Menulog delivers more beef than Drake and Kendrick combined in latest OOH via Thinkerbell

Menulog weighs in on the beef between Drake and Kendrick in latest outdoor campaign via Thinkerbell

Drake and Kendrick have proven time and time again that there isn’t room for both at the top. A series of songs released by Kendrick delivered a beef we haven’t seen for a while in the rap game, with the two heavyweights continuing to trade blows via diss tracks, setting fire to any lingering hopes of reconnecting after reigniting their feud with a very explosive, but very entertaining, battle of words.

Menulog has now weighed in on the beef. It delivers more.

Says Fiona Bateman, Head of Brand and Media, Menulog: ”The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight. Drake and Kendrick might be having beef but Menulog can deliver it to your door.”

Says Sesh Moodley, Executive Creative Tinker, Thinkerbell: “This iconic feud just felt like the perfect opportunity for us to enter the ring and say, point blank, we’ve got beef worth talking about, too.”

The outdoor campaign is now live in Sydney and Brisbane and the Flinders Street site in Melbourne.

Client: Menulog
Creative & Earned: Thinkerbell
Media: UM