Australia scores eight Grand Prix awards at Spikes Asia: The Monkeys scores 3, CHEP with 2
The coveted Spikes Asia Grands Prix and Special Awards have been revealed. Australia has scored eight Grand Prix awards led by The Monkeys, Part of Accenture Song with three, followed by CHEP Network with two.
TBWA\Sydney, Howatson+Company and Leo Burnett Australia have scored one Grand Prix each.
The Monkeys, Part of Accenture Song’s ‘The First Digital Nation’ campaign for The Government of Tuvalu has won the Digital Craft Grand Prix and the PR Grand Prix awards. The agency also scored the Creative Effectiveness Grand Prix for Lamb ‘Make Lamb, Not Walls’.
CHEP Network’s ‘Flipvertising’ campaign for Samsung has won the Creative Data Grand Prix and the Direct Grand Prix.
The Industry Craft campaign went to Howatson+Company for Matilda Bay ‘Rejected Ales’, the Grand Prix for Good was awarded to TBWA\Sydney for Consent Labs ‘Classify Consent’ and the Strategy & Effectiveness Grand Prix was awarded to Leo Burnett Australia for Suncorp ‘Resilience Road‘.
Says Andy Fergusson, national executive creative director, Leo Burnett Australia: “We’re thrilled to receive back-to-back Grand Prix at Spikes for our work on Suncorp. Winning in the category of long-term-strategy is incredibly rewarding because our work on ‘One House’ and now ‘Resilience Road’ has been literally years in the making. Building more resilient homes and communities is a commitment that we share with Suncorp. And one that won’t stop anytime soon.
“We are also honoured to receive the Glass Spike for Bundaberg Rum’s ‘Bundy Mixer’, which is another idea that has been in the works for a couple of years. This project was a partnership between Diageo and the NRL to change perceptions of the NRLW by creating the first mixed-gender fantasy competition.”
For the next two weeks, you can access and view the winning entries here.
Below is a list of all Grand Prix awards at Spikes Asia:
Brand Experience & Activation
UNBRANDED MENU – MCDONALD’S – LEO BURNETT MANILA
Creative Commerce
CORONA EXTRA LIME – CORONA – DRAFTLINE SHANGHAI
Creative Data
FLIPVERTISING – SAMSUNG – CHEP NETWORK SYDNEY
Creative Effectiveness
MAKE LAMB, NOT WALLS – LAMB – THE MONKEYS, PART OF ACCENTURE SONG
Design
SUNTORY TENNENSUI ENDLESS DAWN – SUNTORY HOLDINGS LIMITED – DENTSU CRAFT TOKYO
Digital Craft
THE FIRST DIGITAL NATION – THE GOVERNMENT OF TUVALU – THE MONKEYS, PART OF ACCENTURE SONG
Direct
FLIPVERTISING – SAMSUNG – CHEP NETWORK SYDNEY
Entertainment
LAST PERFORMANCE – PARTNERS LIFE – SPECIAL AUCKLAND
Film
THE COMEBACK – SHOT ON IPHONE – APPLE – TBWA\MEDIA ARTS LAB SHANGHAI
Film Craft
KAGUYA BY GUCCI – GUCCI – TSUZUKU TOKYO / DENTSU INC. TOKYO
Glass: The Award For Change
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE KOREA
Grand Prix for Good
CLASSIFY CONSENT – CONSENT LABS – TBWA\SYDNEY
Healthcare
THE MISSING CHAPTER – WHISPER – LEO BURNETT MUMBAI
Industry Craft
REJECTED ALES – MATILDA BAY BREWERY – HOWATSON + COMPANY SYDNEY
Innovation
HYDROGEN GARBAGE TRUCK – HYUNDAI – INNOCEAN SEOUL
Integrated
IF YOU SEEK CAMPAIGN – TOURISM NEW ZEALAND – DDB NEW ZEALAND
Media
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE SEOUL
Mobile
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE SEOUL
Music
JOURNA-RHYTHM – THE ASAHI SHIMBUN COMPANY – TBWA\HAKUHODO INC. TOKYO
Outdoor
PHONE IT IN – SKINNY – COLENSO BBDO AUCKLAND
PR
THE FIRST DIGITAL NATION – THE GOVERNMENT OF TUVALU – THE MONKEYS, PART OF ACCENTURE SONG
Print & Publishing
KITCHEN – IKANO – OGILVY BANGKOK
Radio & Audio
PHONE IT IN – SKINNY – COLENSO BBDO AUCKLAND
Social & Influencer
#BRINGBACK2011 – OREO – LEO BURNETT MUMBAI
Strategy & Effectiveness
RESILIENCE ROAD – SUNCORP – LEO BURNETT SYDNEY