Ali Wong dials up the pressure on big telco pricing in latest Vodafone work via Howatson+Co
Vodafone has launched the next chapter of its Ali Wong campaign via Howatson+Company, challenging the category by showing customers they can get a “big telco experience that’s cheaper than T*BLEEP*ra”.
Ali returns in a tongue‑in‑cheek interaction with a stereotypical “big telco” legal team, doubling down on Vodafone’s core message: Australians can get a great telco experience without paying more.
Says Bec Darley, Group Chief Marketing Officer at TPG Telecom: “Ali has helped us cut through because she says what customers are already thinking. This next chapter doubles down on our belief that a premium telco experience shouldn’t come with a premium price tag.”
Says Richard Shaw, Deputy CCO at Howatson+Company: “Once again Ali is asking a very fair question, why are people paying more? This time we’ve been even more direct and playful in the execution.”
The campaign will roll out nationally across film, online video, social, and out-of-home.
Vodafone
Group Chief Marketing Officer, TPG Telecom: Bec Darley
Head of Brand and Marketing: Lisa Cronin
Head of Brand and Partnerships, Devices: Krista Blythe
Brand Manager: Laura Mura
Howatson+Company
Chief Executive Officer + Founder: Chris Howatson
Chief Client Officer: Katherine Chen
Group Business Director: Louise Brugman
Senior Business Director: Juliet Loneragan
Executive Strategy Director: Katharina Vassar
Chief Creative Officer: Gavin Chimes
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Jack Close
Senior Copywriter: Zak Hawkins
Chief Design Officer: Ellena Mills-Stainer
Head of Design: Trent Michael
Designer: Harry Chambers
Studio Lead: Simon Merrifield
Head of Production: Holly Alexander
Head of Music and Sound: Shane Vancuylenberg
Production: Caviar LA
Managing Director: Michael Sagol
Executive Producer: Tova Dann
Director: Neal Brennan
Producer: Dave Bernstein
DOP: Janusz Kaminski
Production Designer: Max Orgell
Post Production: Heckler
Post Executive Producer: Steven Marolho
Post Producer: Coralie Tapper
Lead Editor: Mark Bennett
Head of VFX: Tom Corbett
Colourist: Fergus Rotherham
VFX Supervisor & Lead Flame: Julian Ford
Photographer: Robby Klein
Media agency: Starcom
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