Wellness
Swati Prasad, Managing Director, Swisse Wellness
Stephanie Taylor, Marketing Director, Swisse Wellness
Natasha McGill, Senior Manager, Marketing & Brand Strategy
Alice Murray, Senior Brand Manager
Noopur Powale, Brand Manager
Tash Matic, Campaign Manager
Daniella Sorace, Senior Manager, Communications
Helena Panopoulos, PR & Partnerships Manager
Laura Ogilvie, Social Content & Creative Manager
Emer Harrington, Senior Content Production Manager
Louise Rhodes, Design Manager
Grace Falvo, Designer, Digital UX & Consumer
Jayden Younger, Videographer

 

The Design Institute of Australia ‘Write DESIGNER’ (Clemenger BBDO)

Published on CB here (July 17, 2026)

Picked Bestads Runner-up Best TV of the Week by Kevin Pease, Chief Creative Officer, Ludwig+, Michigan (July 21, 2026)


Client: Design Institute of Australia
Chief Executive Officer: Simone LeAmon
Agency: Clemenger BBDO
Artist: Steve Leadbeater
Music: Jonah Gabriel
Voiceover: N’fa Jones

 

Pizza Hut ‘How Bad Do You Want Good?’ (jnr.)

Published on CB here (July 9, 2026)

Picked Bestads Runner-up Best TV of the Week by Prerna Mehra, Executive Creative Director, Mullenlowe MENA (July 15, 2026)

Picked in Bestads Best Outdoor of the Week – Top 6 (July 15, 2026)



CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Client – Pizza Hut Australia
Strategy / Creative / Design / Social – jnr.
Media – Initiative
Earned / PR / Media / Creators – WiredCo.
Corporate Comms / PR – Burson
Film Production – MOFA
Director – Yianni Warnock
Stills Production – Pool Collective
Photographer – Sean Izzard

 

The Economist ‘White Out of Red’ (Cocogun)

Published on CB here (July 7, 2026)

Picked Bestads Best Outdoor of the Week by Prerna Mehra, Executive Creative Director, Mullenlowe MENA (July 15, 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Client: The Economist
Agency: Cocogun
Creative Creative Officer: Ant Melder

 

Children’s Cancer Foundation ‘Don’t Treat Kids Like Adults’ (Cummins & Partners)

Published here on CB (July 3, 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Creative Agency: Cummins & Partners
Executive Creative Director: Sean Cummins
Creative Director: Heath Collins
Art Director: Vivienne Johnston
Creative Services Director: Stephen Tortosa
Account Executive: Marika Tsourekis

 

Honda ZR-V ‘Young Macdonald Had No Farm’ (Special)

Published on CB here (July 3, 2026)


Client: HONDA
General Manager Brand, Marketing and Digital: Eva Barrett
Head of Marketing: Terri Golder
Marketing Comms Manager: Sylvia Chew
Marketing Campaign Specialist: Bronte Sassella
Marketing Coordinator: Hayley Pepper
Creative Manager: Glenn Gibbons

Creative Agency: SPECIAL
CEO/Partners: Lindsey Evans & Cade Heyde
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Bec Stambanis
Managing Director: Sasha Firth
General Manager, Melbourne: Khia Croy
National Head of Production: Tash Johnson
Strategy Director: Sam Butcher
GCD/Creatives: Sian Binder, Lea Egan
Head of Design: Adam Shear, Sabine Schwarz
Finished Art: John Rivera
Team Lead: Kelly Larken
Senior Business Director: Marnie Dunn
Business Manager: Madeleine Williams
Head of Film & Content: Sophie Simmons
Stills Producer: Di Williams, Glen Mcleod

Film Prod Co: Revolver
Director: Justin Kurzel
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Senior Producer: Serena Paull
DOP: Tyson Perkins
Production Designer/Costume: Alice Babidge
Hair + Make up: Lin Parups

Casting: Mullinars

Editorial: ARC
Editor: Elise Butt
Grade/Online: Blockhead VFX

Audio: Sonar Music
Sound Design: Timothy Bridge
Music: Jono Ma
Executive Producer: Sophie Haydon
Head of Production: Haylee Poppi

Media: ZENITH
PR: BURSON GLOBAL
Social: WIREDco

 

Telstra ‘Free For All’ (Bear Meets Eagle On Fire with +61)

Published here on CB (July 2, 2026)

Picked Bestads Runner-up Best Outdoor of the Week by Daniel Lobatón, CCO, DAVID US, New York (July 7, 2026)


Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Client: Telstra
Chief Marketing Officer: Brent Smart & Jana Kotatko
Head of Brand and Marketing Communications: Alita McMenamin
Head of Strategy & Creative Excellence: Nicky Bryson
Brand & Sponsorship Lead: Nicola Reeves
Campaign Lead:  Jon Hollett
Head of Media & Marketing Operations: Paula Marreiros
Telstra Owned Network Principal: Pete Manwaring
Illustrators – original characters
Brosmind
Nicko Phillips
McBess
Ovcharka

 

Lilydale ‘Nothing but Lilydale will do’ (Clemenger BBDO)

Published on CB here (July 1, 2026)


Client: Lilydale, Baiada
Creative Agency: Clemenger BBDO
Media: Hearts & Science
Director: Christopher Riggert
Production Company: Finch
Post-Production: ARC / Sydney
Music & Sound Design: Studio Tonic

 

Gage Roads Brew Co. ‘The Beerboard’ (Good Drinks Australia)

Published here on CB (June 30, 2026)

Picked Bestads Best Outdoor of the Week by Daniel Lobatón, CCO, DAVID US, New York (July 7, 2026)


Creative Lead: Chris Rowson
Producer/Creative/Project Manger/Legend: Jack Bow
Director/Editor/Photographer: Lauchlan Dempsey
Brand Manager: Emily Creer
Head of Marketing: Rebecca Lauchlan
GM Sales & Marketing: Mick Mckeown

 

Uber Eats ‘Ding Dong Deals’ (Special Australia + EssenceMediacom)

Published here on CB (June 29, 2026)



Uber Eats
Nicole Bardsley, Head of Marketing, Uber and Uber Eats ANZ
Holly Dover, Marketing Manager, Uber Eats ANZ
Adam Ledbury, Creative Director, Uber and Uber Eats APAC

Special
Lindsey Evans & Cade Heyde, Partner/CEO
Julian Schreiber & Tom Martin, Partner/CCO
Simon Gibson & Nils Eberhardt, ECD
Sophie Aitken & Matt Aitken, Creatives
Tori Lopez, Managing Director
Laura Little, Team Lead
William Payne, Senior Business Director
Annabel Malouf, Business Manager
Celia Garforth, CSO, Asia
Henry Bilson, Senior Strategy Director
Tash Johnson, National Head of Production
Will Sealey, Integrated Producer
Adam Shear, Head of Design
Liam Mead, Designer
Jen Bailey, Finished Artist

Production Company: Good Oil
Director: Adam Gunser
EP: Juliet Bishop
Head of Production: Chana McLallen
DOP: Crighton Bone
Prod Designer: Vanessa Cerne
Wardrobe: Joanna Mae Park
Casting: Peta Einberg

Post-Production: Arc
Editor: Simon Price
Executive Producer: Daniel Bradford-Fry

Audio Post: Mosaic Music & Sound

Media Agency: EssenceMediacom
Owned Channels & CRM: RX

 

VGCCC ‘Beat Dumb Thumb’ (The Royals)

Published here on CB (June 24, 2026)


Client: Victorian Gambling and Casino Control Commission
Creative Agency: The Royals
Production: Cousin
Director: Ariel Martin
Post House: ARC
Music/Sound: Rumble
Media: Omnicom

 

KFC Australia ‘Boxfull’ (Special Australia)

Published here on CB (June 22, 2026)



Client: KFC Australia
Chief Marketing Officer, KFC SOPAC: Vanessa Rowed
Omnichannel Retail Director CX, KFC Sopac: Claire Whish-Wilson
Group Marketing Manager, KFC Sopac: Joanna Baxter
Brand Manager, KFC Sopac: Aimee Carroll
Head of Media, KFC Sopac: Bridget Cooper
Marketing Manager (Media), KFC Sopac: Christian Fox

Agency: Special
CEO & Partners: Lindsey Evans & Cade Heyde
CCO & Partners: Tom Martin & Julian Schreiber
CSO & Partner: Dave Hartmann
Creatives: Gabe Woodmansey, Jono Aidney, Jack Close & Zak Hawkins
Social Creatives: Harry Roth & Eliza Smith
Client Partner: Jaimee Kerr
Strategist: Adelaide Day-Collett
Team Lead: Steffi Arbon
Business Directors: Alicia Aguilera & Elliot Aitken
National Head of Production: Tash Johnson
Senior Producer: Margot Fitzpatrick
Head of Print: Nick Lilley
Integrated Producer (Social): Will Sealey
Director & Creative (Social): Tom Lock
Head of Design: Adam Shear
Designer: Liam Kenny
Finished Artist: Jen Bailey
Production Co-ordinator: Serina King

Film Prod Co:  The Sweet Shop
Director: Mark Albiston
Managing Director: Edward Pontifex
Producer: Tom Davies
D.O.P: Marty Williams
Casting: Danny Long

Post Production: ARC Sydney
Edit: Graeme Pereira
Executive Producer: Daniel Bradford-Fry
Producer: Sally Quade
Grade: Billy Wychgel
Flame and Online: Richard Lambert & Viv Baker

Audio Production: Studio Tonic
Creative Director/Sound Design: Cameron Milne
Executive Producer: Emma Duncan

Music Supervision: Trailer Media
Music Supervisor:  Anton Trailer
Music: ‘Get Inspired’ Genesis Owusu

Photography Prod Co:  Sam I Am
Photographer Benito Martin
Executive Producer – Rich Cole
Senior Producer – Sarah Hawkins
Props & Wardrobe Stylist – Sofia Mussara
Food Stylists – Jenn Tolhurst & Theressa Klien
Retouching: Nick Mueller

Media Agency: EssenceMediacom Australia

 

Suzuki Australia ‘Life Is Out There’ (ATime&Place)

Published here on CB (June 19, 2026)


Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
National Marketing Manager: Daniel Sammut
Product Planning & Training Manager: Aitezaz Khan
PR & Events Coordinator: Aria Agostino
Digital Sales Coordinator: Ashley Lay

Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Head of AI Studio: Rob Weir
Head of Broadcast: Marlese Byfield
CEO: Adrian Mills
Group Account Director: Daniel Loukidis
Senior Account Manager: Jaya Abela
Account Executive: Sari Neal

Media Agency: Noisy Beast
Managing Partner, Media: Ben Lynch
Account Director: Tom Pickering

 

Uber Eats ‘Bagged Up Ads’ (Special Australia)

Published here on CB (June 18, 2026)

Picked Bestads Best Outdoor of the Week by Erica Henderson, Creative Director, Innocean USA (June 29, 2026)

Picked in CB’s Creative Circle by David Jackson (July 2026)

Picked in CB’s Creative Circle by Archana Murugaser (July 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Uber Eats
Special
EssenceMediacom
JCDecaux

 

KFC ‘Go Full Chicken’ (Special Australia)

Published here on CB (June 16, 2026)

Picked Bestads Runner-up Best TV of the Week by Erica Henderson, Creative Director, Innocean USA (June 29, 2026)

Picked in CB’s Creative Circle by Kat Topp (July 2026)

Picked in CB’s Creative Circle by Zenon Predecki (July 2026)

 


APAC CREDITS
Client: KFC Australia
Chief Marketing Officer: Vanessa Rowed
Marketing Director: Sabrina Douglas
Group Marketing Manager: Jessica Farahar
Brand Manager: Jordana Smith
Brand & Communications Manager: Gabby Hunt
Head of Media:  Bridget Cooper
Media Manager:  Christian Fox

Agency: Special
CEO/Partners: Lindsey Evans & Cade Heyde
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Dave Hartmann
Creatives: Gabe Woodmansey & Jono Aidney
Social Creatives: Harry Roth & Eliza Smith
Design Director: Dan Jones
Client Partner: Jaimee Kerr
Team Lead: Steffi Arbon
Business Director: Elliot Aitken & Annabelle Massera
Senior Strategist: Adelaide Day-Collett
Head of Print: Nick Lilley
National Head of Production: Tash Johnson
Senior Producer: Amanda Collins
Social Producer: Olivia Jeavons
Social Director: Harry Roth
Finished Artist: Jennifer Bailey

Film Prod Co: EXIT
Managing Partner: Wilf Sweetland
Managing Partner: Declan Cahill
Executive Producer: Leah Churchill-Brown
Head of Production: Jacquie Riley
Director: Stefan Hunt
Producer: Alice Grant
D.o.P: Campbell Brown
Choreographer: Vanessa Marion
Casting: Citizen Jane, Natalie Harvey
Edit: The Editors, Mark Burnett
EP, The Editors Nicoletta Rousianos
Producer, The Editors:  Isabella Key
Grade: Fergus Rotherham
VFX & Online: Fin Design & Effects
VFX Supervisor: Mikey Brown & Rob Grbevski
VFX Producer: Isabelle Vitelli
Music Supervisor: Anton Trailer, Trailer Media
Music Composition / Re-Record: Mr Pape
Audio Production: Sonar Music
Executive Producer: Sophie Haydon
Audio Producer: Ellie Brandwood
Sound Design: Timothy Bridge & Andy Stewart

Media Agency: Essence Mediacom

INTERNATIONAL CREDITS
Client: KFC Australia
Agency: Special
Film Production Company: EXIT – Stefan Hunt
Edit: The Editors
VFX & Online: Fin Design & Effects
Music rerecord: Mr Pape
Music Supervision: Trailer Media
Sound Design: Sonar Music
Media Agency: Essence Mediacom Australia

 

SBS ‘World Cup Watchers’ Rights Association’ (Droga5 ANZ)

Published here on CB (June 4, 2026)


SBS
Head of Creative: Joel Noble
Acting Director of Marketing and Audiences: Uma Oldham
Acting Head of Audience Marketing: Carolina Chiaradio
Marketing Manager & Project Lead: Melissa Dedrick
Campaign Manager: Martin MacKinnon
Lead Producer: Kirsty Turner
Creative Manager: Margarett Cortez
Integrated Producer: Sophia Titmus
Producer: Carley Best
Creatives: Ben Skinner, Ben Jones
Senior Designer: Megan Schierhout
Designers: Jeffrey Ho, Jesse Dalton, Ricardo Moreira
Head of Publicity & Social Content: Jo’an Papadopoulos
Publicity & Social Content Manager: Milly Palmer
Head of Social Strategy: Sean O’Byrne

Concept
Creative Agency: Droga5 Sydney, part of Accenture Song
ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
Co-Chief Creative Officers: Barbara Humphries and Damon Stapleton
Principal Director: Kezia Quinn
Creative Directors: Thomas Gledhill and Lennie Galloway
Creatives: Herman Ulberg and James Greig
Head of Strategy: Ben De Castella
Group Business Director: Samar Karim

Creative Development, Earned Strategy, Publicity and Production: Poem
CEO: Rob Lowe
Executive Director, Strategy & Social: Alex Watts
Creative Director: Tom Manning
Senior Account Director: Alex Height
Account Director: Robbie Purcell
Senior Producer: Hattie Morgan
Campaign Specialist: Sam McDougall
Publicist: Iris Yuan
Publicist: Caitlin Nicolatsopoulos
Senior Account Executive: Lauren Duncan
Creatives: Lucy Everett and Ruby Clarke
Strategist: Dhivia Pillai

Media Planning and Buying: Hearts & Science
National Managing Director: Liz Wigmore
General Manager: Blake Power
Head Of Content Partnerships, OM Content: Hayley Pyper
Planning Director: Oliver Woodrow
Content Partnerships Director: Chloe O’Shea
Planning Manager: Jake Walker
Media Implementation Account Manager: Regina Lee

Crew and Post
Director: Joel Noble
Lead Producer: Hattie Morgan
Producers: Kirsty Turner (AU), Carley Best (AU), Leila Maktari (UK)
Production Manager: Arthur Chan (AU)
Production Assistant: Nico Bruni (UK)
Talent Coordinator: Sophia Titmus (AU)
Stills photographer: Mathew Quake (UK), Cara O’Dowd (AU)
1st AD: Micki Colker-Perlman (UK), Stuart Beedie (AU)
DOP: Richard Bell (UK), Tonu Luu (AU)
1st AC: Samuel Hyde (UK), Sam de Teliga (AU)
2nd AC: Jensen Pipe (UK), Pat Jaeger (AU)
Grip: Max Goodkind (UK), Nick Towle (AU)
Grip Assist: Darcy Towle (AU)
Gaffer: Jeff Ceils (UK), Cameron Wintour (AU)
Best Boy: Alejandro Restrepo Celis (UK), Peter Hagen (AU)
DIT: Gotlieb Berg (UK)
VTR: Kane Waldron (AU)
Gaffer: Jeff Ceils (UK), Cameron Wintour (AU)
Sound: Mike McGinn (UK), Predrag Malesev (AU)
Wardrobe/Stylist: Jennifer Michalski Bray (UK), Isabelle Landicho (UK), Lydia-Jane Saunders (AU)
Production Designer: Joe Munroe (UK), Mike Price (AU)
HMU: Liz Taw (UK), Louise De-brookley (UK), Kirsty Bremner (AU), Justyna Chapman (AU), Ken Matsuda (AU), Milly Ofori (AU)
Runners: Ruby Moyes (UK), Jorge Cerda-Vargas (AU), Bradley Cram (AU)
Colourist: Wassim Bazzi
Motion Designer: Emy Dossett
Audio: Bruce Dale
Social Unit (AU only): Ben Skinner, Jordan Rajek & Daniel Thompson

 

McDonald’s Australia ‘You Know Where’ (Akcelo)

Published here on CB (June 2, 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

McDonald’s Australia
Chief Marketing Officer – Annabel Fribence
Marketing Director – Amanda Nakad

Akcelo
Global Executive Creative Director – Louise McQuat
Creative Partner – Oskar Westerdal
Creative Team – Brandon Piggott & Justin Borromei
Client Partner – Gabriel Montalban
Producer – Manca Kocjancic & Anna Sajo
Designer – Dipesh Parmar
Chief Strategy Officer – Dave Di Veroli
Chief Executive Officer – Aden Hepburn

OMD Sydney
Account Director – Anna Heslop
Account Executive – Liv Ablett & Emily Nihill

 

DoorDash ‘The Bags – Bag Chat’ (Clemenger BBDO)

Published here on CB (May 28, 2026)


Client: DoorDash
Creative Agency: Clemenger BBDO
Social Agency: Romano Beck
Production Company: Eden Studios
Puppets: MEG
Sound: Rumble Studios
Media Agency: Wavemaker

 

Road Safety Advisory Council of Tasmania ‘Little distraction. Big impact.’ (Cummins & Partners)

Published here on CB (May 26, 2026)

Picked in Bestads Best Outdoor of the Week – Top 6 (July 15, 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Agency: cummins&partners
CCO: Sean Cummins
Creative Director: Heath Collins
Copywriter: Shannon Kruss
Art Director: Vivienne Johnston
Executive Producer: Steven Tortosa
Head of Strategy: Tim Collier
Senior Account Director: Lily O’Connell

Film Maker: Michael O’Neill
DOP: Tom Chapman

 

Red Tractor Oats ‘Properly Farmed Food’ (Kerfuffle)

Published here on CB (May 21, 2026)



CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Client: Openway Foods
Creative Agency: Kerfuffle
Media: Ryvalmedia
Production Company – Film: Truce Production Co.
Director – Film: Dom Meehan
Production Company – Photography: Hart & Co
Photographer: Cory White
Sound: Squeaky Clean

 

Australian Avocados ‘Bruisin While Choosin’ (Thinkerbell)

Published here on CB (May 18, 2026)

Picked in CB’s Creative Circle by Vivienne Johnston (July 2026)


Client: Hort Innovation
Creative: Thinkerbell
Media: Thinkerbell
Earned: Thinkerbell
Talent: Eddie Williams
Production: Odd Studio, We Know Video

 

World Rugby ‘Go All Out’ (Akcelo)

Published here on CB (May 14, 2026)


Client: World Rugby
Director of Marketing & Ticketing: Paul Lemon
RWC Australia General Manager,  Marketing & Communications: Clare Serafini
Head of Marketing: Becky Cowley
Senior Marketing Manager: Claire Ludlow & Amanda Darnell
Head of Communications: Dorian Grimaud

Strategic & Creative Agency: Akcelo
Global ECD: Louise McQuat
Creative Partners: Oskar Westerdal & Jon Foye
Creative Team: Ilya Aronovich & Misha McDonald 
Executive Client Lead: Kirsty Reynolds
Business Lead: Max Bennett & Pippa O’Regan
Executive Producer: Stephanie Ceccaldi
Producer, Stills & Social: Dan Burns
Senior Designer: Lee Stephens, Stephen Au & Richard Spencer
Retouching: Justin Bellchambers
Motion Design: Jamie Muscat
Chief Strategy Officer: Dave Di Veroli
Chief Executive Officer: Aden Hepburn

Film Production: Photoplay
Director: Scott Otto Anderson
DOP: Simon Ozolins
Executive Producers: Emma Thompson & Oliver Lawrance
DOP (2nd Unit): Craig Deeker
1st AD: Nikki Long
Production Designer: Virginia Mesiti
Production Designer: Nick Dare
Wardrobe: Sandy Burcul
Hair/Makeup: Mat Hornby
Casting: Danny Long
Key Grip: Mark Abrahams
Gaffer: Shaun Conway
Stunt Coordinator: Harry Dakanalis
Sound Recordist: Mario Pellegrini
Locations: Jacob Pacholski

UK Shoot:
Line Producer: Noni Couell
DOP: Richard Bell
Storyboards: Blake Fraser

Editor: Mark Bennett
Colourist: Ben Eagleton
Model Making: Yippee Ki-Yay
Post Production: Masters & Savant
Final Online: The Gingerbread Man
Original Music & Sound: Rumble Studios
Senior Sound Engineer: Tone Aston
Composers: Nick Polovineo & Felix Bornholdt
Executive Producer: Michael Gie
Orchestra: Prague Philharmonic Orchestra

 

Four Seasons Naked Condoms ‘The Rise of the STIs’ (Emotive + AiCandy)

Published here on CB (May 12, 2026)

Picked in Bestads Best TV of the Week – Top 6 (May 18, 2026)


Client: Four Seasons Naked Condoms
Creative Agency: Emotive
AI Film Production: AiCandy Australia
Social AI Production: Emotive Productions
PR: Emotive

Creative Agency, Social AI Production & PR: Emotive
CEO & Founder: Simon Joyce
CCO: Gavin McLeod
Creative: Gary Eck
Head of PR & Influencer: Rhania Farah
Head of Social & Content: Clément Simon
Business Director/s: Zoe Hartas, Tian Skene
General Manager, Emotive Productions: Hayley-Ritz Pelling
Creative Direction and AI Artists: Paul Sharp, Ed Macaulay
Head of Design: Daniel Mortensen
Editor: Sam Gadsden
Producer: Michael Hollis
Post Producer: Rebecca Love-Williams
Sound Design: Electric Sheep Music

AI Film Production: AiCandy Australia
Head of Production: Kent Boswell
Head of Creative: Marcus Tesoriero
AI Directors: Too Short For Modelling

Social Media Buying
All Social: Ruud Spierings

Client: Four Seasons Naked Condoms
Managing Director: Michael Porter

 

OpenTable ‘The BillBoard’ (2045)

Published here on CB (May 11, 2026)

Picked in CB’s Creative Circle by Daniel Pizzato (June 2026)

Picked in CB’s Creative Circle by Regina Stroombergen (June 2026)

Picked in CB’s Creative Circle by Joe Stuart (June 2026)


CB’s The Work: The best ads of the year [so far]

OpenTable:
Robin Chiang – Chief Growth Officer
Jason Yeung – Vice President, International Marketing
Michael Fitzgerald – Director, International Communications
Anna Lee – Senior Marketing Manager, APAC
Lisa Pijper – Senior Marketing Specialist, APAC

2045:
Tim Evans – Junior Media Buyer/Managing Director
Christopher McKee – Executive Creative Director
Mike Jones – Executive Design Director
Gotham Pillai – ACD
Charlie Brookes – ACD
Tom O’Reilly – Copywriter
Grace Busch – Copywriter
Abbey Richmond – Art Director
Angel Aguilera – Art Director
Jon Nguyen – Senior BM / Producer
Freddie McHenry – Photographer / Videographer
Chris Morales – Editor

GPT Group:
Lorian Galvin-Fisher – BDE

 

Vodafone ‘Value’ (Howatson+Company)

Published here on CB (May 8, 2026)


Vodafone
Group Chief Marketing Officer, TPG Telecom: Bec Darley
Head of Brand and Marketing: Lisa Cronin
Head of Brand and Partnerships, Devices: Krista Blythe
Brand Manager: Laura Mura

Howatson+Company
Chief Executive Officer + Founder: Chris Howatson
Chief Client Officer: Katherine Chen
Group Business Director: Louise Brugman
Senior Business Director: Juliet Loneragan
Executive Strategy Director: Katharina Vassar
Chief Creative Officer: Gavin Chimes
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Jack Close
Senior Copywriter: Zak Hawkins
Chief Design Officer: Ellena Mills-Stainer
Head of Design: Trent Michael
Designer: Harry Chambers
Studio Lead: Simon Merrifield
Head of Production: Holly Alexander
Head of Music and Sound: Shane Vancuylenberg

Production: Caviar LA
Managing Director: Michael Sagol
Executive Producer: Tova Dann
Director: Neal Brennan
Producer: Dave Bernstein
DOP: Janusz Kaminski
Production Designer: Max Orgell

Post Production: Heckler
Post Executive Producer: Steven Marolho
Post Producer: Coralie Tapper
Lead Editor: Mark Bennett
Head of VFX: Tom Corbett
Colourist: Fergus Rotherham
VFX Supervisor & Lead Flame: Julian Ford
Photographer: Robby Klein
Media agency: Starcom

 

Suzuki Swift Hybrid ‘For Mum’s Sake’ (ATime&Place)

Published here on CB (May 7, 2026)

CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Play the radio spot:

 

Client: Suzuki Automotive
Creative Agency: ATime&Place
Media: Noisy Beast

 

Snap Send Solve ‘MC Bin Chicken – Diss Track’ (Thinkerbell)

Published on CB (May 7, 2026)


Client: Snap Send Solve
Creative, Production, Media: Thinkerbell

 

ahm ‘People Things’ (TBWA\Australia)

Published on CB (May 5, 2026)




CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

 

 

Woodstock ‘The Wood Life’ (Kerfuffle)

Published on CB (May 4, 2026)


Client: Asahi Beverages
Creative Agency: Kerfuffle
Media agency: PHD
Production Company – The Sweetshop
Director – Edward Housden
Post Production – Arc, Studio Pancho
Sound – Sonar Music
Photography – Photoplay – Chris Budgeon

 

Made by Dyslexia ‘What is dyslexia?’ (Clemenger BBDO)

Published here on CB (Apr 24, 2026)

Picked in CB’s Creative Circle by Charlotte Adorjan (June 2026)


Agency: Clemenger BBDO
Client: Made By Dyslexia
Director: Kyra Bartley
Production: Finch
Animation: Art&Graft
Sound: Massive Music

 

SEEK ‘The wrong hire can cost small businesses big’ (Droga5 ANZ)

Published here on CB (Apr 16, 2026)




Client: SEEK
Chief Marketing Officer, APAC: Maryanne Tsiatsias
Head of Marketing, ANZ: Philippa Jamieson
Head of Digital and Media, APAC, Mark Thiele
Senior Marketing Manager, Media and Planning, Kevin Alphonso
Senior Marketing Manager – Integrated Campaigns: Jasmine Taulla
Senior Marketing Manager, Customer Research & Insights: Todd Syed
Marketing Manager – Campaigns: Beatrice Shaw
Marketing Manager – Social & PR: Simone Gioia
Marketing Manager – ANZ Digital Marketing: Allison Downes
Senior Marketing Associate – Campaigns: Daniel McAuley
Senior Marketing Associate – Social & PR: Dylan Tucker
Senior Marketing Associate – ANZ Digital & media: Felix Leung
Marketing Associate – Programmatic: Luke Pritchard

Creative Agency: Droga5 ANZ, part of Accenture Song
Chief Executive Officer: Matt Michael
Principal Director: Michael McEwan
Chief Creative Officer: Barbara Humphries & Damon Stapleton
Creative Director: Connor Beaver & Adam Slater
Head of Strategy: Dave Collins
National Head of Production: Romanca Mundrea
Senior Producer: Katie Wellbelove
Senior Art Director: Loz Maneschi
Senior Copywriter: Lewis Clark
Designer: Noel Yeung
Chief Client Officer: Jayne Brady
Group Business Director: Jenny McLarney
Senior Business Manager: Ingrid Zhang

Production Company: Sweetshop
Director: Edward Housden
Managing Director/ Executive Producer: Edward Pontifex
Producer: Tom Davies
DOP: Sherwin Akbarzadah
Art Director: Ben Bangay
Wardrobe: Sophie Barker

Casting: Studio P
Post Production: Mood Lab
Producer: Laura Hesse
Editor: James Ashbolt
Colourist: CJ Dobson

Sound: Squeak E. Clean Studios
Executive Producer: Ceri Davies
Head of Sound: Paul Le Couteur

Research: Nature
Senior Associate Director: Sophie Wallis
Senior Consultant: Shawn Christensen

Media: UM
Planning Manager: Nicola Wigley
Trader: Caio Mendonca
Managing Partner: Ashley Gilbert
Client Director: Christian Rossi

 

We Are Mobilise ‘No Place To Grow’ (Droga5)

Published here on CB (Apr 15, 2026)

Picked Bestads Best Outdoor of the Week by Zane Radcliffe, Executive Creative Director, McCann UK (Apr 21, 2026)

Picked in CB’s Creative Circle by Simon Langley (May 2026)

Picked in CB’s Creative Circle by Christopher McKee (May 2026)

 

CB’s The Work: The best ads of the year [so far]

Client: We Are Mobilise
CEO: Noah Yang
COO: Danielle Schutte
Head of Operations: Jake Hamilton
Videographer & Editor: Nelson Bours

Creative Agency: Droga5, part of Accenture Song
Concept: Ninon Peres & Geoffrey Poulain, Droga5 London
Copywriter: Ninon Peres & Niamh Aremband, Droga5 London/Dublin
Art Direction: Geoffrey Poulain, Droga5 London
Creative Director: Lennie Galloway, Droga5 ANZ
Creative Director: Annie Egan, Accenture Song
Group Creative Director: Stephen Rogers, Droga5 Dublin
Executive Creative Director: Maria Devereux, Accenture Song
Global Brand Strategy Director, Sustainability: Kate Hironaka, Accenture Song
Chief Creative Officer: Barbara Humphries & Damon Stapleton, Droga5 ANZ, Tara Ford, Droga5 London, Jen Spiers, Droga5 Dublin, Neil Heymann, Accenture Song and Droga5 Global
Account Lead: Jenny McLarney, Droga5 ANZ
National Head of Production: Romanca Mundrea, Droga5 ANZ
Senior Integrated Producer: Katie Wellbelove, Droga5 ANZ
Senior Producer: Kaija Wall, Droga5 ANZ
Producer: Emma King, Droga5 ANZ
Designer: Kamron Lyons, Droga5 ANZ

Media: Accenture Song
Media: Nick Thomas, Christopher Colter, Sam Geer & Melissa Fein

Production:
Media Owners: JCDecaux, The Editors, Gorman Fitzroy, St Mary’s House of Welcome
OOH Installation: Apparition Media
Muralist: Shaun Devenney
Photographer: Simon Harsent, Salt Moon Studios

 

Macca’s Korean BBQ Dunked Range ‘Dunked’ (W+K Sydney)

Published here on CB (Apr 15, 2026)


CB’s The Work: The best ads of the year [so far] CB’s The Work: The best ads of the year [so far]

Client: McDonald’s
Agency: Wieden+Kennedy Sydney
Production Co: Rabbit
Talent Director: Intuitive Artisan Entertainment
Casting: Danny Long
Post Production: The Editors
Colourist: Rascal
VFX: FIN Design + Effects
Music Composition: Concret Form
Sound Design: Rumble
Media: OMD Sydney
CRM: Digitas AU
Digital Experience + Restaurant Experience: Akcelo
PR and Influencer: Eleven PR

 

Dairy Farmers ‘Scrolling Girl’ (The Royals)

Published here on CB (Apr 13, 2026)

Picked in Bestads Best Outdoor of the Week – Top 6 (Apr 21, 2026)

Picked in CB’s Creative Circle by Paul Nagy (June 2026)

CB’s The Work: The best ads of the year [so far]

Client: Dairy Farmers
Executive General Manager, Bega Group – Darryn Wallace
General Manager, Marketing and Innovation, Bega Group – Matt Gray
Marketing Manager, Flavoured Milk, Bega Group – Anjali De Silva
Assistant Brand Manager, Bega Group – Isabella Lucas
Senior Manager, Bega Group – PR & Social Media – Hannah Saliba
PR Manager, Bega Group – Caroline Roe
Social Media Lead, Bega Group – Jordanna Roth

Partner: Team Kids
Founding Director – Sam Hoath
Head of Marketing – Tash Aarons-Clark
Campaign & Communications Coordinator – Maree Vaynberg

Creative Agency: The Royals

Neon Artist: Jack Pullen
Sign Builders: Good Sign Co.
Installers: Peak Installations

 

Telstra ‘Satellite Messaging Campaign’ (Bear Meets Eagle On Fire with +61)

Published here on CB (April 13, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Apr 22, 2026)

Picked in CB’s Creative Circle by Hugh Gurney (May 2026)




Creative Agency: Bear Meets Eagle On Fire

Partner Agency: +61

Media Agency: OMD Australia

Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Marketing Communications: Alita McMenamin
Head of Creative Excellence: Nicky Bryson
Senior Marketing Specialist:  Jon Hollett
Head of Media & Marketing Operations: Paula Marreiros
Senior Media Specialist: Ally Chin

Production Company: Passion Animation
Director: Catherine Prowse
Producer: Sam Hope
Executive Producer: Juliette Stern
Executive Producer: Belle Palmer
Art Director: Areeya Bass
Character Design: Enrico Buffa
Concept Art: Clement Danveau
Lead Puppet Maker: Emma Niesen
Models & Sets: Areeya Bass,  Anita Bruvere, Emma Niesen, Cat Johnston, Beattie Hartley, Rosie Tonkin, Connor Chung, Lulu Senft, Mireia Mendez, Louisa Esposito, Gordon Allen, Luke George, Chris Dennis
Animators: Max Martin, Tony Farquhar Smith, Laura Tofarides, Anita Bruvere
D.O.P: George Warren

Post Production: Stone Dogs
VFX Supervisor: Dave Kiddie
Post Producer: Rich Hawkins
Colourist: Holly Greig

Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Dexter Cave
Producer: Siena Bray

 

Optus ‘It Takes a Lot to Make a Movie’ (Droga5 ANZ)

Published here on CB (Apr 8, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Mar 15, 2026)



Client: Optus
Chief Marketing Officer: Lauren Dawber
Senior Manager, Brand: Vaness Burr
Associate Director, Brand: David Hustwit

Creative Agency: Droga5 ANZ, part of Accenture Song
ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael

Chief Creative Officer: Barbara Humphries & Damon Stapleton
Principal Director: Kezia Quinn
Creative Directors: Thomas Gledhill & Lennie Galloway
Creatives: Herman Ulberg and James Greig
Head of Strategy: Ben De Castella
Group Business Director: Samar Karim
Senior Business Manager: Indivar Kumar
National Head of Production: Romanca Mundrea
Head of Production: Penny Brown

Senior Producer: Kaija Wall

Production Company: Revolver

Director: Andreas Nilsson
Managing Director / Co-owner: Michael Richie
Executive Producer / Partner: Pip Smart
Executive Producer / Producer: Caroline Kruck
Director of Photography: Stefan Duscio
Post Production Company: The Editors
Editor: Alexandre de Franceschi
Finish: Soren Dyne
Audio Production & Music Supervision: Sonar Music
Sound Designer: Andy Stewart

Media Agency: Accenture Song Media

 

TAC ‘Vanessa’s Place’ (TABOO)

Published here on CB (Apr 1, 2026)

Picked in Bestads Best Outdoor of the Week (May 6, 2026)


mycar Tyre & Auto ‘The Sunburnt Car’ (TBWA\Eleven)

Published here on CB (Mar 26, 2026)

Picked Bestads Best Outdoor of the Week by Jen Speirs, Chief Creative Officer, Droga5 Dublin (Mar 31, 2026)

Picked in CB’s Creative Circle by Siobhan Joffe (May 2026)

Gold Lion – Cannes Outdoor Lions 2026

Silver Lion – Cannes Industry Craft Lions 2026


Client: mycar Tyre & Auto – Head of Marketing: Cynthia Fernandez 
Agency: TBWA\Eleven Australia 
Production: Bolt 
Director: Daniel Reisinger 
Special make-up and creature effects company: Odd Studio 
Print production: Kwik Kopy 

 

Maxibon ‘Go full Cookie’ (SICKDOGWOLFMAN)

Published here on CB (Mar 24, 2026)

Picked Bestads Best TV of the Week by Jen Speirs, Chief Creative Officer, Droga5 Dublin (Mar 31, 2026)

Picked in CB’s Creative Circle by Matt Chandler (August 2026)


Client: Maxibon
Head of Marketing: Andrea Hamori
Creative Lead: Damian Kelly
Marketing Manager: Eileen Whitta
Brand Manager, Maxibon: Isabelle Quayle

Agency: SICKDOGWOLFMAN
Creative Director: Jess Wheeler
Creative Director: James Orr
Design Director: Jake Turnbull
Business Director: Jarrick Lay
Senior Copywriter: Siobhan Joffe
Art Director: Leonie Duff
Designer: Dan D’Angelo
Account Director Victoria Concha
Senior Account Manager: Harshini Sivaraj
Senior Account Manager: Hannah Clements
Agency Producer: Nick Livingston

Production Company: Revolver
Director: Matt Devine
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Executive Producer / New Business: Nick Payne
Producer: Max Horn
DOP: Simon J Walsh
Production Designer: Francesca Carey
Food Stylist: Carmel Gohar
Wardrobe: Nell Ferguson
Hair + Make up: Nat Burley
Photographer: Chris Hillary
Retoucher: Gabi Hughes

Prosthetics: Sharp FX

Post-Production: Glue Society Studios
Editor: Luke Crethar
Colourist: Ben Eagleton
Sound: Production Alley
Engineer: Ben Lowe

 

1001 Optometry ‘Magnif-eye’ (VML)

Published here on CB (Mar 24, 2026)

Picked Bestads Runner-up Best Interactive of the Week by Jen Speirs, Chief Creative Officer, Droga5 Dublin (Mar 31, 2026)

Silver Lion – Cannes Health & Wellness Lions 2026


Creative: VML
PR: Burson
Media: Word of Mouth Digital

 

Four Seasons Condoms ‘The King is Coming’ (2045)

Published here on CB (Mach 17, 2026)


Managing Director: Tim Evans
Executive Creative Director: Christopher McKee
Associate Creative Director: Gotham Pillai
Art Director: Abbey Richmond
Executive Producer: Jen Pham
Executive Director: Billy Falkingham
Executive Design Director: Mike Jones
Designer: Matt Jones
Videographer: Freddie McHenry
Producer: Jon Nguyen

Four Seasons Director: Michael Porter
Four Seasons Marketing Manager: Christian Olson

 

Honda Lawn & Garden ‘How to Break a Honda’ (Howatson+Company)

Published here on CB (Mar 13, 2026)

Picked in CB’s Creative Circle by Richard Williams (Apr 2026)




Honda
General Manager Brand, Marketing, CX: Eva Barrett
Creative Manager: Glenn Gibbins
Marketing Manager: Ben Familton
Digital Marketing Lead: Ruby Murphy
Marketing Campaign Specialist: Deana Bazzanella

Howatson+Company
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Dan Smith
Senior Copywriter: Ernie Ciaschetti
Senior Designer: Gabriella Dudman
Studio Lead: Simon Merrifield
Chief Executive Officer: Chris Howatson
Client Partner: Ben Peachell
Senior Account Director: Ella Hine
Strategy Director: Joe Ronan

Production Company: Revolver
Director Collective – Glue Society
Director – Luke Nuto
Managing Director – Michael Ritchie
Executive Producer – Pip Smart
Executive Producer – Jasmin Helliar
Producer – Lily Warland
DOP – Will Robertson

Editorial: Glue Society Studios
Editor – Luke Crethar

 

Figma ‘Australian and New Zealand Bureau of Nicknames’ (Hellions)

Published here on CB (Mar 12, 2026)


Figma
Director of Brand Marketing: Yosub “Meatball” Kim
Marketing Manager, APAC: Bell “Beastie” Tan
Brand Marketing Strategist: Amy “Fox” Sligh
Social Media Manager: Laurie “Hugh” Cruz
Senior Art Director: Sunny “Tron” Chuang

Hellions
Creative Partner: Elle “Walrus” Bullen
Creative Partner: Dan “Sparkles” Sparkes
Managing Partner: Mike “Arctic Fox” Doman
Senior Designer: Trudi “Troodles” Hewitt
Group Account Director: Miranda “Turbo” Anzarut

Truce
Director and Creative Director: Angie “Birdie” Bird
EP / Producer: Elise “Treno” Trenorden
Production Manager: Jess “Jerry” Chapman
Production Assistant: Michael “Danger” Hollis
Socials Producer: Carla “Cax” McConnell
Cinematographer: Mitch “Grub” Ayers
B Aam: Amy “Delz” Dellar
1AD: Cam “Scanner” Mellor
Production Designer: Beth “Private” Ryan
Costume Designer: Emma “Lampy” Lamp
HMU: Nat “Burls” Burley
Lighting/Grip combo: Christiaan “Gary” Aberneathy
Sound Recordist: Alex “Wak” Wakefeild
Socials director: James “Bear” Dryden

Post Production
Editor: James “Flashbolt” Ashbolt
Colourist: Daniel “The Whip” Witt (Moodlab)
Online/Flame artist: Naomi “Nomalini” Anderlini
Sound Designer: Rob “Tofu” Stephen (Echo Darling)
Sound+Grade Producer: Laura “Messy” Hesse

With special thanks to Shrooms, Old Sally, Sunshine, Nobby, Clackas and Shetland Tony. You know who you are.

 

Australia Post ‘2,655 postcodes’ (Droga5 ANZ)

Published here on CB (Mar 9, 2026)




CB’s The Work: The best ads of the year [so far]

Client: Australia Post
General Manager of Enterprise, Brand and Retail Marketing: Aimee Dixon
Head of Brand and Community: Dave Parr
Senior Brand Manager: Emily Howat
Marketing Manager: Kim Nash
Marketing Manager: Bethany Metselaar

Agency:
Droga5 ANZ, part of Accenture Song, in conjunction with BRX, Keep Left, Thinkerbell, Wavemaker

Film:
Director & Photographer: Sarah Adamson
Executive Producers: Emma Thompson & Florence Tourbier
Production Company: Photoplay Films + Photoplay Photography
DP: Max Walter
Production Designer: Imogen Walsh
Casting: Byrne Creative
Casting Directors: Felicity Byrne & Sarah McGrath
Mural Artist: Tommy Day III
Post Production: The Editors
Editor: Leila Gabby
Colourist: Alina Birmingham
Post Producer: Isabella Key

Sound:
Production Company: Squeak E Clean Studios
Sound Design: Paul Le Couteur
Executive Producer: Ceri Davies

Photography:
Production Company: Hart & Co
Photographer: Cory White
Executive Producer: Monica Clapcott
Retoucher: Jacob Ring

 

Engineers Australia ‘In Her Corner’ (Bastion)

Published here on CB (Mar 4, 2026)


 

 

Amazon ‘Spend Less’ (Droga5 ANZ)

Published here on CB (Mar 4, 2026)





Client: Amazon
Amazon Australia Marketing Director: Arno Lenoir
Head of Brand and Category Marketing: Ben Gandy
Senior Marketing Manager, Retail & Brand: Sia Andreatidis
Senior Program Manager: Paola Franco

Creative Agency: Droga5 ANZ, part of Accenture Song
CEO of Droga5 ANZ & Accenture Song ANZ Marketing Practice Lead: Matt Michael
Chief Creative Officer: Damon Stapleton & Barbara Humphries
Chief Client Officer: Belinda Drew
Creative Directors: Thomas Gledhill & Lennie Galloway
Creatives: Bianca Martinolli & Christopher Watts
Strategy Director: Brona Kilkelly
Group Business Director: Samar Karim
Business Director: Harrison Stone
Business Manager: Emily Quinn
National Head of Production: Romanca Mundrea
Head of Production: Penny Brown
Senior Producers: Elliot Liebermann & Simone O’Connor

Production Company: Sweetshop 
Director: Max Barden
Executive Producer: Kate Roydhouse
Editor: Simon Price – ARC
Finish: ARC
Audio Production & Music Supervision: Massive Music
Sound Designer: Simon Kane

Media Agency: OpenDoor

 

Coopers Mild Ale ‘Coober Pedy Classic’ (Sunday Gravy)

Published here on CB (Mar 2, 2026)

Picked Bestads Best TV of the Week by Juliana Cobb, Head of Creative, 72andSunny New York (Mar 6, 2026)

Picked in CB’s Creative Circle by Sascha Wilcosz (Apr 2026)


Client: Coopers
National Marketing Manager – Kate Dowd
Brand Manager – Jessica Douglas
Campaign Manager – Lucy Noblet
Social and Digital Manager – Aaron Child
Social Media Co-ordinator – Maddi McCarthy
Trade Activation Manager – Amy March
National Trade Marketing Manager – Jacqueline Whybrow

Creative Agency: Sunday Gravy

Production Company: MOFA
Director: Hayden Somerville
Executive Producer: Llew Griffiths
DOP: Alex Serafini
Post Production: Offline & Online editor: Jen Cahir @Sunday Gravy
Colourist: Ted Deacey

With special thanks to Steve Borrett and Nadine Lewis at Coober Pedy Golf Club.

Media Agency: Atomic 212
Planning and Trading Director: Maddy Papilion
Planning & Trading Manager: Georgia Rowntree
Senior Digital Manager: Ray Liew

 

Telstra ‘wherever we go’ (Bear Meets Eagle On Fire with +61)

Published here on CB (Mar 2, 2026)

Picked Bestads Best TV of the Week by Adam Bodfish, ECD, McCann Birmingham (Mar 10, 2026)

Picked in CB’s Creative Circle by Cody Naetzker (Apr 2026)


CB’s The Work: The best ads of the year [so far]

Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia

Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Marketing Communications: Alita McMenamin
Brand & Sponsorship Lead: Nicola Reeves
Marketing Specialist: Annabel Hudson
Head of Media & Marketing Operations: Paula Marreiros
Senior Media Specialist: Ally Chin

Production Company: Riff Raff
Directors: Smith & Foulkes
Executive Producer: Tracey Cooper
Production Assistant: Maddy Smith
Designer: Chris Martin

Post Production VFX: Black Kite Studios
VFX Supervisor: George Brunt
VFX Supervisor: Dan Moore
3D Animation Supervisor: Jorge Meurer
3D Lead: Oleg Troy
Concept Artist: Carlos Nieto
Colourist: George K
Executive Producer: Julie Evans
Senior Producer: Phil Whalley
Production Coordinator: Kit Hartley

Music Supervision: Trailer Media
Music Supervisor: Anton Trailer

Music Production Company: Manderley Music
Music Arranger: Ben Cocks
Music Producer: Sean Craigie-Atherton

Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Executive Producer: Michael Gie

OOH
Paper Artist: Jeff Nishinaka
Photographer: Carl Kleiner
Retouching: Stiletto Studio

 

Allianz Australia ‘Adrift’ (Howatson+Company)

Published here on CB (Mar 2, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Mar 16, 2026)


Client: Allianz Australia
CMO, General Manager, Customer Strategy and Marketing: Laura Halbert
Head of Brand & Sponsorships: Gemma Cadwallader
Manager, Brand & Sponsorship: Charles Todhunter
Senior Specialist Media: Katrina Lochens
Senior Manager, Brand & Media: Elle Sproll
Managing Senior Legal Counsel: Sonja Nanevski
Senior Compliance Manager: Audry Concisom

Creative Agency: Howatson+Company
Chief Executive Officer + Founder: Chris Howatson
Group Managing Director: Renée Hyde
Client Partner: Fleur Lancaster
Senior Business Director: Brynee Roche
Chief Creative Officer: Gavin Chimes
Group Creative Director: Simon Friedlander
Senior Creative (copywriter): Charlotte Berry
Senior Creative (art director) Tom Macphail
Chief Design Officer: Ellena Mills
Head of Design: Trent Michael
Design Lead: Shelby Lane-Brown
Senior Designer: Cory Lo
Studio Lead: Simon Merrifield
Finished Artist: Patrick Riveria
Head of Production: Holly Alexander
Senior Producer: Caitlin Perz
Head of Post Production: King Yong
Senior Lead, Sound and Music: Shane Vancuylenberg
Mark Broome: Senior Editor

Production: FINCH
Director: Michael Gracey
Executive Producer/MD: Corey Esse
Executive Producer: Martin Box
Producer: Viv Jaspers
Production Manager: Daisy Bray
Production Coordinator: Sarah Marcuson
Casting: Stevie McGregor Casting
DP: Matt Toll
1st AD: David Lethem
Production Design: Loretta Cosgrove
Stylist: Janai Anselmi
Editor: Patrick Correll
VFX & Postproduction: Alt.vfx
VFX Supervisor: Dave Edwards
Producer: Carly Rosenberg
Colourist: Ferg Rotherham
Music Supervision: Anton Trailer at Trailer Media
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Dexter Cave
Executive Producer: Michael Gie
VFX Face Replacements: Rising Sun
VFX Face Replacements EP: Ian Cope

Media Agency: Wavemaker
Managing Director: Ian Edwards
Client Partner: Michael Talbot
Group Client Director: Thomas Grainger
Implementation & Activation Group Director: Tia McCann
Implementation & Activation Director: Laura Castro
Implementation & Activation Manager: Emily Kotevski
Strategy Director: Summer Treseder

 

Telstra ‘Synthesiser’ (+61 with Bear Meets Eagle On Fire)

Published here on CB (Feb 24, 2026)

Picked in CB’s Creative Circle by Evan Roberts (Mar 2026)


Creative Agency: +61 with Bear Meets Eagle on Fire
Media Agency: OMD Australia
PR & Communications agency: Herd MSL
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Communications: Alita McMenamin
Brand and Sponsorship Lead: Nicola Reeves
Marketing Specialist: Rosalind Lewis
Internal & External Communications: Telstra Comms team

Production Company: Revolver
Performance film Director: Matt Devine
Project & Design film Director: Scott Stirling
Synth Build & Design: Scott Stirling & Hugh Burridge
Performance film DOP: Stefan Duscio
Design film DOP: Tommy Thoms
MD/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Producer: Lily Warland
Snr Producer (Post): Alex Kember
Performance film Production designer: Sam Lukins
Design film 1st AC: Jesse Phillips
Design film Build Support: Michael Bennett
Design film CAD Drafter: Jonathan Tran
Design film Graphic Design Assistant: Madeleine-Eve Pattison
Design film Production Design: Scott Stirling + Sam Lukins
Design film Props Assistant: Bridget Shapter

Post-Production
Performance film Editor: Luke Crethar
Performance film Colourist: Ben Eagleton
Design film Editor, Colourist, VFX Compositor: Scott Stirling
3D Artist: Leslie Sharpe
Retoucher: Colour Cartel/Elise Healy
Additional Editor: Kent Hau
Additional Motion Designer: Emily Cheung

Sound: Sonar Music
Synth Compositions: The Avalanches (Robbie Chater, Tony Di Blasio)
Executive Producers: Sophie Haydon, Haylee Poppi
Sound Engineer: Josh Dives

 

 

Australian Steelers ‘Officially Unsponsored’ (Ogilvy Australia)

Published here on CB (Feb 23, 2026)

Picked Bestads Best Print Ad of the Week by Juliana Cobb, Head of Creative, 72andSunny New York (Mar 6, 2026)


Strategy, creative, PR: Ogilvy
Production: WPP Production
Production Partner: TSE (Total Sport & Entertainment)
Photographer: Sam Tolhurst

 

 

Vegemite ‘Vegemite Vegemite’ (Thinkerbell)

Published on CB here (Feb 18, 2026)

Picked Bestads Best Outdoor of the Week by Adam Bodfish, ECD, McCann Birmingham (Mar 10, 2026)


CB’s The Work: The best ads of the year [so far]

Creative, earned & production: Thinkerbell Thinkerbell
Client: VEGEMITE VEGEMITE (Bega)
Media agency: Starcom Starcom
Director & Photographer: Andy Diprose Andy Diprose

 

Football Australia ‘This is how we Waltz – ‘Til it’s Done’ (Ogilvy Melbourne)

Published here on CB (Feb 17, 2026)


Nicole Zosh – General Manager, Marketing – Football Australia
Angus Johnstone – Marketing Manager ‑ Women’s Football and Competitions
Ryan Ostle – Creative Manager at Football Australia
Strategy, Creative, Production – Ogilvy
Production – WPP Production
Voice-over artist: Olivia-Rose Hodgkins
Director: VERSUS (Tanya Babić & Jason Sukadana)
Music + sound: OTIS

 

Reform Political Advertising ‘Misleading Times’ (Clemenger BBDO)

Published here on CB (Feb 10, 2026)

Picked Bestads Best Print of the Week by Sandra Bold, CCO, VML Netherlands (Feb 18, 2026)

CB’s The Work: The best ads of the year [so far]

Brand: Reform Political Advertising
Agency: Clemenger BBDO Australia
Chief Creative Officer: Psembi Kinstan
Executive Creative Director: Giles Watson
Senior Art Director: Charlie Brookes
Senior Copywriter: Max Maclean
Group Creative Director: James Cowie
Art Director: Tiger Hongmung
Copywriter: Georgia Payne
Head of Craft: Adam Hengstberger
Studio/Production Director: Aaron Wickers

 

 

Streets ‘Mad For Streets’ (Thinkerbell)

Published here on CB (Feb 9, 2026)

Picked in Bestads Best Outdoor of the Week – Top 6 (Feb 18, 2026)

Picked in CB’s Creative Circle (Mar 2026) by Maddy McGuinness

CB’s The Work: The best ads of the year [so far]

Client: The Magnum Ice Cream Company
Creative and earned: Thinkerbell
Media & Production: oOh!

 

 

Bankwest ‘Just Enough Bank’ (Bear Meets Eagle On Fire)

Published here on CB (Feb 9, 2026)

Picked in CB’s Creative Circle (Mar 2026) by Anna Paine




Client: Bankwest
Creative Agency: Bear Meets Eagle On Fire

Production Company: 3&7
Director: Steve Ayson
Producer: Allison Lockwood
Director of Photography: Germain McMicking
Production Designer: Ruby Mathers 
Casting Director: Natalie Jane Harvie at Citizen Jane

Post Production: ARC
Editor: Jack Hutchings
Colour: Trish Cahill
Online: Jesse Meha

Sound House: Rumble Studios
Lead Sound Designer: Daniel William
Sound Producer: Kiara Watson
Sound EP: Michael Gie

Music Supervision: Trailer Media

Media Agency: EssenceMediacom

 

 

John West ‘The Cub’ (Clemenger BBDO)

Published here on CB (Feb 3, 2026)


Client: Simplot Australia
Katie Saunders – Senior Director Marketing, APAC
Jessica Romeo – Director Marketing Communications, Digital and Insights
Eleanor Henry – Marketing Manager, Brand and Communications
Bec de Xavier Pinto – Senior Marketing Manager, Pantry
Ellie Gulliver – Marketing Manager, Shelf Seafood
Deb Fabris – Marketing Specialist, Shelf Seafood

Agency: Clemenger BBDO
Production Co: The Sweetshop
Director: Max Barden
Producer/Executive Producer: Kate Roydhouse
Aust Managing Director – Edward Pontifex
Aust Managing Director – Greg Fyson
NZ Managing Director: Ben Dailey
Edit House: Arc
Offline Producer: Winnie O’Neil
Editor: Simon Price
Colourist: Alana Cotton
Stills Photographer / Social content: Ross Brown
Music: Birdbrain
VFX / Animation: Alt. VFX
Media: OMD Australia

 

 

Virtus Health ‘boost the w@#kforce’ (Cocogun)

Published here on CB (Feb 3, 2026)

Picked Bestads Best Outdoor of the week (Feb 4 2026)


CB’s The Work: The best ads of the year [so far]

Client: Virtus Health
Jane Power – Chief Marketing & Experience Officer
Laura Lock – Marketing Communications Manager
Jasmine Ichallalene – Marketing and Campaigns Manager
Phuong Chandler – Head of Donor Program
Rebecca Featherstone – Partnerships Manager

Agency: Cocogun
Ant Melder – Creative Partner
Emily Hahn – General Manager
Shanice Schiffler – Art Director
Julian Andrews – Copywriter
Mollie Starr – Brand Director

Production Company: Mica Studios
David Longden – EP/Producer/DoP/Editor/Colourist
Charlton Schneider – Director
Jacques Ross – 1st AD
Jessie Whiting – HMU
Danielle Payne – 1st AC
Gemma Baker – 2nd AC
Aaron Ashwood – Gaffer
Benjamin Riley – Best Person
Dylan Frost – Sound Mixer
Luke Fuller – Sound Design
Samuel Dawe – Lead Actor / Voice Actor
Max Cattana – Supporting Actor
James Heathwood – Sound Engineer (radio)

 

 

Slather ‘Buy Stuff’ (SICKDOGWOLFMAN)

Published here on CB (Jan 12, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Jan 21st 2026)

Picked in CB’s Creative Circle by Bec McCall (Feb 2026)



Agency: SICKDOGWOLFMAN
Production Company: Haven’t You Done Well  
Director: Will Suen & Sejon Im  
Producer: Louise Todd-Smith  
Producer: Bea Barbeau-Scurla 
Executive Producer: Georgia Mappin  
Executive Producer: Tom Rickard  
Post Producer: Louise Todd-Smith  
DOP: Nyssa Mitchell 
1st AC: Indigo Tait-Atkin 
Gaffer: Hamish Rayner 
LX Assist: Cooper Clark 
Sound Recordist: Mark Day 
Production Designer / Costume: Ella Lawry 
Production Assistant: Bec Syed 
SFX Makeup: Anne Swoboda @ SharpFX 
SFX Assist: Clara Fosso @ SharpFX
HMUA: Amanda Lissant-Clayton 
Editor: Will Suen & Sejon Im  
VFX: Will Suen 
Colour: Daniel Witt @ Mood Lab
Sound Mix: Rodney Lowe @ Production Alley

 

 

Sunday Gravy ‘Sunday Gravy’ (Sunday Gravy)

Published here on CB (Jan 7, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Jan 21, 2026)


Meat & Livestock Australia ‘World Happiness Index’ (Droga5)

Published here on CB (Jan 5, 2026)

Picked in Bestads Best TV of the Week – Top 6 (Jan 21, 2026)

Picked in CB’s Creative Circle by Ben Couzens (Apr 2026)

D&AD Wood Pencil – Film (May 2026)



Client: Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Strategic Marketing Operations Manager: Jeffrey Ng
Brand Manager – Lamb: Derek Lau

Creative Agency: Droga5 ANZ, part of Accenture Song
ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
Chief Creative Officers: Damon Stapleton & Barbara Humphries
Chief Client Officer: Belinda Drew
Executive Creative Directors: Hugh Gurney & Joe Sibley
Creative Directors: Thomas Gledhill & Lennie Galloway
Senior Copywriter: Liam Jenkins
National Head of Production: Romanca Mundrea
Head of Production: Penny Brown
Producer: Izzy Robertson
Head of Effectiveness: Kit LansdellBusiness Director: Harrison Stone
Business Manager: Matthew Stafford
Designer: Kamron Lyons

Production Company: Good Oil
Director: Dave Wood
Executive Producer/Partner: Sam Long
Producer: Catherine Warner
DOP: Earle Dresner
Production Designer: Jeremy Fuller
Casting: Peta Einberg

Post Production: ARC
Editor: Harrison Carr
Assistant Editor: Liam James
Grade: Ben Eagleton
Online: Jesse Meha
Producer: Cheryn Frost
Archive: Savage Archive

Audio Production: MassiveMusic
Head of Creative Production APAC: Katrina Aquilia
Sound Design: Simon Kane
Music Composition: Haydn Walker

Media Agency: UM
Phil Ely, Senior Strategy & Planning Director
Sharyn Keller, Client Partner
Ann-Maree Mulders, Senior Creative Connections Director

PR, Social and Influencer Agency: one green bean
Managing Partner: Lauren Bailey
Senior Account Director: Molly Dodwell
Account Director: Amy McCann
Senior Account Manager (PR): Alexandra Moy
Account Manager (Influencer): Caoilfhionn Blaney
Account Manager (Social): Sarah Hutt

 

 

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