Wunderman Thompson CCO Simon Langley set to depart for Executive CD + partner role at Edge
Independent creative agency Edge has announced the appointment of Simon Langley, Wunderman Thompson’s national chief creative officer and one of Australia’s most awarded creative leaders, as partner and executive creative director, effective September. Langley will depart Wunderman Thompson after nearly six and a half years with the agency.
Says David Stretch, group managing director at Edge: “We’re delighted that Simon joins us as a partner in the business as well as ECD – we’re looking forward to working with him to produce world-class creative work for our clients, and also to continue to shape Edge as one of the leading independent agencies in Australia.”
Adds Stretch: “Simon is joining Edge at a time that is undoubtedly challenging for the wider industry, but finds us full of energy and optimism for the future. Simon’s reputation for strong creative leadership, his passion for delivering great work, and his open and collaborative nature are all skills we need to help drive growth for our clients through this period.”
The hire is a significant step for Edge, which has gone through a transition over recent years from content marketing agency to a fully integrated creative and media business.
Says Richard Parker, executive planning director at Edge: “For some time now we’ve been focussed on accelerating our clients’ growth by helping them find and maintain relevance with consumers. We call it Relentless Relevance. In Simon, we’ve hired a world-class creative leader with a reputation for tapping into cultural insights to deliver genuinely relevant creative work. He’s a natural fit with our culture and will be integral to our next stage of growth. And he’s a lovely human being.”
Langley joined what was then JWT over six years ago and has been responsible for raising the bar creatively, consistently ranking as one of the most awarded and effective offices in the network. Recently, he has also been instrumental in integrating the broader digital and experience capabilities into the national creative department post the merger with Wunderman.
Says Langley: “I’ve loved my time at WT, so it took a special opportunity to lure me away. I’ve been impressed by Edge and their evolution. They have real momentum and I connected strongly with the senior leadership team – sharing their philosophy, vision, and values. I’m excited to be joining an independent as a partner and can’t wait to get stuck in and help take the business to the next level.”
Prior to WT, Langley held creative leadership roles at 303 MullenLowe helping the agency double in size before the acquisition by Lowe and over six years at BMF, three as creative director, helping win multiple Agency of the Year titles and Agency of the Decade.
Langley’s creative work has garnered extensive award recognition at all the major international shows including D&AD yellow pencils, multiple Cannes gold, silver & bronze lions, One Show gold and silver pencils and Grand Prix at Spikes Asia for both creativity and effectiveness.
Edge has recently reshaped its senior leadership team with the appointments of Nicole Gardner (previously GM at McCann) as executive director – account management and Rod Mooseek (previously GAD with Cummins & Partners) as GM of its Melbourne office.
Langley replaces Matt Batten, who left Edge in December to pursue other opportunities after three years with the agency.
In his new role Langley will work across Edge’s Sydney and Melbourne offices on accounts including Bupa Dental, Mitre 10, Moccona, Virgin Money, Freedom, Nulon, Jaycar, Auto One and Costco.
Says Michael Godwin, managing partner, Wunderman Thompson: “Simon has been a fabulous creative leader, mentor and partner for all of us at WT over the past six years. He’s fostered a burning ambition across our Australian offices to develop more impactful, effective and highly integrated ideas for our clients’ businesses and their brands. Beyond the quality of our creative output, Simon’s legacy is to leave one of the most talented national creative departments in the country and a team of senior creative leaders who he’s taught well, through his passion for developing talent at all levels.
“Our ongoing commitment remains to provide our creative department, the wider agency and our clients with strong creative stewardship. I want to thank Simon for his commitment and dedication to the national team and wish him every success for the future.”
Says Langley: “It’s been an awesome ride these past 6 years at JWT/WT, but it’s time for me to take on a new challenge.
“I’m extremely proud of the Agency and the work we’ve created nationally over the years, from Global KIT KAT and Kellogg’s campaigns, to the ongoing powerful ‘I Touch Myself Project’ and everything in between for some of Australia’s most iconic brands. But importantly, I’m just as proud of the culture we created. It’s been a real honour to work with amazing people and clients. I’m sad to be leaving them, but wish them well in their next exciting chapter under the leadership of Lee Leggett.”
Langley leaves in September 2020. Further announcements from Wunderman Thompson will be made in due course.
Best of luck in the new venture mate, I’m sure you’ll do great things at Edge, and get some awesome work away.
A great bloke, and a great creative leader. Edge are lucky to have him.
We’ll miss you Langers, Edge are very happy to have you, you’ll smash it over there!
Langers is an awesome creative leader and builds great teams and culture. Fantastic hire Edge, you won’t regret it!
I was surprised to find that the recent Kit Kat work was created & produced in Australia, and by JWT and Wunderman no less.
Congrats on the new role mate and very excited for you. You will be great for Edge and vice versa. The perfect time to take the leap and have a swing yourself and be in control of your own destiny. Can’t wait to see the work.
Nice one Langwar! Congrats!
All the best Langers! A true gentleman. Talented, collaborative and get’s the respect and trust of clients. All while keeping a high bar for the work.
Great move, mate. They’re lucky to have you.
Langers is a genuine human who not only cares about the work, but the people and culture. Best of luck buddy.
Lucky Edge. Langers led the creative revival of JWT and will no doubt do brilliant things for his new agency. He’s the best creative leader I’ve had the honour of working with and I’m sure he will be sorely missed at WT.
Don’t go!! It just won’t be the same without you!! x
Yassss Langers. Beers soon please.
Congratulations, Langers. I look forward to watching you smash it at Edge.
Langers, you’re one of the most genuine & supportive ECD’s I’ve ever worked with. You’re the real deal, it was never about you & always about the team. Thank you for everything & best of luck at The Edge. I’ll miss you. We’ll all miss you.
Isn’t it refreshing to read so many lovely, positive comments about one of the industry’s class acts. Savour these comments from your peers Langers; they are thoroughly well deserved. Thank you for making us a better agency on so many levels. Your legacy will live on in those you’ve inspired, taught, mentored and cared so deeply for.
It seems the only reason JWT have made headlines in the last few years has been from career moves, redundancies and people getting walked. Doesn’t inspire confidence in the Wunderman Thompson merger than in the space of two weeks the national CEO and CCO both depart.
Haters gonna hate.
They also did stickers on parking lots? That’s big news too!
Langers, I’ve said this to you already, but I wanted to say it here too. You’ve been an incredible partner, sounding board, leader and all-round good guy. You never failed to lift the bar. It has shown in the work, the culture, client feedback and our results. (Which it seems not everyone on this thread is across!). Those who know better however, respect you, your incredible work and your legacy. We’ll miss you.
Agree with @Ange. WT have always been great partners to their clients and I’m sure they’ll continue to do so. As for Simon, yes, clearly a big loss for the team. He’s one of those rare ECD’s that’s incredibly personable and collaborative, yet manages to always push you to do better work. Best of luck, I’m sure Edge’s clients will love working with you too.
Godwin speaks? Langers – that’s a big compliment. Good luck with the move mate.
Congrats mate. Have always admired what you do. Enjoy the next chapter.
I think you might be pointing the finger at the wrong company starting with W
Welcome to Surry Hills Langers! The Crix is now just up the road. Your shout. 🙂
You haven’t aged since the Mojo days! Best of luck in the new role Langers, they’re very lucky to have you.
One of the good guys! Big shoes to fill WT. Langers is the most collaborative ECD I’ve ever worked with, he’ll be missed.
True gentleman. All the best mate.
Best of luck mate!
I’ve held off writing a comment; thought I’d assist with balancing out the good and bad 😉 BUT as we all predicted, there are nothing but compliments about you on this thread, Langers. You know how much I have loved working with you. You’re smart, approachable, driven – but mostly, an awesome human. I’m very sad to see you go, but I really do look forward to the beers and friendship up ahead. Big loss for us, but massive congrats to you xx See you in Sydney soon.
But after reading these comments I wish I did. Good luck mate.
All the best lang lang! Gutted we didn’t get top grab a beer in NY. Still the best CD we’ve worked for!