CB Exclusive – DDB Sydney executive creative director Cam Hoelter has transferred to the network’s flagship New York office as executive creative director, reporting to chief creative officer Icaro Doria.
Says DDB Group Sydney CCO, Toby Talbot: “One of the best elements of being part of a global network is being able to work with extraordinary talent and offering them opportunities like this. Cam is a great bloke and amazing ECD and I look forward to working with him on global clients.”
In the five years Hoelter has been at DDB Sydney, the agency has picked up an impressive nine Cannes Lions, including two Gold and the Black Effectiveness Lion for the agency’s work on McDonalds including such stand out work as “McDonalds becomes Maccas”, “I see fries”, “Macitbetter”, “The Extraordinary Lunchbox” and “Create Your Taste”.
Says Hoelter: “After almost five incredible years at DDB Sydney I am looking forward to the move to New York and the challenge of the new role and deeply humbled DDB has afforded me this amazing opportunity.
“DDB Sydney is a brilliant agency and it’s sad to leave Toby and the team. But I’ve had the opportunity to work with some amazing people on truly great brands. And it’s now given me an opportunity to work at one of the world’s iconic agencies, DDB NY. I’m really excited to be working with former DDB Group Australia CEO, Chris Brown again and NY CCO, Icaro Doria and continuing the great work they’re already doing over there.”
Adds Talbot: “Since I returned to DDB Sydney in 2014, we have been re-structuring the creative department to ensure we host some of Australia’s most senior talent as Creative Partners, with the most recent addition of the brilliant Ant Melder to work alongside Pete Galmes, Michael Barnfield, Steve Jackson and Noah Regan. We have a very strong senior creative line-up that will work across Hoelter’s portfolio.”
Hoelter joined DDB Sydney in March 2011 from The Campaign Palace where he was CD for two years. Before that he spent a highly decorated decade at Clemenger BBDO, Melbourne.
He has created some of Australia’s most loved and iconic brand campaigns for clients including Foster’s ‘Pure Blonde’, Lion Nathan’s ‘Hahn Premium Light’, Bonds, NAB, Panasonic, Lumix, Sorbent, Libra, Twisties, Mercedes-Benz and Westpac.
Most recently Hoelter was ECD on the latest highly praised Volkswagen ‘Naked Ute’ campaign.