Cam Hoelter set to depart CHE Proximity, Sydney after brief six months stint as executive CD
CHE Proximity Sydney-based executive creative director Cam Hoelter is departing the agency after six months in the role to focus on new endeavors.
CHE Proximity lured Hoelter from the U.S. in September last year, following the departure of ECD Wesley Hawes.
Prior to CHEP, Hoelter led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl and won countless awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD.
Before New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands like Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.
Hoelter joined DDB Sydney in 2011 where he helped that agency become Australia’s most awarded agency in Cannes in 2016. In 2016 Hoelter transferred to DDB’s flagship New York office in the role of executive creative director. After almost two years with DDB New York, Hoelter joined McCann New York at the beginning of 2018.
Says Hoelter: “I’ve had a great time at CHEP but some weeks ago I decided I wanted to focus on a different challenge. In the meantime, I’ll be hanging around to help with the transition. It’s a great agency with great leadership and I look forward to watching their continued success.”
Says Justin Hind, CEO of CHE Proximity: “Cam has done a brilliant job for us in Sydney and has contributed significantly to the team and new business, with Tourism Australia’s recent retail campaign as testimony to his creative leadership here in Sydney. Cam decided a while ago that he wanted to focus his energy on something different which we support, and we wish him well on his next chapter. Cam is remaining engaged with the agency during this transition phase, and we’ve already developed a view on how and who will lead the Sydney creative department under Gavin McLeod’s leadership in partnership with Glen Dickson.”
12 Comments
If you leave an agency after 6 months, you’ve probably been wanting to get out for more than 5 months.
That sinking feeling when you realise you’ve made a poor choice, usually pretty much as soon as you start…”OMG, what have I done???”
Hired by a guy who leaves 3 months later and the new management… It was only a matter of time
I have also noticed if your probation is 6 months and you don’t want to be locked into the 6-12 month notice, you up and go asap.
The revolving door is cranking up
One of the best creative leaders I’ve had the pleasure of working with.
I worked with him at DDB thanks to a referral to him from a good friend and completely agree. Wonderful bloke, talented, nice, and not afraid of the tough sell.
All the best Cam and hope the next venture goes well. If you’re hiring…
I worked with him @DDB too. And amongst the creative leaders, Cam was one of the few that took time for everyone and also made some incredible work.
I worked with Cam for years and have nothing but respect for the bloke – top creative, empathetic leader and champion of ideas. ‘Onya, Cam.
As a freelancer in 2003 I had the pleasure of observing him when he was a mere middleweight art director and he was mighty impressive then. Strong ideas and a very affable character. We’ve all made some regrettable choices along the road, I can only wish him the best for the future.
I worked for him at Clems around 2007. He was great. Super supportive, loved good work, and really funny to be around.
Head back to NYC. Australia is so small and myopic. Lots going on here now.
Pretty great place to raise a family though, eh?