CB Hot Suit Takes: Adrian Mills, CEO, ATime&Place
CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat is Adrian Mills, CEO, ATime&Place.
1. What made you get into advertising?
1993. Melrose Place (the show, not the street in Werribee). D&D Advertising was home to televisions drama’s hottest creative talent, with Amanda, Billy and Alison steaming up the screen and the L.A advertising scene. I was young, impressionable and in hindsight, irresistibly drawn to the idea of working with ruthless, narcissistic sociopaths.
2. Which piece of work are you most proud of, and why?
In 2012 at McCann, we coined the word “phubbing”, now in the Cambridge and Collins dictionaries and the subject of hundreds of PhDs. So when it comes to the “fathers of the English language” you’ve got Chaucer, Shakespeare, Millsy…
3. What’s the biggest challenge you face in your role right now?
Trying to get our landlord Renato to finish the renovation of our office. We should have bought a building like Howie.
4. What’s the most recent thing you’ve learned – professionally or personally?
Nothing divides an agency faster than a shared Spotify playlist.
5. What song best sums up your career so far?
Dumb Ways to Die. It’s opened a few doors.
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