SLATHER turns Aussie infomercial on its head in skin-peeling new campaign via SICKDOGWOLFMAN  

Australian SPF brand SLATHER has followed up its face melting 2025 debut with a skin peeling successor via its brainchild, Melbourne independent agency SICKDOGWOLFMAN and Haven’t You Done Well.

SLATHER is a locally inspired, made, and owned SPF 50+ brand, created by SICKDOGWOLFMAN that recently celebrated 12 months in the market. In a sun-loving country that sadly sits at number one in the world for skin cancer, the brand launched with the uniquely original positioning of ‘the sun’ as a characterised villain that’s actually out to get you.

In the latest campaign, created again with Haven’t You Done Well’s director duo, Will Suen and Sej Im, the brand sticks a skewer into the beloved ‘Aussie infomercial’ starring a host of local comedy talent in Ben Russell, Matt Jenner, Josh Garlepp, James Collopy, Honor Wolff and Aaron Zhou. Jenner drew the short straw as the hero talent for the spot, ending up with a gruesomely peeled back courtesy of the geniuses at Sharp FX. Production Alley again helped out with sound, and Moodlab with grade.

Says Jess Wheeler, creative director, SICKDOGWOLFMAN and co-founder, SLATHER SPF: “We launched SLATHER with a more cinematic piece that really established ‘the sun’ character and ‘the sun is not your friend’ positioning. This time around, we wanted to shift more attention on the product itself (look at us being clients) and given this is a brand that does nothing by half measures, we thought we’d make a good old Aussie infomercial. Just with the sun BBQing a man on a spit. As you do.”

SLATHER is a quality broad spectrum SPF 50+ sunscreen and moisturiser and can be purchased at slather.com.au.

Agency: SICKDOGWOLFMAN
Production Company: Haven’t You Done Well  
Director: Will Suen & Sejon Im  
Producer: Louise Todd-Smith  
Producer: Bea Barbeau-Scurla 
Executive Producer: Georgia Mappin  
Executive Producer: Tom Rickard  
Post Producer: Louise Todd-Smith  
DOP: Nyssa Mitchell 
1st AC: Indigo Tait-Atkin 
Gaffer: Hamish Rayner 
LX Assist: Cooper Clark 
Sound Recordist: Mark Day 
Production Designer / Costume: Ella Lawry 
Production Assistant: Bec Syed 
SFX Makeup: Anne Swoboda @ SharpFX 
SFX Assist: Clara Fosso @ SharpFX
HMUA: Amanda Lissant-Clayton 
Editor: Will Suen & Sejon Im  
VFX: Will Suen 
Colour: Daniel Witt @ Mood Lab
Sound Mix: Rodney Lowe @ Production Alley

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