Cam Hoelter set to depart CHE Proximity, Sydney after brief six months stint as executive CD

Cam Hoelter set to depart CHE Proximity, Sydney after brief six months stint as executive CD

CHE Proximity Sydney-based executive creative director Cam Hoelter is departing the agency after six months in the role to focus on new endeavors.


CHE Proximity lured Hoelter from the U.S. in September last year, following the departure of ECD Wesley Hawes.

Prior to CHEP, Hoelter led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl and won countless awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD.

Before New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands like Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.

Hoelter joined DDB Sydney in 2011 where he helped that agency become Australia’s most awarded agency in Cannes in 2016. In 2016 Hoelter transferred to DDB’s flagship New York office in the role of executive creative director. After almost two years with DDB New York, Hoelter joined McCann New York at the beginning of 2018.

Says Hoelter: “I’ve had a great time at CHEP but some weeks ago I decided I wanted to focus on a different challenge. In the meantime, I’ll be hanging around to help with the transition. It’s a great agency with great leadership and I look forward to watching their continued success.”

Says Justin Hind, CEO of CHE Proximity: “Cam has done a brilliant job for us in Sydney and has contributed significantly to the team and new business, with Tourism Australia’s recent retail campaign as testimony to his creative leadership here in Sydney. Cam decided a while ago that he wanted to focus his energy on something different which we support, and we wish him well on his next chapter. Cam is remaining engaged with the agency during this transition phase, and we’ve already developed a view on how and who will lead the Sydney creative department under Gavin McLeod’s leadership in partnership with Glen Dickson.”