ENJOY A HAHN SOLO, AND MAY THE 4TH BE WITH YOU
May 5 2024, 1:30 pm | | 10 Comments
Today is May the fourth – it’s the one day of the year when all sci-fi fans rejoice and giggle to themselves. And Hahn will be there to reward their passion via a giant Hahn travelling solo through the sky via Thinkerbell.
Hahn Solo will be ever-so-slowly rolling its way into the night sky on digital OOH sites across Sydney, Melbourne, Adelaide and Coruscant, as well as digitally via Hahn’s social channels reaching the entire Galactic Empire.
May the Fourth be with you.
Client: Lion
Creative, Earned: Thinkerbell
Media Agency: UM
Digital Agency: Affinity
10 Comments
I so so want Thinkerbell to make Lion great again but a pun is a pun is a pun. Do we actually class this work now? Brewers are led by the power of brand, driven by advertising. No wonder another MD from Lion has been shown the door. Change is required it feels. On notice
Is Hahn encouraging me to drink alone?
@Lioness
It’s a bit of fun for May 4th.
Not a brand campaign.
Lighten up buddy.
ohhh this is genius. so clever, what a pun.
Couldn’t agree more Tom.This business was once populated by people who enjoyed life and sharing a laugh.
Anyway,Hahn Solo made me smile on otherwise wet and dreary Sunday morning.
Other than the mockup, did this run anywhere?
Are a few billboards really worth bragging about?
Maybe agencies could just hold off on posting their work till do something big and spare everyone the teeth gnashing.
No wonder the Australian ad industry is in such a bad state. Just look at the negative comments on a simple ad done for one day. For fuck’s sake it is a bit of a laugh. Nobody can have a bit of fun anymore without a bunch of loser keyboard warriors attacking anything they see. The people that post negative comments here should be made to show their work, then we can all be in awe of their latest Harvey Norman weekend sale banner ads and Coles ‘50% off’ stickers they created. Lighten up losers, yes we all get it, your career went nowhere, but that’s nobody’s fault but your own.
was that an ad or a bit of fun? think we agree it is TB strngest work
Hahn and Solo sounds refreshing – thanks so much for the great recipe idea!