Four Seasons Condoms and 2045 launch ‘The King is Coming’ as royals arrive in Australia
Creative agency 2045 has launched a new campaign for Four Seasons condoms titled “The King is Coming,” timed to coincide with the visit of King Frederik X and Queen Mary of Denmark to Australia.
Rolling out across outdoor sites nationally, and supported by a film in the style of 90s royal commemorative collectables, the campaign showcases the Four Seasons range alongside the King Size product.
Michael Porter, Director of Four Seasons, says the campaign uses humour and cultural timing to spotlight an often overlooked aspect of sexual wellness: “Comfort and confidence come from the right fitting condom. With royalty visiting Australia, it felt like the perfect moment to celebrate kings of every kind.”
Adds Tim Evans, Managing Director at 2045: “Unfortunately I don’t personally have need of this product, however our co-founder Nick Auditore assures me it’s his sheath of choice.”
The campaign is part of a larger body of brand work for Four Seasons, with all the creative building on the “Find Your Fit” platform developed by 2045 last year.
Says Christopher McKee, Executive Creative Director, 2045: “The work celebrates the brand’s ability to cater for every king in the bedroom. It also gave us an excuse to dream up an entirely new line of fashion… for penises.”
The campaign is running nationally across out-of-home placements and online video.
Managing Director: Tim Evans
Executive Creative Director: Christopher McKee
Associate Creative Director: Gotham Pillai
Art Director: Abbey Richmond
Executive Producer: Jen Pham
Executive Director: Billy Falkingham
Executive Design Director: Mike Jones
Designer: Matt Jones
Videographer: Freddie McHenry
Producer: Jon Nguyen
Four Seasons Director: Michael Porter
Four Seasons Marketing Manager: Christian Olson
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