2025 CB HOT LIST #6: THINKERBELL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, CB highlights those that made the 2025 CB Hot List…

Notable work: XXXX ‘Flying cans billboard’; XXXX Ultra ‘ZeroCarbs’; Farmers Union ‘Tub-aware’; Repco ‘Bringin’ in the Bathurst’; Tooheys ‘NSW Blues’ and ‘Welcome Trav’; Vegemite ‘Welcome Taylor Swift’; WaterCan ‘Sweat shirt vouchers’; Binge ‘Scene: Scents’, ‘House of the Dragon Hot Sauce’ and ‘Wake’; Dan Murphy’s ‘Good mates’; Guinness ‘St Patrick’s Day countdown’ and ‘Lovely day’; The Shane Warne Legacy ‘Don’t waste a beat’; Blundstones ‘Well worn’; Menulog ‘Beatboards’ and ‘More beef’; Australian Conservation Foundation ‘Nature’s Cry’; Australian Avocados ‘Hey chip industry’; Bega ‘Welcome to toasty town’; Hahn ‘**ck Carbs’, ‘Birdies bogeys and beers’; ‘Hahn Solo’ and ‘The Champion-chip Ring’; Victoria Police ‘The missing mural’; Bonsoy ‘Ridiculously long poster’; and Dash Water ‘The Big Wonky Strawberry’.