Suzuki Swift Hybrid positioned as perfect gift for Mum in Mother’s Day campaign via ATime&Place

This Mother’s Day Suzuki Automotive and creative agency ATime&Place are urging Australians to give mum a gift that lasts as long as her love: a Suzuki Swift Hybrid.

The promotional campaign is designed to drive people into dealerships where they can receive Mother’s Day Card Coupons entitling the bearer to a bonus $500 fuel voucher with the purchase of a new Suzuki Swift Hybrid. The gift of extra fuel, on a car with incredible mileage, for the mums that go the extra mile.

Says Daniel Sammut, National Marketing Manager, Suzuki Automotive: “In these tough economic times we don’t want people wasting their precious money on things that don’t last, like flowers. That’s why we’ve created this promotion to sweeten the deal on a reliable, financially viable, and very buyable Suzuki Swift Hybrid. Just pop into your local Suzuki dealer, pick up a card, and then a car, and take mum on a nice driving date while you’re at it.”

Says Matt Lawson, Chief Creative Officer and Co-founder, ATime&Place: “Some people may say we are simply exploiting the endless love children have for their mothers to make noise about a car that lasts forever. All at a time when the economics of buying a hybrid makes so much sense, especially when you factor in a $500 bonus fuel voucher for mums. And those people would be right.”

The tactical campaign is running across social, online, radio, and in-store, until Mother’s Day, Sunday 10 May. Mother’s Day Card Coupons are available at participating Suzuki dealerships nationwide.

Play the radio spot:

Client: Suzuki Automotive
Creative Agency: ATime&Place
Media: Noisy Beast

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